Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi, Johannesburg.
The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch.
While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern.
Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.”
Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score, directed by Rob Malpage at Frieze Films.
A new ad campaign from BP that will begin airing today, "BP Gulf Coast Update — Our Ongoing Commitment," is the first commercial we've seen from BP since 2010. Their newest spot is a progress report of the cleanup in the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.
The first in a series of TV spots features Iris Cross from New Orleans, a 29-year veteran of BP who, among other things, reports that all Gulf beaches and waters are open.
As BP shifts it's efforts from clean up into into an environmental-restoration and research phase Geoff Morrell, BP America's VP-communications said: "We made a commitment not only to restore the Gulf but also to keep the American people informed of that effort. We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."
In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket. ·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps. ·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers · “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. More here.
"Who Cares About This Planet?" is a spoken word poem that expresses this conflict between concern and ignorance for our planet, written and performed by Made Wade.
Made Wade is an emerging artist in Toronto who has performed on both local and international stages, most recently performing at TEDxToronto in 2011. His unique story-telling ability and insightful writing style has inspired and challenged audiences everywhere.
iQ is a line of eco-friendly cleaners that challenges cleaning habits and urges users to re-use their bottles to reduce packaging waste by 80% and the carbon footprint by 70%.
Music Credits: Max Richter Fat Cat Records maxrichtermusic.com
Who cares about this Planet Transcript
Who cares about this planet? All this h20 and soil please... Life's about luxuries. I'm talkin' little plastic bags For little plastic cutleries. I'm talkin' fossil fuel worship into the point we shatter an ecosystem like porcelain'. I'm talkin' 5 cent polyethylene purchasin' because mother-nature nurturin' never did nothin' for my tax bracket. You ask why though? This is social class survival. I need a SUV with an engine that's broaderrr... They claim the effects make the climate get hotterrr. But, so what? I mean wouldn't paradise be so nice? As far as I'm concerned, it can burn baby burn in the name of progress! Oh yes! Our urban centers become more crammed in... So we demolish farmlands... And we call it expansion. Just say goodbye wildlife while I enhance my wild life style. and ain't nobody complainin'... As long as you build them a brand new theatre... Or a state of the art sports arena. Or even as the means get meaner... And the resources get leaner... Who cares about this planet? Well...gluttony aside, Future generations tend to. Plus, women and men who come from cultures that are indigenous still. Not to mention sections of the globe that need to stay frigid and chill... Yet we create landfills of bottles made from synthetics. We spill oil into water bodies and all we can be is apologetic? But man made social bandages won't bring justice to a kingdom where we are the only animals that can speak for ourselves! If we don't respect the butterfly effect... That means we're placin' monetary wealth, above well-being and health... And ultimately life itself. So who cares about this planet? I like to think I do but do I?
Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."
They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes. But it doesn't have to be this way. Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution. Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox. This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth. Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!
17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.
As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all hazardous chemicals throughout its supply chain.
The participants, from Bangkok to Buenas Aires, also called on ZARA store managers to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances.
Now the only question is when will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?
GE fly's into the future with the second ad from their newest ad campaign, "Brilliant Machines" via agency BBDO, New York.
The future of flying is here — and it's not what anyone expected. We've learned how to build airplanes that can fly anywhere in the world, break the sound barrier, and refuel while soaring through the sky. The next frontier in aviation is not a revolution in design but about building smarter planes — brilliant machines that know how to optimize their fuel efficiency on the fly. The GE jet engine featured in this plane has the ability to understand 5,000 data samples PER SECOND. This helps planes get to their destination with less fuel and minimize the time they spend on the ground — and keeps them soaring through the sky, taking you wherever you want to go.
GE puts robots on the move in a new TV ad created by BBDO. The ad features famous robots from the past and introduces innovative brilliant machines to come.
The robots are coming out of the woodwork to attend a mega-summit at an unknown location. A star-studded group that includes Data (Star Trek: The Next Generation), B-9 (Lost in Space), K.I.T.T. (Knight Rider), and Robby the Robot (Forbidden Planet) has gathered to get their first glimpse of the next generation of artificial intelligence — the "brilliant machines."
The robots want to a firsthand look at the technology that will make machines work better and smarter. Join them to see how the new products from GE are integrating innovative technology with the ability to communicate, making the world work in ways never seen before. Join the revolution.
New TV ad campaign for The SodaStream Effect entitled "Set The Bubbles Free".
SodaStream International, the leading manufacturer and distributor of home carbonation beverage systems, announced today the launch of its first global TV campaign. With the tagline 'If you love the bubbles, set them free,' SodaStream's provocative new television commercial will air today in the US across major broadcast and cable networks, and will later roll out into many of SodaStream's 45 global markets. Their goal is clear; to make a bold statement to confront "Big Soda" and take market share from the soft drink giants.
With SodaStream, you can save 2,000 bottles and cans a year. If you love the bubbles set them free. To learn more about the home soda maker that saves the world from bottles while making soda in over 60 delicious, better for you flavors.
"The SodaStream Effect is aimed at establishing a strong brand image and distinct lifestyle positioning," stated Ilan Nacasch, CMO of SodaStream. "We are on a mission to empower consumers to make the world a better place by eliminating bottles and cans, and to enjoy bubbles without the bottles."
Credits: The campaign was developed by Alex Bogusky and Rob Schuham of the COMMON ad agency. Directed by Daniel Benmayor.
For those times when holding that perfectly fake smile is important Canadian Green Beaver Toothpaste will keep your teeth pearly white as we see in this new ad campaign for the Beaver toothpaste. Above is the "Wedding" commercial and below the "Politician" and "Office" spots. See all of Green Beaver's product line made with all natural ingredients at www.greenbeaver.com.
Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.
This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.
Credits: Agency: Untitled Content, Toronto Creative Directors: James Davis, Jamie Travis Art Director: Daniel Del Toro Copywriters: Adriana Leite, Ridley Yung Production Company: Untitled Films, Toronto Director: Jamie Travis Director of Photography: Sean Valentini Line Producer: Tom Evelyn Editorial Company: Rooster Editor: Paul Jutras On-line: Mike Bishop, Track & Field Color: Wade Odlum, Alter Ego Music and Sound Design: Grayson Matthews
IKEA begins an ambitious sustainability strategy, People & Planet Positive, the strategy is an integrated part of the IKEA Group long-term growth direction and builds on the company’s long history of working with sustainability by outlining a new set of goals and actions for delivery up to 2020.
New strategy will see IKEA Group become energy independent and help millions of people live an affordable, sustainable life at home.
A $1.95 billion investment in solar and wind projects, the retailer plans to gather 70% of its energy demands from renewable energy sources by 2015, leveraging wind farms in six European countries that generated 152 gigawatt hours of electricity last year, about 12% of the total needed for its stores and distribution centers.
“We want to create a better every day for the many people. A better life includes living more sustainably. We have been working towards that goal for many years and have already done a lot, and we are now ready to take the next big step. People & Planet Positive will help us to do that; transforming our business and having an even greater positive impact on the world,” said Mikael Ohlsson, President and CEO, IKEA Group.
