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Old Spice

  • New Old Spice Blown Mind Commercial

    New Old Spice Blown Mind Commercial

    Old Spice wants us to watch this new super-powerful explosion-scented commercial entitled "Blown Mind", the ad features Terry Crew and introduces Old Spice' newest scent "Danger Zone".
    Stay tuned for four new co-branded ads from the Old Spice "Smell is power" campaign, where Crew takes over ads that start out as spots for Bounce and Charmin, should be fun.

    Credits:
    Ad Agency: Wieden + Kennedy
    Directed by Tim & Eric from the Awesome Show
    Danger Zone

  • Old Spice Creates A Hostess Tribute Song

    Old Spice Creates A Hostess Tribute Song

    Old Spice for whatever created this tribute video and song dedicated to the Hostess Twinkie, Ding Dongs and the rest of Hostess desserts, nice to see Mutombo taking a break from saving the world to make an appearance in the video.

    The song from Old Spices game with Dikembe Mutombo's and the 4 1/2 Weeks to Save the World teaches that sometimes the saddest moments result in great artistic achievement, they said it not me.

    Disclaimer:
    "Old Spice is not affiliated with Hostess desserts in anyway except for all the ways that involve us eating them".

  • Isaiah Mustafa is MANta Claus For Old Spice

    Isaiah Mustafa is MANta Claus For Old Spice

    Isaiah Mustafa is back in a new ad campaign for Old Spice, MANta Claus and Old Spice plan to give out 7 billion gifts.

    Day 1 — The Man Your Man Could Smell Like begins his quest to give a gift to every single person on Earth this holiday season, including an elegant pair of ladyshoes made out of necklaces to a close, personal friend.

    Day 1 — 25 friends get 25 bear-shaped deodorant protectors, and 25 criminals get 25 reasons to not steal any deodorant.

    Day 1 — "The Greatest City in America" gets a promotion-promoting letter-gift in the December 6th edition of the Baltimore Sun.

    Day 1 — After 1.5 kabillion years, The Man Your Man Could Smell Like finally gets around to explaining how Australia got awesome.

    Day 1 results as of December 5,2011....Isaiah Mustafa, The Old Spice MANta Claus has given gifts to 25,390,651 people.

    Credits:
    Ad Agency: Wieden + Kennedy

  • New Old Spice "Motorcycle" Spot

    New Old Spice "Motorcycle" Spot

    The newest ad for Old Spice, "Motorcycle" features three guys who crack apart like porcelain while sitting in a hot tub just before riding off on a motorcycle. Old Spice quote..."The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and "Smell Better Than Yourself."
    Credits:
    Agency: Wieden + Kennedy Portland
    Client: Old Spice
    Creative Direction: Jason Bagley
    Creative Direction: Craig Allen
    Copywriter: Andy Laugenour
    Art Director: Max Stinson
    Producer: Lizzie Marcy
    ECD: Mark Fitzloff
    ECD: Susan Hoffman
    ECD: Icaro Doria
    ECD: Guillermo Vega
    Agency Executive Producer: Ben Grylewicz
    Prod. Co.: MJZ
    Director: Tom Kuntz
    Exec. Producer: Jeff Scruton
    Line Producer: Scott Kaplan
    DOP: Philippe Le Sourd
    Director of Editorial: Mackenzie Cutler
    Editor: Gavin Cutler
    Post Prod: Sasha Hirschfeld
    VFX: The Mill
    Music and Sound: Barking Owl
    Mix: Lime Studios

  • Wes Welker and Jerod Mayo in New Old Spice Ads, Lizards, Snow Globe, Absent, Coach

    Wes Welker and Jerod Mayo in New Old Spice Ads, Lizards, Snow Globe, Absent, Coach

    Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himself during halftime, after a particularly inspired performance during the first half of a football game. But this is Old Spice and Wieden & Kennedy Portland, which means that the ad won't end with just a shot of a superstar football player enjoying his shower after a grueling workout.

