Walmart officially launches the Empowering Women Together campaign through the retail giants Global Women's Economic Empowerment Initiative. The online destination Empowering Women Together gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world.
With each purchase, consumers lift and empower the women behind these products to create new jobs and improve both their own lives and the lives of their families and communities. Currently, Empowering Women Together is offering shoppers more than 200 items from 19 businesses in nine countries.
In the Initiatives own words:
Women in the world's economically-challenged nations − and even here in our own backyard − dream of a better life. Yet for most, entrepreneurial success is an exception, not because they lack the ability or drive, but because so often they lack the opportunity.
At Walmart, we're working to change that. As part of our commitment to empower women worldwide, we've launched Empowering Women Together, a Store For Good, and a dedicated space on Walmart.com that connects products from women-owned businesses around the world with U.S. consumers. Our hope is to provide these hard-working women with opportunities to improve their own lives, while creating new jobs and enhancing the lives of their families and their communities. Each supplier in the Empowering Women Together program is a woman-owned business or an aggregator with the mission of supporting women-owned businesses.