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  • "cärpe-díem mañana -The Hilfigers" | Tommy Hilfiger Multi-Media Ad Campaign

    "cärpe-díem mañana -The Hilfigers" | Tommy Hilfiger Multi-Media Ad Campaign

    The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.

    Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

    “Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”

    For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.

    Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.

    “Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”

    “The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”

    Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.

    “The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”

    Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.

  • Mack Trucks - Born Ready

    Mack Trucks - Born Ready

    Mack Trucks is a cultural icon—a brand that has become part of the American lexicon...a symbol of toughness and strength. After all, how many people have felt like they've been “hit by a Mack Truck!”

    Since WWI, when the bulldog became the official symbol of Mack Trucks, the consistency of the brand image was often sacrificed for other business priorities. Inconsistencies of usage abounded, diluting the proud, strong, iconic brand. Mack Trucks' agency of record, VSA Partners, recently embarked upon a comprehensive brand strategy and brand revitalization program, pulling together the best, most potent parts of Mack Trucks identity--the bulldog and the wordmark--to create a carefully refined and coherent brand expression system centered around an authentic purpose and promise. The result is an iconic American brand that is now positioned to deliver consistently on a well-earned reputation for speaking honestly and directly, for working harder than the next guy, for making incredible products that inspire the imagination and for loving every corner of the trucking industry.


    Below, Born Ready - Inside the New Mack Brand Reveal this week in Las Vegas.

    Creative Credits:
    Ad Agency: VSA Partners

  • Roxy Goes Social with Global User-Generated “Dare Yourself” Campaign

     Roxy Goes Social with Global User-Generated “Dare Yourself” Campaign

    Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.

    The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges.

    To all the ROXY girls who Dare Themselves. This is for YOU!

    The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.

    As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.

    The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.

    Credits:
    Client: Roxy
    Campaign: “Dare Yourself”

    Social Media Agency: Digital Brand Architects
    Digital Design/Development: ClickFire Media

    via: Trust Collective

  • "Walk New Ground" Ahnu Brand Film/Ad

    "Walk New Ground" Ahnu Brand Film/Ad

    Director Seth Epstein of Stardust recently finished an incredibly moving and inspirational brand film for Ahnu, the Bay Area-based providers of originally engineered performance shoes. The three-minute short film entitled “Walk New Ground” follows ultra-endurance hiker Trevor Thomas on one of his challenging, long-distance hikes — revealing his unique story along the way.

    “Stardust was chosen for one simple reason, their unique ability to capture a true and authentic moment and translate it into inspiring digital content,” says Anders Bergstrom, Marketing Manager for Deckers, Ahnu’s parent company, and Co-Creative Director on the film. “The Ahnu brand had been working with Trevor Thomas for some time, but had not yet captured the emotional essence and impact that an incredible person like Trevor can have on a brand and its core business. Seth, Dex, and their team [at Stardust] saw the potential and brought out what is true and inspiring in Trevor's story – all the while delivering on the Ahnu brand's promise to ‘walk new ground.’"

    According to Stardust Director and company partner, Seth Epstein, the idea for the film came from a two-hour phone conversation and pre-interview he had with the film’s subject, Trevor. “His story was amazing on it’s own, so I asked him every question you could imagine,” he explains. “It was during that phone call, that I realized how I wanted to approach the story. I knew where I wanted to go, and needed to figure out how to do it as efficiently as possible.”

    Utilizing “lean filmmaking techniques,” Epstein shot the film on DSLR on-location in Northern California’s Redwoods, not far from Ahnu’s headquarters, which was important to the company’s co-founders. “We used a lot of in-camera film techniques, and played with light and focus as much as we could, in order to create the film’s story which is a metaphor. Every filmic technique is an ingredient in the visual aesthetic of the film, and that was our intention going into the shoot.”

    For Stardust Executive Producer and company partner Dexton Deboree, this Ahnu brand film represents a new direction the company is taking in terms of storytelling. “By focusing on Trevor’s story, Seth was able to create a film that truly celebrates the Ahnu brand and everything it represents as a conscious, sustainable company, which puts its success back into the community by sponsoring someone like Trevor. For us at Stardust, it was an opportunity to further express our new voice by creatively investing in a project with a lot of heart, which is important to Seth and I as creatives, but also as business people.”

    After production was wrapped, the short film was edited by Neil Meiklejohn at Rock Paper Scissors with color completed by Company 3’s Siggy Ferstl. Stardust contributed motion graphics to the film, which according to Dexton required a “tender hand.” The film was unveiled at a large trade show event earlier this year. It is posted to the Ahnu web site, and will be used for branding, marketing and Social Media initiatives this year.

