A tastefully erotic calender for Tikveš Winery, the project entitled "The Ultimate Seduction" is the work of young designer Ian Straaf Kevreshan.
Credits: Tikveš Winery Calendar 2013 "The Ultimate Seduction" Creative Agency: McCann Skopje Concept / Creative Direction / Art Direction: Zdravko (Ian Straaf) Kevreshan Head of production: Goran Dimovski Producer: Igor Kusic 3D Art Direction: Ivana Milenkovic 3D studio: Bliss studio Photographer: Andreja Damjanovic Hair & Make up: Srdjan Petkovic Costume: Sanja Zdravkovic Making of: Aleksandar Jakovljevic
IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.
“All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.
Credits: Ad Agency: Ogilvy & Mather Mike Hahn, Art Director/Group Creative Director Ryan Blank, Copywriter/Group Creative Director Susan Westre, Worldwide Executive Creative Director Steve Simpson, Chief Creative Officer, North America Fred Kovey, Copywriter Andrew Mellen, Copywriter Jillian Abramson, Art Director Lee Weiss, Executive Producer Jess Latour, Production Coordinator Dave Lambert, Assistant Producer Karl Westman, Executive Music Supervisor
Production Company: Psyop/Smuggler Director: Psyop Psyop Creative Directors: Marie Hyon, Marco Spier Executive Producer: Lucia Grillo Senior Producer: Crystal Campbell Associate Producer: Kay Chen Storyboard Artist: Ben Chan Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol CG Lead: Mark Rohrer CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic Lead Compositor: Manu Gaulot Compositor: John Loughlin, Herculano Fernandes, Carl Mok Flame: Jamie Scott Editors: Cass Vanini, Jonathan Flaum Music: Pulse Music
Here is a new spot for SnöBar, the ad introduces us to what they claim to be the Cocktail for the 21st Century. Are we ready to embrace an alcoholic popsicle?
Credits: Breakthrough innovations within the spirits category have been few and far between.SnöBar is changing all of that. SnöBar has successfully created a fun way to enjoy cocktails by launching gourmet, frozen alcohol-infused ice-pops and ice cream. Made with natural ingredients and premium alcohol, there’s a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate.
Copywriter: Billy Pollina Producers: Billy Pollina, Dave Goldberg, Ron Dumont Executive Producer: Shannon Masjedi Co -Director: Billy Pollina Co-Director: Dave Goldberg Art Director: Jason Larimer Director of Photography: Brian Vilim Editor: Dave Goldberg Production Services: AZ Studios, Los Angeles Camera: HDiablo
This video is the making of "Hero," a drawing of Miguel Endara's dad composed entirely out of 3.2 million ink dots. Miguel created this fantastic piece with, believe it or not just one pen, the pen is a micron.005, made in Germany. He states the 3.2 million is not an exact number, but very very close to the real number. He multiplies his speed of plotting (how many dots he puts down per 10 seconds) with the number of hours he worked on each section. Credits: Music by Bonobo — Noctuary Created and Produced by Miguel Endara
A Starbucks Cup of Magic app for the holiday's?...somethings really are just too ridiculous for words, but what do I know.
From Starbucks.....
This year let's bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters — on Red Cups, Christmas Blend bags, in-store and more — and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you'll discover...
