A Twitter ad campaign, developed by BBDO Belgium, to invite people to discover the new Volvo-model XC60 which is characterized with a revolutionary braking system.
View the case study video of how Volvo invited tweeps to discover the new XC60, see how @FollowedByVolvo was able to get some of the most influential Belgium Twitter's to follow them.
Credits:
Client: Volvo Cars BeLux
Sebastien De Valck: Creative Director
Frédéric Zouag: Art Director
Nicolas Gaspart: Copywriter
Wouter Has: Digital Project Leader
Tom Verdeyen: Account Manager
Inge Wertelaers: Account Executive
Bart Muskala: Head of Digital
Jelle Willaert: Social Writer & Publisher
Ellen Pottoms: Social Writer & Publisher