ShowBusinessMan:
McDonald's

McDonald's creates some wacky new ads promoting the Big Mac with a series of spots ranging from "Sexy Time" to "Mouthopia". — Are you mouthinker enough to start thinking with your mouth? Mouthinking is a concept that's easy to understand—pick up a Big Mac. And then eat it. Now you're thinking with your mouth. TWYM.

Big Mac — "Mouthopia"

Big Mac — "Big Mac Attack"

Big Mac — "Mouth Soirée"

Credits:
Advertising Agency: Translation, New York, USA
Chief Creative Officer: Chris Cereda
Associate Creative Director, Copywriter: Brad Harvey
Associate Creative Director / Art Direction: Ryan Boblett
Senior Content Producer: Tennille Teague
Account Supervisors: Kent Rademaker, Katie McNulty
Group Account Director: Ben Gladstone
Head of Content Production: Miriam Franklin
Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
Art Direction: Thomas Schmid, Fede Reano
Design: Thomas Schmid, Fede Reano
Editorial: Gareth O’Brien
Animation: Nicolo Bianchino
Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias
Composite: Seth Ricart, Fede Reano, Eric Conception, Alex Mapar
Lead Colorist / Color Correction: Seth Ricart
Directed by BUCK
ARF & Co DIrector: Alex Fernbach
Sound Mixing Co: Heard City
Sound Mixer: Keith Reynaud
Music: PT Walkley

Here's a great new commercial for McDonald's (France)all set to classic song "Eye Of The Tiger", a lumberjack and farmer show us their brute strength just as they earn themselves a McTimber and a McFarmer.

Credits:
Client: McDonalds, France
Ad Agency: TBWA Paris
Director: Trevor Cornish
DP: David Lanzenberg
CD: Jean Francois Goize
CW: Jean Marie Gateau
Producer: Virginie Chalard

Production Company: Spyfilms / Smile Unlimited
Executive Producer: Luc Frappier (Spy) / Jean Jaques Grimblat (Smile Unlimited)
Producer: Mark Fetterman / Marie Bordaz (Smile Unlimited)

I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute.
Credits:
Advertising Agency: DDB, Berlin, Germany
Advertising Agency: Heye & Partner, Berlin, Germany
Chief Creative Officer: Eric Schoeffler, Mathias Jahn
Executive Creative Director: Bastian Meneses von Arnim, Markus Lange
Copywriter: Res Matthys
Production Company: Hager Moss, München
Film Director: Sven Lützenkirchen
Production Company Producer: Frances Rehn, Steff Schröder
Agency Producer: Sascha Driesang
Account Manager: André Musalf
Planning: Thilo Ritz
Cameraman: Sven Lützenkirchen
Cameraman, Assistance: Nicole Müller
Post Production: Philipp Bartel, Julia Eberl, Julia Dobler
Sound Design: Stephan Moritz, Robert Dreiseitl
Light Design: Tim Harlinghausen
Media: Björn Deuter, Mareen Naupert
Project Manager: Tina Bockeloh
Editor: Sven Lützenkirchen

Leo Burnett's new ad for McDonald's this Christmas is the charming story of a postman — in many ways the modern Santa Claus — who braves the elements to deliver festive joy to the British public. After a tough day's work, he rewards himself for his efforts with a delicious Winter Warmer and some banter with his workmates.

Credits:
Client McDonald’s
Creative agency Leo Burnett
Copywriter Alison Steven
Art director Liam Bushby
Creative Directors Tony Malcolm & Guy Moore
Planner (creative agency) Livia Stefanini
Media agency OMD UK
Planner (media agency) Grace Cowey
Production Company MJZ
Director Jim Gilchrist
Editor Ben Campbell, Cut and Run
Post-production MPC
Audio post-production Soho Sound Studios, Simon Capes
Exposure National television, outdoor

Finally a McDonald's ad we like, although totally unrealistic the spot is pretty funny. Nothing beats a kid and his grandfather out fishing.
Credits:
McDonald's Fries: Best Fries on the Planet
Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

McDonald's currently works with over 17,500 British and Irish farms to source all its whole cuts of beef, all its pork products, all bottled organic milk and all free-range eggs. Here we see a group of children happily playing with their toy farmyard to highlight each ingredient's story.

Credits:
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art director: Richard Robinson
Planner (creative agency): Sarah Sandford
Media agency: OMD UK
Planner (media agency): Grace Cowey
Production company: Rattling Stick
Director: Sara Dunlop
Editor: Bill Smedley at Work Post
Post-production: The Moving Picture Company
Audio post-production: Wave Studios
Music: John Altman & Jeff Wayne Music

McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."

Press:
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ — was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.

As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.

McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.

A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.

A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.

Credits:
Creative Agency — Leo Burnett London
Copywriters — Mark Franklin & Rob Tenconi
Art Directors — Mark Franklin & Rob Tenconi
Creative Director — Adam Tucker
Planners — Tom Roach & Kit Patrick
Production Company — Moxie Pictures
Directors — Luke Franklin & Neil Gorringe
Production Company Producer — Jess Ensor
Agency Producer — Graeme Light
Editor — James Rosen, Final Cut
Post-production — MPC
Audio post-production — Wave

Christine H. from Oshawa asked, "What is in the sauce that is in the Big Mac?" So McDonald's answered with another from their video series "Our Food Your Questions"

McDonald's Canada executive chef, Dan Coudreaut shows us exactly what the Big Mac sauce recipe includes and how to make a Big Mac right at home. In case your wondering the big secret about the Big Mac sauce is the following: mayonnaise, sweet pickle relish, yellow mustard, white wine vinegar, garlic powder, onion powder and paprika.

I only have one question....McDonald's has an executive chef??? They're kidding right?

This new 10 second TV commercial from Amsterdam for the McDonald's McFlurry Magnum White is just another TV spot for the Dutch, but for this English speaking Canadian the first seconds of the voice over are absolutely priceless.

Credits:
Produced by Caramel Pictures Amsterdam
Director / DP: Ronald Koetzier
Executive Producer: Peter Zeven

Credits:
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe

Chalkboard menu hand-written on a full-size billboard in front of McDonald's restaurant. The artist and his team drew and erased it twice a day... everyday.

Credits:
Agency: DDB Warsaw.
Artist: Stefan Szwed-Stronzynski.
Art studio: Good Looking.
Production: Krewcy Krawcy Productions