The latest ad for the Fiat 500 sends the full line of little 500's diving in into the ocean as they make their journey from Italy to the USA in the commercial entitled "Immigrants".
The commercial features the music of Arianna and Pitbull song Torna a Surriento (Come Back to Sorrento) originally done by Ernesto De Curtis.
"Immigrants tells the story Fiat's resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio. We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin." Says Olivier François, head of the Fiat brand and chief marketing officer at the Chrysler Group.
| FIAT "Immigrants" Credits: | |
|---|---|
 | Ad Agency: Richards Group, Dallas TX Title: "Immigrants" |