ShowBusinessMan [Search results for creative

  • Brain Games With Jason Silva — National Geographic Promo Ads

    Brain Games With Jason Silva — National Geographic Promo Ads

    Right on the heels of three extraordinarily successful projects — garnering record breaking ratings for their clients — BIGSMACK unveils a new promo campaign for the National Geographic Channel. The energy-packed, mind-tickling campaign for the channel’s newest series “Brain Games” broke earlier this week in anticipation of the series launch on Monday, April 22nd at 9 p.m. (ET/PT).

    Under the creative leadership of Founder/Head Creative Andy Hann and Senior Creative Director Matt Hall, BIGSMACK collaborated with National Geographic’s in-house creative team to complete the creative concepting. BIGSMACK wrote, produced, and created extensive CGI and graphics for the new launch campaign. http://www.bigsmack.tv/work/nat-geo-brain-games/

    Hosted by Filmmaker and TED Talks icon Jason Silva, the new television series will use illusions, mind games and interactive experiments to reveal the inner workings of the human brain. Each episode of “Brain Games” will explore a different topic. These will include attention, fear, perception, sense of time and memory. Silva is a self-professed "wonder junkie," who has spoken widely about neurology, the human brain, and technology. The timing of the show is perfect, as President Obama announces a broad new research initiative to invent and refine new technologies to understand and map the human brain. Silva is joined on “Brain Games” by “The Gentleman Thief” Apollo Robbins, a deception specialist.

    “National Geographic Channel has been a great, long-term client of ours,” says BIGSMACK’s Hann. “We worked on the promo for the “Brain Games” special last year, and it was so popular and successful that Nat Geo decided to turn it into a series. We were thrilled when they came back, and asked us to work on the promo campaign for the new series. We have a very collaborative relationship with Nat Geo. They really utilize us as a collaborative creative agency, and we work very well with their in-house team. They have a great deal of creative trust in us, which we really appreciate. This was a hugely fun campaign for the BIGSMACK team to work on. One of the biggest challenges was the research that we needed to do in order to find fun, and thought provoking examples of brain puzzles and teasers; as well as the choreography of the spots which required the cameras, experiments, and the on-screen talent to be in sync. Many of the shots were all done in one-take, which was quite a feat.”

    Hann shared the director’s chair on set with BIGSMACK’s Senior Creative Director Matt Hall, since a great deal of the work was done in CGI and post, after the studio production wrapped. “The series host, Jason Silva, is renowned for his ability to improv,” explains Hall. “So we gave him an outline, but he added a lot of the material on his own while we were shooting. Because of the improv, most of the CGI/effects were added in the postproduction phase, without a lot of pre-planning. The creative process was truly an evolution, with BIGSMACK working with the in-house team at Nat Geo. At every stage, something new was added on-screen, continually making the spots that much better, and leading to a great end result.”

    Due to the outstanding success of promo and show launch campaigns created and produced by BIGSMACK in the last 6 months, the team has been hard at work in the studio. “I couldn’t be more proud of the quality of work that continues to come from Andy and our BIGSMACK team” says Head of Marketing Andrew Kobliska, “The idea generation is endless, and this team truly understands how to create a successful campaign for our clients.”

    Credits:
    Project: Multi-spot promo campaign for the launch of new series “Brain Games”
    Client: National Geographic Channel
    SVP/Group Creative Director: Andy Baker
    CMO: Courteney Monroe
    Design Director Marketing & Creative: Carla Daeninckx
    Director Ad Sales & Cause Marketing: Allison Mitchell
    VP Creative & Consumer Marketing: Emanuele Madeddu
    Producer: Valerie Carrillo
    Agency, Production & Post Company: BIGSMACK/New York & Philadelphia
    Head of Creative: Andy Hann
    Senior Creative Director: Matt Hall
    Head of Marketing: Andrew Kobliska
    Executive Producers: Heidi Erney, Kevin Lahr
    Senior Producer: Rich DiNublia
    Senior Writer/Producer: Laura Gillespie
    Production Coordinator: Meg Hughes
    Director: Andy Hann
    EFX Director: Matt Hall
    DP: Andrew Turman
    Line Producer: Larry Schwartz
    Design/Animators: Jason Harmon, Rick Malwitz
    Graphic Artist: Dan Hoffman
    Editor: Mark Farkas
    Mixers: Bob Schachner, Mike Taylor
    Colorist: Janet Falcon

  • How Big Is Duck Dynasty — 9 Million Viewers Kinda Big

    How Big Is Duck Dynasty — 9 Million Viewers Kinda Big

    Last Wednesday night's back-to-back season premieres of "Duck Dynasty" became the #1 telecasts in network history! An astonishing 8.6 million viewers tuned in to see America's favorite family, making "Duck Dynasty" the #1 nonfiction series on cable. Perhaps even more impressive is the record-shattering 5.0 million adults 18-49 and 4.9 million adults 25-54 who tuned in; as well as the incredibly successful Social Media campaign that led up to the premiere.

    The original press release and "The Quack is Back" spot below:

    The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.

    Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges. To view a selection of the creative results, go here: http://wdrv.it/VVWojD

    “’Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped right in with the A&E Senior Creatives Maria Pecoraro and Keith Kopnicki, and fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”

    One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.

