Blackberry announced today they will, for the first time have a 30-second ad buy for the Super Bowl this year. The timing could not be any better for RIM as Thorsten Heins officially announced today in a press release, that the BlackBerry 10 Launch event is to be held on January 30, 2013. The event will happen simultaneously in multiple countries around the world, where details of the smartphones and their availability will be announced.
"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.
The commercial to run during the Big Game is the work of creative ad agency AMV BBDO, London and we are looking forward to seeing it.
The Keep Moving Projects with BlackBerry 10 preview trailer. Alicia Keys, Neil Gaiman and Robert Rodriguez have teamed up with BlackBerry to jump start the next generation of BlackBerry through the 'Keep Moving Projects' and BlackBerry 10. Follow each of these artists and influencers as they take us on a collaborative journey to determine what keeps all of us moving.
A picture is worth a thousand words if it's the right picture. With Time Shift mode on BlackBerry® 10, you can turn back the clock to capture the perfect moment. After taking a photo, move time back and forth. You can even isolate multiple faces in a group shot. Once you're done, use Story Maker to weave those moments together to create a movie in just a couple of swipes, then share with the world.
With the new BlackBerry® it's even easier to stay close to what's important to you. Peek into the BlackBerry Hub from any app or screen with a swipe to effortlessly flow in and out of your messages and conversations.
Notifications such as wall posts, friend requests, Twitter mentions, new followers, and connection requests are integrated and organized in the BlackBerry Hub. With BlackBerry, you have total control. Choose to reply, or let the screen snap back if your messages can wait. You can even respond or post to LinkedIn®, Twitter®, foursquare, BBM™ and Facebook®, without leaving BlackBerry Hub. Only on the new BlackBerry® Z10, powered by BlackBerry 10. Keep moving.
Meet two of the biggest BlackBerry SuperFans who can't wait for BlackBerry 10 to be unveiled. From custom car decals to an original song, these fans don't mess around when it comes to spreading the BlackBerry 10 excitement.
Samsung takes their Next Big Thing Is Here ad campaign and shakes it up a bit with the same 20-something gang and creates not just a Unicorn Apocalypse, but takes it too Rim's Blackberry with The Next Big Thing For Business Is Here...
Credits: Ad Agency: 72andSunny Client: Samsung Galaxy Note II ECD: Jason Norcross CD/Writer: Matt Heath CD/Writer: Barton Corley Lead Writer: Patrick Maravilla Lead Design: Brandt Lewis Senior Designer: Allison Hayes Junior Writer: Jack Jenson Director of Film Production: Sam Baerwald Senior Film Producer: Angelo Mazzamuto Senior Film Producer: Erin Goodsell Senior Film Producer: Nicole Haase Prod. Co.: Epoch Films Director: Michael Downing Exec. Producer: Jerry Solomon Exec. Producer: John Duffin Producer: Eric Sedorovitz Editorial: Arcade Editorial Editor: Will Hasell Managing Partner: Damian Stevens EP: Nicole Visram Producer: Amburr Farls Assistant Editor: Andrew Leggett Assistant Editor: Mike Campbell VFX: Mission Studios Telecine: The Mill — LA Music: South Music Sound Design: Barking Owl Mix House: Play Studios
Here we go, this is the the web film by Samsung "We All Share" that just debuted at Consumer and Electronics Show in Las Vegas. The teaser spot was so good I was expecting something more, Maybe we'll have to wait for a better version to be sent our way and I'll have it up as soon it comes.
Music is an original song created just for the We All Share spot by "twoguyzmusic" and the song is called "We All Share."
Embark on a global film experience and discover what common bond brings us all together with this new ad / web film official trailer for Samsung and "We All Share".
You can tell Samsung what sharing means to you by tagging twitter or instagram pics with #weallshare and learn more at weallshare.samsung.com.
The films world premiere will be 01/09/2013 at 2pm live at the Consumer and Electronics Show in Las Vegas.
Credits: Advertising Agency: Leo Burnett, USA Director: Miles Jay Chief Creative Officer: Mark Tutssel Global Executive Creative Director: Shannon McGlothin Global Creative Directors: Brandon Rochon, Adam Kennedy Associate Creative Directors: Andrei Chahine, Ryan Stotts Executive Producer: Matt Blitz Producers: Keith Jamerson, Chance Woodward, Jennifer Dennis Music Director: Gabe McDonough Production Company: B-Reel Editorial: Rock Paper Scissors Post Production: A52
Google launched a new ad campaign entitled "New Me" for Google Play and set the Rocky theme song, now how can this not be a great ad.
All the titles from the commercial listed below and available at Google Play: Rocky Theme: http://goo.gl/FuSWY Run Fat Boy Run: http://goo.gl/fJY0d Workout Trainer: http://goo.gl/aTMsM runtastic PRO: http://goo.gl/ftpoL Calorie Counter: http://goo.gl/TSYmx Martha Stewart Everyday Food: Light: http://goo.gl/FlCHF Martha Stewart's Cookies: http://goo.gl/PX6X8
Can you guess who's using Google Play to start their New Year's resolution? Look out for more 'Now Playing' videos coming soon from Google Play.With Google Play, you can enjoy your favorite music, movies, books, apps and more on Android and the web. Try it now at http://play.google.com.
