Wind Mobile Italy reminds us that it's good to put down our SuperPhones and communicate face to face in this heart warming new web film entitled "Papa".
Dad,
Technology has made us feel closer and closer. Communicating is easier and faster everyday. But still, there are and there will always be moments when men and women will have to meet face to face.
Wind has chosen a story, a short film by Giuseppe Capotondi, that with grace and poetry reminds us how important it is to feel close to someone, bypassing a technology that is becoming more and more pervasive in our lives and in our affections.
If you are thinking about truly getting in touch with someone really important, watch this short piece of cinema.
Creative Credits: Advertising Agency: Ogilvy & Mather, Milan, Italy Chief Creative Officers: Giuseppe Mastromatteo, Paolo Iabichino Client creative director: Giordano Curreri, Marco Geranzani Art Director: Giordano Curreri Copywriter: Marco Geranzani Client Service Director: Silvia Sgarbi Account Director: Ethiopia Abiye Producer: Francesca Dagostino, CDP Danielle Joujou Video Post-Production: Corte 11 Audio Post Production: Top Digital Music: "To build a home" Cinematic Orchestra Production Company: Mercurio Cinematografica Executive Producer: Francesco Pistorio Director: Giuseppe Capotondi O.P.: Tat Radcliffe Editing: Guido Notari
With the new face scanning technology for PS4 and Xbox One, James Harden calls upon The Beard Guru to help him put his best face forward.
Credits: In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts. Advertising Agency: CP+B, USA Executive creative director: Sue Anderson Creative directors: Cameron Harris, Hoj Jomehri Senior art director: Nicholas Loftus Copywriter: Joel Kaplan Junior copywriter: Alex Behles Junior art director: Chad Ford Director of video production: Kate Hildebrant Executive integrated producer: Sloan Schroeder Integrated producer: Addison Born Production company: Far & Wide Director: HAM Line producer: Gabrielle Yuro Director of photography: Trent Opaloch Editorial company: Lost Planet Editor: Max Koepke Assistant editor: Federico Brusilovsky Post producer: Karena Ajamian Executive producer: Robert Owens Post production: Method Flame artist: Noah Caddis Mix company: Lime Studios Audio engineers: Matt Miller, Mark Meyheus Color design company: Company 3 Colorist: Stefan Sonnenfeld Group accound director: Ryan Skubic Content manager: Jake Welch Director of business affairs: Nancy Espinal Senior business affairs manager: Rebecca Williams Group director, planning: David Measer
Pointe-à-Callière presents a major exclusive international exhibition, The Aztecs, People of the Sun. Visitors will have the unique privilege of learning about the people who founded the fabulous city of Tenochtitlan, capital of the Aztec Empire and the site where Mexico City was built after the Spanish Conquest in 1521. The exhibition, presented from May 30 to October 25, offers insights into the dazzling world of a people who reigned over much of Mexico for two centuries.
Tláloc vessel. The highlights of the Montréal exhibits include some of the most remarkable remains from the Aztec civilization [Credit: Héctor Montaño, INAH]Exceptional participation by 16 Mexican museums
The exhibition, produced by Pointe-à-Callière in collaboration with the Mexican National Council for Culture and the Arts – National Institute of Anthropology and History (INAH), showcases some 265 items from 16 Mexican museums, including the Templo Mayor Museum, an archaeological site museum like Pointe-à-Callière itself, and the Mexican National Museum of Anthropology. The tremendously varied objects are both spectacular and moving. Masks and statues, gold jewellery, figurines of women, children and animals, stamps for creating patterns on fabric and skin, sculptures and objects relating to the sacrifices required to keep the Sun on its daily journey, chests, boxes for offerings, vases and ceramics, all reflect the mysteries surrounding this people.
Stunning artifacts
The highlights of the Montréal exhibits include some of the most remarkable remains from the Aztec civilization. Two statues from the Templo Mayor Museum, each weighting 250 kg and standing 170 cm (nearly 6 feet) tall, are sure to appeal to visitors’ imaginations. The terra cotta statue of an eagle warrior, with jagged claws protruding from his knees front and back and his face emerging from an eagle’s beak, could also represent the rising Sun. This true work of art was found in the House of the Eagles, next to the Templo Mayor, used for rituals and penitential ceremonies. The terra cotta statue of Mictlantecuhtli shows the god of death leaning forward toward humans. With his skull-like face, pierced with holes for hair to be inserted, his shredded skin and clawed hands, stained with human blood, he is a terrifying sight!
Other items with splendid colours, like the vessel representing Tlaloc, the rain god, tell us more about the Aztecs’ lifestyle and deities. This vase is considered one of the masterpieces of Aztec art, and shows the god with his typical “goggles” and fangs, in his usual blue colour. The pyramid shapes on his headdress are references to the mountains where the Aztecs believed Tlaloc stored the water that would later fall as rain.
A wooden mask inlaid with turquoise, shell and mother-of-pearl is one of the rare Aztec “turquoise masks” to have survived. It may be a reference to the god Quetzalcoatl, whose face is emerging from the mouth of a serpent. This rare piece comes from the “Luigi Pigorini” National Museum of Prehistory and Ethnography, in Rome.