    “We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”


    Credits:
    Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3
    Client: A&E
    EVP, Head of Marketing: Guy Slattery
    Sr. Creative Director. Brand Creative: Maria Pecoraro
    Senior Writer/Producer: Keith Kopnicki
    Director of Operations, Brand Creative: Brett DiPretoro

    Advertising Agency: BIGSMACK
    Executive Creative Director: Andy Hann
    Head of Marketing: Andrew Kobliska
    Executive Producers: Heidi Erney, Kevin Lahr
    Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie

    Production Company: BIGSMACK
    Directors: Andy Hann, Scott Whitham
    DPs: Andrew Turman, Patrick Loungway
    Producer/AD: Michael Dean
    AD: Nick Conway

    Editorial Company: BIGSMACK
    Senior Creative Director: Matt Hall
    Senior Writer/Producer: Laura Gillespie
    Designer/Animator: Rick Malwitz, Jason Harmon
    Editor: Rob Graham
    Sound Engineer: Bob Schachner

  • VW Volkswagen Tiguan Cross Country Camping Commercial

    VW Volkswagen Tiguan Cross Country Camping Commercial

    Here is a fantastic new ad for the Volkswagen Tiguan entitled "Cross Country" created by DDB, Sydney. The spot features a couple who pull a fast one on their camping friends and couldn't have been done any better.
    Credits:
    Agency: DDB Sydney
    Client: Volkswagen Tiguan
    Executive Creative Director: Dylan Harrison
    Creative Director: Steve Wakelam
    Creative Director: Nick Pringle
    Creative: Malcolm Caldwell
    Creative: Ian Broekhuizen
    Creative: Steve Wakelam
    Creative: Nick Pringle
    Creative: Nils Eberhardt
    Creative: Steve May
    Creative: Jim Curtis
    Creative: Ryan Fitzgerald
    Digital Producer: Rob Pignone
    Digital Production: Per Thoresson
    Digital Production: Ramon Rodriguez
    Project Director: Ben Elvy
    Print Producer: John Wood
    Director: Sean Meehan
    Executive Producer: Sam McGarry
    Production House: Soma Films
    Editor: Drew Thompson
    Music: Elliott Wheeler
    Sound Design: Simon Kane @ Song Zu
    Photographer: Nick Meek
    Retouching: Layer1
    Media: Mediacom

  • "The World Is Listening" The Grammys Ad Campaign

    "The World Is Listening" The Grammys Ad Campaign

    The Recording Academy® and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards® with the ad campaign "#TheWorldIsListening." The 55th Annual GRAMMY Awards (www.grammy.com) will be held on Sunday, Feb. 10, 2013, at the STAPLES Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network.

    "Slammed Door" featuring Rihanna above and below is "Soundcheck" with The Black Keys and voiceover by Dr. John

    "#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, "Slammed Door," tells five-time GRAMMY® winner and current nominee Rihanna's story. The second commercial, "The World is Listening," features artists including the Kills, Snoop Lion and Taylor Swift alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the forthcoming commercial titled "Soundcheck."

    At the heart of this year's "#TheWorldIsListening" campaign is a newly created Web site, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including Linkin Park, RZA, and Snoop Lion. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. "#TheWorldIsListening" campaign and the GRAMMY Amplifier aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners..

    "This year's campaign highlights the raw emotion and desire of the artist's journey, and is amplified via social media in order to draw more music fans into an engaged music conversation," said Evan Greene, Chief Marketing Officer of The Recording Academy.

    Patrick Condo, Creative Director, TBWA\Chiat\Day, said, "Sure, the music industry embraces fame — but music always comes first. From RZA to Rihanna, to the young girl taking her first piano lesson, it's their passion for the craft that will, ultimately, lead them to the public and then fame. This year's campaign celebrates this passion and the talent as burgeoning artists embark on that quest for fame."

    All of the campaign materials prominently feature the hashtag #TheWorldIsListening, a first in GRAMMY history and a testament to the role of social media with regard to the GRAMMY telecast. In February 2012, the 54th Annual GRAMMY Awards generated more than 13 million social media comments making it the biggest social media event in the history of television at the time.

    "The World Is Listening" 55th GRAMMYs Full Campaign Credits:
    Artists: The Black Keys, Gary Clark Jr., DaM-Funk, The Gaslamp Killer, Jim James, Kaskade, The Kills, Lianne La Havas, Linkin Park, Moon Duo, Nas, Ozzy Osbourne, Papa, Grace Potter, Rihanna, RZA, Simian Mobile Disco, Snoop Lion, Taylor Swift, Anthony Valadez, Warpaint, Patrick Watson, Jonathan Wilson.

    Global Creative President: Rob Schwartz
    Executive Creative Director: Patrick O’Neill
    Creative Directors: Patrick Condo & Bob Rayburn
    Associate Creative Director/Copywriter: Eric Haugen
    Associate Creative Director/Art Director: Kirk Williams
    Art Directors: Hillary Coe, Rebecca Ginos, Katie Dittman
    Executive Director of Integrated Production: Richard O’Neill
    Executive Producer: Sarah Patterson
    Producer/Music Supervisor: Michael Gross
    Assistant Producer: Whitney Fromholtz
    Director of Creative Technology: Ricardo Diaz
    Account Director: Michele Tebbe
    Management Supervisors: Mike Peditto & James Aardahl
    Account Supervisor: Daryl Conui
    Group Planning Director: Rad Tollett
    Digital Strategist: Kyle Luhr
    Business Affairs Managers: KK Davis & Lisa Lipman
    Typography Design: I Love Dust

