Warburtons Half & Half loaf bread took advantage The Chiswick Towers on London's M4 by launching a split poster across the two LED screens with each of the two towers displaying half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand’s Half & Half loaf, made with equal measures of wholegrain and white flour. It was unveiled this week and builds on the brand’s 2013 breakfast campaign of the Half and Half loaf, with half wholegrain flour and half white flour.
Credits:
Creative Ad Agency: WCRS, London.
Created by Naz Nazli and Rob Welch
Photographed by Andy Gallagher.