Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the Oscars, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial.
The new ad begins in the same way as the original — an aristocratic English gentleman is being chauffeured in the countryside, when another car pulls up alongside them at a stop. The back window rolls down and a second man asks in an over-the-top snooty accent, "Pardon me, would you have any Grey Poupon?"
The first man courteously responds, "But of course" and hands him a jar out the window.
In the new version, the scene continues with the second car speeding off without returning the mustard. A wild car chase through a golf course and city streets ensues, complete with explosions to make the spot look like a trailer for an action adventure movie.
Credits:
Ad Agency: Crispin Porter + Bogusky