Solar energy is great. But in a 'low-on-sun' country like Belgium, you're better of with a system which combines solar and traditional energy.
TBWA Belgium's new commercial shows ever so gently how renewable energy and natural gas go together very well, hand in hand, as best friends. Thumbs up to whomever did all the knitting for this spot, it must of been a long process but well worth it, the ad is a joy to watch.
Credits:
Advertised brand: Aardgas www.gaznaturel.be
Advert title: Best friends
Advertising Agency: TBWA, Brussels, Belgium www.tbwagroup.be
Art director: Michael Mikiels
Copywriter: Eric Maerschalck
Creative Director: Jan Macken
Account Manager: Thomas Vande Velde
TV production: SAKE
TV producer: Mieke Vandewalle, Johanna Keppens