A ceramic piece with three faces, adorned with 13 circular gems, or chalchihuitl, evoking the 13 months of the sacred calendar, is also stunning. It decorated a brazier or a funerary urn, and shows the three phases of existence: in the centre, youth opening its eyes to the world, followed by an image of old age, and then the face of inescapable death, with its eyes closed, all referring to passing time. This sublime piece expresses the cyclical principle of duality, so important in Aztec thought, where life is reborn from death.
There are also images drawn from historic codices, photos of archaeological sites and remains, and different videos. Then there are some 150 unique hand-built and painted figurines made in Mexico to create a colourful, joyous scene depicting the vast Tlatelolco market held north of Tenochtitlan in days gone by.
Exhibition themes
The exhibition focuses on the founding of Tenochtitlan, capital of the Aztec Empire, their daily lives, the Templo Mayor, and of course the question of human sacrifices and the two Aztec calendars. It looks at many themes in their rich history: the Aztecs’ migration, guided by their god Huitzilopochtli, and the founding of Tenochtitlan; the remarkable urban planning and land use development in this “Venice of Mexico”; the Aztec art of war and the tribute paid by conquered peoples, as well as their agricultural techniques and the chinampas, the ingenious floating gardens that made the city self-sufficient. It also looks at the organization of Aztec society, with its different classes, a fascinating subject that addresses the role of women, education and the administration of justice. Aztec writing and the famous codices, manuscripts made up of glyphs or pictograms illustrating the spoken language, are examined in depth. Religion, an essential and omnipresent part of Aztec society, along with their various deities and rituals, are described. And lastly, the exhibition closes with a description of the Spanish conquest and the fall of the Aztec Empire, and the legacy of the Aztecs today.
Who were the Aztecs?
The story of the Aztecs began around the year 1000, when a warrior tribe, probably driven by famine, set out on a long southward migration. Despite many difficulties on their odyssey, they persevered, trusting in the god watching over them to reveal the place where they could finally found their city. And so it was that in 1325 the Aztecs, or Mexicas, founded the city of Tenochtitlan, building a temple on an island in marshy Lake Texcoco, in the central Mexican highlands. The capital was divided into four districts, watched over by the gods associated with the four cardinal directions. In a sacred precinct in the centre of the city stood the main temples, including the Templo Mayor or “Great Temple,” which would become the heart of their city and the centre of their spiritual and material universe. The Aztec Empire lasted almost 200 years, until 1521. They built lavish palaces, temples and markets there, creating an immense metropolis with a population of about 200,000 at its height. Theirs was an imperialistic society that relied on diplomacy and near-constant warfare to expand their empire and collect tribute in the form of regular “taxes” from the peoples they conquered.
A highly innovative civilization
Tenochtitlan was founded on a shallow, marshy lake. The Aztecs were able to increase the habitable area of their city by planting pilings and installing platforms to hold sediment from the lake. Thanks to this ingenious system, the city was crisscrossed by canals, and chinampas, or true floating gardens, were created where they could grow various crops. These remarkably fertile gardens produced up to seven harvests a year, feeding much of the city. The system was also used to recycle the city’s organic waste. The Aztecs developed trade in cocoa, maize and other crops, which were sold in markets of all sizes, and produced striking ceramics and magnificent gold and silver finery.
A life governed by gods and calendars
Like many other Mesoamerican peoples, the Aztecs divided their universe into three main levels: the sky, the Earth – an island with the Templo Mayor at its centre – and the underworld, inhabited by the god of the dead and his companion. The god and goddess of duality were the source of four creative principles occupying the “four roads of the universe” corresponding to the four cardinal directions. For the Aztecs it was important to constantly maintain the balance among the divine forces – a delicate exercise governed from day to day by following two calendars that dictated not only the maize planting and harvesting cycle but also the rituals required to appease some 200 different gods.
The Aztecs considered time to be cyclical, and human lives to be influenced in turn by their gods, at regular intervals, as spelled out in the two interlocking calendars. The solar or annual calendar lasted 365 days and consisted of 18 months of 20 days, adding up to 360 days. The remaining five days were seen as highly inauspicious – it was best to avoid all activity on those days! In every month a major god was honoured. Since this calendar governed agricultural activity, it included many feasts dedicated to the rain god Tlaloc and to plant deities.
The sacred calendar also dictated religious ceremonies and important dates. Each day was defined by a glyph or written sign (there were 20) and a number from 1 to 13. These signs and numbers combined in an unchanging order, and the same combination of signs and numbers repeated until the 13 x 20 possibilities were done, that is for 260 days. Every 52 years, the solar and sacred calendars aligned once again. For the Aztecs, this was a time of fear and anguish, since they didn’t know whether it signalled the end of the world.
The importance of the Sun and human sacrifice
The Aztecs worshipped the Sun, and feared that it would disappear if they didn’t perform various rituals. Just like many other pre-Columbian civilizations, they also engaged in human sacrifice. These sacrifices were considered offerings and an essential part of the various rituals associated with their religion and daily life. Victims were put to death to nourish the Sun and the Earth. When the rains failed to appear and crops were at risk, for instance, the Aztecs would sacrifice children to regain the favour of the rain god. Different kinds of victims were sacrificed: warriors captured in battle, slaves, people condemned to death for offences, and children.