    Credits:
    Client: Ahnu
    Brand Director: Jacqueline Van Dine
    Marketing Manager, Ahnu: Michelle Erbs
    Marketing Manager, Deckers (Ahnu Parent Company): Anders Bergstrom
    Production/Postproduction Company: Stardust
    Director: Seth Epstein
    Co-Creative Director: Anders Bergstrom (Marketing Manager, Deckers)
    Executive Producer: Dexton Deboree
    DP: Patrick Notaro
    Producer: James Taylor
    Design/Effects Producer: Melina Osornio
    Line Producer: Sean Cope
    Design Director, Animator: Piero Desopo
    Editorial Company: Rock Paper Scissors
    Editor: Neil Meiklejohn
    Executive Producer: Carol Lynn Weaver
    Postproduction Company: Company 3
    Colorist: Siggy Ferstl
    Musical score by Jesse Mattson

  • Cuprinol The Cheer it up Garden Shed Advert

    Cuprinol The Cheer it up Garden Shed Advert

    Today sees the launch of a new ad campaign for garden wood care brand Cuprinol. The repositioning kicks off with a charming and surreal campaign by 18 Feet & Rising, which champions their Garden Shades range, urging people to cheer up their gardens.

    The first push is 'Whimpering Garden', a 30” TV ad in which an unloved garden shed is cheered up with a lick of Cuprinol.

    In the ad, a couple is woken up by what sounds like a crying baby, but actually turns out to be their distraught shed. After the husband tries, and fails, to pacify the weeping shed with a giant bottle of milk, the wife produces a tin of Cuprinol which works a treat. The spot’s strapline is: “For protecting and brightening your garden. Cuprinol. Cheer it up.”

    The ad, directed by Thai star Suthon Petchsuwan, highlights the emotional pull of the AkzoNobel-owned brand, which boasts a 94-strong colour range, as well as a rich heritage in practical wood protection. The spot will be on air in the lead up to the Easter and May bank holiday weekends, and will be available online.

    18 Feet & Rising developed the idea behind the 'Cheer It Up' positioning, as well as the TVC and its digital amplification.

    The brand re-launch also includes a new logo and new packaging across all its products, designed by Brand design consultancy Springetts, and the launch of a new website on 27 March developed by AnalogFolk.

    Along with its new brand identity, Cuprinol is launching new products this year, including ‘Less Mess Fence Care’ and next generation garden shades, with four-year weather protection. In addition to the 34 existing shades, the brand is also launching 60 new colours for the Garden Shades range.

    Kathryn Ledson, Senior Marketing Manager AkzoNobel, said: “Cuprinol has always been passionate about protecting garden wood and enhancing outdoor spaces. We want our new campaign to show people how simple it can be to add personality and colour to outside spaces and inspire people to ‘Cheer It Up’! With the new range of Garden Shades, it’s the perfect time to brighten up Britain’s gardens!”

    Rob Ward, Head of Strategy at 18 Feet & Rising, said: “Cheer it up' repositions the category from a boring, brown chore to a colourful, emotional reward that encourages the nation to bring out the best in their gardens.”

    Credits:
    Client: Kathryn Ledson, Senior Marketing Manager
    Creative Director: Anna Carpen
    Creatives: Anna Carpen, Stephen de Wolf & Behrad Taherparvar
    Account Director: Adrienne Little
    Strategy: Rob Ward
    Agency Producers: Emily Hodgson & Julia Methol
    Director: Suthon Petchsuwan
    Producer: Hugh Bacher
    Post Production: Mum Films
    Media Planning/Buying: Mediacom
    Production: TWC Films

  • Scion FR-S "Bringing the Sport Back to the Car" TV Commercial

    Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country. "Scion is extremely excited about the launch of the FR-S," said Jack Hollis, Vice President, Scion. "The rear-wheel drive sports car is the brand's halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts.

    Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S." "In this campaign, the radical new FR-S itself is first and foremost," began ATTIK co-founder and executive creative director Simon Needham. "To us, there are very few exciting cars out there that are also practical on some level… and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car – most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes. Across every campaign facet, our overall goals are to excite, inspire, drive people to explore the FR-S online and get them into dealerships and behind the wheel." The "Driving is Back" campaign was conceived by ATTIK's creative director Ron Lim, art director Mike Cornell and copywriter Andy Sciamanna, and its out-of-home elements are now live in 40 locations in 26 major U.S. markets.
    Today, the first of three: 30 spots will break… not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network. First comes "Bringing the Sport Back to the Car," which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand's social media channels and website well into September. In print, the first spreads will begin to appear mid-June in Sports Illustrated, Maxim, Motor Trend, and Men's Journal, among many others. Banner placements are also blanketing most standard and some new targets for the brand starting today. "Since the FR-S is Scion's biggest push into the sport coupe market yet, we wanted to extend our reach beyond our typical media channels," Lim explained. "This car already has a lot of buzz around it, and we are aiming to build on that excitement. Of course, television is still a powerful mass medium. We also chose mainstream automotive pubs for the first time. Our campaign is much heavier in details than usual as well. We're psyched about our specs and so are the automotive tastemakers; it was important to reach enthusiasts this time out. Andy and Mike really sold the experience of driving the FR-S." Lim also shared insights into some of the more innovative media tactics the campaign will introduce in July. "We're also using smartphone apps to invite readers to watch the FR-S in action through Digimarc codes embedded in the print. Using their smart phones, consumers will be able to peek under the hood of the FR-S and see it in action. This is a great way to feature the very emotional driving experience within a static print ad." According to Lim, Scion and ATTIK chose Digimarc technology due to its successful integration with the Sports Illustrated Swimsuit issue earlier this year, citing its track record, its powerful security features, and its ability to seamlessly present video as part of the agency's print ad, which is entitled Video Test Drive. That ad is scheduled to run in the July 9 issue of Sports Illustrated. Finally, Scion's and ATTIK's executives are also putting the finishing touches on a powerful iAd that will appear in targeted apps for the iPhone and iPad and allow viewers to view videos and explore more features of the FR-S in amazing detail.
    The brand and agency once again have many leading technology, creative, production and post-production partners to thank for their campaign contributions. Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions. For ATTIK, additional credits include senior broadcast producer Patty Lum and senior account manager Michelle O'Hea, to name but a few.
    Credits:

    Client: Scion
    Advertising Agency: ATTIK U.S.
    Executive Creative Director: Simon Needham
    Creative Director: Ron Lim
    Art Director: Mike Cornell
    Copywriter: Andy Sciamanna
    Sr. Broadcast Producer: Patty Lum
    Production Company: Blueyed Pictures
    Director: Simon Needham
    Directors of Photography: Brooks Guyere, Daniel Ardilley
    Executive Producer: Jamee Natella
    Producer: Jon Goldberg
    Editorial Company: Lost Planet
    Editor: Saar Klein
    Executive Producer: Gary Ward
    Producer: Jaclyn Paris
    Graphics/VFX/Finishing Company: Brewster Parsons
    Executive Producer: Darcy Parsons
    Producer: Rebekah Koerbel
    CG Artists: Denis Gauthier, Vonetta Taylor
    Music/Sound Design Company: Squeak E. Clean Productions

  • Start-up Brand Kabuto Noodles Stages Live Improvised Ad

    Start-up Brand Kabuto Noodles Stages Live Improvised Ad

    Kabuto Noodles, a food brand launching its first marketing activity this week, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market.

    Kabuto Noodles is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was founded by Crispin Busk in 2011.

    Kabuto Noodles partnered with Viacom Media to secure ad space on Comedy Central to air the live improvised ad and worked with 18 Feet & Rising to create a unique and exciting concept for a TV ad that would make its launch memorable and create a buzz for the brand.

    Yesterday (Monday, June 17th), live on prime time Comedy Central to 1 million viewers, four comedians were presented with a pot of Kabuto Noodles, and given an entire ad break to improvise comedy skits, using the pot as a prop.

    With comedian host Rob Carter hosting the proceedings, the comedians, from improv group Mischief Theatre, improvised comedy skits live on television and in front of a studio audience.

    The live three-minute TV ad, directed by live broadcast director James Russell, aired at 9.10pm on Monday night on Comedy Central. It will be followed by 30-second cut-downs of the ad featuring individual skits.

    Crispin Busk, Founder Kabuto Noodles said: “We took a risk leaving our jobs to create something new and now we're taking a risk with our first TV ad. We always wanted to do things that were fun and different so we're really excited."

    Jonathan Trimble, CEO of 18 Feet & Rising, said: “Kabuto are about the tastiest noodles you can make in a moment — so trying to make an advert happen live in the same amount of time has proved hair-raising with all credit to the team at Kabuto for having the balls to go for it.”

    Peter Dale, Business Development Manager for BeViacom and Comedy Central said: “More so now than ever, it’s essential for a brand’s message to stand out from the crowd. This idea brings together a daring brand alongside Comedy Central’s heritage in stand-up, to create an innovative partnership for the live advert and beyond”.

    Kabuto Noodles is stocked in Waitrose, Sainsbury's, Ocado and independents across the UK. In addition Kabuto exports its products to Ireland, Holland, Germany & Russia.

    It has grown from 100K in the first year to 750K in 2012, and is set to continue its growth with the introduction of marketing support throughout 2013.

    Credits:
    Improvisation group: Mischief Theatre featuring Henry Lewis, Jonathan Burke, Dave Hearn & Nancy Wallinger
    Host: Rob Carter
    Live Broadcast Director: James Russell
    Creatives: Anna Carpen & Alex Delaney
    Concept Director: Jake Mavity for Tantrum
    Producer: Emily Hodgson
    Account Director: Adrienne Little
    Production Company Producer: Vicki Betihavas (Live producer @ Nineteen Fifteen) and Jeannine Mansell (Producer @ Tantrum)
    Production Company: Nineteen Fifteen & Tantrum
    Composer/Music Supervisor: Sie Medway-Smith @ The Sound Works
    DOP: Nick Wheeler

  • Ceres Beer — Italian #ivoteanyway Campaign

    Ceres Beer — Italian #ivoteanyway Campaign

    Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe.
    The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them.
    The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
    The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
    Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
    Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
    For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
    Credits:
    Advertising Agency: Bcube, Milan, Italy
    Executive Creative Director: Francesco Bozza
    Creative Director: Sergio Spaccavento, Andrea Stanich
    Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
    Edit: Danilo Carlani, Alessio Dogana

  • Champs Sports: Game Loves an Audience Ad Campaign

    Champs Sports: Game Loves an Audience Ad Campaign

    Translation has unveiled the second chapter of its ongoing brand campaign for Champs Sports with “Game Loves an Audience,” a dynamic new marketing program for the back-to-school season. Seizing on the pins-and-needles feeling of anticipation that comes along with every new school year, “Game Loves an Audience” is all about looking good, and wanting everyone to see it. The campaign reinforces Champs’ well-established “We Know Game” tagline with three :30 spots, daily content for Champs Sports’ social media channels, digital banners, and a custom digital hub.

