The first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard.
Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless.
The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch.
After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.
Credits: Title: The End of the Silent Magazine Agency: Ogilvy & Mather Brazil Title: Billboard Magazine Brazil- The End Of The Silent Magazine CCO: Anselmo Ramos ECD: Roberto Fernandez, Paco Conde Creative Director: Fabio Seidl Copywriter: Fabio Seidl Art Director: Juliana Martins Head of digital: Daniel Tartaro User Experience Director: Pablo Moura Production Company: Bossa Nova Films Director: Tiago Soban
Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.
Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.
Credits: Title: Amplifier Client: Coca-Cola Product: Coca-Cola FM Ad Agency: JWT, Brazil Chief Creative Officer: John Ricardo Executive Creative Director: John Ricardo and Roberto Fernandez Editor: Leandro Pinheiro Art Directors: Andrea Pissarro, Rodrigo Adam Creative Direction: Angela Bassichetti Planning: Fernand Alphen, Isabella Mulholland Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar Art Buyer: Paula Ferrari Graphic Producer: Flávio Schaefer
A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.
“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.
“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."
Hydes, by Ann-Sofie Back Swedish photographer Philip Karlberg created these images together with stylist Mattias Nyhlin for Plaza Magazine's may issue, that was just released. Plaza magazine has commissioned Philip quite a few times for still life editorials made with a twist. He manages to present products in a both unexpected and highly fashionable way.
Philip's imagery is always immaculate and very stylish. His photographs may look restrained but are always effortless and light hearted. And often like these images; a little bit tongue-in-cheek! See more of Philip Karlberg's work here.
Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.
The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges. To all the ROXY girls who Dare Themselves. This is for YOU!
The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.
As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.
The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.
Credits: Client: Roxy Campaign: “Dare Yourself”
Social Media Agency: Digital Brand Architects Digital Design/Development: ClickFire Media
Okay, so maybe I will never actually dress (or act) like Sable Starr, the "supergroupie" who, in the 1970s, was notoriously linked to such stars as David Bowie, Iggy Pop, and Johnny Thunders of the New York Dolls. I do, however, totally love this photo of her here:
Sable Starr and Iggy Pop
How great is that little ensemble? I love the hat and sunglasses, and the shirt is too cute. It's crazy to think that Sable Starr and other teenage girls flaunted their way onto the rock scene at as early as thirteen years old! They sure had guts.
I recently read an article entitled "Rock Groupies and Feminism" on Rachel Rabbit White's website, where I learned a lot about the "groupie babies" of the 1970s. Did you know that there was even a magazine (that ran for only five issues) centered around groupie lifestyle? The magazine was called Star, and you can find excerpts of it here.
I totally admire this chick for owning her style. She wasn't shy about taking risks or wearing something crazy to get attention, and that's pretty cool. I'm looking forward to reading more about Starr's very unique teenage lifestyle and her escapades across LA.
Pantsula vs. Puppets is Sean Metelerkamp’s first job since joining Cape Town production company Fly On The Wall. Sean shot this Diesel + EDUN fashion film for Vice Magazine in Soweto, that features The Real Action Dance Crew and the soundtrack is Ndekha, by The Very Best & Moroka.
Sean directed the original Die Antwoord music video, Zef Side, which has just under 14 million views on YouTube; won a D&AD Yellow Pencil for Best Music Video; and won The YouTube Play competition. Since then, Sean’s exhibited at The Guggenheim museums in New York, Bilbao, Venice and Berlin; had art residencies in New York; signed to agencies in London, Los Angeles and Paris; and been profiled in Playboy and Shots.
His recent photographic work includes documenting Monte Rosa old-age home and Noupoort rehabilitation centre, as well as Skeef Reënboog, shot across South Africa on borrowed and disposable film cameras. Sean’s also been recording street melodies from homeless people in Cape Town, New York and London.
“I love and respect Sean’s work,” says fellow director Bryan Little, who co-founded Fly On The Wall in 2004 with producer Filipa Domingues and cinematographer Grant Appleton. “He has always been a friend and someone who shared space and philosophies with us. He makes interesting, relevant work that blows people’s minds.”
Credits: Client: Diesel Creative Ad Agency: Vice Director: Sean Metelerkamp — His Reel Producer: Filipa Domingues Art Director: Latisha Duarte Agency Producers: Posy Dixon / Jacqui Kavanagh Song: Ndekha by The Very Best & Moroka
Lexus and ad agency Team One develop "CinePrint" technology and bring print ads to new level by merging print and digital media. A print ad that ran in the Oct. 15 Sports Illustrated magazine for the 2013 Lexus ES roars to life when you place it over an iPad that has the Web page Lexus.com/stunning loaded. The video above demonstrates just how impressive this is as the engine revs, the headlights flash, the wheels spin and the background pulses with color, while to listen to a rockin musical soundtrack.
Credits: Ad Agency: Team One CinePrint™ technology developed by Lexus.
Integrated campaign brings GE Monogram to Canadian travelers via enRoute and Air Canada Maple Leaf Lounges
Press: Toronto – March 4, 2014 – GE Monogram is proud to announce their partnership with EnRoute, Air Canada’s inflight travel magazine, for a new integrated content series highlighting notable chefs and food personalities in Canada. This is part of a broad initiative with Spafax – an international leader in content marketing and custom publishing. The upcoming campaign titled ‘GE Monogram Presents The Chef Series,’ will run across several platforms with the goal of providing rich content to consumers in transit.
“GE Monogram is inspired by the love and respect of food and supports causes that bring food to the forefront,” says Philippe Meyersohn, GM Marketing and Training, GE Appliances Canada. “We want to focus on Canada’s growing love of food and show our appreciation for Canadian chefs. Aligning with EnRoute and their various properties allows us to share our love of food with Canadians across the country.”
The integrated campaign will include a print component in the spring and fall issues of enRoute, featuring a series of seven full page editorials known as “The Chef Series,” which will present a distinct interview with a chef or food personality. The campaign’s video element will involve award winning chef interviews shot in a GE Monogram kitchen space. The video series will air on Air Canada’s inflight video systems during the fall, but is also scheduled to air on the Food and Documentary channels. Both the print and video series will live online at enroute.aircanada.com for the duration of the campaign, where users can experience content as it’s published.
To complement the campaign, GE Monogram will hold a contest in August for Air Canada Maple Leaf Lounge guests in Toronto, Montreal and Vancouver airports, whereby GE Monogram displays will be set up, inviting lounge guests to enter for a chance to win two tickets to enRoute’s 2014 “Canada’s Best New Restaurant” event held in Toronto in November 2014, including return flight and accommodations.
So The New Yorker magazine has an iPhone app, and they created a 5 minute web film featuring Lena Dunham, Jon Hamm, and Alex Karpovsky to introduce the app to us all.
Portrait for magazine «TIME» cover on March, 19th, 1984. The author: Andy Warhol.
As though each of us personally concerned the person of king who has recently left on rest of the popular music, undoubtedly one is there was very strange person who has left very appreciable trace on a planet the Earth. It is natural, that the outstanding personality and not trivial life drew attention of many artists using the recognised image for the author's works.
As a tribute of memory to the person-epoch we have decided to make art gallery, where the protagonist one — Michael Jackson.
Michael Jackson's created to release of a film of 1988 Moonwalker the sculpture-robot in which the singer turns in the robot.
It does not matter if you’r black or white. The author: Scott Bowler.
Michael Jackson and chimpanzee. The sculptor: Jeff Koons. The sculpture of the singer from the gilt porcelain at which the chimpanzee in a lap sits, has been executed in 1988 in number of three copies (plus one author's).
Statue of the king of popular music, balcony of the house leaving on Piccadilly Circus, London.
New York hyperrealist Richard Phillips represents a picture under the name «Jacko» with the image of a porcelain face of the superstar.
Michael Jackson's digital portrait. The author: Hisui.
April 3, 2013 marked the 40th aniiversary of the bar code. The first product ever scanned using a UPC back in 1974 was a 10-pack of Wrigley's Juicy Fruit Gum at the Marsh Supermarket in Troy, Ohio. In honor of the 40th we thought it might be fun to compose a list of some creative bar codes in advertising.
For the UK's TigerTrust preservation charity a tigers stripes are made to look like a bar code. Created by ad agency Leo Burnett, Copywriter, Nick Bell and Art Director Mark Tutssel. I believe from back in 1998.