Credits: Advertising Agency: Mullen, San Francisco, USA Chief Creative Officer: Mark Wenneker Group Creative Director: Paul Foulkes Creatives: Paul Foulkes, Brian Tierney, Jamie Rome, Emile Doucette Director of Integrated Production: Liza Near Executive Producer: Zeke Bowman Senior Producer: Liz Shook Associate Producer: Vera Everson Editorial: Lost Planet Editor: Chris Huth Lost Planet Executive Producer: Krystn Wagenberg Lost Planet Producer: Kate McCormick Post Vector Art and Color: Black Hole Black Hole Producer: Tim Vierling Mix: Tom Jucarone, Sound Lounge End Animation: Autofuss
The latest Apple iPhone 5 TV commercial starring tennis sisters Venus Williams and Serena Williams playing ping pong made it's debut on New Year's day showcasing the "Do Not Disturd feature. Sadly for Apple and iPhone 5 owners, it was bad timing as the iOS 6 "Do Not Disturb" feature still has a few bugs to be worked out according to a large number of users.
Credits: Advertising Agency: TBWA\Media Arts Lab, USA
IBM unveils its sixth annual "Next 5 in 5" — a list of innovations with the potential to change the way people work, live and play over the next five years. The Next 5 in 5 is based on market and societal trends expected to transform our lives, as well as emerging technologies from IBM's Labs around the world that can make these innovations possible.
In this installment: you will be able to power your home with the energy you create yourself; you will never need a password again; mind reading is no longer science fiction; the digital divide will cease to exist; and junk mail will become priority mail.
NBA star Kevin Durant has issues with his pj's in a new ad for Sprint Mobile entitled "Pajamas".
Unlimited NBA from Sprint changes everything. NBA fans who have Truly Unlimited Data from Sprint can watch so much NBA coverage, they might experience some unusual changes.
Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years, (above) IBM introduces us to Cognitive Computing. Thought your smartphone was smart? In five years our computers just might be: Tasting, Smelling, Hearing, Seeing, and Touching everything for us. (5 senses videos below).
The goal of cognitive computing is to get a computer to behave, think and interact the way humans do. In 5 years, machines will emulate human senses, each in their own special way.
“With all due respect to current technology, our computers today are just large calculators,” said Paul Bloom, the CTO of Telecom Research at IBM. “They calculate very fast and lots of data, but they really don’t think.”
"This is really an assistive technology," commented Dr. Bernard Meyerson, IBM's VP of research. "It can't go off on its own. It's not designed to do that. What it's designed to do, in fact, is respond to a human in an assistive manner. But by providing a human-style of input, it's freed us from the task of programming and moved to the task of training. It simply has — not more intelligence — but more bandwidth, and there's a huge difference between the two."
Smell:
In 5 years, computers will have a sense of smell. We will see vast advances where sensors will be equipped to smell potential diseases that feed back into a cognitive system to tell us if they suspect a possible health issue. Your phone will detect if you're coming down with a cold or illness before you do.
Taste:
In 5 years, a computer system will know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter.
Sight:
In 5 years, computers will not only be able to look at images, but understand them. Computers will be trained to turn pictures and videos into features, identifying things like color distribution, texture patterns, edge information and motion information. A pixel will be worth a thousand words.
Touch:
In 5 years, you will be able to touch through your phone. IBM is working on bringing a sense of touch to mobile devices, and bringing together virtual and real world experiences for a number of industries including retail. Shoppers will be able to "feel" the texture and weave of a fabric or product by brushing their finger over the item's image on a device's screen.
Hearing:
In 5 years, computers will hear what matters. Hearing systems of the future will be trained by 'listening' to sounds and will use this input to start detecting patterns and building models to decompose sounds. Machines will be used to predict when a tree might fall or to translate "baby talk" so parents understand if a baby's fussing indicates hunger, tiredness or pain.
Finally! Google brings their Maps App to iPhone and introduces the fact with a very Apple-Like video.
So all you iPhone users who have been lost trying to find your way back from where ever Apple sent you can cheer because It's Here, go download the Google Maps App and be home in time for Christmas. http://maps.google.com/helloworld
Before everyone starts asking, the song and music is by The Hundreds and Thousands, song title is "Here We Go."
How big a deal is this? Well judging from the comical but very truthful comments being posted on the video's YouTube page...it's a huge deal.
Cisco is waking up the world. #TomorrowStartsHere Explore how the Internet of Everything (IoE) will change the way we work, live, play and learn with this tease of an ad into said tomorrow.
Credits: Ad Agency: Goodby, Silverstein & Partners Client: Cisco Executive Creative Director: Rick Condos and Hunter Hindman Art Director: Tyler Magnusson Copywriter: Matt Rivitz
A new era of visual communication begins with Samsung's Galaxy Camera. The first official TV commercial, "Freedom" introduces the never before seen Samsung Galaxy Camera with a 21x Zoom lens, Android 4.1 Jelly bean and 3G. Connected Camera Begins. Credits: Ad Agency: 72andSunny Full credits coming, if anyone knows the song and artist please share.
Grey, New York creates a fun commercial for Canon, "Inspired" showcases how everyday photographers will just about anything to get that perfect shot. The ad features the beautiful voice of Rachel Fannan of the band "Only You" and the song "Beautiful Dreamer."
Credits: Advertising Agency: Grey, New York, USA Chief Creative Officer: Tor Myhren Executive Creative Directors: Ari Halper, Steve Krauss Creative Director: Stu Mair, David Cuccinello Agency Broadcast Producer: Topher Lorette Agency Music Producer: Zach Pollakoff Agency Photography Producer: Jen Pugliese Production Company: MJZ — LA Director: Nicolai Fuglsig Director of Photography: Linus Sandgren Editorial Company: Work Editorial Inc Editor: Neil Smith