    DIGITAL PRODUCTION
    Music Supervisor: Liza Richardson
    Creative Technologist: David Riegler
    Tech Lead: Gevorg Ablabutyan
    Senior Developers: Marcelo Duende & Jake Edur
    QA Lead: Lester Broas
    QA Engineer: Walter Velasquez
    Senior Producer: Justin Taylor
    Producer: Kiley Story
    Tech Lead: Mike Bucks
    Technology Manager: John Byrne

    PRINT & OOH PRODUCTION
    Photographer: James Minchin
    Executive Art Producer: Karen Youngs
    Print Producer: Matthew MacDonald
    Project Managers: Jane Martin, Collin Beckles
    Creative Retouching: Arthaus
    Prepress: E-Graphics

    FILM PRODUCTION
    Director: Saam Farahmand
    Production Company: Furlined
    President: Diane McArter
    VP Executive Producer: Eriks Krumins
    Producer: Dave Robertson
    Original Music, Sound Design, & Mix: Barking Owl
    Creative Director: Kelly Bayett
    Mixer: Brock Babcock
    Sound Design, "Slammed Door" and "Soundcheck": Barking Owl & Michael Anastasi
    Editorial: Arcade
    Editor, "The World is Listening": Kim Bica
    Editor, "Slammed Door" and "Soundcheck": Greg Scruton
    Post Producer: Kirsten Thon-Webb
    Managing Partner: Damian Stevens
    Executive Producer: Nicole Visram
    Assistants: Dean Miyahira, John Jenkins, Pete D'Andrea, Laura Sanford
    Visual Effects: The Moving Picture Company
    Creative Director / VFX Supervisor: Paul O’Shea
    Smoke Artist: Mark Holden
    Telecine Artist: Ricky Gausis
    Producer: Juliet Tierney
    Executive Producer: Asher Edwards

  • Island Savings Shrinking Mortgage via Eclipse Creative

    Island Savings Shrinking Mortgage via Eclipse Creative

    B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

    VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

    Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

    “Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

    “With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

    Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

    “We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

    “With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

    About Eclipse Creative
    Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

  • Duck Dynasty "Mash Up" — 21 Ads Shot in 2 Days

    Duck Dynasty "Mash Up" — 21 Ads Shot in 2 Days

    The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.

    Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days (view them all on YouTube HERE. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges.

    Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped in with the A&E creative team and literally fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”

    One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.

    “We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”

    Credits:
    Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3

    Client: A&E
    EVP, Head of Marketing: Guy Slattery
    Creative Director: Maria Pecoraro
    Senior Writer/Producer: Keith Kopnicki
    Director of Operations: Brett DiPretoro

    Advertising Agency: BIGSMACK
    Executive Creative Director: Andy Hann
    Head of Marketing: Andrew Kobliska
    Executive Producers: Heidi Erney, Kevin Lahr
    Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie

    Production Company: BIGSMACK
    Directors: Andy Hann, Scott Whitham
    DPs: Andrew Turman, Patrick Loungway
    Producer/AD: Michael Dean
    AD: Nick Conway
    press via: Hypeworld

  • Starz: Re-Brand Campaign

    Starz: Re-Brand Campaign

    HIFI PROJECT PROVIDES MUSIC & SOUND DESIGN FOR VISUALLY COMPELLING STARZ RE-BRAND CAMPAIGN

    Los Angeles & Minneapolis – (May 13, 2013) Collaborating with ad agency Fallon, HiFi Project is the creative force behind the music and sound design for the new, visually compelling re-brand for cable network STARZ. According to HiFi Creative Director/Composer Paul Robb, this was the most extensive sonic branding campaign to date for the company, which is better known for working on commercial and advertising campaigns such as new spots for Gap, Jaguar, and Chevy.

    HiFi Project was tapped to create an extensive soundscape that was innovative and revolutionary, taking the listener on a musical journey; while design firm yU+co was called on to create a design language that infused the entire landscape of the STARZ platform with their new tagline, “Taking You Places.” “We had a great time on this project because they really gave us a tremendous amount of freedom to create music,” explains HiFi’s Robb. “We were tasked with creating a soundtrack for the network that was thrilling, but never heavy-handed. They didn’t want music that was overly whimsical or cheery, but something that was gripping, seductive, and premium.”

    HiFi initially provided STARZ with 60 original demos, from which network creatives chose five to explore further. After hearing extended arrangements (some as long as four minutes) of the “final five”, a hero track was chosen. HiFi then set about the demanding task of arranging this hero track into five broad style families, for each of the network programming categories. All in all, HiFi Project produced an astonishing 35 complete compositions, ranging from two seconds to over three minutes in duration.

    “From a creative point of view, this was just pure joy,” says Robb. “We were given license to create music and sound design for these beautiful, abstract graphics that yU + co had created. We don’t get that level of freedom that often, so we were thrilled.”

    “Because a great deal of our work is in the commercial and advertising realm,” adds Executive Producer Birgit Roberts, “and there are oftentimes far more restrictive parameters to that type of work, our team really had a great time with the creative process. It was also great to collaborate with both Fallon and the creative team in-house at STARZ on a re-brand of an entire cable network, which was a first for us.”