In France a Renault burns out a few barcodes in this print ad from Publicis Conseil, copywriter Serge Ficard and art direction by Pascal Midavaine.
Coca-Cola has a history of cute bottled shaped bar codes, this one from ad agency Chaitra Leo Burnett, India.
Soul Tattoo & Piercing in Brazil ran this IRA Communication created tramp stamp print campaign back in 2008.
The Belgian Federation of Food Banks asked us to donate a barcode and feed the hungry.
Some where in Russia.
For those of us old enough to remember Mad Magazine, they weren't too pleased back in '78 so they ran this cover hoping to jam every computer in the country...Sorry Mad Mag, you're plan didn't work.
Type of entry: Magazine
Category: Cosmetics & Beauty
Advertiser: P&G
Product/Service: GILLETTE ODOR SHIELD ANTI-PERSPIRANT
Agency: BBDO NEW YORK, USA
Advertiser P&G
Product GILLETTE ODOR SHIELD ANTI-PERSPIRANT
Entrant BBDO NEW YORK, USA
1 of 3 Campaign
Category: Cosmetics & Beauty
Title: DRY ARMPIT INFORMANT
Advertiser/Client: P&G
Product/Service: GILLETTE ODOR SHIELD ANTI-PERSPIRANT
Entrant Company: BBDO NEW YORK, USA
DM/Advertising Agency: BBDO NEW YORK, USA
One of the most known transgender representatives of bohemian New York, performed the first operation at the age of 15 years, Amanda Lepore became the new advertising person of campaign-developer of Bluetooth Jawbone.
Amanda Lepore loves Bluetooth
On the right strip of an advertising turn Amanda Lepore with the device for a mobile phone. On another — the plastic surgeon.
You become well-known!
Tagline: "People will speak". The print has been noticed in magazine New Maker.
From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.
But wait, there are more couplesfoods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...
Credits: Creative Ad Agency: BBDO, Milan, Italia Creative Directors: Federico Pepe, Stefania Siani Art Director: Christian Andrea Longhi Copywriters: Georgia Ferraro, Samantha Scaloni Director: Luca Lucini Production company: Filmini Music: Dadomani Studio
The FUN issue of Discipline magazine is out now and available from most news agents, Tate Modern, Magma, Foyles, Artwords and more...
The pursuit of ‘LOLs’ and ‘likes’ is about instant and permanent fun. It’s about ditching the dull and provoking the standard. The second issue of Discipline is a celebration of the big business of fun, where bold is always better. We take a look at the makers and thinkers setting themselves apart from the crowd and we witness just how much hard work and discipline real fun takes.
Discipline issue two — The FUN Issue
House of Mirrors by Ryan Hopkinson
Actress Ariane Labed
Musician Elliott Power The cover star Susan Boyle is joined by John Prescot, Tom Cruise and Leslie Nielsen in an exclusive feature by Carl Burgess. The Fun Issue includes profiles, features, interviews and editorials with the people behind the scenes making the things you love including cinematographer Evan Prosofsky, photographer Ryan Hopkinson, musicians Palma Violets, actress Ariane Labad and much more.
Discipline is a new publication celebrating the most interesting makers of film, art, fashion, design, interiors, music, dining and more.
Editor in Chief: Jack Robinson Associate Editor: Marta Bobic Contributing Editors: Calum Sager, Jennifer Byrne & Nathan James Tettey Design and Art Direction: Inventory Studio
Nando's celebrates 25 years in South Africa with the "25 Reason" ad campaign.
This commercial highlights Reason #9 — We Have Great Athletes, only these are athletes are nothing more than "Car Guards," an experience best described by a Cape Town Magazine this way: "You fumble with your keys as you struggle to open your car door, racing to get in before they can reach you. But deep down you know there's no escaping it—you resign yourself to your fate, and through the night rings out the all too familiar call: 'Baaaaaas, see your car fine, everything fine.' "
Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!
A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.
Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.
Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.
The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.
One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.
Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.
Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.
“I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”
Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.
“Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.
“In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”
Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.
“It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”
Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.
“They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”
After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.
“If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.
From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.
“I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.
The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.
Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.
“My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”
