To raise awareness on the important issue of girls’ low body image, Dove had this huge folded billboard erected in Tel Aviv’s biggest square inviting mothers and daughters to join the conversation.
Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.
Credits:
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded