New commercial for Subaru Canada entitled "Strut — Confidence in Motion" not only features the song and music of "The Go" song "Summers Gonna be my Girl" but, some Subaru techs and salesmen who can really dance and strut.
Subaru: "Driving Confidence has been a key and constant ingredient in every Subaru model ever made. It reflects our deeply held belief that you can and should have both maximum safety and total enjoyment, without sacrificing one for the other.
It's about having the confidence, the peace of mind, to go anywhere. It's about enjoying life through exploration, continually setting out on fresh adventures. It's about following one's own path, with a sense of confidence that only a Subaru can deliver."
Credits:
Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”