Credits: Advertising Agency: twofifteenmccann, USA Chief Creative Officer: Scott Duchon Art Director: Steve Couture Copywriter: Joe Rose Agency Director of Integrated Production: Tom Wright Agency Producers: Chris Weldon, Betsy Beale Account Director: Juliana Mejia Production Company: Anonymous Content Director: Christian Bevilacqua DP: Ottar Gudnason EP's: Jeff Baron Producer: Paul Ure Editorial Company: Rock Paper Scissors Editor: David Brodie Executive Producer: Carol Lynn Weaver Producer: Kendra Scott Editorial Assistant: Austyn Daines Visual Effects: A52 VFX supervisor: Andy Barrios 2D artists: Brendan Crockett, Cameron Coombs, Enid Dalkoff, Steve Miller CG supervisors: Kirk Shintani, Adam Newman 3D artists: Julian Fitzpatrick, Joe Chiechi, Wayne Hollingsworth, Tim Donlevy Executive Producer: Jennifer Sofio Hall Head of Production: Megan Meloth Producer: Daughn Godd Ward Telecine: Company 3 Colorist: Stefan Sonnenfeld Original Music: Human Producer: Jonathan Sanford Sound Designer: Human Mix: Lime Studios Mixer: Rohan Young Audio producer: Jessica Locke
Well all the hype surrounding the Unzip X commercial is finally out, we all know the woman turned out to be Mariah Carey and the big mystery behind Unzip X is weight loss giant Jenny Craig. I was expecting a little more....oh well. Jenny Set Go
Update to the original Unzip X Mystery spot. All of you patiently waiting to find out what the mystery is behind the Unzip X commercials still have to wait, but here is the newest Unzip X teaser with a little more revealed of the woman in the ad. The mystery of unzip X will be released this evening.
For all of you guessed the mystery behind Unzip X is Mariah Carey, well you guessed right! Mariah Carey's Spain YouTube Channel has this very video clip uploaded. So we know who the mystery woman is, but do we know what the big mystery is?
Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic's content from around the globe.
Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.
1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result. Credits: Client: National Geographic / UPC Agency: appshaker.co.uk Creative Directors: Alex Poulson / Kevin Jackson Art Director: Barnabas Nanay 3D / Effects: Vertigo Digital Production Directors: Adam Trost / Szabolcs Turányi-Vadnay
Machine, conceived and directed by Saam Farahmand was inspired to create a unique interpretation of the ethos behind the project. The result is a breathtaking film that perfectly encapsulates the audio visual obsession of Radio Soulwax. Credits: Art Director: Georgia Shelton Director: Saam Farahmand Producer: James Waters Vfx: The House Of Curves Vfx Supervisor: Andrew Daffy Compositor: Mikkel Hansen 3D Artist: Dan Prince Lighting Camera: Franklin Dow Model Maker: Jack Kirby Model: Marilyn Rose Make-Up Artist: Dorita Nissen
Visual effects and animation studio, Light of Day (www.lightofday.tv) recently teamed up with John Varvatos to create a commercial featuring a six-fingered hand to promote their new fragrance, John Varvatos Star USA. The commercial idea stemmed from the fragrance's tagline, "The New Fragrance For Your Sixth Sense."
The TV spot features a shot of fingers on a man's hand counting along with rock music in the background. The hand proceeds to put up a peace sign and the new fragrance's packaging is shown. As realistic as the hand appears it has one more finger than usual, allowing it to count up to six. The hand and its movements are so realistic that one may not immediately notice anything out of the ordinary the first time watching it.
This attention grabbing idea was originally displayed in a print ad of the hand holding up a peace sign. Using those ads as a reference, the Light of Day visual effects team was able to turn the 2D idea into a realistic and natural looking moving hand.
"A dexterous six-fingered hand doesn't really exist in nature, so the challenge was creating a six-fingered hand that seamlessly looked real and moved in a believable way," said Dino Tsaousis, a flame artist for Light of Day who did the compositing and finishing work for the Varvatos commercial. "We had to play around with the palm and fingers to make it look anatomically correct as far as how the muscles moved."
Tsaousis explained further that he even used his own hand as a reference when trying to determine natural muscle movements of the hand.
"Between the finger, the palm, and the way the muscles move, there was about three or four different pieces that I stitched together to create the hand," Tsaousis said. "After that I had to rebuild the background and do some re-lighting for the feeling the client was looking for."
From a technical standpoint, Autodesk Lustre was used for the coloring and Flame was used for the compositing and finishing.
