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Digger + Spork — Will Kitty Play With It? — Friskies Web Campaign

Can't get enough crazy cat videos? Friskies has a purrrfect new web series for you (pardon the pun). From crumbled paper to bottle caps, cats find the most unusual things entertaining — leaving you to wonder, "what won't this cat play with?" Friskies new game show, "Will Kitty Play With It?" will answer this very question!

Friskies releases new episodes of “Will Kitty Play With It?” during February on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: “Will Kitty Play With It?”

Fans also have opportunities to request their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.

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Digger + Spork — Will Kitty Play With It? — Friskies Web Campaign + great ads