    Credits:
    Client: STARZ
    Executive Creative Director: Jessica Creasey
    Director of Production: Kandy Barry
    Technical Director: Sean Richardson
    Creative Director: Michael Vamosy

    Ad Agency: Fallon
    Integrated Producer: Angie Schoemer
    Art Director: Ben Pagel
    Creative Director: Andrew Voss

    Design Company: yU+Co:
    Senior Producer: Carey Michaels Keeney

    Music & Sound Design Company: HiFi Project:
    Creative Director/Composer: Paul Robb
    Executive Producer: Birgit Roberts
    Composer: Jason Murgo
    Producer: Melissa Mooney

  • Hartley’s Jelly Pots – They can Hartley contain themselves

    Hartley’s Jelly Pots – They can Hartley contain themselves

    Hartley’s Jelly has launched its first ever TV ad, with a comically surreal new spot for its Hartley’s Jelly Pots brand featuring a group of mischievous jellies trying to escape toys who are working together to put them into their pots.

    The ad, created by Karmarama, shows the jellies wobbling around whilst lots of different toys, including a big orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them.

    The jellies that appear in the ad are the real thing and were made to wobble and move through puppeteering techniques. The weird and wonderful jelly voices were provided by both professional beatboxers and comedians.
    The toys were brought to life via a combination of stop motion and puppetry. Both were combined to produce a visually arresting and entertaining piece of action.

    The ad was created by Tom Woodington and Robin Temple at Karmarama. It was directed by Chris Cairns through Partizan.

    Sam Walker, Executive Creative Director at Karmarama, said: "For Hartley’s TV debut, we wanted to create something really memorable and entertaining. We had a lot of fun on this shoot and I think it shows in the final film. ”

    David Atkinson, Managing Director, Hain Daniels, said: “Not only have Karmarama managed to literally capture our mischievous jellies into pots but they’ve captured them in a funny, unique and entertaining way that will really resonate with our audience. Jelly has never had so much personality.”


    Creative Credits:  

    Creative Agency: Karmarama
    Creative Directors: Sam Walker & Joe De Souza
    Senior Creative Team: Tom Woodington & Robin Temple
    Business Director (Creative Agency) Tess Cannon
    Account Director (Creative Agency): George Barton
    Planning Director (creative agency): Dan Hill
    Planner (creative agency) Patti Cowan
    Agency Producer: Jenny O’Connell

    Production Company credits:
    Production Company: Partizan
    Director: Chris Cairns
    Producer: Monica Domanska
    Production Manager: Daisy Gautier
    Director of Photography: Matt Day
    Offline Editor: Gus Herdman @ Trim
    VFX Post House: Finish
    VFX Artist: Judy Roberts
    VFX Producer: Vittorio Giannini
    Colourist: Paul Harrison
    Sound Design: Will Cohen @ String and Tins

  • Toyota Marks A Turning Point In Last Ad From Droga5

    Toyota Marks A Turning Point In Last Ad From Droga5

    When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
    Brief
    The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio.
    Approach
    Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
    The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.
    Post production and animation was expertly handled by the talented team at Analog.

    Creative Credits:
    Production Company: ATYP
    Directors: Merlin Nation, Chris Angelkov
    Executive Producer: Debbie Crosscup
    Client: Toyota
    Campaign: The Turning Point
    Agency: Droga5 NY
    Creative Chairman: David Droga
    Chief Creative Officer: Ted Royer
    Executive Creative Director: Neil Heymann
    Creative Director: David Gibson
    Creative Director: Nathan Lennon
    Copywriter: Johan Gerdin
    Digital Designer: Devin Croda
    Chief Creation Officer: Sally-Ann Dale
    Head of Broadcast Production: Ben Davies
    Broadcast Producer: David Fisher
    Group Brand Strategy Director: David Gonzales
    Communications Strategist: Elsa Stahura
    Junior Brand Strategist: Emily Mulvey
    Group Account Director: Steven Panariello
    Account Director: Bola Adekoya
    Account Manager: Dave Murphy
    Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner
    Post Production/Animation: Analog
    Grade: The Mill
    Producer: Heath Raymond
    Telecine: Matt Osborne/Mikey Rossiter
    Music: Rob Burger Music
    Composer: Robert Burger
    Sound: Heard City
    Mixer: Phil Loeb
    Voiceover: Brian Bascale

  • Champs Sports: Game Loves an Audience Ad Campaign

    Champs Sports: Game Loves an Audience Ad Campaign

    Translation has unveiled the second chapter of its ongoing brand campaign for Champs Sports with “Game Loves an Audience,” a dynamic new marketing program for the back-to-school season. Seizing on the pins-and-needles feeling of anticipation that comes along with every new school year, “Game Loves an Audience” is all about looking good, and wanting everyone to see it. The campaign reinforces Champs’ well-established “We Know Game” tagline with three :30 spots, daily content for Champs Sports’ social media channels, digital banners, and a custom digital hub.

    “The first day back to school is more than just a day,” notes Translation CCO John Norman, “it’s the red carpet moment of the school year. It’s a reunion, a chance to try something new, and a special moment to stand out. It’s the perfect time for a brand like Champs Sports to help you show off your game with new kicks, stylish tees, and a fresh look.”


    “Game Loves an Audience” is the follow-up to “Game Never Sleeps,” Translation’s summer campaign for the athletic footwear and apparel retailer. Each element of the new campaign – from the music, to the fashion, to the storylines of the individual films – is rooted in a commitment to cultural relevancy, continuing Translation’s overarching strategy of appealing to both the on- and off-field passions of the modern day student athlete. The new digital hub, allows users to rank the most #FirstDayWorthy gear in Champs’ colossal inventory of new styles with a contemporary “swipe-to-like” design.