    The brand continues its "Unnecessary Freshness" campaign with a new crop of ads that are all NFL themed, featuring the same classic jingle format that the brand's Bar Soap advertising introduced earlier this year. The campaign will start off with "Snow Globe" during the NFL opener on Thursday, where new Old Spice Guy Welker will be making his on-field Broncos debut. The brand is also rolling out three other spots, "Coach," "Lizards," and perhaps the best one of the lot, the afore-mentioned "Absent," where Welker emerges fresh from his halftime shower to find that he's been in there a lot longer than planned. Jerod Mayo of the New England Patriots also appears in the spots. via: Creativity-Online

    Credits:
    Advertising Agency: Wieden + Kennedy Portland
    Creative Director: Jason Bagley, Craig Allen
    Copywriter: Nathaniel Lawlor
    AD: Croix Gagnon
    Producer: Lindsay Reed, Jennifer Fiske
    ECD: Joe Staples, Susan Hoffman
    Production Company: Biscuit Filmworks
    Director: Steve Rogers

  • Greg Jennings Wants You To Believe in your Smellf | Old Spice

    Greg Jennings Wants You To Believe in your Smellf | Old Spice

    Green Bay Packers' Greg Jennings is the new face of the Old Spice "Believe in your smellf" commercial campaign entitled "Film", Jennings plays frisbee with Rosco the dog on a movie a set and explains how to be the star of your own life.

    The "official deodorant and body wash" of the NFL, Old Spice tapped Jennings (according to Old Spice North America brand manager Jason Partin in a press release) because he "embodies the true spirit of a champion, and this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."
    “Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with," says Jennings in the release. “I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."

  • Old Spice | Muscle Music with Terry Crews

    Old Spice | Muscle Music with Terry Crews

    Watch Terry Crews, The Old Spice guy jam solo, then use the special interactive player to record your own remix. Go ahead, show us what you got. The interactive player will load after the video finishes playing automatically. Hint, use your keyboard to hit various instruments and Crews himself. via

    Credits:
    Ad Agency: Wieden + Kennedy, USA.

  • Old Spice Mustafa is Back on a Horse for Downy Infusions

    Old Spice Mustafa is Back on a Horse for Downy Infusions

    How do put an unforgettable day into a fabric softener? You put Isaiah Mustafa on a horse!

    Isaiah Mustafa, the Old Spice man your man could smell like is back on horse but not for an Old Spice commercial, this time he lends his talent in this new ad for the re-branding of Downy Simple Pleasures to the new Downy Infusions. Spot title "Memorable Day" and his new line..."You'll remember the days you wear it."

    Downy Simple Pleasures is now Downy Infusions. New layers of fresh scent create an experience so fresh it is unforgettable. You'll remember the days you wear it.

    Credits:
    Ad Agency: Grey, New York

  • 'The Power of Music' — All The Old Spice & Terry Crews Ads Remixed Into One Awesome Mash-Up Video

    'The Power of Music' — All The Old Spice & Terry Crews Ads Remixed Into One Awesome Mash-Up Video

    All our favorite Terry Crews old Spice commercials remixed into one pretty awesome mash-up video. The Denver Egotist notes this was done thanks to Old Spice's ad agency Wieden+Kennedy who partnered with infamous youtube video remixer melodysheep on creating a remixed music piece of all the Terry Crew Old Spice spots.
    See all the Old Spice ads featured on Great-Ads HERE.

  • Old Spice Commercial "I Will Live Forever" Champion

    Old Spice Commercial "I Will Live Forever" Champion

    Just in time for the Olympics Old Spice come out with their own athletic championship themed TV ad. The Old Spice guy will make it and win all the first place medals, he will cure all the worlds problems, he will die a hero and live forever through his line of table crackers, "Champs", result...another champion of an spot by Wieden+Kennedy.

    Credits:

    Ad Agency: Wieden + Kennedy, Portland
    Client: Old Spice
    Director: Tim Godsall
    Production Company: Biscuit Filmworks
    Editorial: Arcade Edit
    VFX Company: The Mission Studio
    Music: Tonefarmer
    Mix Company: Lime
    Creative Director: Jason Bagley
    Creative Director: Craig Allen
    Copywriter: Jason Kreher
    Art Director: Max Stinson
    Producer: Jeff Selis
    ECD: Mark Fitzloff
    ECD: Susan Hoffman
    Agency Executive Producer: Ben Grylewicz
    Director: Tim Godsall
    EP: Holly Vega

  • Old Spice Worst Architect In The World Ad

    Old Spice Worst Architect In The World Ad

    The newest Old Spice ad features the worst architect in the world, and old school jingle, another hunk and a shower in the middle of a living room...what else could we ask for in a 15 second Old Spice commercial?

