The new Guinness Beer advert is simply a story about a clock that challenges the ordinary, that's right a clock.
'Clock' is the new Guinness advert released in January 2013, that celebrates the attitude shared by Guinness and its drinkers — that you get more out of life by putting more in. It ad is set in Bohemia in the 1890s and tells the story of a town's clock that doesn't settle for the ordinary; the clock starts to control time to enhance the townspeople's days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer.
Credits:
Ad Agency: AMV BBDO London
Creative Director: Dave Buchanan
Copywriter: Alex Grieve
AD: Adrian Rossi
Producer: Olly Chapman
Production Company: Gorgeous
Director: Peter Thwaites
Prod. Co. Producer: Ciska Faulkner
Post-Production Co.: The Mill
Audio Post: Factory
Editor: Bill Smedley
Editorial Company: Work