Keystone Light spokesman Kieth Stone explains how to use a "man bag" in the newest TV commercial Keystone.
Smooth Musings with Kieth Stone "If your going to carry a man bag, make sure it's more man than bag. Like a 100% to 0% man to bag ratio, and that's it no bigger than the size of a wallet or a money clip...that it fits in your pocket like a wallet or a money clip. That it's a wallet or a money clip". Get it gentlemen?
Credits:
Client: Keystone Light / MillerCoors
Spot Title: Man Bag
Air Date: June 2012
Agency: Saatchi NY
Chief Creative Officer: Conway Williamson
Creative Director: Justin Ebert, Alex Lea, Ian Falcon
Associate Creative Director: Ron Villacarillo
Senior Art Director: Jacqueline Mellow
Senior Copywriter Mike Maher
Art Director: Taylor Lucas Junior
Producer: Ian Kelly
Production Co.: Tool
Director: JJ Adler
EPs: Brian Latt, Oliver Fuselier, Dustin Callif