ShowBusinessMan [Search results for money] 

MoneySupermarket is set to launch its biggest and most epic ad so far with the latest iteration in its ‘You’'re So Money Supermarket’ campaign with epic Alan starring in the "Astronaut" advert.

An extension of the feel good theme – Save Money, Feel Epic! – the new ad due to launch this Monday (January 7) was created by Mother London and takes money saving into space!

As the brand looks to continue to amplify just how awesome it feels to save money, the latest ad follows the transformation of everyday man ‘Alan’, who feels epic after saving £300 on his car insurance.

Filmed on location, Alan and his family join a crowd of spectators waiting to see a rocket launch. Having grabbed his son’s lunchbox and a cycle helmet, Alan marches straight through security in the direction of the launch pad. In a scene reminiscent of Apollo 13 or Armageddon, no one seems to mind that Alan is wearing a cycling helmet as he walks across the gantry and into his seat.

As the rocket takes off, we see Alan’s wife look for the car keys; failing to find them, the ad cuts to Alan looking on calmly as he notices the key float up past his head.

The action is set to the famous Top Gun soundtrack of “Take My Breath Away” by Berlin.

Mother has created a full-length 60” and 10’’ ad for the launch, which focuses on car insurance. There will also be a radio version of the ad.

The campaign will also have additional marketing support with activity across PR, CRM, and social media channels.

Paul Troy, Director of Consumer Marketing, MoneySupermarket, said: “Times are pretty tough out there right now for families in the UK. Comparing the cost of household bills can make a real difference to every day family budgets. Saving money, particularly in January when you’re trying to get the new year off to a good start financially, can feel amazing and give you a great sense of achievement. In the ad Alan saved £300 on his car insurance, however, the average amount MoneySupermarket customers can save by using the site is an even more heroic £394. What better way to demonstrate the euphoria you can feel when you get a great deal than to watch our hero waltz onto a space rocket and launch into space?”

Tim McNaughton, Creative Director said: “In this ad our hero Alan from Stoke-on-Trent saves money on his car insurance and feels so totally epic that he strides past the security at Cape Canaveral Space Center and leads a crew of lantern-jawed, Yankee astronauts into space. Go Alan, you sexy, money-saving hero! Go!”

Credits:
Creative Agency: Mother, London
Director: The Glue Society
Production Company: Independent
Producer: Jason Kemp
Editor: Adam Spivey @ The Playroom
Post Production: The Mill
Audio post-production: 750mph
DoP: Don Burgess
MEDIA
Media Agency: Mediacom

Press: After landing the business last spring, Zulu Alpha Kilo is launching a new brand platform for the Interac brand and the organization behind it.

The Interac Be in the Black™ platform extols the benefits of using your own money for everyday purchases.
“We want Canadians to know that the end of the month doesn’t have to seem like the end of the world,” says Chief Creative Officer and CEO of Zulu Alpha Kilo, Zak Mroueh. "When you use your own money instead of credit, you can simply enjoy what you buy instead of worrying about paying it off."

The 360 campaign consists of TV, out-of-home, video pre-roll, and standard and rich media banner ads – along with a social promotion – meant to inspire positive conversations around the many benefits of using Interac products and services.

“It’s crazy to think that people are using credit for everyday purchases like groceries, or a cup of coffee,” says Ron Smrczek, Executive Creative Director, Zulu Alpha Kilo. “In our launch spot, we enlisted AC/DC’s iconic rock anthem, Back in Black, and some over-the-top pyrotechnics to bring the swagger back to the notion of using your own money.”

The creative is supported with a national digital media campaign that is handled by Media Experts. French adaption for the Quebec marketplace was developed by TANK. The campaign will run into the spring.

Keystone Light spokesman Kieth Stone explains how to use a "man bag" in the newest TV commercial Keystone.

Smooth Musings with Kieth Stone "If your going to carry a man bag, make sure it's more man than bag. Like a 100% to 0% man to bag ratio, and that's it no bigger than the size of a wallet or a money clip...that it fits in your pocket like a wallet or a money clip. That it's a wallet or a money clip". Get it gentlemen?

Credits:
Client: Keystone Light / MillerCoors
Spot Title: Man Bag
Air Date: June 2012
Agency: Saatchi NY
Chief Creative Officer: Conway Williamson
Creative Director: Justin Ebert, Alex Lea, Ian Falcon
Associate Creative Director: Ron Villacarillo
Senior Art Director: Jacqueline Mellow
Senior Copywriter Mike Maher
Art Director: Taylor Lucas Junior
Producer: Ian Kelly
Production Co.: Tool
Director: JJ Adler
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

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The Alzheimer Foundation needs funding and this commercial by mortierbrigade Brussels reminds people of that.