    “The first day back to school is more than just a day,” notes Translation CCO John Norman, “it’s the red carpet moment of the school year. It’s a reunion, a chance to try something new, and a special moment to stand out. It’s the perfect time for a brand like Champs Sports to help you show off your game with new kicks, stylish tees, and a fresh look.”


    “Game Loves an Audience” is the follow-up to “Game Never Sleeps,” Translation’s summer campaign for the athletic footwear and apparel retailer. Each element of the new campaign – from the music, to the fashion, to the storylines of the individual films – is rooted in a commitment to cultural relevancy, continuing Translation’s overarching strategy of appealing to both the on- and off-field passions of the modern day student athlete. The new digital hub, allows users to rank the most #FirstDayWorthy gear in Champs’ colossal inventory of new styles with a contemporary “swipe-to-like” design.

    “Translation, through its new brand work, has done an exemplary job of expanding on the idea of ‘We Know Game’,” explains Champs Sports Director of Marketing Scott Burton. “We’re showing that ‘Game’ is as much about athletic skill as it is about swagger and confidence in all other arenas. Moreover, the work is done through the lens of a high school athlete, making the impact and its meaning to our consumers relevant during this time of year when students are going back-to-school.”

    Creative Credits:  
    Brand/Client: Champs Sports
    Campaign Title: Champs Sports Back to School Campaign
    Spot Title: “Joy Ride,” “First Period,” “Practice”
    Launch Date: August 2014

    Agency: Translation
    Chief Executive Officer: Steve Stoute
    Chief Creative Officer: John Norman
    President: Nils Peyron
    Executive Creative Director: Jay Berry
    Executive Creative Director: Marc d’Avignon
    Creative Director: Mat Jerrett
    Associate Creative Director, Copywriter: Matt Herman
    Associate Creative Director, Art Director: Matthew McFerrin
    Art Director: Adam Chang
    Copywriter: Greg Dyer
    Art Director: Allison Bulow
    Copywriter: Jameson Rossi
    Director of Content Production: Miriam Franklin
    Producer: Carole McCarty
    Assistant Producer: Monica Johnson
    Head of Brand Strategy: Tim Flood
    Strategist: Shon Mogharabi
    Music Supervision: Nick Pacelli
    VP Account Director: Daniel Mize
    Account Supervisor: Patrice Caracci
    Account Executive: Steven Molinari
    Asst. Account Executive: Jackson Brodie

    Production Company: @radical.media, Los Angeles
    Director: Michael Lawrence
    Director of Photography: Alex Disenhof
    Executive Producer: Donna Portaro
    Line Producer: Scott Cunningham

    Editorial Company: Cut + Run NYC
    Editor: Dayn Williams
    Assistant Editor: Katie Pehowski
    Post Executive Producer: Rana Martin
    Post Producer (“Joy Ride,” “First Period”): Olivia Chiu
    Post Producer (“Practice”): Ellen Lavery

    Telecine Company: CO3 NYC
    Colorist: Damien Vandercruyssen
    Producer: Katie Andrews
    Assistant Colorist: Matt Paul

    On line: Cut + Run
    Flame Artist: Joseph Grosso
    Assistant: Matt Dolven
    Producer: Julia Williams

    Audio Post: Heard City
    Mixer: Evan Mangiamele
    Executive Producer: Gloria Pitagorsky
    Producer: Katie Flynn

    Music by: Elias Arts
    Creative Director: Greg Grifith
    Producer: Matt Phenix

  • The G Project: What will you do today, for tomorrow?

    The G Project: What will you do today, for tomorrow?

    For the first time in its 20-year history, G Adventures will communicate and engage with people around the world through one unified question: “What will you do today for tomorrow?”

    This is the first video of the series. Shot from the perspective of a G Adventures traveler, these films express a shared hope for a better world. They tap into the power of an international and interconnected G Adventures community to spark change and create positive action unrestricted by geographic barriers. Grouped thematically around four ideas — freedom, beauty, knowledge and community — the films serve to associate these compelling and creative ideas with the G Adventures brand. These films demonstrate, through inspiring scenes of G Adventures travelers captured around the world, from Morocco to Brazil—how people are seizing the day, and in so doing, are creating positive change. They hope to inspire people to join with G Adventures and serve as a rallying cry to create positive change in the world today. As people from different backgrounds work for positive change and progress and take advantage of opportunities, G Adventures will be there to serve as the company that brings them together, challenging them to leave the world better than we found it. By harnessing the power of its global group of travelers, the G Adventures brand hopes to raise awareness and support for a diverse range of thought leaders around the globe who embody the ideals of the G Adventures brand. The G-Project is powered by G Adventures.

