Can't get enough crazy cat videos? Friskies has a purrrfect new web series for you (pardon the pun). From crumbled paper to bottle caps, cats find the most unusual things entertaining — leaving you to wonder, "what won't this cat play with?" Friskies new game show, "Will Kitty Play With It?" will answer this very question!
Friskies releases new episodes of “Will Kitty Play With It?” during February on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: “Will Kitty Play With It?”
Fans also have opportunities to request their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.
Now there's an app that can help prevent you from making bad choices at the bar before you bring him or her home. As we all know “at night all cats are grey”. Therefore, the Cats In The Dark app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.If this app is one you need from past experiences then head on over to to the Google Play Market and get it — play.google.com/store/apps/details?id=com.cats.inthedark
Credits: Advertising Agency: DDB, Barcelona, Spain General Creative Director: José María Roca de Vinyals Executive Creative Director: Fernando Barbella Creative Director: Jaume Badia Art Director: Silvia Cutillas Copywriter: Javier Nuñez Technical Director: Emilio González Digital Partners: RSB Media Production Company: Igloo Films Director: Dani de la Orden Producer: Mireia Martinez
The American Society for the Prevention of Cruelty to Animals has launched a new public awareness campaign in an effort to get people to stop buying dogs from pet stores.
The ASPCA ads make it clear that puppy mills are horrible places for dogs, where pet shops often overstock the most popular breeds and keep them in an environment as uncaring as the warehouses that store their stuffed counterparts. These puppies suffer a similar fate to unsold toys, when they don’t find owners.
Puppies are not toys. And you should never, ever shop at a pet store that sells puppies. You see, most pet store puppies come from puppy mills—you know, those large scale breeding operations where dogs live in horrible conditions and never receive love. Well, every time you buy anything from a pet store that sells puppies, you're actually supporting this very cruel industry. Visit www.nopetstorepuppies.com to pledge your support.
Our canine friends have the support of cats too. Below, Cats across America are mad as hell. Why are they so angry? Just like us, cats are tired of the way their canine pals (yes, cats and dogs do get along!) are being treated in puppy mills.
Website,Films and images created & copyright of the ASPCA
Work It Kitty, a great multi-phase campaign for the Temptations cat treat full press and credits below: TEMPTATIONS TREATS LAUNCHES THE PURRFECT CAT WORKOUT: WORK IT KITTY
The cat’s out of the bag! The makers of TEMPTATIONS® treats, the irresistible snack cats love, is shaking up the feline fitness world in order to encourage Canadians to get more active with their cats. The leading Canadian cat treat brand quietly soft-launched its WORK IT KITTY™ campaign with the release of a cat workout/music video and www.workitkitty.com microsite. The WORK IT KITTY™ video is the exclusive meowzercise workout for cats and features fictional characters Kate and George— cat hotel owners and premier cat workout professionals. Reminiscent of a 1980s workout, sweatbands included, cathletes Banjo, Fritz, Harley, Pumpkin and Tom, demonstrate the hottest feline fitness moves, including ‘paw rotations’; ‘jumping box squats’; and ‘paw extensions’. “The TEMPTATIONS® All Natural treats brand wants to encourage Canadians to find simple ways to keep their cats active in a fun way,” says Brittany Compton, Senior Brand Manager, TEMPTATIONS®, Mars Canada Inc. “The WORK IT KITTY™ campaign video and microsite have generated great consumer response, and we’re thrilled that the campaign is gaining so much organic attention. The WORK IT KITTY™ campaign, created by the TEMPTATIONS® treats’ creative agency DDB Chicago, officially supports the TEMPTATIONS® All Natural treats product portfolio.
Created in partnership with Ultra Music and produced by Biscuit Filmworks, the WORK IT KITTY™ video features the song I Don’t Wanna Dance by Alex Gaudino ft. Taboo. The video was seeded out to consumers through Ultra Music’s YouTube channel and encourages viewers to visit www.workitkitty.com. The video and microsite are currently supported with public and media relations by Fleishman-Hillard Toronto, and Proximity Canada is communicating the campaign through the TEMPTATIONS® treats Canada Facebook page. The WORK IT KITTY™ campaign officially launches mid-July 2013 and targets Canadian cat owners and lovers, ages 18-49 years old. It will feature the video repurposed into a national, English and French 15 second ad by DDB Chicago that will run on a national television and pre-roll media buy co-ordinated by MediaCom. Match Ignite developed and will execute an in-store UPC collection and redemption promotion and in-store display tools as well as mass direct-to-target consumer sampling. Agency Credits: Title: WORK IT KITTY™ Client: Mars Canada Inc. TEMPTATIONS® All Natural Treats Creative Ad Agency: DDB, Chicago Production Company: Biscuit Filmworks Director: Andreas Nilsson Managing Director: Shawn Lacy Music Video Seeding: Ultra Music Public Relations: Fleishman-Hillard Toronto Media Buy: MediaCom In-Store Marketing / Direct-to-Consumer Sampling: MatchIgnite Facebook: Proximity, Canada
Who doesn't love cats? Released earlier this month was the "Seven PsychoCATS" — a remake of the Seven Psychopaths trailers featuring just cats.
Credits: Agency: Ignition Interactive/Santa Monica, CA Client: CBS Films Title: Seven Psychocats First Airdate: October 5, 2012 (YouTube) VP of Interactive: Matt Gilhooley Creative Director: Paul Nguyen Producer: Parker Sapp Broadcast Producer: Troy Courtney Production Company: THEM Media/New York Director: Jim Tozzi DP: Fortunato Procopio Executive Producer: Tony Harding Editorial Company: THEM Editorial/New York Editor/VFX Director: Matthew Lincoln Cats: Animal Actors/Hollywood
Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.
A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.
Press: PUMA Launches The Nature of Performance in 2013. PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.
PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:
The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.
Similar insights have been developed for PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere and will feature in the creative executions for each. Created in collaboration with advertising partner Droga5, the Nature of Performance campaign for ATL and BTL features the product as hero in each treatment, with a minimalist deconstructed "set" using a simple gray background, exposed staging and technical features, and athletes in motion showcasing the 'epic moment' of athletics. Stylistically new for PUMA, the Nature of Performance creative is designed to evoke a visceral reaction and tap into our nature as performance athletes.
PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.
"With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."
The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.
PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.
In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.
I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.
Credits: Creative Advertising Agency: Droga5 Video Production House: Juliet Zulu
Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.
Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”
“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube
Creative Credits: Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Clark Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Head of Copy: Thomas Zhu Creative Director: Bamboo Zhuang Associate Creative Director: Yaya Wu Senior copywriter: Kiddy Wang Agency Producer: Xiaolong Wu Media Agency: Mindshare Production House: Shine Works Exposure: Online, pre-roll
The sequel to last year's popular British milk brand Cravendale "Cats With Thumbs" advert is even more amusing the original. A complex underground crime syndicate of cats kidnaps milkmen, preforms a lobotomy on them, and sends them back to steal all the milk.
Cats are the stars of the newest Litter Genie commercial/music video, that's right Walter and the Awful Pawfuls apparently signed a deal with Genie Records and gave us this video: "I Haz a Pie Row Tek Nik" from their debut CD Nine Lives Left. See the earlier Psychedelic '60s video of Walter and the Wizards off the album Litter Trippin' after the credits.
Do you wanna rock? Then grab your owner's milk and tear up the town like it's made of silk. Rock out to Walter and the Awful Pawfuls new music video from the album Nine Lives Left, brought to you by our cat litter brand Litter Genie.
Lyrics Ohh! Sing it to me. Come on kitty gonna make you purr. This Friday night's gonna be a blur. There's a reason for my good mood. My litter box don't got a stinky attitude. My human uses Litter Genie to... Scoop it up, drop it down, Come on Close and pull, all over town. Ohh Sing it to me! Its five-layer bag, That's right Makes smells wave a white flag. It holds two weeks of poo. It's so easy, who knew? Ohh Litter Genie!
Credits: Advertising Agency: JWT, New York, USA Executive Creative Director: Sarah Barclay Creative Director: Billy Faraut Art Director: Hope Jordan Copywriter: David Canavan Chief Creative Officer: Jeff Benjamin Co-Chief Creative Officers: Matt MacDonald, Ryan Kutscher Planner: Mariam Dilawari Head of Production: Sergio Lopez Senior Producer: Mustafa Imam Director of Music: Dan Burt Project Manager: Jen Schockett Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum Director: Keith Schofield Production Company: Caviar Post-Production: Final Cut, The Mill Editing House: Final Cut Music House: Amber Music Media Agency: MEC
Its only been out for 6 hours and I'm already sick to death of hearing about The Twilight Saga: New Moon. Don't get me wrong, I'm excited to actually be alive and old enough to experience a full-blown movie phenomenon as I missed the boat with Star Wars and Indiana Jones. At least I understood the frenzy behind The Lord Of The Rings and Harry Potter movies and didn't want to light myself on fire every time it came on the news. But this... this has got even the most hardcore fan inside of me screaming "that's freakin' enough Twihards, settle the frak down!"
Sigh. At least the guys over at Film Drunk feel my pain and have put together a brilliant piece on the absurdness of Twilight fans and their signs at the New Moon premiere. I strongly recommend you read the whole thing in its entirety here. Otherwise, the best bits are below:
"I’m only picking a few of my favorites, but clearly this represented a cross section of America’s finest. Like this guy. He likes America, sleeveless shirts, and vampires that sparkle. I think that was a Bob Seger song. Or this girl, the one behind the girl in the front. She wants to be “a stupid lamb.” Or possibly a stupid lamp, it isn’t entirely clear. Regardless, it’s good to have ambitions. Then there’s these girls,who support the Cullen diet, while standing behind a lady who doesn’t seem to support any diets. Diversity is beautiful. Meanwhile, the girl in the front right is enjoying her one day of the month outside. Anyway, I just thought you guys should enjoy some of these photos, because a lot of good cats went hungry for this."
Well said.
In other vampire news, the poster art for Daybreakers hit the net today and it looks siiiiiiick. And how's the quote from Variety; "Take The Matrix and 28 Days Later and you've got Daybreakers". That's a bloody brilliant line about the film and the poster art looks very slick. Very awesome. Very promising and hopefully a far cry from the romantic notion of vampires, I want to see more bloodsuckers darn it. Daybreakers is an Australian film shot in Queensland earlier this year on a budget of $25 million and stars Ethan Hawke, William Dafoe, Isabel Lucas and Sam Neil. Set in the not too distant future (2019 to be exact), a plague has turned most humans in to vampires who are now faced with a dwindling blood supply. Shot by the Spierig Brothers, I really hope this is a successful attempt by them to cross over in to Hollywood mainstream. If the trailer is anything to go by...
Noah Ritter the 5 year old viral sensation better know as the "apparently kid" stars in his first commercial and he doesn't disappoint.
We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!
At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.
Behind the scenes with FreshPet, Noah, and the creators of the commercial: Shareability, who btw are the first full service brand agency to focus exclusively on YouTube.
Connecticut The police has no right to stop you for driving on a bicycle with a speed over 65 miles at an o'clock. The marinaded cucumber should be elastic to be recognised that officially.
Delaware It is illegal to try to pawn own artificial limb.
Indiana To open cans by means of fire-arms it is illegal. Citizens are forbidden to go to theatre or cinema, and also, to go in a tram within 4 hours after they ate garlic.
Iowa According to the law the kiss can last no more than 5 minutes. One-armed pianists under the law are obliged to play free of charge.
Massachusetts The people who are present on commemoration, have the right to eat no more than three sandwiches. The snore is law infringement, except for cases when all windows in a bedroom are corked properly.
Missouri Any city can impose the tax to wind band support if in this orchestra the mayor plays a small flute and each musician is able to eat peas by means of a knife.
New Jersey «Disapprovingly to look» at the officer of police it is considered illegal.
Oklahoma In Oklahoma illegal it is considered to bite off from another's hamburger. People who pull faces to dogs, can be subjected the penalty or imprisonment. Dogs should have the permission signed by the mayor to gather in groups on three or more individuals within a private property.
Pennsylvania The special decree about cleanliness forbids housewives to hide a dirt and a dust under a carpet in the house. Law infringement is residing more than 16 women in one house simultaneously as it assumes brothel existence. Nevertheless to 120 men can live together, and it is not considered illegal.
Tennessee Women are forbidden to drive the car, except for cases when in front of the car goes or the man swinging a red tag runs to warn pedestrians and other drivers about danger.
Washington The law, called to reduce number of crimes, says: «Any driver having criminal intentions, is obliged at entrance to a city to stop and by phone to inform on them to the chief of police». It is illegal to paint a flag of the USA a pattern in peas. It is illegal to pretend, that your parents are rich.
Belvedere According to the city council decree «dogs should not be in public places without the owner on a lead».
Glendale To show films of horrors it is authorised only on Monday, Tuesday and on Wednesday.
Hollywood According to the law to drive on the Hollywood parkway more than 200 sheep simultaneously it is forbidden.
Los Angeles It is forbidden to bathe simultaneously two children in one bath. It is not authorised to cry at a summer residence of a testimony in court. It is forbidden to lick toads. Toads allocate substance which some lick to achieve effect of narcotic influence.
Iowa According to the law the kiss can last no more than 5 minutes. One-armed pianists under the law are obliged to play free of charge.
Waterbury (Connecticut) Cosmeticians are forbidden to mutter, sing and whistle at work with the client.
Sterling (Colorado) Cats are authorised to run freely only in the event that they have back dimensional fires.
Lewis (Delaware) The introduction into marriage on a bet is the lawful basis for cancellation of similar marriage.
Portland (Maine) At the person going along the street, laces should be fastened
Minneapolis (Minnesota) The person guilty of a double parking, it is necessary to chain in shackles and to hold on bread and water.
Clevelend (Ohio) The law forbids to catch mice without the hunting licence.
Oxford (Ohio) For the woman illegal it is considered to remove clothes before a portrait of the man.
Allentown (Pennsylvania) All fire hydrants should be checked for an hour to a fire.
Richmond (Virginia) To throw a coin at restaurant, to find out, who will pay for coffee, illegally.
Racine (Wisconsin) It is forbidden to awake sleeping firemen.
Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St.
Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.
There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them. Learn more about him and his mission at http://www.wwf.ca/seafood
Credits:Ad Agency: John St. Toronto, Canada Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker Art Director: Denver Eastman Copywriter: Jacob Greer Account Team: Melissa Tobenstein & Amelia MacGregor Producer: Shawna McPeek Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox Press:
Some Canadians might not know how important it is to choose sustainable seafood. But WWF-Canada has found someone who does: Norman the Eco-warrior cat. Norman and WWF-Canada have teamed up to promote Loblaw Companies Limited’s commitment to sustainably source 100% of seafood sold in its retail locations by the end of 2013. Why use a cat? “The idea that even the fish in cat food will be sustainable is a great way to communicate the scope of the commitment,” said Stephen Jurisic, Co- Creative Director at john st. “And who cares more about fish than a cat?” “Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime WWF partner, is making it easily available across the country,” said Hadley Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that Norman will encourage Canadian consumers to choose sustainably-sourced seafood at their local grocery store, thanks to Loblaw’s world-leading commitment.” The campaign’s centerpiece is a short online documentary that chronicles Norman’s commitment to living a more sustainable life – one that includes upcycling, energy and water conservation and in-home garbage sorting programs. The film will be promoted through social media channels and leveraging WWF’s passionate fans and followers. You can watch it on WWF-Canada’s facebook page: http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.” john st. Team
Saatchi & Saatchi Brussels today launch the latest instalment in the ‘Samsonite VERSUS the World’ campaign. ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. Brought to life via a series of tongue-in-cheek videos, the POS and instore campaign will also run online from 11th August, 2014.
Following on from the success of the campaign’s earlier films, the latest work introduces the many features of the Samsonite range by subjecting each product to rigorous, real-life testing. Five new products are put through their paces in a series of unexpected endurance trials in the Samsonite Quality Lab.
Creative Director of Saatchi & Saatchi Brussels, Alexander Cha’ban said “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Samsonite VERSUS Small Spaces The new Pop-FreshTM case is the ideal size for on-board luggage, and the ultimate cabin companion, easily gliding through a high-rise obstacle course of tight spaces.
Samsonite VERSUS Everything Twice. At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTMcase remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
Samsonite VERSUS International Weather Forecast. Whether it’s raining cats and dogs in the UK, buckets in Belgium or nails in Canada, disastrous weather is no match for the Samsonite RainsportTM Umbrella. Constructed of storm-proofed material and innovative ‘floating ribs technology’, the ultra-flexible umbrella keeps the carrier dry in even the most extreme conditions.
Samsonite VERSUS Boarding Time. In a race against time with a remote-controlled car, the new Samsonite X-Pression +TMcase emerges triumphant. The winning feature is the 360° spinning wheels that offer extreme maneuverability to help speed through airport checkpoints with the greatest of ease and agility.
Samsonite VERSUS Risky Business. Even when under attack from flying tennis balls, the new TriForceTM laptop case offers the ultimate protection for your business essentials. With 360° shock absorbing casing and extra corner cushioning for a laptop, the TriForce case will protect against any unexpected falls or bumps.
Creative Credits: Creative Director: Alexander Cha’ban AD: Arnold Hovaert Copy: Damien Veys Production company: Denzzo Production Director :Lars Damoiseaux Producers: Jeroen Berx, Bea Catteeuw Account Director: Jonathan Moerkens
