The new M&S(Marks & Spencer) Christmas TV advert features the X Factor finalists singing a new Christmas festive song 'When You Wish Upon A Star'. The 2011 M&S Christmas advert ran for the first time on Sunday 6th November during the X Factor double eviction program featuring the finalists from the show itself. The remaining 9 acts performed a new Christmas song "When you Wish Upon A Star" in the advert that runs right up until the X Factor final week in December 2011. The 9 finalists sang a new Christmas remake of the 1940 song "When You Wish Upon A Star", from the Disney cartoon Pinocchio. Finalists who featured include Craig Colton, Janet Devlin, Marcus Colins, Franky Cocozza, Little Mix, The Risk, Johnny Robinson, Kitty Brucknell and Misha Bryan who closes the advert.
Credits: Ad Agency: Rainey Kelly Campbell Roalfe/Y&R Executive creative director: Mark Roalfe Copywriter: Pip Bishop Art director: Chris Hodgkiss Director: Toby MacDonald.
Press: IKEA, the leading home furnishing company, today announces the launch of a new cross-platform advertising campaign titled ‘Bright, shiny colours’, which aims to inspire the nation to bring life into their homes with inspiring new home furnishing solutions available in-store this autumn season. The campaign coincides with the launch of the new 2013 IKEA Catalogue and launches with a TV advert in the UK and Ireland on September 8, during the ‘X-Factor’ on ITV1. Three versions of the advert have been produced and include 60” and 30” adverts that run until October 7, as well as a full length two-minute ‘music video’ running exclusively online at http://www.youtube.com/ikeauk. The ‘Bright Shiny Colours’ advert, created by the agency Mother, tells the story of a woman who goes on a magical journey through the new IKEA Catalogue. The woman’s home starts out in beige and white before we see her step ‘through the catalogue’ and into a Technicolor IKEA showcase full of inspiring designs. When she emerges from the other side she has bags of inspiration to transform her home.
The advert is shot like a music video and pays homage to great dance sequences from the films Flashdance and Singin’ in the Rain, as well as the legendary Top of the Pops dance troupe Pan’s People. The music, ‘Bright Shiny Colours’ was originally a Shirelles track, but was given a modern re-working by quirky band 99 Trees. The campaign will be supported by other activities in owned media platforms including the IKEA FAMILY loyalty programme, the IKEA Website and in-store communication, as well as through earned media with PR activities. Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the new season approaching we adapt our homes to make them cosier as more time is spent out of the cold. But that doesn’t mean our homes have to look and feel the same all year around. We want our new campaign to demonstrate that it’s easy and affordable to bring new life into your homes, through showcasing in a fun and surprising way the many new products and solutions we have available in the new Catalogue and our 19 stores, which will ultimately give them a reason to reconnect with IKEA.” The campaign was developed with the new functionality of the 2013 IKEA Catalogue in mind, which now includes a range of extra interactive content. Readers can use their smart-phone to get even more inspiration when holding it over the page, for example looking behind closed doors, changing curtains or even viewing demo films, pictures and 3D content, all accessible by using the IKEA ‘app’ for Iphone and Android. Freddy Mandy, a creative at Mother, said: “We got excited by the bright, colourful new range of IKEA products and wanted to make a film that showcased them in an exciting way. Working with David Wilson and 99 Trees allowed us to make something that feels fun and energetic. It brings to life what we think it would be like to take a trip through the new IKEA Catalogue.” IKEA also recently updated its website, www.IKEA.com, with a mobile version as a result of increased mobile traffic to the site. Customers can browse products, create shopping lists, find the latest offers and locate their nearest store with the updated user-friendly mobile site. Credits: Creative Agency: Mother Art Director: Mother Copywriter: Mother Planner: Mother Agency Producer: Mother Director: David Wilson Production Co.: Blink Ink Producer: Patrick Craig Editor: James Rose Editing House: Cut & Run Post Production: MPC Animators & Illustrator: Jonathan Harris, Michael Zauner and Nick Edwards Audio post-production: Sam Ashwell @ 750mph Sound Design: Sam Ashwell @ 750mph DoP: Marc Gomez Del Moral
The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.
BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.
Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.
The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.
Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.
And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.
BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’
It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.
The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.
A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’
The newest TV advert for John Lewis Never Knowingly Undersold entitled "The Other Half"
The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.
By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.
The music in the commercial is a cover of the INXS song, Never Tear Us Apart done by Paloma Faith. If anyone knows who the actor and actress are in the ad please do let us know.
Credits: Ad Agency and Creatives: Adam & Eve DDB, London, by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger. Directed by Ringan Ledwidge of Rattling Stick. Costume design: Natalie Humphries.
Credit Card Comparison by Maurice Wigglethorpe-Throom, CEO and Founder of comparethemarket.com
Robert Webb, star of cult British comedy TV show Peep Show, plays eccentric CEO Maurice Wigglethorpe-Throom in this outtake that uses the disturbing metaphor of facial hair to explain why you should compare credit card interest rates on comparethemarket.com. This video, yet to be released to the general public, was filmed alongside a separate TV campaign to allow the comedian to run with the role of this peculiar character.
We first met CEO Maurice on Christmas Day when they released this web advert below: This is a film about a heroic young man, who is cursed with being at least six times more handsome, clever and sensitive than anybody else. He also carries a head of the most ravishing hair you ever did see. Despite these troubles, he struggles through life with immense dignity. He is modelled on me, Maurice Wigglethorpe-Throom.
Credits Starring: Robert Webb Creative agency: VCCP London Creative director: Darren Bailes Director: Simon Cole Producer: Jeremy Goold Post-production: Finish Editor: Alaster Jordan at The White House
Take a handful of adorable toddlers, put them in a music studio with instruments in hand, have the 1982 hit song "Come On Eileen" by Dexys Midnight Runners playing and you have a great ad for British Cow & Gate baby food maker.
" At Cow & Gate we believe that the best part of parenting is seeing your little baby become a little person. To celebrate this belief and share our point of view with Mums and Dads we have developed a new TV advert. You can now watch even more of the adorable Supergroup in this extended version" .
As cute as this advert is, nothing beats the Evian Live Young Dancing Roller Babies commercial.
Virgin Atlantic launches a great new ad campaign, "Fly In The Face of Ordinary" that celebrates the extraordinary talents of the airlines employees. The multimillion dollar advert highlights the amazing skills of the airline's staff of crew, designers, pilots and everyday pioneers.
The campaign launches as the airline expands it's domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh. Virgin Atlantic is also looking for 150 new staff for the launch and the epic two minute commercial gives us an insight into the kind of people that make Virgin Atlantic "fly in the face of ordinary" and provide prospective passengers a welcome splash of red in a weary world of grey.
"Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them," said Sir Richard Branson, President of Virgin Atlantic and went on to say: "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them."
Credits: Creative Advertising Agency: RKCR/Y&R, UK Executive Creative Director: Mark Roalfe Creative Partners: Pip Bishop, Chris Hodgkiss Business Director: Vicky Jacobs Producer: Jody Allison Production Assistant: Flo Clive Music Producer: Dan Neale Production Company: Partizan Director: Antoine Bardou / Jacquet Producer: David Stewart DOP: Andre Chemetoff, Damian Morisot Production Designer: Nick Ellis Editing House: Work Post Editor: Bill Smedley Post production: MPC Post Production Producer: Julie Evans Sound Studio: Wave Studios Sound Engineer: Aaron Reynolds Composer: Guy Farley
The new Guinness Beer advert is simply a story about a clock that challenges the ordinary, that's right a clock.
'Clock' is the new Guinness advert released in January 2013, that celebrates the attitude shared by Guinness and its drinkers — that you get more out of life by putting more in. It ad is set in Bohemia in the 1890s and tells the story of a town's clock that doesn't settle for the ordinary; the clock starts to control time to enhance the townspeople's days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer.
Credits: Ad Agency: AMV BBDO London Creative Director: Dave Buchanan Copywriter: Alex Grieve AD: Adrian Rossi Producer: Olly Chapman Production Company: Gorgeous Director: Peter Thwaites Prod. Co. Producer: Ciska Faulkner Post-Production Co.: The Mill Audio Post: Factory Editor: Bill Smedley Editorial Company: Work
Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."
Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.
Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.
We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:
Credits: Creative Ad Agency: adam&eve DDB Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis Agency producer: Sophie Smith Director: Dougal Wilson Production company: Blink Animation: Clapham Road Studios Producer: Ewen Brown Production manager: Josh Smith Lighting: Camera Man Editor: Joe Guest Post production: MPC VFX Supervisor: Tom Harding Audio: Anthony Moore at Factory Studios Music: Finger Music
John Lewis Christmas Advert 2011 "For gifts you can't wait to give" There is something even more wonderful than receiving the perfect gift, and that is knowing you have found the perfect gift for someone you love. This year we have brought to life the feeling of excitement and anticipation you get when you have found that perfect gift for someone and cannot wait for Christmas day to arrive.
Our advert follows one little boy who is impatiently counting down to Christmas. We see him tapping his fingers, gazing out of the window, even trying to cast a spell on a clock to make time go faster, but to no avail. The track 'Please, Please, Please let me get what I want', was originally recorded by the Smiths, and has been rerecorded by emerging artist Slow Moving Millie.
On September 27th Guinness Beer lovers will be celebrating Arthur's Day, and with that a new advert entitled "Paint The Town Black." Arthur's Day you ask...It's simply a celebration in honor of Guinness' founder Arthur Guinness.
The new global advert brings to life the remarkable spirit of Arthur's Day and encourages people from around the world to be a part of the annual celebrations by raising a toast to the man behind the iconic pint, Arthur Guinness.
Credits: Agency: Saatchi & Saatchi London Client: Guinness Executive Creative Director: Kate Stanners Executive Creative Director: Paul Silburn Copywriter: Gavin Torrance Art Director: Danny Hunt Planner: Charlie Finnigan Producer: Rebecca Williams Production Company: Somesuch & Co Director: Daniel Wolfe Editor: Dominic Leung Editing Company: Trim Producer: Dougal Meese Post Production: Framestore CFC Audio Post Production: Wave
If you love Formula 1 racing then you'll want to turn your speakers up for this spot. Rattling Stick's Ivan Bird captures the thrills and drama of Formula 1 in this cinematic advert/ad out of Brothers & Sisters for Sky's launch of its Sky Sports F1 HD channel in the UK. The commercial will have an interactive element when broadcast: Sky customers will be able to press buttons on their remotes to watch the full film or download extra content to their Sky boxes. The campaign will also include Augmented Reality and a 3D installation in West London.
Credits: Agency: Brothers and Sisters Client: Sky Director: Ivan Bird Production Company: Rattling Stick
The latest ad for the Audi SQ5 is knocking women off their feet. Set in the contemporary and glamorous city of Barcelona, the Audi SQ5 advert illustrates that it's only when form and function work together that progress can be achieved.
The Audi SQ5. Engineered beautiful. Style is not enough. At Audi we believe that something can only be considered truly beautiful if its style is matched by its substance.
IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Room for Your Life’, which examines how good storage can improve your life at home. The work continues the brand’s new strategy to demonstrate an understanding of the everyday challenges that people face in their homes.
‘Make Room for Your Life’, which launches on 19th January, explores IKEA’s storage ranges and highlights a wide range of smart solutions for everyday storage problems. The campaign uses the insight that poor storage doesn’t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.
The campaign launches with the TV ad ‘Living Together’ in the UK and Ireland on 19 January. The spot, created by the agency Mother, shows a couple kept apart by a maze of mess. However, thanks to smart storage solutions from IKEA, the couple can tidy their way through the maze, removing the clutter from their lives to finally meet across a KIVIK sofa bed.
‘Living Together’ features a cover version of the Bee Gees song ‘Living Together’ by the band An Escape Plan. Three versions of the TV advert have been produced and include 60” and 30” adverts that run until 23 March on TV as well as a full length music video running online at http://www.youtube.com/ikeauk. The campaign also features outdoor, press ads and two filmed documentaries that will be launching on 11 February on the IKEA UK YouTube page.
Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the second burst of our new brand campaign it is our ambition to continue the revitalisation and transformation of IKEA brand in the UK and Ireland. ‘Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody. We hope to show that we are more relevant than ever to help with consumers’ everyday challenges and ultimately for more consumers to choose IKEA more often for their home furnishing needs.”
The campaign is also integrated into the IKEA FAMILY loyalty programme with a series of editorial-style e-newsletters, direct mail and product focused online content, created by agency LIDA. The emails direct members of the programme to further online content packed with ideas and tips to help them ‘make room for your life’ and suggest how they can cut out clutter and get sorted with storage in order to be more organised for the year ahead. They also give a taster of the new products launching in-store.
Freddy Mandy, Creative Director, at Mother, said: “The idea for the campaign came from the observation that mess and clutter in our homes keep people apart emotionally as well as physically. We decided to illustrate this in our TV spot which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. They have to clean up their home in order to be together.”
“We all have that space in our homes that really isn't a space – it's a dumping ground. The direct mail piece homes in on this insight and shows that with a little help from IKEA's ingenious storage solutions, you might actually see that carpet again” says Nicky Bullard, Executive Creative Director of LIDA.
This month sees the launch of the new IKEA TV advert, "One Room Paradise", a film showing how one doll and her son make the most of their small space thanks to solutions from retail giant. The music is a re-record of an old Aretha Franklin song, by up and coming soul singer Elayna Boynton, who recently found fame singing on the soundtrack for Quentin Tarantino's Django Unchained. Scroll to the bottom for the extended music video version of the commercial.
Explore the set of the spot with a tour by the doll as he/she shows you how IKEA solutions help her and her son live in a One Room Paradise, below.
Here's an interesting advert for all you creative minds to analyze...This Youtuber uploaded a 2012 Olympic themed commercial for "Body In Motion", labeled it "Banned Advert" which features nothing more than several women athletes doing what do they best, and sits back and watches his few count soar. (I'll give it a few days considering it was uploaded today).
Here are a few other banned Olympic commercials, the first is from Ugg Australia (it's actually pretty good), takes a page from the Chariots of Fire classic movie, as 5 Ugg wearing runners in boxers battle the rough terrain in their Uggs of course.
Oh and btw...the NIKE "Find Your Greatness" ad campaign is NOT an official London 2012 Olympic sponsor, and their ad agency Wieden+Kennedy deserve a gold medal pulling this brilliant campaign off.
Great Britain's sprinter Marlon Devonish stars in the TV advert for GSK (GlaxoSmithKline) entitled "Drugs". The ad created by TBWA, London really gets inside Marlon's body, GSK is providing anti-doping science for London 2012 Olympic and Paralympic Games
Credits: Agency: TBWA London Client: GSK ECD: Dede Laurentino CD/Writer: Fabio Abram CD/AD: Braulio Kuwabara Chief Strategy Officer: Zaid Al-Zaidy Strategic Planner: Jenna Hoyle Head of Broadcast: Jason Ayers Producer: Natalie Spooner Producer: Gill Oglethorpe Producer: Nicholas Kurs Production Manager: Melanie McGee Prod. Co.: Outsider Director: Scott Lyon Producer: Zeno Campbell-Salmon Editor: Art Jones Post Prod: Electric Theatre Post Producer: Lee Pavey Flame Artist: Giles Cheetham Sound: Factory Studios Sound Engineer: Anthony Moore
The latest advert in the series presents Graeme who’s just saved money at MoneySuperMarket and feels stupendously EPIC!
Jumping into his ride, Graeme decides to take a celebratory lap around the City. The only thing is, Graeme doesn’t drive a sporty hatchback or a family saloon – he travels on the back of a ginormous African elephant.
Graeme’s as happy as Larry, the cat that caught the canary, the dog with two tails…we could go on but you get the idea. Quite frankly, Graeme couldn’t be any more pleased with himself. And neither could the elephant.
New advert for the beer maker Grolsch entitled Big Bold Journt.
At Grolsch we know character speaks louder than words — so meet the policeman who's never said a thing. Journt Von Deg makes criminals read their own rights and can make a perp sing like a canary with just the flare of a nostril...
