The designs needed to use the iconic Coca-Cola visual language to form a natural connection between the joy and optimism of the brand and the summer season.
The graphics created would be featured on packaging, in-store displays, and premium merchandise, all in celebration of summer's favorite beverage - Coca-Cola.
Advertiser: NIKE UK
Product/Service: NIKE+ FUELBAND
Agency: AKQA London, UNITED KINGDOM
Advertiser NIKE UK
Product NIKE+ FUELBAND
Entrant AKQA London, UNITED KINGDOM
Type of Entry: Environmental Design
Category: Temporary Retail
Title: NIKEFUEL STATION
Advertiser/Client: NIKE UK
Product/Service: NIKE+ FUELBAND
Entrant Company: AKQA London, UNITED KINGDOM
DM/Advertising Agency: AKQA London, UNITED KINGDOM
Sound Designer: Jens C Fischer (Onformative)
Software Developer: Enrico Viola (Onformative)
Executive Creative Director: Duan Evans (AKQA)
Creative Director: Masaya Nakade (AKQA)
Senior Copywriter: Guy Bingley (AKQA)
Art Director: Nick Bastian (AKQA)
Creative Development Director: Andy Hood (AKQA)
Senior Creative Developer: Harald Krefting (AKQA)
Group Account Director: Gareth Nettleton (AKQA)
Senior Account Manager: Sarah Meynell (AKQA)
Associate Programme Director: Daniela Michelon (AKQA)
Group Technical Director: Gareth Scrivens (AKQA)
Associate Project Manager: Luke Ellis (AKQA)
Technical Delivery Manager: Jakes Lamprecht (AKQA)
Senior Software Engineer: Robin Weston (AKQA)
Senior Web Developer: Owain Llewellyn (AKQA)
Senior Web Developer: Maz Porta (AKQA)
Senior Web Developer: Robert Wakeford (AKQA)
Senior QA Analyst: John Owen (AKQA)
Generative Designer/Art Director: Cedric Keifer (Onformative)
Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.
The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.
One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.
Luxury brand Louis Vuitton in June has placed in fashionable magazines the adv print, representing football legends — Maradona, Zidane, Pele.
The print where legends play desktop football in the Madrid bar is presented within the limits of adv campaign «Journeys».
Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».
Traditionally colorful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.
Short 15-second video-clips are logic continuation of prints and show unusual characters from a collection of «Rare images».
The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.
The company suggests to bring the unique design of drawings in any jeans shop Levi's (only in Japan) and to make for itself exclusive jeans from Levi's.
If vodka brand Svedka was noted by the participation in presidential elections of the USA at a stage of rivalry Obama and Clinton Jack Daniel’s did not begin to spend gunpowder for pre-election debate and has presented the political views just now.
Agency Arnold from Boston, the USA, has developed the whole series of "political" posters Jack Daniel’s which, in their opinion, reflect outlooks on life of the Jasper Newton Daniel, the brand founder.
1. Drinking champagne is a perfectly acceptable way to celebrate being elected president. Of France.
2. Jack supports all parties.
3. Vote responsibly. Drink responsibly.
