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DentsuBos has created another ad campaign for the Annual Campaign of the Catholic Church of Montreal. On top of Out-of-Home and radio ads, the agency developed something quite original.
The microsite beblessed.ca (also available in French and Spanish) gives visitors the opportunity to receive a blessing with just two glides, suggestive of the popular iPhone interface by Apple.
"Much like the Urbi et Orbi blessing that reaches every Catholic, no matter where they are, my blessing via the Be blessed microsite will reach those who receive it, no matter the platform," says Christian Lépine, Archbishop of Montreal.
"This reference to the sign of the cross represents a modern approach to getting the message across to a younger generation", explains Hugo Léger, Creative Vice-President at DentsuBos.
The promotional campaign for the 25th Annual Campaign of the Catholic Church of Montreal will continue over the next few months.
Credits:
Created by the creative ad agency DentsuBos, Montreal, Canada.
via: http://diocesemontreal.org/en/home.html