    “Translation, through its new brand work, has done an exemplary job of expanding on the idea of ‘We Know Game’,” explains Champs Sports Director of Marketing Scott Burton. “We’re showing that ‘Game’ is as much about athletic skill as it is about swagger and confidence in all other arenas. Moreover, the work is done through the lens of a high school athlete, making the impact and its meaning to our consumers relevant during this time of year when students are going back-to-school.”

    Creative Credits:  
    Brand/Client: Champs Sports
    Campaign Title: Champs Sports Back to School Campaign
    Spot Title: “Joy Ride,” “First Period,” “Practice”
    Launch Date: August 2014

    Agency: Translation
    Chief Executive Officer: Steve Stoute
    Chief Creative Officer: John Norman
    President: Nils Peyron
    Executive Creative Director: Jay Berry
    Executive Creative Director: Marc d’Avignon
    Creative Director: Mat Jerrett
    Associate Creative Director, Copywriter: Matt Herman
    Associate Creative Director, Art Director: Matthew McFerrin
    Art Director: Adam Chang
    Copywriter: Greg Dyer
    Art Director: Allison Bulow
    Copywriter: Jameson Rossi
    Director of Content Production: Miriam Franklin
    Producer: Carole McCarty
    Assistant Producer: Monica Johnson
    Head of Brand Strategy: Tim Flood
    Strategist: Shon Mogharabi
    Music Supervision: Nick Pacelli
    VP Account Director: Daniel Mize
    Account Supervisor: Patrice Caracci
    Account Executive: Steven Molinari
    Asst. Account Executive: Jackson Brodie

    Production Company: @radical.media, Los Angeles
    Director: Michael Lawrence
    Director of Photography: Alex Disenhof
    Executive Producer: Donna Portaro
    Line Producer: Scott Cunningham

    Editorial Company: Cut + Run NYC
    Editor: Dayn Williams
    Assistant Editor: Katie Pehowski
    Post Executive Producer: Rana Martin
    Post Producer (“Joy Ride,” “First Period”): Olivia Chiu
    Post Producer (“Practice”): Ellen Lavery

    Telecine Company: CO3 NYC
    Colorist: Damien Vandercruyssen
    Producer: Katie Andrews
    Assistant Colorist: Matt Paul

    On line: Cut + Run
    Flame Artist: Joseph Grosso
    Assistant: Matt Dolven
    Producer: Julia Williams

    Audio Post: Heard City
    Mixer: Evan Mangiamele
    Executive Producer: Gloria Pitagorsky
    Producer: Katie Flynn

    Music by: Elias Arts
    Creative Director: Greg Grifith
    Producer: Matt Phenix

  • Egg Farmers of BC — Good Morning

    Egg Farmers of BC — Good Morning

    BC egg farmers salute others who get up early and work hard to make British Columbia a great place to live with this great new ad campaign entitled "Good Morning BC" created by the creative team at DDB, Canada.

    Credits:
    Agency: DDB Canada, Vancouver
    Production: Transmission Productions
    Director: Joe LaFleur
    Executive Creative Director: cosmo campbell
    Executive Creative Director: Dean Lee
    Art Director: Brandon Thomas
    Copywriter: Keith Rathgeber
    Copywriter: Ryan Leeson
    TELEVISION:
    Client: BC Egg Marketing Board
    Agency: DDB Canada, Vancouver
    Executive Creative Director: Cosmo Campbell / Dean Lee
    Copywriter: Kevin Rathgeber, Ryan Leeson
    Art Director: Brandon Thomas
    Agency Producer: Dana Rudelier
    Account Director: James Pelletier
    Account Supervisor: Roger Nairn
    Strategy: Rob Newell
    Social Media Strategy:
    Media Company: OMD

    Production Company: Transmission Productions http://transmissioninc.com/
    Director: Joe LaFleur
    Director of Photography: Mike Hawley
    Cameraman: Mike Hawley & Robert Leon
    Line Producer: Bob Christie
    Post-Production Company: Transmission Productions http://transmissioninc.com/
    Editor: Bradley Smith
    Online Editor: Bradley Smith
    Colourist: Bradley Smith
    Audio House: Vapor Music http://www.vapormusic.com/
    Audio House Producer(s): Natalie Schnurr
    Audio House Engineer(s): Julian Rudd & Roger Morris

    ONLINE:
    Executive Creative Director: Cosmo Campbell / Dean Lee
    Creative Director, Digital: Josh Fehr
    Associate Creative Director:
    Copywriter: Kevin Rathgeber, Ryan Leeson
    Art Director: Brandon Thomas
    Designer: Antonio Roman
    Director of Technology: Steven Arsenault (Webstager)
    Information Architect: Kristy Streefkerk
    Digital Production Manager: Dana Rudelier
    Account Director: James Pelletier
    Account Supervisor: Roger Nairn
    Strategy: Rob Newell
    Website illustrations, Holly Prince & Antonio Roman
    POS:
    Executive Creative Director: Cosmo Campbell / Dean Lee
    Copywriter: Kevin Rathgeber, Ryan Leeson
    Art Director: Brandon Thomas
    Account Director: James Pelletier
    Account Supervisor: Roger Nairn
    Print Producer: Dana Rudelier
    PUBLIC RELATIONS:
    Account Manager: Chris Dagenais
    Managing Director: Martine Levy
    Coordinator: Sam Cheng
    MEDIA:
    Media Agency: OMD
    Media Strategist: Erica Bauer
    Managing Director: Jason Snider

  • New Ford 2015 Super Duty "Front of your Truck" Ad

    New Ford 2015 Super Duty "Front of your Truck" Ad

    RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films share their recent Ford Trucks project created through Team Detroit. Entitled "Front and Back," the :30 spot extends the long-running Ford Trucks "Rant" campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.

