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  • WWF Canada "The Inevitable News"

    WWF Canada "The Inevitable News"

    A 300m super tanker longer than the Empire State building has inevitably crashed into the shoreline of the Great Bear Region of coastal BC sending thousands of barrels of toxic diluted bitumen directly into the heart of the Great Bear Sea.

    WWF, Canada (World Wildlife Foundation) launches a new public awareness ad campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on "The Inevitable News", a news channel that covers the news "before it happens". A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the "breaking news" of an "inevitable" oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the disaster.

    Credits:
    Advertising Agency: John st., Canada
    Creative Directors: Angus Tucker, Stephen Jurisic
    Ass. Creative Director / Art Director: Nellie Kim
    Ass. Creative Director / Copywriter: Chris Hirsch
    Producers: Christine Stephens, Shawna McPeek
    Digital Producer: Cas Binnington, Ryan O'Hagan
    Account Team Lead: Melissa Tobenstein
    Account Executive: Amelia MacGregor
    Director: Christopher Hutsul
    Production Company: Soft Citizen
    Editor: Ross Birchall / Bijou Editorial
    Visual FX: Track & Field
    Music / Audio: Vapor Music
    Colour: Redlab Digital
    2nd Unit: Nicole Dorsey
    Photography: Todd Duym

  • Table of Content and Hooligan Help Imagine The Day Cancer is Cured

    Table of Content and Hooligan Help Imagine The Day Cancer is Cured

    New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.

    The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.

    “The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”

    "Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.

    “Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.

    Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.

    “The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”

    “Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”

    "Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”

    “It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”

    Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:

    “This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”

    Credits:
    Client: Leukemia & Lymphoma Society
    SVP, Marketing Lisa Stockmon
    Sr Creative Director: Robert Santangelo
    VP, Marketing & Creative Services: Martanne Kaczmarkiewicz

    Ad Agency: Interplanetary
    Sr Producer: Terry DeBonis
    Partner, Creative Director: Bruce Lee
    Partner, Creative Director: Jill McClabb
    Art Director: Chris Parker
    Managing Director: Joe Dessi
    Production Co: Table Of Content
    Director: Rick Knief
    Producer: Michelle Towse

  • Newspaper Standart — there, where news

    Newspaper Standart — there, where news
    Agency Mccann Kenya advertises newspaper Standart under a slogan "Where, where's news".

    News from the 1st person

    A series of prints of Kenyan agency represents as the newspaper there are in those events about which subsequently there will be news notes.

    Always in epicentre of events

    African runner

    Dress code

    Handyman

    Related Posts: Life

  • Gun Control PSA — "How Many More Rounds?"

    Gun Control PSA — "How Many More Rounds?"

    Moms Demand Action has launched a new ad campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence. An AR-15 assault weapon is fired in slow motion with each discharged shell casing representing a major shooting in America. The video ends with the message, "How many more rounds are we going to let this go on for?" along with a phone number to the Congress switchboard.
    Story via: SUSAN KRASHINSKY | The Globe and Mail — Shell casings from a black AR-15 rifle spin in slow-motion flight. Each one is labelled with the name of a school or a city where a mass shooting has taken place: Columbine; Carson City; Virginia Tech; Aurora and Minneapolis and Brookfield and Newtown.
    This new television ad wades into the debate over gun legislation in the United States at a crucial time, as the Senate prepares to vote Thursday on President Barack Obama’s proposals to stem gun violence. But the agency behind it is located in Canada.

