From the Great-Ads inbox today: We are loving the voice of Izadora Molinari in this new psa spot for the Brazilian Institute of Hematology encouraging people to give blood.
Background
Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waiting for a donation. And one thing patients in need cannot do is wait.
Idea
To encourage people to donate blood, we created a internet video that uses the YouTube timeline as part of the idea, creating a link between the waiting time and the importance of getting blood to those who need it. In the video, the blood leaves the veins of the donor and enters the timeline, as it were an extension of the catheter, until it reaches the patient, who returns to life.
Credits:
Client: HEMORIO / INSTITUTE OF HEMATOLOGY
Title of Film: WAITING FOR LIFE
Advertising Agency: HEADS PROPAGANDA
Creative Director: FLÁVIO MEDEIROS / SILVIO MEDEIROS / FÁBIO MIRAGLIA
Copywriter: GABRIEL SOTERO
Art Director: SILVIO MEDEIROS
Production Company: PARANOID BR FILMS
Director: DANIEL SEMANAS
Conception and Animation: AMANDA GRAZINI / DANIEL SEMANAS / GUMA / PAULO STOKER
Audio Company: LUA NOVA AUDIO PRODUCTION
Music and Lyrics: TECO FUCHS
Musician: TECO FUCHS
Singer: IZADORA MOLINARI