    Credits:
    Advertised brand: G Adventures
    Advert title(s): What will you do today, for tomorrow?
    Advertising Agency: G Adventures Brand Team (in-house)
    Creative Director: Jaymie Bachiu
    Art Director: Leonardo Tamburri
    Copywriters: Steve English & Daniel Sendecki
    Videographers: Kyle Jordan & Joe DiBenedetto

  • Guts Glory Ram Trucks "Full Line" Brand Film

    Guts Glory Ram Trucks "Full Line" Brand Film

    Advertising agency The Richards Group recently collaborated with Lucky Twenty One directing duo The Chartrands to create a series of brand films that speak to the core audience of the RAM Commercial Line. The project was ideally suited to The Chartrands, who brought their background in photojournalism, docu style directing and talent for designed narratives to the experience.
    Working closely with the agency creative team, The Chartrands captured the intensity and strength of the individuals who rely on the integrity of RAM’s commercial vehicles to get their jobs done at the highest level. Shot on location at pistachio and wind farms, the films are a tribute to hard working people and the vehicles to match. They also set the bar in the category with stark beauty, sweeping vistas and an emotional tenor that stays true to the brand’s signature: Guts, Glory, Ram.
    As a creative I entered this project with a certain vision, as did the directors,” elaborates Brand Creative/Art Director Justin McCormick. “But what I love about The Chartrands is their ability to meld those two visions into a single creative collaboration. The Chartrands are very talented and approached the project with intense dedication and passion, and yet I never felt like an outsider to their creative force, but rather a partner in its creation. I think it comes from Marc and Mel being great, down to earth people, but also being genuine creatives that truly care about their craft.”

    Credits:
    Client: RAM
    Agency: The Richards Group
    Agency Producer: Sharon Chortek
    Brand Creativde/Art Director: Justin McCormick
    Copywriter: Mike Payor
    Production Company: Lucky Twenty One
    Director: The Chartrands
    Post: Lucky Post
    Editor: Marc Chartrand
    Assistant Editor: Elizabeth V. Moore
    Mix: Scottie Richardson
    Graphics: Seth Olson
    Music: Hum

  • Vodafone Home | Bounce

    Vodafone Home | Bounce

    ‘Not everything should be mobile’: a brave claim for a brand which is famous for being just that.

    Nonetheless, it’s true – as our campaign to launch Vodafone Ireland’s ‘Home’ packages (unlimited broadband and unlimited landline calls) ascertains.

    The spot celebrates home as the one place where you can truly be yourself – whatever that entails (in this case, some 1970s funk, spandex, exercise balls and grimaces).

      Creative Credits:  
    Project name: Vodafone Home
    Client: Anne Mulcahy, Head of Brand; Paula Murphy, Brand Operations; Sarah Hughes, Brand and Communications Manager; Emma Forde, Brand and Communications Manager
    Brief: Launch Vodafone Ireland’s ‘Vodafone Home’ plans
    Deputy Executive Creative Director: Vicki Maguire
    Creative Directors : Tom Chancellor, Simon Brotherson
    Creative Team (OOH ONLY): Tom Reas, Sander Vos
    Agency producer: Emma Fasson / Julia Parry
    Planner: Ruth Chadwick
    Account team: Katharine Easteal, Ayesha Datoo, Fay Taylor
    Media agency: OMD
    Media planner: Carolyn Odgers, Aoife Joyce
    Production company: Smuggler
    Director: Neil Harris
    Editor: Phil Currie
    Producer: Jason Scanlon
    Illustrator: Richard Hogg
    DOP: Theo Garland
    Post-production: Framestore
    Grade: Framestore
    Soundtrack composer: Austen Corbin
    Audio post-production: Wave

  • Jaguar at Play | Newest TV Spot

    Jaguar at Play | Newest TV Spot

    Jaguar is launching today a new television advertisement in the U.S. that communicates the brand’s resurgence by spotlighting its high performance cars and their innovative new design. The new 30-second spot is the first ad from Jaguar’s new global ad agency of record, Spark44, and showcases the brand’s highest performance models: the XFR, XJL Supersport and XKR-S.

    “Jaguar represents seductive design, innovation and performance. This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up,” said David Pryor, Brand Vice President of Jaguar North America. “The ad boldly shows off the three highest performing models in the Jaguar fleet, the XFR, XJL Supersport and XKR-S. We couldn’t be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand.”

    In “Jaguar at Play,” the models are shown as animated objects — teasing, challenging and playing with each other in a variety of environments, ranging from the rural forests of northern San Francisco to urban industrial locations. The spot communicates the heightened sense of life drivers feel when they get behind the wheel — agile, powerful and exhilarated.