Credits:
Title: Alzheimer Foundation: Pocket money
Client: Alzheimerliga
Agency: mortierbrigade
CD: Jens Mortier, Joost Berends, Philippe Deceuster
AD: Sebastien De Valck
Copy: Arnaud Pitz
Producer: Patricia Van De Kerckhove
Production company: Ristretto
Director: Kris Debuscher
Producer: Lies Bronselaer
Media: tv

See the house that FreeFest built in this Virgin Mobile ad raising awareness and money for the cause, the spot also introduces this year lineup. A few of the bands you can expect include: Icona Pop, Pretty Lights, Vampire Weekend, and Kaskade.

This year, the residents of the Sasha Bruce RE*Generation house want to share the 2013 Virgin Mobile FreeFest lineup.

Every year, Virgin Mobile FreeFest raises money for people without homes. With your generous donations, they were able to open the Sasha Bruce RE*Generation house.

UK based Confused.com is defending their newest advert starring Brian the robot after the ad watchdog receives several complaints that the spot shows a couple being interrupted while she is giving him what seems to be as they say in the England "dogging".
According to Campaign Live so far the ad has received 20 complaints and a spokesman for the Advertising Standards Authority said that the main claims against the ad were that it was offensive, distasteful, suggestive of sexual activity, degrading to women and inappropriate for children.

However, Joby Russell, the marketing director of Confused.com, dismissed the comments and said: "Admittedly, the woman is somewhat startled by Brian appearing in the car window, having been tying her shoelace."
He explained that Brian could not help but try and help people save money on their car insurance, and said: "However, this does mean that he sometimes finds himself in awkward situations.
"With Brian’s passion to help people save money, all we can say is watch out for where he might find himself next."
Confused.com introduced Brian the robot into its ads in May, replacing the singing animated character Cara, as part of a complete brand overhaul by Publicis London

Several Romans dressed as gladiators have climbed the Colosseum to protest a crackdown on their unauthorized business of posing with tourists for money.

Culture officials contend the fake gladiators ruin the decorum at the ancient archaeological site.

Some tourists gladly pose for a photo, then are dismayed when the costumed men demand money. The fake gladiators insist they perform a popular service and that their costumes evoke the atmosphere of ancient Rome.

Source: Associated Press [April 07, 2012]

We Are The People,
who have built a whole new place to live, dream and be.
We employ ourselves, and vote with our money.
Our phone is our wallet.
We can spend Bitcoin with a tap, without a pocket
We can buy and sell and rent and send
And lend a twenty to a friend
from the coffee bar and share-car, We Are
unstoppable, with our thumbs.
Just One Touch to buy just about anything.
No need for filling billing info time-after-time
or remember password rhymes
to get that dress, a cabin, a concert ticket.
We live on all devices, and are as mobile as nature intended.
No need to send any details or data,
Not even when we pay each other.
We have magical money, not bound by bank or bill
It’s instant, simple, and secure enough,
to get out of the way.
Consider yourself invited to 'The People Economy'

See Canadian insurance company Belairdirect's new TV ad and see easier, less painful ways to make money fast.

Credits:
Ad Agency: Sid Lee, Canada

A new TV commercial for TD Ameritrade introduces us to Joe Woods who is at his first day of work. The ad is voiced by actor Matt Damon, who tells the story of how unpredictable the nature of life is while offering straight-forward retirement guidance. Joe looks happy now but wait til his investments tank, not to worry just cook what you love and save your money.

Credits:
Agency: Goodby Silverstein & Partners
Production: Pony Show Entertainment
Country: United States of America
Director: Brad Silberling
Executive Creative Director: Rick Condos
Executive Creative Director: Huner Hindman
Creative Director: Matt Ashworth
Creative Director: John Shachter
Producer: MJ Otto
Executive Producer: Tod Puckett
Account Director: Katie Rafferty
Account manager: Jenna Lubin
Director of Photography: Philippe Rousselot
Executive producer: Susan Kirson & Jeffrey Frankel
Line Producer: Fern Martin
Editing House: Spotwelders
Editor: Haines Hall
Producer: Carolina Wallace
VFX House: Kilt Studios
Producer: Mathew McManus

B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

“Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

“With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

“We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

“With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

About Eclipse Creative
Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

Orchid, the testicular cancer organization and creative ad agency Fallon, London, team up to create "Bauballs."

