ShowBusinessMan:
GATORADE

It didn't take long for Usain Bolt to start appearing in new commercials, here is the Gatorade "What's Inside" ad where the Gold Medal Olympian, world's fastest human being Usian Boly walks the streets on London, making his way to Olympic Stadium.

The voice over rambles on about not being at the Olympics..."We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."

Gatorade fuels some of the world's best athletes, from preparation to performance to recovery. You Win From Within.

Credits:
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill Global
Group Creative Director: Brent Anderson
Global Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producers: Molly Tait, Michael Gross, Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

Usain Bolt | What's Inside | Gatorade

An enigmatic figure walks through dark, empty streets, until he finally removes his hood; he is sprinter Usain Bolt. He consumes Gatorade prime chews, to help fuel his performance from the inside as we hear him describe his will to win that drives him to compete.

Credits:
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Directors: Patrick O'Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

Credits:
Creative Ad Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Client Creative Directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Photographer: Winkler + Noah

Kevin Durant has a nightmare in the newest Gatorade ad, Fixation is a story about the relentless inner drive of athletes to be the best they can be.
Credits:
Advertising Agency: TBWA/Chiat/Day, LA.
CCO: John Norman
Client: Gatorade
Global Creative Director: Brent Anderson and Jayanta Jenkins
ACD/Writer: Gustavo Sarkis
ACD/AD: Renato Fernandez and Guto Araki
Exec. Producer: Sarah Patterson
Producer: Katie Lambrecht
Assistant Producer: Garrison Askew
Production Company: MJZ
Director: Rupert Sanders
Exec. Producer: Kate Leahy
Producer: Laurie Boccaccio
Editorial: Rock Paper Scissors
Exec. Producer: CL Weaver
Head of Production: Angela Dorian
Editor: Kirk Baxter
Post Effects: The Moving Picture Company
Music: Amber Music
Sound Studio: Lime Studios
Sound Design: Barking Owl

A nostalgic new ad for Gatorade gives us a glimpse at the history of the brands trademark logo, the lightning bolt. The commercial features scenes with the KC Chiefs and New York Giants linebacker Harry Carson, Michael Jordan, Dwyane Wade, Serena Williams, and Peyton Manning.

“This was not just a commercial proposition. This is sport history,” says group creative director Brent Anderson. “The path of the lightning bolt just happens to travel through some of the most memorable and beloved moments over the past 48 years. The evolution of Gatorade is the evolution of sport."

The music is by the artist Jake Bug and song is called "Path of the Lightning Bolt”

Credits:
"The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sports moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey through time visiting some of the most iconic athletes in sports history.

Ad Agency: TBWA\Chiat\Day
Directed by Matthijis Van Heijningen

Eli Manning and Gatorade give it to the doubters with a reminder of Eli's two Super Bowl Championships in this print ad that will run in Sports Illustrated.

Credits:
Client: Gatorade
Ad: G Moment: “Eli Manning”
Executive Creative Director: Patrick O’Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Art Director: Paulo Cruz

Copy Writer: Evan Brown
Group Planning Director: Scott MacMaster
Jr. Planner: Adam Wiese
Worldwide Managing Director: Nick Drake
Account Director: Blake Crosbie
Management Supervisor: Hope Bubnar
Assistant Account Executive: Ralph Lee
Sports Marketing: Lexi Vonderlieth
Project Manager: Karen Thomas
Print Producer: Kerri Sparkman
Art Producer: Sabrina Bajaj
Copy Editor: George Wolfe, Katherine Howells
Director of eGraphics: Darren Murray
Production Coordinator: Bob Hezlep
Retouching Artist: Rick Lagorreta