On the threshold of «Earth Hour» The Viral Factory has started an interactive spot with two scenarios depending on illumination.

«Lights Off» for WWF

The social spot «Lights Off», created for WWF, urges to join the world action under the name «Earth Hour» to switch off light as a sign of participation in the decision of modern environmental problems.

Feature of a spot is that depending on the factor: light is included or switched off, — the narrative plot varies.

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