Decorate your tree with some festive bravado and help a good cause by grabbing or sharing some Bauballs. We’ve teamed up with Orchid to create some Christmas tree ornaments that raise money and awareness of testicular cancer.

Get your Christmas BallSack and support the cause at www.checkyourbauballs.com

Our favorite Baby is back in a new ad for ETrade. The ETrade baby shows us how to spend our money in the spot entitled "Save It." From playing Polo, running with the bulls in Spain, to going into space with his dog, relaxing in hot tub with a Panda and yachting.

Credits:
Creative Ad Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Art Director: Corel Theuma
Assistant Producer: Sophia Pellicoro
Copywriter: Peter Holmes, Jonathan Koffler, Pieter Melief
Creative Director: Kimberly Kietz, AJ Mazza, Leo Savage
Editor: Alex Cohan — Vision Post
Assistant Editor: Jackie Helfgott
Director of Broadcast Production: Bennett McCarroll
Executive Producer (Vision Post): Gary Hirshfield
VP/Executive Producer: Kimberly Kietz
Still Frame Retouching: Vision Print Studio
Still Frame Retouching: Peeqmedia NYC
Art Producer: Ana Suarez
Associate Art Producer: Lauren Brunelle
Special Effects: The Mill — New York
Executive Producer: Jared Yeater

LIMEY Directorial duo KN+SAW (Katrine Naleid and Stephen Austin Welch) have just completed a new TV commercial for Elmer’s Glue titled “Let’s Bond.” Comprising both the live action and a print campaign also shot by KN+SAW the project gave the directors their first opportunity to collaborate with the creative team at SBC Advertising on a national campaign in both mediums.

"Working with Katrine and Stephen through LIMEY was a pleasure from start to finish,” says Neil Widerschein, Chief Creative Officer, SBC Advertising. “They were exceptional collaborators throughout the process, helping us perfectly capture the fresh direction we're taking the Elmer's brand. The entire production — courtesy of LIMEY — was refreshingly absent of drama or unpleasant surprises. As a team, they were focused on our project from the very beginning all the way through editorial. We all absolutely loved working with them and would do it again in a heartbeat."

When SBC Advertising first brought their concept to KN+SAW, they were thrilled about directing a piece that would go from talking about glue to talking about creating memories that last a lifetime. “We were tasked with making very genuine moments, watching families bond over bonding. We directed these scenes to capture authentic moments — memories in the making — filled with a child’s pride and excitement, as well as moments Mom’s and Dad’s will cherish and enjoy forever,” relates Stephen and Katrine.

What KN+SAW achieved was capturing those moments and allowing the viewer to witness playful scenes when parent and child truly connect as they share valuable time making artistic creations enabled by Elmer’s glue. Allowing the viewer to identify and relate to that cherished, quality, family time of genuine, feel-good moments — a time and place of concentration, intrigue and laughter.

SBC Advertising had the ambition to shoot both the broadcast spot and a tandem still campaign. By hiring Katrine and Stephen to shoot both the motion and stills, they were able to give the client more production while saving time and money.

KN+SAW created a combo-shoot production that was not only cohesive but maintained all of its momentum and performances. The shoots were seamless, back- to-back productions (without the costly stop-and-start that that can take a toll on budgets.)

“We played to the strengths of the actors and crew,” explains Stephen and Katrine. “We created a calm vibe on-set, which was great for the child-actors and allowed for their natural enthusiasm to come through, thereby creating great imagery."

“When it came time for the still shoot, we already knew what would and would not work concerning the lighting, blocking and performance,” continues the Directors. “So we already had a head start on the day.”

The print division at SBC Advertising had actually wanted to work with Katrine as a still shooter for quite some time. They were huge fans of her lifestyle and kids imagery. Proving that all roads lead to KN+SAW, when the ad agency presented Katrine and Stephen to the client, Elmer’s, they were already familiar with the directing duo’s work and had actually even seen an internal presentation of the duo's directing reel to show the stylistic direction the agency wanted their TV commercial to take.

The advertising agency and directors were very keen to cast actual families, as well as professional actors to create the on-set families in order to make the moments and the performances as genuine as possible. The age range of the kids was from 4 to 8 years old, a particularly challenging but wonderful age. KN+SAW shoot a lot of kids and always make sure the perfect environment is created allowing the actors, both adult and child to develop this close and unique relationship with the directors.

