There’s no place like home and there is certainly no road like the road home. BMW recently unveiled a special tribute to “The Road Home” gifted from their advertising agency, Kirshenbaum Bond Senecal + Partners (kbs+).
Filmed around Thanksgiving, kbs+ employees captured their personal experiences traveling home on mobile phones and video cameras. The result mixes over 50+ videos set to an original score through the eyes of a holiday traveler.
Recognizing immediately the universal message and human connection of the piece, BMW quickly got behind the idea of releasing the film. Just launched online this week, BMW will also air a 60-second TV version of the spot nationally in the coming weeks.