    The spot debuts on the NFL Network on December 1 and will also air, in the U.S. only, on national cable and locally, including CNN, ESPN and Comedy Central. It was directed by Vic Huber, of Coyote Productions, and features an original score from Anthony Marinelli.

  • Buzz Aldrin Announces the AXE Apollo Space Academy

    Buzz Aldrin Announces the AXE Apollo Space Academy

    Legendary astronaut Buzz Aldrin announces the creation of the AXE Apollo Space Academy. No joke.

    Now, the Unilever brand is pushing the envelope just a bit more in two ways: entering the Super Bowl advertising derby, and launching a Red Bull-esque promotion in which it promises to send 22 people just to the edge of space, with the tagline: "Leave a man, come back a hero."

    The Super Bowl ad doesn't seem like such a big deal in comparison, but it will be for Axe. The brand will be airing a 30-second TV ad during the Super Bowl titled "Lifeguard" which, according to a press release, "includes a twist at the end" that aligns with a larger creative campaign scheduled for launch this month.

    That other creative campaign — which Gaston Vaneri, Axe brand director, promised would take the brand "to new heights" — involves what it's calling the Axe Apollo Space Academy. The brand's new online contest promises to send winners to the edge of space and back aboard a private craft: a Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.

    At a normal ticket price of $95,000, the plane is set to begin passenger flights in 2014. Winners of the Axe contest must write about why they should be chosen to fly, while others online will vote on the entries, and must attend a three-day training course. The deadline is Super Bowl Sunday, February 3.

    "Space travel for everyone is the next frontier in the human experience," Buzz Aldrin, member of the 1969 Apollo 11 mission to the moon and the world's second moonwalker, after the late Neil Armstrong, said in a statement, according to Axe. "I'm thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."
    via: Dale Buss @ BrandChannel

  • FIAT “Body Paint” Print Ad in ESPN's Annual Body Issue

    FIAT “Body Paint” Print Ad in ESPN's Annual Body Issue

    A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.

    “‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

    “Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

    "We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

  • New Perrier "Secret Place" Campaign Is Part Movie, Digital, Social and A Brilliant Interactive Experience

    New Perrier "Secret Place" Campaign Is Part Movie, Digital, Social and A Brilliant Interactive Experience

    Here is a sneak peek into The Perrier Secret Place campaign that brilliantly combines modern day marketing strategies. We received our preview invite kit today which included the stamp to get in, and we were also given a special invite code to share with our visitors here at Great-Ads, find it and the link after the campaign Q&A's and credits below.

    Perrier Secret Place Premise: If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier.

    Q. Tell us about this latest digital initiative for Perrier?
    Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy.

    Q. How did you come up with this idea?
    We started from the following insight: drinking Perrier during the evening party is the best way to take full advantage of all the opportunities available to you… and until the end of the night. In Secret Place, not only are you at the Ultimate Party living out the experience of the Ultimate Party Guest from the beginning, but you also live out the ultimate evening of 60 other guests who are in the apartment.

    Q. And there is something to win, right?
    Yes. At the ultimate party, we’ve hidden a very special bottle of Perrier. 5 clues are hidden in the rooms of the apartment. They will lead you to the bottle where you are entered into a drawing to win an exclusive invitation to the wildest night of the world party in St Tropez, New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing of the season Ibiza. Only the most experienced gamers will succeed, believe me... Among thousands of different scenarios during the evening, only one leads to the bottle.

    Q. So, it’s a game or an interactive film?
    Both! This project mixes Brand Entertainment and Gaming. We produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.

    Q. Why Secret Place?
    This was inspired by the emerging phenomenon of speak easy. A party venue at the rear façade that has absolutely nothing to do with the place. This is quite in line with Perrier. Completely unexpected.

    Q. How are you using social networks to amplify this experience?
    In partnership with the agency Buzzman, we worked on a social strategy:
    Become a fan on Perrier Facebook and regularly you will get tips to find clues that will lead you to the secret Perrier bottle. We'll give you a little tip. Slip into the skin of the young man who looks through the keyhole and live out his fantasy. Or play a game of "Pillow Fight" (Sounds weird, but it is Perrier!)

    Q. How will the experience function on the mobile?
    We have specifically developed an application that runs on iPhone / Android / iPad. This is not a replication of the desktop experience but a concept designed for specifically for the mobile device. By downloading the application you enter the rooms of the Perrier apartment and you can navigate through each room. The challenge: find the Secret hidden bottle of Perrier in the apartment.

    Q. What was the biggest challenge to pull off this experience?
    This is the most ambitious project to carry. We spent 18 months writing lots and lots of different scenarios. Produced a film in which we choreographed each scene so that it is connecting with one another when the user clicks on the characters. Sound design work has also been a real challenge. Imagine having to reproduce the sound of a bottle on a bar as many times as there are people in the room who can hear it.

    Q. Where will Secret Place be launched?
    The experience will be available worldwide but open to 20 countries to play in the major markets for Perrier France, United States and Canada. This is the first time that Perrier launches a project of this magnitude in the United States. The challenge is enormous. Positioning is also a little different there. Much more premium. We really hope that the French touch--its audacious content-- is embraced well there.

