ShowBusinessMan + Public Awareness

The Harlem Shake With A Powerful Message

Had enough of the Harlem Shake craze yet, well hang on for one more, and the message is powerful. The public awareness campaign was created by the ad agency Saatchi&Saatchi Amsterdam for the Parkinson Foundation. The ad stars Erik Roos who is the chairman of the foundation, who did not take his medication the day previous to filming the spot to show the world the reality of Parkinson disease and those who suffer with it.

Brilliant, thumbs up to Mr. Roos, Saatchi and the Amsterdam Ad Blog for passing this along.

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The Harlem Shake With A Powerful Message + Public Awareness