    Build a shower, get inside of it, turn it on and start washing your old, boring body off and start washing a newer, better-smelling body on today.

    Credits:
    Creative Ad Agency: Wieden + Kennedy, Portland
    Production Company: Biscuit Filmworks
    Director: Steve Rogers

  • Tweet Fight Old Spice vs Taco Bell

    Tweet Fight Old Spice vs Taco Bell

    Not sure if this a spoof or real, either way this tweet exchange between Old Spice and Taco Bell is awesome. Taco Bell easily wins this battle with the "...is your deodorant made with really old spices?" Twitter response.

    via

  • Old Spice — Terry Crews "Shave" Ad

    Old Spice — Terry Crews "Shave" Ad

    Terry Crews and the new Old Spice Shaving gel will take care of that beard. "Shave" is the second of two new ads out today from Old Spice for the new gel. See the "Baby" spot HERE.

    Credits:
    Advertising Agency: Wieden + Kennedy, Portland

  • Old Spice — Terry Crews "Baby" Ad

    Old Spice — Terry Crews "Baby" Ad

    Terry Crews is back in a brand-new ad for a brand-new shaving gel product from Old Spice. The Baby commercial is set to give you a brand new sense of a brand-new you.

    Credits:
    Ad Agency: Wieden + Kennedy, Portland

  • Old Spice — Fiji Bar Soap "Watermelon" Ad

    Old Spice — Fiji Bar Soap "Watermelon" Ad

    It's a commercial for fruit, nope I was wrong it's a commercial for the new Old Spice Fiji Bar Soap that just happened to be buried in basketball, that is actually a watermelon that you plunge you're hand into to pull out that bar of soap. While the fabled isle of Fiji may or may not actually exist, new Fiji Bar Soap from Old Spice definitely does exist, probably at a grocery store or a sports area or somewhere else.

    Credits:
    Ad Agency: Wieden + Kennedy, Portland
    Executive Creative Director: Joe Staples
    Executive Creative Director: Susan Hoffman
    Creative Director: Jason Bagley
    Creative Director: Craig Allen
    Art Director: Croix Gagnon
    Copywriter: Nathaniel Lawlor
    Senior Producer: Lindsay Reed
    Head Of Production: Ben Grylewicz
    Production Company: Biscuit Filmworks/Revolver Film
    Director: Steve Rogers
    Executive Producer: Shawn Lacy, Holly Vega, Michael Ritchie
    Line Producer: Pip Smart
    Director of Photography: Ben Seresin
    Editorial Company: Work Post
    Editor: Richard Orrick
    Assistant Editor: Healy Snow
    Post Executive Producer: Erica Thompson
    VFX: The Mil
    Executive Producer: Sue Troyan
    Producer: Adam Reeb
    Production Coordinator: Samantha Axelrod
    VFX Supervisor/Flame Artist: Tim Davies
    Lead Flame Artist: Sarah Eim
    Flame Artist: Bill Higgins, Elad Offer
    Compositor: Steve Cokonis, Remedy Huynh
    CG Artist: Ryan Reeb, Blake Sullivan, Martin Rivera, Misha Panov, Jacob Bergman
    Shoot Supervisor: Steven Anderson
    Music: Libman Music
    Composer: Paul Libman
    Recording Studio: Sear Sound
    Engineer: Ted Tuthill
    Mix Company: Avatar Studios
    Mixer: Jay Messina
    Music Editing: Madpan Productions
    Music Editor: Uri Djemal
    Music Editing: Lime Studios
    Music Editor: Rohan Young

  • Old Spice Bar Soap — The Shower Ad

    Old Spice Bar Soap — The Shower Ad

    Old Spice launches it's new manly bar soap with this new commercial simply entitled "Shower" featuring a hunky guy that has his own shower blasting him wherever he goes.