    Q. What results do you expect?
    There is a counter on the site that counts the number of lives that all users worldwide will live on the site. 1 life = 1 click on a character. I want to hear from Perrier that this idea made 10 million lives by the end of week five of the experience’ launch.

    Q. How is this truly innovative?
    We believe Secret Place is truly a digital first. Not because it’s the first time you can click on something and enter into his point of view. But, the ambition was really to say: Imagine you enter in any movie theater, have the quality screenwriting and the direction of cinema but also to have permanent control over the course of the story.

    Q. What kind of partner did you work with to make this type of project?
    Fighting Fish is our production partner based in Paris. This is the first time that we’ve made a digital experience for Perrier conducted by the French. This is an opportunity to remind the world that France is in a good position on Digital Excellence.

    Beyond the fact that Fighting Fish is based in Paris, it was able to fulfill the requirements demanded by this project. The team assembled to deliver this feature was made up of an interactive-hybrid. On the team was Lawrence King, the director of the experience and who is currently working on his own film. Arnaud XXX is the production designer and there were the script writers. Franck Marchal oversaw the sound design – having conducted several reputable orchestras before working with us. Fighting Fish puts digital at the heart of its "production thinking" and Ogilvy Paris thinks the same way. This allows a real synergy between the film's producers and those who are thinking through its interactivity.

    Q. Why is Secret Place the right creative approach for Perrier now?
    Digital and social are playing an increasing role in Perrier's Communications strategy. They have an important, specific role: communicating the edgier, younger, hottest facet of the brand. Reaffirming that Perrier is a must have brand and product when it comes to partying and socialising. And proving, again and again, that the brand loooooves creativity, surprise and inventiveness. This is what Secret Place brilliantly does in my mind. – Benoit de Fleurian, Managing Director | Ogilvy&Mather Advertising.
    The digital space has opened up a new opportunity for brands. It's solved a contradiction that exists in the real world. Physically, you can't make an exclusive experience accessible to everybody. But with Secret Place, that's exactly what we've achieved. We give people the opportunity to live an experience they wouldn't normally live, but have always dreamed about. Like those exclusive parties you've always longed to be invited to. And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking. — Chris Garbutt, Chief Creative Officer | Ogilvy&Mather Paris, Group

    Q. The Director is who? And why did you choose this director?
    Laurent King. We chose him because of his ability to manage this kind of project: half movie, half digital and interactive experience. It's really important to have this kind of new director that knows how to direct with all the constraints that a digital experience impose.

    Q. Where did you shoot and tell me one challenge with organizing the shoot or a challenge that arrived at the shoot? How did you overcome the challenge?
    We filmed in an amazing appartement in Paris that was almost a piece of art by itself. We loved the parisian kind of architecture of it, with lovely rooms, very different to each other. It's very rare to find a place with different moods and atmosphere in it. Moreover, we were looking for a place where you can imagine secret parties happening in it. The biggest challenge was to choreograph all the action of the 60 guests. It was a real challenge because every character had a link to each other in terms of scenario.

    Q. Is there a music track?
    The track of the experience is played live by the group called "TOYZ".

    Q. Would love to hear from one of the party-go’ers at this Ultimate Party...
    The Host: All Secret Places have their secrets. You understand why I'll keep this one...

    Credits:
    Secret Place, a campaign imagined by Ogilvy, produced by Fighting fish while Buzzman was in charge of the Social Media and PR strategy.
    Format: Digital/Brand Entertainement
    Chief Creative Officer: Chris Garbutt
    Creative Director: Frederic Levron, Thierry Chiumino
    Copywriter: Baptiste Clinet, Nicolas Lautier, Florian Bodet
    Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson,
    Global Business Leader: Constance Capy Baudeau
    Account Supervisor: Stanislas Vert
    Film Producer: Diane de Bretteville
    Digital producer: Hugo Diaz, Cyril Duval, Sandra Petrus
    Production company: Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, Adrien Moisson, Benjamin Przelspolewski
    Sound Design: Le COMPTOIR DU SON / Franck MARCHAL & Alexandre POIRIER
    Film Director: Laurent King
    Story development: Olivier Domerc
    Story editor: Benjamin Bloch
    Production manager: Caroline Petruccelli
    Production designer: Arnaud Roth
    Director of Photography: Frédéric Martial Wetter
    Line Producer: Vincent RIVIER
    Location manager: Timothée TALANDIER
    Main title music: Toys
    Client: NWFB head of marketing and category, Muriel Koch. Sparkling Brand Director, Fabienne Bravard. Perrier International Brand Manager Armelle Roulland
    Social Media & ePR Strategy Buzzman:
    Georges Mohammed-Chérif (CEO & DC)
    Hubert Munyazikwiye (Head of Social Media & PR)
    Nicolas David (Social Media Manager)

    Visit www.perriersecretplace.com and use the invite code "PE757 " enjoy the party.

