Leo Burnett London latest commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’.
The ad follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.
Credits:
Project: Rice Krispies ‘What’s it like to be a fish’
Client: Ted Linehan, VP Marketing — Europe, Kellogg Company
Creative agency: Leo Burnett London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter: Philip Deacon & Sabina Kelly
Art director: Philip Deacon & Sabina Kelly
Planner (creative agency): Josh Bullmore
Media agency: Carat
Production Company: Bare Films
Director: Joanna Bailey
Director of Photography: Ben Smithard
Prod co Producer: Helen Hadfield
Editor: Joe Guest/ FINAL CUT
Music & Sound Design: WAVE/Tony Rapaccioli
Post Production: MPC
Post Producer: Dionne Archibald/MPC
Agency Producer: Katie Spong