Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana's Brighter Mornings campaign brightens up Trafalgar Square.
The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.
Ingrid Michaelson stars and sings "Good Day Sunshine" in great new commercial for Tropicana entitled "Ready To Shine."
Not only is the much loved Ingrid performing and looking beautiful in the ad, but they actually hoisted her up in the air while playing the piano.
Credits:
Agency: Juniper Park
Brand: Tropicana
Geo: Americas, Canada
Advertising Agency: Juniper Park, Canada
Copywriter: Terry Drummond
Art Director: Alan Madill
Agency Producer: Janice Bisson
Agency Assist Producer: Wendi Hamilton
Production House: Weilands UK
Director: Paul Weiland
Director of Photography: Bojan Bazelli
Production House Exe Producer: Ivana Bohuslavova
Production House Line Producer: Francine Weiner
Dance Choreographer: Michael Rooney
Editing House: Poster Boy
Editor: Griff Henderson
Online: Crush
Audio / Music Company: Pirate
Audio / Music Producer: Chris Tait
Music Track: “Good Day Sunshine” by The Beatles adapted by Pirate Toronto