  • Ram Trucks "Man Made Drama"

    Ram Trucks "Man Made Drama"

    Mad Made Drama” is a tribute to the power of Ram Commercial trucks and man’s ability to shape the world around us through hard work and sheer will. Directed by Lucky Twenty One’s The Chartrands for advertising agency The Richards Group, the spot was edited by Lucky Post’s Logan Hefflefinger.

    The Chartrands scouted “Man Made Drama” in and around Portland in a Ram Truck, shooting additional footage along the way. To capture the desired images of both the truck and the surrounding environments, including a cameo by a highly trained Wolf Dog, the duo shot using a Phantom, Klaus Cam and car rig. “The agency provided a great concept and the trust to allow us to explore and elaborate,” comments Marc Chartrand. “Plus, they encouraged us to really put the truck through its paces and get it dirty which adds a level authenticity, not to mention fun,” adds Melanie Chartrand.

    Lucky Post’s Logan Hefflefinger shaped the footage, honing the visual narrative in collaboration with The Chartrands: “The Chartrands are incredibly talented and shoot with the edit in mind, providing a wealth of beautiful footage from which to craft the story.” Meanwhile, Lucky Post’s Seth Olson created graphics highlighting the Full Line’s accolades and Scottie Richardson designed a soundscape with intensity to match the visual narrative.

    “It was another great experience with The Chartrands and the folks at Lucky Post. We're lucky to have such talent,” concludes Rob Baker, Brand Creative with The Richards Group.

    Credits:
    Client: Chrysler Group LLC
    Chief Marketing Officer, Chrysler Group LLC: Olivier Francois
    Head of Advertising, Ram Truck Brand: Marissa Hunter
    Ram Advertising Specialist: Nicole Pesale

    Agency: The Richards Group
    Brand Creative: Rob Baker, Jimmy Bonner, Lori Wittig & Jeff Hodgson
    Brand Management: Dennis Berchulc, Chris Siminski, & Jaime Roderer

    Production Company: Lucky Twenty One
    Director: The Chartrands
    DP: The Chartrands and Dean Mitchell
    EP: John Gilliland

    Post: Lucky Post
    Editor: Logan Hefflefinger
    Assist Editor: John Valle
    Graphics: Seth Olson
    Sound: Scottie Richardson
    Finish: Tone Visuals @ Lucky Post
    Color: Company 3

  • DDB Canada Drives Home With BCAA Business

    DDB Canada Drives Home With BCAA Business

    Vancouver, September 5, 2013 – DDB Canada is pleased to announce that the British Columbia Automobile Association (BCAA), after an extensive search, has selected the Vancouver office as its agency of record (AOR), responsible for the BCAA brand and its lines of products and services. As its new agency partner, DDB Canada will help BCAA drive new membership, introduce new products and further strengthen the organization’s relationships with its 800,000+ members across British Columbia.

    “BCAA started in the area of roadside assistance, but has evolved into a multifaceted brand that places its members and customers at the heart of every service it provides,” says Lance Saunders, executive vice president managing director, DDB Canada, Vancouver. “When you truly look after your members and customers, like the way BCAA does, they can become strong brand advocates, harnessing the power of word of mouth, digital and social tools to spread positive messages. For an agency, this is a dream foundation to build from.”

    Effective September 2013, DDB Canada/Vancouver will provide strategy, creative, media buying and planning services, in partnership with OMD Vancouver.

    “We are excited to partner with DDB Canada,” says Heidi Worthington, senior vice president and chief marketing officer, BCAA. “At BCAA, we consider our agency as a strategic partner. DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide.”

    About BCAA

    BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 800,000 Members, BCAA provides an array of home, auto and travel insurance products, roadside assistance and Member savings at over 150,000 partner locations worldwide. J.D. Power has ranked BCAA “Highest In Customer Satisfaction among Home Insurance Providers in Western Canada” two years in a row (2012 and 2013) – details at jdpower.com. Now in its 107th year, BCAA has over $400 million in annual sales, 27 locations and over 900 employees. To learn more about the benefits of BCAA Membership, visit bcaa.com and for more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com

    About DDB Canada

    Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital and social), Karacters Design Group, RAPP Canada (direct) DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

  • Rebel Chique Diamonds — F&%K Print Ad

    Rebel Chique Diamonds — F&%K Print Ad

    Rebel Chique are man-made diamonds by Royal Asscher and as explained by the Amsterdam ad blog: "This one doesn’t need much explanation. Combine the brand Rebel Chique with a diamond ring and you simply present the brand on your middle finger. Fuck! That’s smart. Rebel Chique is a Royal Asscher brand, representing man-made diamonds, which are diamonds that are artificially made – and thus conflict free. A brand for an entire new target group. Hence the rebellious name and ad. Created by Wolf, photography by Gerrit Schreurs."

  • Old Spice — Terry Crews "Baby" Ad

    Old Spice — Terry Crews "Baby" Ad

    Terry Crews is back in a brand-new ad for a brand-new shaving gel product from Old Spice. The Baby commercial is set to give you a brand new sense of a brand-new you.

    Credits:
    Ad Agency: Wieden + Kennedy, Portland