    Grey Canada has been working with a newly formed group seeking to brand itself as the Mothers Against Drunk Driving of the gun debate: Moms Demand Action for Gun Sense in America. The partnership came about after chief creative officer Patrick Scissons, on vacation south of the border over Christmas, saw a news segment with Shannon Watts, the founder of the group that at the time was called One Million Moms for Gun Control.
    Mr. Scissons was moved to reach out to Ms. Watts and ask whether she needed help with the cause. From that conversation, Grey landed on the pitch list for agencies and then secured the account to do pro bono advertising work – something nearly every agency does for a select portfolio of causes.
    The group’s first television campaign will launch on networks such as CNN and MSNBC and in smaller markets as the group’s members lobby for time on local stations.
    Ms. Watts says she was inspired by the MADD brand.
    “It really changed the culture and the perceptions around driving while intoxicated,” she said. “There’s an important role moms play in touching the emotions of America.”
    As the group gained traction, Grey did a number of smaller promotions, including one involving a typically Canadian perspective. Noting that the popular candy Kinder Surprise Eggs are banned in the U.S. – because of the alleged choking hazard – the Canadian advertising team worked up an Easter campaign sending eggs to Anderson Cooper and other news personalities. The point was that there are more limits on Kinder eggs in the U.S. than there are on the purchase of assault rifles.
    The group’s influence has been growing, which Ms. Watts attributes to the power of social media. Since it was launched in December, it now has roughly 90,000 members in 90 chapters across the U.S. On March 28, some members were invited to the White House to stand on stage while the President spoke about gun legislation.
    The new ad is darker than the Easter campaign – the images of shell casings are accompanied by audio of 9-1-1 calls, news reports and solemn presidential addresses about shooting incidents, and the voices of parents whose children have been killed.
    The organization’s goals include background checks for gun purchases, a ban on assault weapons, and the tracking and regulation of ammunition sales in large quantities. It is funded by the members and by online donations.
    The gun debate is not only a focus for the Canadian office of Grey Group, which is a multinational firm; in a meeting last fall, Mr. Scissons and Tor Myhren, chief creative officer and president of Grey New York, discussed it as an issue deserving consideration.
    For agencies, these types of free public service announcements are a creative opportunity as well.
    “You talk about agencies really wanting to do breakthrough work, work that strikes a chord emotionally and really motivates public opinion, the public service space is obviously the greatest area for that,” Mr. Scissons said. “Any profile it brings the agency based on the success of that work is great. But on a personal standpoint, feeling a connection and being passionate about the cause, it’s infectious within a shop.”

  • Drudge Report has sent the president on interview to channel Fox

    Drudge Report has sent the president on interview to channel Fox

    US president

    As it became known to news site Drudge Report, the US president Barack Obama will give interview to television channel Fox News, since recent time become by object of criticism from the White House.

    Major Garrett has invited the president to conversation

    According to a portal which has not specified an information source, the meeting of the president with the correspondent of department of a policy of channel Major Garrett will take place during official visit of the president to China. It is expected, that Obama will go to the Peoples Republic of China in the evening on Sunday, on November, 15th where will stay till Wednesday, on November, 18th.

    In the meantime edition Politico informs, that the certain not named employee of the White House these data has denied. "At the moment at the president it is not planned any interviews during tour across Asia", — quotes the edition.

    Meanwhile on November, 11th it became known, that the post has left the director of the White House for public relations Anita Dunn. It posesses words that channel Fox News is "Republican Party branch". The official reasons of resignation are unknown.

    Making comments on the information that Obama can meet correspondent Fox, newspaper The Huffington Post has noticed, that between the White House and Fox warming of relations really was outlined. According to the edition, it has occurred after vice-president Fox Michael Clemente has met the press-secretary of the White House.

    In protection Fox

    The position of the largest American channels which have supported recently Fox, appeared excluded of a pool for interview to one of employees of a Treasury Department of the US could become the rapprochement reason.

    Related Posts: China

  • Ontario Kids Stick It To Fast Food Urge Us All To Join In Boycott

    Ontario Kids Stick It To Fast Food Urge Us All To Join In Boycott

    Ontario students launch "Stick It To Fast Food" campaign and urge everyone to join the fast food boycott.

    See all the posters, logos and banners from the Stick It Shout page.
    I'll give these kids credit for having the courage and the smarts to start this campaign, but it's going to be challenging...as I was reading more about the Stick It campaign and found myself reading the article Helen Branswell of The Canadian Press News wrote on the CTV News website, I couldn't help but laugh at the advertisement that displayed, image below.

    Here is the Who, What, Why and How the Stick It To Fast Food Campaign came to be (from their website)
    WHO
    A collaborative effort by high school students across Ontario, the Ontario Student Trustee Association (OSTA-AECO) and Key Gordon Communications, a Toronto-based Design firm.
    WHAT
    Social media driven fast food boycott and awareness campaign.
    WHEN
    Boycott = November. Uncooling fast food = forever.
    WHERE
    Today, Ontario. Tomorrow, across the globe.
    We know what you’re thinking: who the hell designed this campaign? That logo, it’s so obscene! Yeah, it’s a little crude, but that’s exactly how we wanted it to be. That’s why you’re here isn’t it? That’s why it grabbed your attention. That’s also why it empowers individuals and helps to un-cool something that should have been un-cooled a long time ago.

    The Stick It logo was developed by the guys at Key Gordon Communications. Stick It was designed to grab attention with its racy logo and simplify the too often conflicting health messages directed at today’s youth. The quality of the food you eat matters. It’s not the only thing that matters, but it is freaking important. It really shouldn’t take a team of scientists to figure out that fast food isn’t good for you to eat everyday. You’re better off bringing a lunch.

    In May, 2012, Grant Gordon, Founder of Key Gordon, was invited by the Ontario Student Trustees` Association (OSTA-AECO) to speak at their annual conference. This group of peer-elected super-students represent Ontario’s 2.4 million students and bring the student voice to the Ministry of Education, school boards, and education-stakeholders. Grant’s passionate remarks about the food industry and the health problems related to poor eating habits inspired the students. They asked Grant how they could make a difference. Grant shared the germ of an idea – the badass logo.

    The student trustees were immediately engaged. Key Gordon was flooded with emails!

    So Grant and OSTA-AECO began to collaborate on the idea for a boycott of fast food and soon the campaign was born. The Stick It to Fast Food campaign is simple, clear and has an achievable goal: to empower youth to take care of their health through cooking for themselves and swearing off fast food junk. We don’t want to ban fast food but we do want it to be ‘de-normalized’. Too many people eat it everyday.

    We’re pretty stoked about how it worked out. It’s student driven, it’s grassroots, and it developed organically – just the way an activist campaign should. Only this one has a sweet logo and website.

    More about Stick It To Fast Food on their website and Facebook page HERE and HERE.

  • Take The Matrix and 28 Days Later and you've got Daybreakers!

    Take The Matrix and 28 Days Later and you've got Daybreakers!

    Daybreakers

    Its only been out for 6 hours and I'm already sick to death of hearing about The Twilight Saga: New Moon. Don't get me wrong, I'm excited to actually be alive and old enough to experience a full-blown movie phenomenon as I missed the boat with Star Wars and Indiana Jones. At least I understood the frenzy behind The Lord Of The Rings and Harry Potter movies and didn't want to light myself on fire every time it came on the news. But this... this has got even the most hardcore fan inside of me screaming "that's freakin' enough Twihards, settle the frak down!"

    Sigh. At least the guys over at Film Drunk feel my pain and have put together a brilliant piece on the absurdness of Twilight fans and their signs at the New Moon premiere. I strongly recommend you read the whole thing in its entirety here. Otherwise, the best bits are below:

    "I’m only picking a few of my favorites, but clearly this represented a cross section of America’s finest. Like this guy. He likes America, sleeveless shirts, and vampires that sparkle. I think that was a Bob Seger song. Or this girl, the one behind the girl in the front. She wants to be “a stupid lamb.” Or possibly a stupid lamp, it isn’t entirely clear. Regardless, it’s good to have ambitions. Then there’s these girls,who support the Cullen diet, while standing behind a lady who doesn’t seem to support any diets. Diversity is beautiful. Meanwhile, the girl in the front right is enjoying her one day of the month outside. Anyway, I just thought you guys should enjoy some of these photos, because a lot of good cats went hungry for this."

    Well said.

    In other vampire news, the poster art for Daybreakers hit the net today and it looks siiiiiiick. And how's the quote from Variety; "Take The Matrix and 28 Days Later and you've got Daybreakers". That's a bloody brilliant line about the film and the poster art looks very slick. Very awesome. Very promising and hopefully a far cry from the romantic notion of vampires, I want to see more bloodsuckers darn it. Daybreakers is an Australian film shot in Queensland earlier this year on a budget of $25 million and stars Ethan Hawke, William Dafoe, Isabel Lucas and Sam Neil. Set in the not too distant future (2019 to be exact), a plague has turned most humans in to vampires who are now faced with a dwindling blood supply. Shot by the Spierig Brothers, I really hope this is a successful attempt by them to cross over in to Hollywood mainstream. If the trailer is anything to go by...

  • Wafer Jesus

    Wafer Jesus

    My Kit Kat

    The idea of a virus has arisen after messages in mass-media about the images of Jesus Christ on various unexpected subjects (for example on a piece to a pizza, a map) have become very frequent. All these messages invariably drew the big attention of an audience and caused rough discussions of bloggers.