    The spot debuted nationally in the U.S. earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.


    Creative Credits:  
    Ad Agency: Team Detroit
    Group Creative Director: Brad Hensen
    Creative Director: Beth Hambly
    Executive Producer: Bob Rashid

    Production Company: Dictionary Films
    Executive Producer: Megan Maples
    Managing Director: Chris Rossiter
    Line Producer: Richard Kaylor
    Director of Photography: Jordan Valenti

    Design Company: Flavor
    Executive Creative Director: Brad Tucker
    Executive Producer: Darren Jaffe
    Animator: Chris Anderson

    VFX and Finishing Company: RingSide Creative
    Executive Producer: Dave Peyton
    Producer: Katie Thompson
    Lead Creative: Keith Slawinski
    Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams
    Colorist: Rick Unger
    Finish Editor: Mat Mieras
    Finish Assistant Editor: Brian Kearns

    Editorial Company: Cutters
    Editor: Chris Moore
    Assistant Editors: Justin Grosjean, Mike Moore,
    Executive Producer: Mary Connolly

    Final Mix Company: Sound Lounge

  • PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

    PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
    -- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
    (Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

    Why it's important

    By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

    How it works

    Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

    Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

    Video made for the YouTube Generation

    Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

    The team behind the site

    A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

    "More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

    Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

  • 11 Body Wash Print Ads That Will Make You Scratch Your Dingle

    11 Body Wash Print Ads That Will Make You Scratch Your Dingle

    Lenthéric Solo: Fail. Up your game.
    Ad Agency: Bester Burke, Cape Town, South Africa

    For Dettol hand sanitizer.
    Ad agency: Havas Worldwide, Santiago, Chile.
    via: copyranter

    Don't let the stains tell the wrong story. Restaura Car. Car Cleaning.
    Advertising Agency: Hermandad, Brazil
    Creative Director: Paulo Lima
    Art Director: Pedro Teixeira
    Copywriter: Hélio Maffia
    Illustrator: Douglas Reis

    Bliss Self-Foaming Body Wash. Really cares of your body.
    Advertising Agency: Looma, Kishinev, Moldova
    Creative Director/Art Director: Sergey Prokopchuk

    AXE. The cleaner you are. The dirtier you get.
    Advertising Agency: BBH, London, UK
    Executive Creative Director: Nick Gill
    Creative Director: Dominic Goldman
    Copywriter: Richard Mcgrann
    Art Director: Andy Clough
    Photographer: Dimitri Daniloff

    Rowenta Foot Massage. Spa For Your Feet...Or Foot Fetish.
    Advertising Agency: Publicis, Frankfurt, Germany
    Executive Creative Director: Stephan Ganser
    Creative Directors: Nico Juenger, Konstantinos Manikas
    Creatives: Merlin Kwan, Konstantinos Manikas
    Photographer: Mert Photo

    Sanitol,Urinal. Touch him. And you touch everything he’s touched.
    Advertising Agency: McCann Worldgroup, New Delhi, India

    Boots Body Cream. For sexier knees.
    Advertising Agency: McCann Worldgroup, Bangkok, Thailand

    Brazilian Beauty. Keep yourself tidy.
    Advertising Agency: The Cavalry Melbourne, Australia
    Creative Director: Tony Greenwood
    Art Director: Craig Maclean
    Copywriter: Tony Greenwood

    New Remington bikini trim & shape.

    In honor of May 4th, as “May the Fourth be with you!”, the Nerdist Channel came up with this video as nothing says celebrating Star Wars fandom like two lovely ladies with lightsabers. Directed by Seth Green, the “Saber” sequel delivers some good, “clean” fun involving super-sudsy saber action.

  • New Got Milk? Ad Campaign "Fireman - Brave"

    New Got Milk? Ad Campaign "Fireman - Brave"

    A young fireman remembers a conversation he had with his mom, when he was a kid, as he’s pouring himself a glass of milk. That memory helps him face his first day on the job as a fireman and turns him into a hero, because milk fuels a better future.

    Creative Credits:
    Agencies: Grupo Gallegos & Goodby, Silverstein & Partners
    Executive Creative Director: Jeff Goodby
    Chief Strategy Officer: Andrew Delbridge
    Chief Creative Officer: Marty Orzio
    Creative Directors: Eric Kallman, Kate Catalinac
    Associate Creative Directors: Saul Escobar, Curro Chozas
    Copywriter: Simon Bruyn
    Art Director: Andrew Livingston
    Head of Production: Carlos Barciela
    Producer: Valeria Maldini
    Production Company: Anonymous Content
    Director: Armando Bo
    Editing: Luna Post
    Editor: Pablo Piriz
    Telecine: The Mill
    Original Music Composition: Elias Arts
    Executive Creative Director: Brent Nichols
    Creative Director: Dave Gold
    Executive Producer: Ann Haugen
    Producer: Katie Overcash
    Sound Design: TruLove Post
    Sound Designer: Gonzalo Ugarteche
    Visual Effects: The Mill
    Senior Executive Producer: Sue Troyan
    Executive Producer: Enca Kaul
    Producer: Adam Reeb
    Production Coordinator: Kris Drenzek

  • IBM "All In The Cloud" New TV Ad Campaign

    IBM "All In The Cloud" New TV Ad Campaign

    IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.

    “All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.

    Credits:
    Ad Agency: Ogilvy & Mather
    Mike Hahn, Art Director/Group Creative Director
    Ryan Blank, Copywriter/Group Creative Director
    Susan Westre, Worldwide Executive Creative Director
    Steve Simpson, Chief Creative Officer, North America
    Fred Kovey, Copywriter
    Andrew Mellen, Copywriter
    Jillian Abramson, Art Director
    Lee Weiss, Executive Producer
    Jess Latour, Production Coordinator
    Dave Lambert, Assistant Producer
    Karl Westman, Executive Music Supervisor

    Production Company: Psyop/Smuggler
    Director: Psyop
    Psyop Creative Directors: Marie Hyon, Marco Spier
    Executive Producer: Lucia Grillo
    Senior Producer: Crystal Campbell
    Associate Producer: Kay Chen
    Storyboard Artist: Ben Chan
    Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
    CG Lead: Mark Rohrer
    CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
    Lead Compositor: Manu Gaulot
    Compositor: John Loughlin, Herculano Fernandes, Carl Mok
    Flame: Jamie Scott
    Editors: Cass Vanini, Jonathan Flaum
    Music: Pulse Music

  • INTERAC - Be In The Black via Zulu Alpha Kilo

    INTERAC - Be In The Black via Zulu Alpha Kilo

    Toronto ad agency Zulu Alpha Kilo creates a humourous TV spot featuring AC/DC's Back In Black celebrating how good it feels when you pay with your own money with Interac debit versus paying with credit and going into debt.

    Press: After landing the business last spring, Zulu Alpha Kilo is launching a new brand platform for the Interac brand and the organization behind it.

    The Interac Be in the Black™ platform extols the benefits of using your own money for everyday purchases.
    “We want Canadians to know that the end of the month doesn’t have to seem like the end of the world,” says Chief Creative Officer and CEO of Zulu Alpha Kilo, Zak Mroueh. "When you use your own money instead of credit, you can simply enjoy what you buy instead of worrying about paying it off."

    The 360 campaign consists of TV, out-of-home, video pre-roll, and standard and rich media banner ads – along with a social promotion – meant to inspire positive conversations around the many benefits of using Interac products and services.

    “It’s crazy to think that people are using credit for everyday purchases like groceries, or a cup of coffee,” says Ron Smrczek, Executive Creative Director, Zulu Alpha Kilo. “In our launch spot, we enlisted AC/DC’s iconic rock anthem, Back in Black, and some over-the-top pyrotechnics to bring the swagger back to the notion of using your own money.”

    The creative is supported with a national digital media campaign that is handled by Media Experts. French adaption for the Quebec marketplace was developed by TANK. The campaign will run into the spring.


    Creative Credits:  
    Agency: Zulu Alpha Kilo, Toronto, Canada
    Chief Creative Officer: Zak Mroueh
    Executive Creative Director: Ron Smrczek
    Art Director: Allan Mah
    Writer: Nick Asik
    Broadcast Producer: Catherine Wrinch
    Account Team: Rob Feightner, Peter Brough, Adrian Goodgoll
    Strategic Planner: Ebrahim El Kalza
    Client (Company): Interac
    Clients: Andrea Danovitch, Leslie Vera, Lauren McKay, Catherine Boshell, Barry Campbell
    French Agency: TANK
    Executive Creative Director (French): Alex Gadoua
    Account Director (French): Marie-Claude Céré
    Production Company; Industry Films
    Exec Producer; David Cranor
    Director; Simon Cole
    Line producer; Trudy Turner
    Sound Production House: Pirate
    Sound Director; Chris Tait
    Senior Engineer; Keith Ohman
    Exec Producer; Joanne Uyeyama
    Editorial; School Editing
    Exec Producer; Sarah Brooks
    Editor; Brian Wells
    Assistant editor; Mark Lutterman
    Visual Effects & Online: Fort York
    Flame Artist; Mike Bishop
    Exec Producer; Erin Kuttner
    Color: Alter Ego
    Colorist; Trisha Hagoriles
    Media Agency: Media Experts
    Media Team: Richard Ivey, Phil Borisenko, Jenna Piirto, Lauren Rosenbloom

  • New Ad: Stardust Embarks On A Mission For Baylor University

    New Ad: Stardust Embarks On A Mission For Baylor University

    Stardust, the bicoastal integrated production and design firm, partnered with Proof Advertising to create a rich and complex journey through the history of Baylor University’s great discoveries and achievements. The short film — largely constructed from stock footage from the Baylor Vaults — is treated through layers of graphic textures, paralax effects, shot elements (like fire and lens flairs) and hand-drawn illustrations to elicit an archeological experiment in the visual medium. The result is an emotional exploration into some great moments and achievements across the spectrum; including sports, science, and spirituality.

    “This film for Baylor University is an innovative project,” explains Stardust Creative Director/Co-Owner Seth Epstein, “in that we were asked to work with every kind of image you can imagine — from stills, to archival footage to footage shot on RED. We wanted to create an integrated, seamless and emotional piece. To do that, we wanted the piece to feel human and have the feel of a physical touch versus being digital or cold. We also filmed light, dust, and type elements in our studio, which we then blended into the footage and gave it a magical quality. Now, with all of the technology we use to create pieces, it’s important to mix analog techniques in to achieve looks that can't be accomplished any other way.”

