Egg Films’ Bruno Bossi recently directed two spots for Mercedes-Benz. Hair and Colleague are follow-ons to Net#work BBDO’s award-winning radio campaign for Mercedes’ Attention Assist.
“Mercedes-Benz seldom makes TV ads for the South African market,” says Bruno, “so it was a great opportunity to work on an iconic brand. The subtle tone of the humour in these savvy scripts was also really appealing.”
Speaking about executive creative directors Jenny Glover and Brent Singer, he says, “It was great to work with a team who were really collaborative and I enjoyed bringing their scripts to life for them.”
Paul Gilpin shot the commercials, which were edited by Matthew Swanepoel at Priest.
Credits:
Title: Hair
Client: Mercedes-Benz
Length in seconds: 30
First flight date: 25 April 2013
Advertising agency: Net#work BBDO
Agency producer: Caroline Switala
Exec creative director: Jenny Glover
Exec creative director: Brent Singer
Production co: Egg Films
City & country: Cape Town, South Africa
Director: Bruno Bossi
Director of photography: Paul Gilpin
Production producer: Kirsten Clarence
Executive producer: Colin Howard
Post production co: Black Ginger
Editing company & city: Priest Cape Town
Editor: Matthew Swanepoel
Music Company: Pulse Music
Composer: Doug Katsaros
Exec Producer: Marc Algranti