    Big Jesus watches for you!

    On a wave of general insanity Kit Kat has written the letter on behalf of the inhabitant of Amsterdam, in the letter was told about detection of an image of Jesus Christ in a chocolate. On the eve of Easter on Passionate Friday the letter have sent to edition of two largest Dutch newspapers, having attached as the proof two photos. News has been published and has there and then scattered on all Internet: news about unusual Kit Kat have published more than 150,000 blogs.

    «Have a break, have a real glitch»

    The majority parodied a known slogan of a brand «Is having rummaged, is Kit Kat»: «Have a break, have a Jesus Kit Kat», «Give Jesus a break» and so forth.

    Related Posts: Brand

  • I will be your furniture!

    I will be your furniture!
    In a series of prints for school of design George Patterson Y&R have reflected creative flight of thought of young graduates.

    News Limited Award School presents...

    The Australian school of advertising and design News Limited Award School again advertises the graduates, more precisely, their final works.

    Coffee table

    Hanger

    Impressive pose

    Embodiment of design & fresh creative thought

    The design school informs on release of the new catalogue on which newly-baked designers worked. On idea of founders of posters, graduates Award School is an embodiment of design and fresh creative thought.
  • Oldman suddenly cool, and down with the kids (+ Tim Burton's Alice in Wonderland)

     Oldman suddenly cool, and down with the kids (+ Tim Burton's Alice in Wonderland)

    The Dark Knight

    BATMAN 3 TO START FILMING NEXT YEAR?!

    I’m sorry if my overuse of capitals hurt your eyes, but really, your pain pales in insignificance compared to the prospect of Batman 3 getting underway next year!!! After the colossal success of The Dark Knight, rumours surrounding director Chris Nolan’s third Batman film have been flying out of every A-Lister's orifice. The latest comes from cast member and all-round stellar chap Gary Oldman who plays police commissioner Gordon in the films. Whilst taking part in a panel at Comic-Con with Denzel Washington and Mila Kunis to promote their latest film The Book of Eli, some ballsy person probed Oldman on the latest Batman 3 news. He had this to say:

    “We’re starting filming on the next Batman next year. So it won’t be out for another two years at least, I think. But you didn’t hear it from me!”

    Actually, Oldman, we did hear it from you since you’re the only semi-reliable person to dish anything about the movie in recent months. Hmmm, another two years you say? That would make a new Batman film due for release around 2012-ish which sounds about right considering Nolan is busy festering away on his latest project Inception. What’s that? Nolan is making a non-Batman film? Yes, kids, believe it or not he’s extremely good at it too. For those wanting to hear all about Nolan’s sci-fi actioner, stay tuned as I intend to post a full run-down on Inception in the next few days.

    P.S. Breaking news y'all! The trailer for Tim Burton's Alice in Wonderland leaked on the net last night and it looks radical! You can watch it in its entirety here. Considering this puppy isn't released in Australian cinema's until March 11 next year, I'm quite ecstatic to see a trailer this early. No doubt a longer version will be released closer to the opening date but as far as sneak peeks go this is psychedelic. You MUST watch. There has been so much hype surrounding this film and the atmosphere was elevated to frenzy this week when a bunch of new stills from the film were shown at Comic-Con (one of which is above). Early days yet, but this looks like it's shaping up to be one of the most original and exciting adaptations of anything in recent years. Not to mention much more faithful to the book which was about an acid trip. Burton's versions looks very much like an acid trip and I'm pretty sure I will try to eat my face if I see it in 3D.

  • Jessica Simpson Has A Special Announcement In The New Weight Watchers 360 TV Commercial

    Jessica Simpson Has A Special Announcement In The New Weight Watchers 360 TV Commercial

    Jessica Simpson lets the world know she lost 50 lbs, is having another baby and it's all about new beginnings via a new TV commercial for Weight Watchers.

    The Weight Watchers celebrity ambassador Jessica Simpson shared the happy news on Christmas that another gift is on the way! After a 50lb weight loss to get back to her pre-baby weight, she's expecting a second child next year — as she'll tell you herself in this Weight Watchers TV ad. Weight Watchers claims to know that one of the most important factors for having a healthy baby is being a healthy mother, and though Jessica will not be following the program during her pregnancy, they feel good that what she's learned during her time on they're program can help her make healthy choices in any life stage.

    It's wonderful news when any family is expecting a child and WW couldn't be happier for Jessica, Eric and soon-to-be big sister Maxwell.

  • Mercedes Benz Smart — An Unexpected Test Drive BBDO

    Mercedes Benz Smart — An Unexpected Test Drive BBDO

    Challenge:
    The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts.
    Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from “Smart is not really a car” into being true believers and advocates of the Smart.

    Solution:
    Our secret weapon: once you take the Smart for a ride, you’ll fall in love with it.
    Core audience’s weakest point: their big cars and all the problems they bring along.

    Context:
    Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.

    Idea:
    At the peak of the driver’s desperation, the Smart Teams jump in, offering free rides, a unique opportunity to test drive the versatile Smart in some of the World’s worst traffic jams.

    Being there for them exactly at the moment when they needed a car the most turned reluctant, condescending consumers into true believers – a 100% realistic test drive of the very car that could have saved them from all the hustle.

    Results:
    40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls

    Over 400 drivers became true belivers (“Smart is a real car”) – rate of conversion of 70% — advocating Smart on their vkontakte and Facebook profiles

    Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers

    Test drives increased 10 fold and Sales increased by 300% in the 2 weeks following the event

    CREDITS:
    Brand / Title: Mercedes Benz AG – Smart
    Creative Ad Agency: BBDO Group, Moscow
    Chief Creative Officer: Igor Lutz
    Creative Director: Mihai Coliban
    Deputy Creative Director: Sergey Kozhevnikov
    Senior Art Director: Darya Agapova
    Senior Producer BBDO: Valery Gorokhov
    Producer Assistant BBDO: Natalya Abzalova
    Animation: Kirill Kulygin
    Producer Park Production: Irina Lanskaya
    Director Park Production: Ivan Oganesov
    DOP Park Production: Georgy Leonov
    Managing Director Pelican Event: Elena Novikova
    Account Manager Pelican Event: Maria Stepkova
    Client Service Director: Christina Tancher
    Group Account Director: Anna Sokolova
    Account Manager: Yana Bader

  • Ceres Beer — Italian #ivoteanyway Campaign

    Ceres Beer — Italian #ivoteanyway Campaign

    Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe.
    The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them.
    The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
    The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
    Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
    Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
    For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
    Credits:
    Advertising Agency: Bcube, Milan, Italy
    Executive Creative Director: Francesco Bozza
    Creative Director: Sergio Spaccavento, Andrea Stanich
    Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
    Edit: Danilo Carlani, Alessio Dogana

  • Gorbachev has urged the American president to repeat reorganisation in America

    Gorbachev has urged the American president to repeat reorganisation in America
    GorbachevClearing of prisoners Guantanama — accident or law? Destruction of vineyards in California — of what does not remind? And turns in food shop of Seattle? The analysis of these and other data unequivocally speaks — to the USA at full speed there is a reorganisation.

    Former Soviet leader Michael Gorbachev hopes, that new US president Barack Obama will undertake reforms and will essentially change the American policy. Already now, for the promised changes in the country, some name Obama "the American Gorbachev"...

    "Own reorganisation" is necessary to America, — Gorbachev in interview to news agency Associated Press has declared. With it some ill-wishers of mister Obama agree also: they recollect, that after Gorbachev's liberal reforms in 1991 Soviet Union has collapsed, and wait, that policy Obamy will lead to the USA to crash.

    ObamaGorbachev, however, is convinced, that strong America is necessary to the world, and financial crisis has clearly shown it. The ex-president of the USSR has urged Washington to use the influence on the blessing of all planet.
    "That is bad for America, is bad for all world", — he has noted.

    Earlier Gorbachev already declared, that only by means of new reorganisation it is possible to win world financial crisis, and also asserted, that the future US president should change seriously a former course to restore balance on a planet.

    Now Gorbachev has added, that many world leaders, including heads of Russia and Iran, aspire to improvement of relations with Washington, and has urged the president not to miss this possibility.

    He has suggested a policy to reconsider the decision on placing of systems ABOUT in Poland and Czechia. Making comments on threat of president Dmitry Medvedev to place a short-range missile in Kaliningrad, Gorbachev has noticed, that it was not attempt to check up on durability of the new US president.
    — It was simple an echo of the past epoch, — he has declared.
    — If you will make it to us, we will answer you the same...
    — It it is not necessary To us.

