Xbox Destiny: The new fragrance by Xbox. The idea of exclusive games, or exclusive downloadable content deals, have been commonplace in gaming for years. But less well known are deals that stop a rival console manufacturer from promoting the fact that a game has been released on their format. One of these is in place for Destiny, which Sony are treating almost like a first party game – despite the fact that it’s also being released on Xbox 360 and Xbox One as well. So another Xbox product had to be created and advertised that just happened to have the same name. Readers could then visit a campaign microsite (has been pulled since) or use the Blippar app to reveal the true story, as well as link to retailers to buy the Xbox version of the game. In just the first few hours, the site had more than 50,000 unique users, but more importantly, with one quick hit just days before the game’s launch, a strong link was forged between the names ‘Xbox' and 'Destiny' in the audience's mind.
Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360. Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize — the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast. Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.” Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.
Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well. Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands. Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale Credits: Spot Client: Xbox Product: Forza Motorsport 4 Spot Title: Endangered Species Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Associate Creative Director/Writer: Joe Rose Art Director: Rey Andrade Director of Integrated Production: Tom Wright Senior Agency Producer: Kate Morrison Business Director: Peter Goldstein Management Supervisor: Luke Lamson Account Executive: Stephanie Scott Business Affairs Director: MaryBeth Barney Production Company: MJZ Director: Nicolai Fuglsig DP: Ben Serensin Executive Producer: Emma Wilcockson Producer: Suza Horvat Editorial Company: Final Cut Editor: Rick Russell Executive Producer: Saima Awan Producer: Suzy Ramirez Editorial Assistant: Jacob Keuhl Visual Effects: The Mill 3D Lead Artist: Chris Bayol 2D artists: Tara DeMarco, Andy Bate, Elad Offer Executive Producer: Sue Troyan Producer: Sabrina Elizondo End Titles and Animation: Imaginary Forces Telecine: The Mill Colorist: Adam Scott Original Music: Human Producer: Jonathan Sanford Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut Mix: Lime Studios Mixer: Rohan Young Audio Producer: Jessica Locke via:scaryideas.com
American Express moves into the gaming world with a co-branded experience with your Xbox Live console. You can sync your eligible American Express® Card with your Xbox LIVE Gamertag on Xbox 360 for exclusive content, offers and more. You can also unlock special experiences and additional offers from American Express by reaching specific achievements in Halo 4. Amex takes its Card Sync technology to Microsoft's Xbox LIVE's "Halo 4" where members can unlock content and for offers...Register...Sync...Unloock. More HERE.
MICROSOFT UNVEILS FIRST EVER MULTI-PRODUCT CHRISTMAS CAMPAIGN 18 October 2011: Last night Microsoft launched its first ever global, multi-product advertising campaign designed to showcase the unique everyday experiences that can be realised through its latest products and services. With an investment of over £5.5 million, it encompasses Windows, Windows Phone, Xbox for Kinect and Office to demonstrate an interconnected family scenario. The first in a series of 30-second TV ads aired at 20:15 during The Gadget Show on Channel Five and will run until the end of January.
The campaign, led by US ad agency Crispin Porter + Bogusky, includes activity across TV, digital and search and will roll out globally across 35 countries including UK, France, Germany, Italy and Spain.
Over the last year Microsoft has launched some of the industry’s most innovative and compelling products, such as Windows Phone and Kinect. These, combined with Windows and Office, provide a unique experience for the consumer. The campaign showcases the interconnected story through visual and relatable moments in everyday life for families around the world. It will provide a deeper understanding of how the products work together and inspire audiences to stay connected this Christmas.
The inaugural advert shows a family witnessing some embarrassing ‘dad dancing’ to Dance Central 2 on Xbox 360 Kinect which is unknowingly captured on his daughter’s Windows Phone. She shares the footage with her brother who edits and remixes it in Windows Live Movie Maker on his Windows PC, before uploading it to SkyDrive – where it is beamed to friends and family around the world. The living-room scenario showcases the connectivity of Microsoft’s suite of products and their integration on consumers’ everyday lives.
Paul Davies, Director of Marketing Communications at Microsoft UK commented: “In the run up to the festive season our thoughts turn to keeping in touch with loved ones. The great technology from Microsoft enables people to do this in new and exciting ways. Our latest campaign demonstrates just some of the things that that families can do using Windows PCs, Windows Phones, Kinect for Xbox, and Office to communicate with each other. Not only is it simple and easy, but the technology can enable them to stay connected, often in entertaining and surprising ways.”
Psy's "Gangnam Style" has come to Xbox Kinect's Dance Central 3, no really it is look they got a TV commercial and everything. We knew this was just a matter of time now didn't we, and this should be no surprise either...Psy is actually in the running for Time Magazines Person of the Year, don't believe me huh? See image below from Time's website.
The #1-selling and highest rated dance game for Kinect is back! Check out the new Gameplay video featuring Psys "Gangnam Style". The hottest songs, the hottest moves — prepare to own the dance floor with Dance Central 3. Where better dancers are made.
The official Forza Horizon 2 TV commercial brings the thrilling, massive wide-open world of Forza Horizon 2 to life by breaking free from the track and hitting the open road. Leave your limits while exploring beautiful and exotic locations in the ultimate celebration of speed, style, and action-packed driving with the official Forza Horizon 2 TV commercial. Directed by Adam Berg.
Game Credits: Developer: Playground Games and Turn 10 Platform: Xbox One and Xbox 360 Publisher: Microsoft Studios Commercial Credits: Advertising Agency: twofifteenmccann, USA Chief Creative Officer: Scott Duchon Art Director: Steve Couture Copywriter: Mat Bunnell Production Company: Smuggler Director: Adam Berg Line Producer: Ben Crocker Editorial: Trim Editorial Editor: Paul Hardcastle Producer: Marie Mangahas VFX: MPC LA Deputy Head of Production: Mike Wigart VFX Supervisor: Benoit Mannequin Grade: MPC Audio Mix: Lime Studios Sound Design: Brian Emrich Music Track: “Prisencolinensinainciusol” by Adriano Celentano
EA SPORTS UFC Official E3 2013 Trailer. Feel the fight as the action, emotion, and intensity inside the Octagon are brought to life like never before. The next generation of MMA fighting begins spring of 2014 when EA SPORTS UFC is released for the Xbox One and the PlayStation 4.
Powered by the new EA SPORTS IGNITE engine, EA SPORTS UFC will be alive with Human Intelligence. True Player Motion. Living Worlds. Experience the next-generation of gaming on Xbox One and PlayStation 4.
The XBOX Kinect is a super cool gaming system. But clearly it has a chance become much more than that. And twofifteenmccann is showing us the possibilities with the Kinetic Effect. Credits: Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Creative Director: Paul Caiozzo/James Robinson Art Director: Nik Daum Copywriter: Neil Bruce Director of Integrated Production: Tom Wright Senior Producers: Mai Huynh / Colleen Wellman Business Director: Peter Goldstein Management Supervisor: Melissa Hill Account Executive: Justin Charness
Production Company: Anonymous Content Editorial Company: Arcade Original Music: Q Department Mix: Lime Studios via: SFEgotist
Assassin's Creed III TV commercial the music and song "Coming Home" by Skylar Grey and Diddy. The ad premiered September 5th in the opener of the NFL Season during a game between Super Bowl Champion NY Giants and the Dallas Cowboys Assassin's Creed 3 is set be released on October 30 for the Xbox 360 and PS3 (October 31 in Europe), while the PC version will be released on November 20 for the United States and November 23 for the UK. Credits: Trailer and it copyrights/trademarks belong to Ubisoft. Audio track: "Coming Home" Diddy ft. Skylar Grey.
With the new face scanning technology for PS4 and Xbox One, James Harden calls upon The Beard Guru to help him put his best face forward.
Credits: In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts. Advertising Agency: CP+B, USA Executive creative director: Sue Anderson Creative directors: Cameron Harris, Hoj Jomehri Senior art director: Nicholas Loftus Copywriter: Joel Kaplan Junior copywriter: Alex Behles Junior art director: Chad Ford Director of video production: Kate Hildebrant Executive integrated producer: Sloan Schroeder Integrated producer: Addison Born Production company: Far & Wide Director: HAM Line producer: Gabrielle Yuro Director of photography: Trent Opaloch Editorial company: Lost Planet Editor: Max Koepke Assistant editor: Federico Brusilovsky Post producer: Karena Ajamian Executive producer: Robert Owens Post production: Method Flame artist: Noah Caddis Mix company: Lime Studios Audio engineers: Matt Miller, Mark Meyheus Color design company: Company 3 Colorist: Stefan Sonnenfeld Group accound director: Ryan Skubic Content manager: Jake Welch Director of business affairs: Nancy Espinal Senior business affairs manager: Rebecca Williams Group director, planning: David Measer
To excite the masses about 20th Century Fox's upcoming film 'The Wolverine', Soap created an interactive augmented reality experience using Kinect for Xbox 360 and brought Wolverine's superpowers into your hands. 18 countries around the world are participating simultaneously with custom built kiosks that make the experience as real as it can get. Credits: Created by the digital ad agency Soap Creative
The first official trailer for Disney Infinity, an exciting new video game available in summer 2013 on all major gaming platforms including PS3, Wii, Wii U, Xbox 360, and Nintendo 3DS.
In advance of one of the most significant waves of product launches in Microsoft’s history, today they unveil a new logo.
It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning. via Microsoft's Blog
Microsoft Chief Marketing Officer Chris Capossela opens the Microsoft Store in Boston, which dons the company's new logo, on Aug. 23, 2012.
![Official Forza Horizon 2 - Live Action TV Commercial: Leave Your Limits [Full Length]](https://i.ytimg.com/vi/8k62OgK4pdU/hqdefault.jpg)
