McDonald's currently works with over 17,500 British and Irish farms to source all its whole cuts of beef, all its pork products, all bottled organic milk and all free-range eggs. Here we see a group of children happily playing with their toy farmyard to highlight each ingredient's story.
Credits:
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art director: Richard Robinson
Planner (creative agency): Sarah Sandford
Media agency: OMD UK
Planner (media agency): Grace Cowey
Production company: Rattling Stick
Director: Sara Dunlop
Editor: Bill Smedley at Work Post
Post-production: The Moving Picture Company
Audio post-production: Wave Studios
Music: John Altman & Jeff Wayne Music