    PutinSpeaking about, whether Vladimir Putin can return to the Kremlin by early election, Gorbachev has told: "To tell the truth, I do not think...
    It all the same that the United States initiate new elections right after these". He has added, that many Russian consider Putin as stronger leader, but has underlined, that Putin and Medvedev is one command. "To Russia a tandem, a normal tandem, it does not represent danger", — Michael Gorbachev has calmed.

    Related Posts: USA

  • M&M's Ms. Brown Sets Up Red In "Devour" Spot

    M&M's Ms. Brown Sets Up Red In "Devour" Spot

    M&M's newest commercial gets a little dangerous as Ms. Brown introduces Red to a chocolate loving beauty, things quickly get ugly as the red headed woman wants to "Devour" our little funny loving red M&M as she drives off with him.

    Credits:
    Ad Agency: BBDO, New York.

    M&M's 2013 Super Bowl Ad Watch News:

    Today Mars Chocolate North America introduced M&M'S® Brand's new integrated marketing campaign called 'Better With M™,' which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII.

    "'Better With M' showcases how M&M'S irresistible chocolate makes moments more fun and delicious," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The 'Better With M' story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better – be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating."
    In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long 'Better With M' campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms. The first television ad from the new campaign – starring Ms. Brown – will being airing today.

    A cornerstone of the campaign is a new cause-related marketing effort designed to make 'America Better With M' by funding the construction of Habitat for Humanity homes across the nation. As part of the initiative, M&M'S is also encouraging, as well as incentivizing fans to help 'M-Prove America' by volunteering at Habitat job sites nationwide.
    "'Better With M' represents one of the largest marketing efforts in M&M'S history," added Benin. "We're confident our full range of communications and activities will excite consumers from the Super Bowl all the way through next winter's holiday season."
    via: PR Newswire (http://s.tt/1ypL6)

  • Ancient games: an Olympic factfile

    Ancient games: an Olympic factfile

    As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.

    [Credit: Getty Images]
    • The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.
    • Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.
    • In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.
    • While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.
    • In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.
    • Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.
    • Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.
    • Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.
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    Sporting controversies are not new! Famous athletes of antiquity included:

    • the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves
    • Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history
    • Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race

    Source: The University of Sydney [July 26, 2012]

  • Terrorism in Alexandria — the Last News

    Terrorism in Alexandria — the Last News
    Terrorism in Alexandria

    The mined car has blown up at 0:30 PM when parishioners left Church. In total in church were about thousand persons, the priest of Church has told. Wounds were received by eight persons.
    Meanwhile the police cannot tell with confidence yet that the explosive was in the car parked near church. Probably, a bomb have placed under car.

    Eyewitnesses inform that after explosion furious Christians have provoked collisions with policemen and have crushed local mosque. On city streets there were skirmishes of Moslems with Christians, informs AP.

    Photo by ©AP
  • Remembering Hostess In Happier Times | A Collection of Vintage Twinkie Ho Hos and Ding Dongs Commercials

    Remembering Hostess In Happier Times | A Collection of Vintage Twinkie Ho Hos and Ding Dongs Commercials

    1. Bear vs. Trailer
    In this classic Twinkies ad, a bear tears open a yellow trailer because it looks like a Twinkie, and is disappointed to find that all there is to eat inside is humans and mutters “Where’s the cream filling?”

    2. "Celebrating 90 years as America's favorite chocolate cupcake"

    Happier times, back in 2009 Hostess celebrated 90 years of goodness with the cup cakes.

    Credits:
    Advertising Agency: Bernstein-Rein.
    Executive Creative Director: Arlo Oviatt.
    Creative Director: Elizabeth Paolini.
    Art Director: Paul Prato.
    Copywriter: Becky Ervin

    3. From 1970 The Twinkies "Space Kids" Commercial

    4. Bye bye to the Hostess Ho Hos — Another 70's Commercial

    5. Another vintage ad celebrating 40 years of the Hostess Ding Dongs

    Ding Dongs — named for chiming bells used in vintage Hostess television commercials — are ringing 40 sweet years as one of America's all time favorite snack cakes. Just one bite of the iconic chocolate cake enrobed with chocolate icing and Hostess' signature rich creamy filling leaves little doubt as to the source of Ding Dongs' enduring appeal.