    Credits:
    Ad Agency: Wieden + Kennedy, Portland
    Executive Creative Director: Joe Staples
    Executive Creative Director: Susan Hoffman
    Creative Director: Jason Bagley
    Creative Director: Craig Allen
    Art Director: Croix Gagnon
    Copywriter: Nathaniel Lawlor
    Senior Producer: Lindsay Reed
    Head Of Production: Ben Grylewicz
    Production Company: Biscuit Filmworks/Revolver Film
    Director: Steve Rogers
    Executive Producer: Shawn Lacy, Holly Vega, Michael Ritchie
    Line Producer: Pip Smart
    Director of Photography: Ben Seresin
    Editorial Company: Work Post
    Editor: Richard Orrick
    Assistant Editor: Healy Snow
    Post Executive Producer: Erica Thompson
    VFX: The Mil
    Executive Producer: Sue Troyan
    Producer: Adam Reeb
    Production Coordinator: Samantha Axelrod
    VFX Supervisor/Flame Artist: Tim Davies
    Lead Flame Artist: Sarah Eim
    Flame Artist: Bill Higgins, Elad Offer
    Compositor: Steve Cokonis, Remedy Huynh
    CG Artist: Ryan Reeb, Blake Sullivan, Martin Rivera, Misha Panov, Jacob Bergman
    Shoot Supervisor: Steven Anderson
    Music: Libman Music
    Composer: Paul Libman
    Recording Studio: Sear Sound
    Engineer: Ted Tuthill
    Mix Company: Avatar Studios
    Mixer: Jay Messina
    Music Editing: Madpan Productions
    Music Editor: Uri Djemal
    Music Editing: Lime Studios
    Music Editor: Rohan Young

  • C.J. Wilson & Josh Hamilton Star In New Commercial for Head & Shoulders With Old Spice

    C.J. Wilson & Josh Hamilton Star In New Commercial for Head & Shoulders With Old Spice

    Head & Shoulders Dandruff Shampoo with Old Spice launches the “Season of the Whiff” ad campaign with two new commercials featuring Anaheim Angels pitcher C.J. Wilson and his teammate Josh Hamilton. The "Catch" and "Microphone" ads were set in Cincinnati's Great American Ball Park where the Angels meet with the Reds in the first inter-league opening day matchup.

    “They're funnier and more surreal than last year's Joe Mauer work, more like Head & Shoulders ads featuring Pittsburgh Steelers linebacker Troy Polamalu during NFL season—or Wieden & Kennedy work on Old Spice,” notes AdAge. “Head & Shoulders Brand Manager Michael Sabbia, himself an Old Spice veteran, terms it 'Old Spice visiting Head & Shoulders.'"

    Created by advertising agency Saatchi & Saatchi New York and Marina Maher Communications, New York.

  • WolfDog aka Old Spice Director of Marketing Is In Some Kind Of Trouble

    WolfDog aka Old Spice Director of Marketing Is In Some Kind Of Trouble

    It was only four days ago that Old Spice hired WolfDog as it's new Director of Marketing and it seems as if the Twitter happy tweeter has got himself into some hot water at Old Spice HQ. It's not clear from the video just posted on YouTube and tweeted to the twitterverse if he is being fired or if Mr. WolfDog is making a run for it before he gets caught...

  • Old Spice Hires A WolfDog and He Is Hiring A Personal Assistant

    Old Spice Hires A WolfDog and He Is Hiring A Personal Assistant

    Old Spice is pleased to announce their new official Chief Director of Marketing, Mr. Wolfdog. He's a wolfdog, so he'll be great at marketing.

    Oh it gets better, the Wolfdog is looking to hire a Personal Assistant...

    Want to be Mr. Wolfdog's personal assistant? Good, because he needs one right now. Hurry, watch this computer video for details and then reply on the Twitters with #workforwolfdog, you can find the him at @OldSpice.

    Ad agency Wieden + Kennedy are the creative masterminds behind the new Old Spice WolfDog campaign.

    For the rest of us still living in reality Google is working on talking sneakers, yes really so take off your Google Glasses and check out the shoes HERE.

    Oh, that sounded a little too far out there for you, maybe you would enjoy meeting Steve Casino, he is an artist and he creates stunning art pieces of celebrities, see his work HERE, btw he uses a single peanut shell per creation...I know it's stuff dreams are made of.

  • Old Spice Terry Crews Power Ads

    Old Spice Terry Crews Power Ads

    Three great new ads for Old Spice, "Vending Machine" the "Charmin" take over spot, and my favorite the "Bounce" commercial take over. Now who doesn't love Terry Crews yelling the pa pa pa pa power?

    Directed by Tim and Eric from the Tim and Eric Awesome Show.