    Stardust Art Director Angela Ko adds that the concepts of “Missions” that Proof Advertising brought to the Stardust creative team for the Baylor project was “inspiring to our creative process in so many ways.” She continues: “Our goal was to create a cinematic narrative to complement the writing and principles of Baylor University, which carries so much humanity and heart. We approached this piece in a way that a Curator would curate an art exhibition — where there is one overall concept and theme, but a range of different pieces composed using different mediums. We wanted to re-contextualize the library of images and footage that was provided by Baylor and sew it together to create one grand picture. Working on this project has brought renewed insight and excitement about what purpose we have as individuals. We hope this piece will have the same impact on the person who watches it.”

    Credits:
    Client: Baylor University
    Advertising Agency: Proof Advertising, Austin, USA
    Creative Director: Craig Mikes,
    Associate Creative Director: George Ellis
    Associate Creative Director: Rob Story
    Account Director: Sparky Witte,
    Executive Producer: Vicki Russell,
    Broadcast Intern: Danny Nouri

    Production/Design/Animation Company: Stardust
    Managing Director/Co-Owner: Dexton Deboree
    Creative Director/Co-Owner: Seth Epstein
    Executive Producer: Blythe Dalton Klippsten
    Producer: Paul Winze
    Art Director/Senior Designer: Angela Ko
    2D Animators: Sandy Chang, Mark Kim, Taekyu Kim
    Compositors: Sandy Chang, Mark Kim, Taekyu Kim

  • Apple iPhone 5 "Music Every Day" Commercial

    Apple iPhone 5 "Music Every Day" Commercial

    Every day, more people enjoy their music on the iPhone than any other phone.

    Credits:
    Creative Ad Agency: TBWA\Media Arts Lab
    Chief Creative Officer: Duncan Milner
    Executive Creative Director: Eric Grunbaum
    Group Creative Director: Chuck Monn
    Creative Director: Simon Cassels
    Associate Creative Director / Art Director: Antoine Choussat
    Associate Creative Director / Copywriter: David Young
    Art Directors: Anthony Williams, Dimitri Kalagas
    Copywriter: Elizabeth Marks
    Executive Producer: Eric Voegele
    Agency Producers: Perrin Rausch, RJ Pomeroy, Chris Shaw, Trang Huynh, Katie McCain
    Production Co: Reset/Iconoclast
    Director: So Me
    DPs: Arnaud Potier, Alexis Zabe, Mathieu Plainfosse
    Editorial Co: Nomad Editing Company
    Editors: Jared Coller, Kevin Clark
    Post Co: The Mill
    Lead Flame Artist: Edward Black
    Colorist: Adam Scott

  • Keep Oakland Beautiful — Litter is Bad

    Keep Oakland Beautiful — Litter is Bad

    New pro bono work from Campbell Ewald (CE), the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.”
    Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.

    Credits:
    CE CREATIVE:
    Chief Creative Officer: Mark Simon
    Executive Creative Director: Jim DiPiazza
    Associate Creative Director/Copy: Becca Loose
    Associate Creative Director/Art Direction: Vanessa Witter
    Art Director: Meggie McArthur
    Interactive Designer: Eric Dominguez
    Flash Desiger: Gonzalo Enriquez

    CE ACCOUNT:
    Managing Director: Angela Zepeda
    Senior Account Supervisor: Matt Clark

    CE MEDIA:
    Director Media Planning: Karen Campbell
    Associate Director Media Planning: Jennifer Accad
    Senior Media Planner: Jon Perez
    Assistant Interactive Media Planner: Tara Hana
    Director Local Media Buying: Linda Southern
    Associate Director of Local Media Buying: Allison Jones

    CE SOCIAL:
    Director of Digital Operations: James Sanders
    Social Media Manager: Stacey Vick
    Senior Community Manager: Jennifer Murphy

    CE PRODUCTION:
    Executive Producer: John Haggerty
    Assistant Producer: Chris Robertson
    Senior Production Artist: Renee O’Brien
    Retouching Supervisor: Scott Kessler
    Senior Art Buyer: Tat Luneva-Evenchik

    CE PROJECT MANAGEMENT:
    Senior Digital Project Manager: Amy Ruud
    Production Company: At Swim
    Executive Producers: Tomas Krejci, Michael Appel
    Director: Nicolas Iyer
    Producer: Theresa Martin
    Director of Photography: Thomas Lembcke
    Editorial Company: Big Block
    Executive Producer: Leslie Sorrentino
    Producer: Lauren Thorne
    Lead Flame Artist: Brian Shneider
    Audio Mixing: The LA Studios
    General Manager: Jane Curry
    Mixer: David Guerrero

    Sound Design: Yessian
    Sound Designer: Jeff Dittenber
    Head of Production: Michael Yessian
    Chief Creative Officer: Brian Yessian
    Retouching: Joe Notaro / Hand Digital
    Printing: Darrin Day / Circle Graphics
    Media:
    Jill Schuster & Lindsay Warners / OAG
    Clear Channel OOH
    Chrystal Sisco / Comcast
    Dion Carrancho / NCC Media
    Jill Kregel / RocketFuel
    Erin Seramur / RadiumOne