    6. "It's A Kids World" A 1976 Hostess Commercial

    A kid's world is a special world and Hostess is a part of it- Hostess and kids, they go together...well they did but not anymore: -(

    7. Hostess Fruit Pies The Magician commercial from 1973

    Fruit Pie the Magician was first introduced in 1973! Created by artist Don Duga.

    8. Let's Not Forget The Hostess Chocodiles.

    These chocolate-covered Twinkies had a fierce following.

    9. 1986 Hostess Pudding Pie Commercial

    From 1986, this Pudding Pie ad featured a young Joey Lawrence.

    The news that Hostess Brands Inc. is shutting down operations in the U.S. is particularly sad as it represents the death of an iconic brand, a brand that has been part of American pop culture for years.

  • Taco Bell Teaser 2013 Super Bowl Ad "GrandPa Goes Wild"

    Taco Bell Teaser 2013 Super Bowl Ad "GrandPa Goes Wild"

    An 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter in this teaser spot from Taco Bell's and Super Bowl 2013. Apparently he's got something even wilder up his old-man sleeve for Game Day.

    See more 2013 Super Bowl XLVII ads and news HERE.

    Credits:
    Creative Ad Agency: Deutsch

  • The American president creates «NEW RACE»

    The American president creates «NEW RACE»

    The president

    Soon after elections of the American president on the country the wave of propaganda processions of gays and lesbians has swept.

    They demanded equality. If to face the truth, they have equality, anybody does not punish them for in what they are engaged in the personal bedrooms, but they have not enough of it, they constantly excite the public, drawing to themselves attention, propagandising the sexual life, imposing the given type of sexual relations all and all.

    Impose by means of a megaphone of mass-media. Some weeks all television screens, even rather serious news programs, were shaken with war round the Ms. of America. Well the statement of the Ms. of America was not pleasant to one of gays, he has expressed in this occasion rather cynically, but what for to make around it noise all over the country?

    HOPEHave pulled together huge forces, put a microphone to lips of stars and inhabitants, millionaires and politicians.

    The Ms. of America has decided «to beat out a wedge a wedge»: has declared, that the same sights at marriage at an idol of the country of Barack Obama.

    But campaign did not stop, because with arrival of liberals to all double-entry bookkeeping takes place: two we write — one in mind. Officially the president has the wife and children, but informally (because the official press does not discuss this problem) on book shelves there was Larry Sinclair's book «Barack Obama and Larry Sinclair — Cocaine, Sex, Lie and Murder?» About unisex sex of the author with «the future Supreme commander in chief». Why the white House is silent? In his hands the unknown power is concentrated... Probably to the White House it is favourable, that in air hung — "perhaps". After all it too voters.

    Meanwhile, Gay and Lesbian Alliance Against Defamation — GLAAD with pride has informed on the achievements: «this year after three-year recession number of gays and other representatives of sexual minorities in films more than will double. Programs with heroes LGBT will make 2,6% from all displays of TV in 2009 in comparison with 1,4% in 2005, 1,3% in 2006, and 1,1% in 2007». Active workers of sexual minorities are happy with work of television channels ABC and NBC, but criticise cable networks where the number of their heroes has decreased with 40 to 32, and also channels CBS and Fox.
    Owners of the White House throw down a challenge of traditional morals.
    Barack ObamaAccording to approximately 2,8% of men and 1,4% of women lesbians or bisexuals are identified as gays. Thanks to huge advertising last years of men of 9,1% and 4,3% of women participated in unisex sexual relations at least once. Why participated without physiological predisposition? Because it is fashionable.

    The percent grows thanks to propagation influence. The propagation, the come to power liberals. US State Secretary Hillari Clinton has published an explicit statement on the occasion of a month of gays and the lesbians, founded by her husband in 2000 in which the governmental plans accurately appear: «... I highly appreciate courage and resoluteness of gays, lesbians and the bisexuals, shown by them within last forty years, and I offer our support in that important work, which else it is necessary to execute».

    She has noted and State department work: «We are grateful to our employees-lesbians, gays, bisexuals and the transsexuals working in Washington and worldwide».

    Proceeding from this extremely frank statement, the government is going to entrust these people any extremely important work, important in universal scale...

    Related Posts: USA