“One of the on-set lines that cracked us up was a 4-year-old boy who said to us while rolling, ‘You know, I’m just really not a morning person!’ He then went on to deliver a great glue bottle squeeze! We were able to capture these real emotion moments and made footage that is truly authentic and fresh,” notes Stephen and Katrine.

“The agency showed great trust in letting us imagine and invent the specific props the kids and parents worked on,” conclude the Directors. “Everything we shot was 3-dimensional; and worked very well with the product and appeared quite textured to the camera and lighting. We created fish with fins and flowing tails; an octopus out of a paper towel core; the button art is priceless. Getting the biggest fanfare are the masks — robot for dad and the cutest little fire-breathing dragon you ever did see for the girl. We are collaborative directors by nature and creating our crafting props for this spot is a place this really shined.”

CREDITS
Advertising Agency: SBC Advertising, Columbus, Ohio.
Creative Director: Neil Wilderschein
Art Director: Ian Brown
Copywriter: Ian Brown

Production Company: LIMEY, Los Angeles CA http://www.limey.tv

Director: KN+SAW
DP: David Schnack
Executive Producer: Andrew Denyer

Location:
Minneapolis, MN

Editorial Company: Optimus, Santa Monica
Editor: Erin Nordstrom
Asst. Editor: Annie Carey
Executive Producer: Therese Hunsberger
Colorist and Online Editor: Dan Swierenga

Music Company: Catfish Music, Chicago, IL
Music Composer: Jeff Boyle

Jumping into his ride, Graeme decides to take a celebratory lap around the City. The only thing is, Graeme doesn’t drive a sporty hatchback or a family saloon – he travels on the back of a ginormous African elephant.

Graeme’s as happy as Larry, the cat that caught the canary, the dog with two tails…we could go on but you get the idea. Quite frankly, Graeme couldn’t be any more pleased with himself. And neither could the elephant.

Do your dance Mr Elephant, do your dance!

Credits:
Advertising Agency: Mother, London, UK

Feeling adventurous? Well now you can let Virgin pick your next vacation destination.
Instead of booking a trip, you can book a weather. Yes, a weather, because that's what more often than not can ruin even the most well-though-out perfect vacation. Weather you're going somewhere windsurfing and you're in need of wind, a skiing holiday and you need snow (obviously) and minus degrees or a beach bum looking for sun — this is what you need.
Although, this would appeal to the more adventurous traveler or the one that doesn't really have a specific destination in mind. Technically it's very simple. Virgin would scan the weather forecasts right up until your departure date and take you as far as your money stretches in order to also provide you with the perfect weather to match your soon-to-be perfect vacation.

Credits:
Advertising School: Miami Ad School, Hamburg, Germany
Instructors: Tara Lawall
Art Director: Glen Hansen
Copywriter: Otilia Dobrea

This campaign follows on from its predecessor by giving more substance to the “Bank in your Favour” as it reveals how Knab is helping its clients to get the most out of their money.
“Our previous campaign was primarily focused on conversion and this contributed to a tripling of our customer base. This time we wanted the campaign to put Knab into context and highlight the fact that we are an online challenger,” says Leslie Hogeveen, marketer at Knab.

“In addition to the requested content, we also looked for a way that visually supports Knab in its role as an online bank. We ultimately chose to portray the dynamic lifestyle of the target audience through their interaction with online devices and screens. There are three 40-second commercials, each one of them centred around one of the following Knab bank advantages: double the interest (on both current and savings accounts); a fixed monthly banking fee with no extra charges; and the online bank switching service,” Fitzroy’s Jur Baart explains. “With such a distinctive campaign, we can see it surpassing the success of the last one.”

Creative Credits:
Ad Agency: Fitzroy, Amsterdam

Tennis Canada launch a national public service ad campaign promoting tennis participation for children across the country and the “Let’s Make Tennis Matter for Kids” fundraising initiative. The campaign includes three ads that highlight the fact that maybe, just maybe not every kid in Canada wants to play hockey and to give tennis a shot. Above, "Goaltending" and below "Penalty Box".

“We know that hockey in Canada is like a religion,” said Michael S. Downey, president and CEO, Tennis Canada. “But the truth of the matter is that not all kids are interested in lacing up their skates and hitting the ice for the first time. We want to ensure our sport is an option for those kids and their parents by increasing awareness and accessibility to Kids Tennis. This campaign and the resulting money raised will help us in achieving our mission of growing the sport of tennis across Canada.”

The campaign is the work of Toronto based Bensimon Byrne, Canada's largest independent agency. That sounds so good considering the recent mega Publicis/Omnicom merger.

Credits:
Creative Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Via: The Toronto Egotist