Sony and the creative ad agency gave three Australians experiences they'd never had in this touching new commercial campaign entitled "Never Experienced."
The spots share the stories of Robert, Josh, and young Grace who have yet to experience three things, from as simple as seeing an ice-cream truck, the ocean and in Josh's case playing soccer in front of 18,000 people. These brilliantly executed spots are a nice reminder to some of us who take what we have and do for granted.
Havas captured their stories in 4K detail using the Sony PMW-F55 camera.
Watch all three stories below individually.
Robert's experience, he has not taken a holiday for 30 years or ever been to the ocean
Josh's experience, a footballer who has never played in front of 18,000 fans.
Grace's experience, she has never seen an ice-cream truck.
Credits:
Creative Advertising Agency: Havas Worldwide, Sydney, Australia
The music/song track is ‘Marie Curie’ by composers: George Nicholas & Alex Cameron of the band Seekae.