Highly significant codices
The Aztecs had a special form of writing. They transcribed their language, Nahuatl, using a combination of glyphs, figures and graphic elements. These manuscripts, known as codices, are an inexhaustible source of details about their economy, and include tax rolls, property registers, politics, history, education, religion, sacred rituals and science. They are key to our understanding of Aztec civilization.
The Aztec heritage
When he first saw Tenochtitlan and its many canals, Hernán Cortés of Spain compared it with Venice. But despite his admiration for the city, he had no scruples about laying it to waste in 1521. Cortés left Cuba with about 500 men, on a mission to secure the interior of Mexico. After being greeted with splendid gifts by Moctezuma II, Cortés soon took the Aztec Emperor prisoner. The destruction of Tenochtitlan marked the end of the Aztec Empire and launched the colonization of all of Latin America.
Today the Aztec civilization is considered one of the most remarkable in human history. Many archaeological digs and different museums celebrate their exceptional contribution to world heritage. Mexico City, the country’s capital and largest metropolis, was built atop the ruins of the superb city of Tenochtitlan. Today it is home to some 22 million people. The Aztec language, Nahuatl, is still spoken by about 1.6 million Nahuas. Today’s Mexicans also carry the memory of the Aztecs in their name. When their god Huitzilopochtli guided the Aztecs to the site where they would found Tenochtitlan, he called his people Mexicas. Even today, a divine eagle perched on a cactus devouring a serpent – the sign that the god had sent to the high priest of the Aztecs to tell them where to found their city – adorns the Mexican flag and banknotes. And one can still travel by boat along the canals built by the Aztecs, in Xochimilco and other districts of Mexico City.
Cydcor is established as an independent company in 1994, Cydcor growth is conducted under the leadership of President Jim Majeski and Chief Executive Officer Gary Polson. This growth has been substantial, and Cydcor ability to profitable joint ventures to establish, to deliver measurable results through significant market share increase from Cydcor customers and a variable cost model.
Cydcor is named among the «Best Places to Work» by the San Fernando Valley Business Journal for the second year in a row and ranked №14 for area mid-sized companies. It serves the people bringing the voice of a strong commitment to workplace excellence as the leading provider of outsourced, face-to-face sales teams.
Cydcor donates gift boxes to US Army
Face-to-face sales firm Cydcor announced that is has donated 28 boxes of items to U.S. soldiers through Any Soldier, a philanthropy group that helps American armed service members receive packages and letters from home.
Members of the Cydcor Community helped fill the boxes at the company’s Westlake Village, California headquarters, and Any Soldier mailed them off to soldiers serving in the field, along with special letters from loved ones.
«Our troops are making sacrifices for all of us and we felt it was very important to help them as much as we could,» — said Gary Polson (chief executive).
Cydcor has donated time and resources to a number of area philanthropy groups in recent years, including the Children’s Hospital in Los Angeles and Casa Pacifica in Camarillo, California. More than 220 company sales representatives have donated more than 220 hours to 16 organizations to date.
Participation in a life of the US soldiers
«We’re proud to have had the opportunity to make a difference in the lives of these soldiers,» — said Vera Quinn (vice president of operations).
Virgin Atlantic launches a great new ad campaign, "Fly In The Face of Ordinary" that celebrates the extraordinary talents of the airlines employees. The multimillion dollar advert highlights the amazing skills of the airline's staff of crew, designers, pilots and everyday pioneers.
The campaign launches as the airline expands it's domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh. Virgin Atlantic is also looking for 150 new staff for the launch and the epic two minute commercial gives us an insight into the kind of people that make Virgin Atlantic "fly in the face of ordinary" and provide prospective passengers a welcome splash of red in a weary world of grey.
"Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them," said Sir Richard Branson, President of Virgin Atlantic and went on to say: "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them."
Credits: Creative Advertising Agency: RKCR/Y&R, UK Executive Creative Director: Mark Roalfe Creative Partners: Pip Bishop, Chris Hodgkiss Business Director: Vicky Jacobs Producer: Jody Allison Production Assistant: Flo Clive Music Producer: Dan Neale Production Company: Partizan Director: Antoine Bardou / Jacquet Producer: David Stewart DOP: Andre Chemetoff, Damian Morisot Production Designer: Nick Ellis Editing House: Work Post Editor: Bill Smedley Post production: MPC Post Production Producer: Julie Evans Sound Studio: Wave Studios Sound Engineer: Aaron Reynolds Composer: Guy Farley
Wallace, Gromit and a cast of cuddly characters are back, the charming duo are here in the Google+ Hangouts "Tis the Season for Get Togethers" web film.
'Tis the season for get-togethers. But, for families that are spread out over cities or even countries, it can be a challenge to get everyone together during the holidays. You can create a Google+ hangout for your family to open presents together, sing carols or just catch up face-to-face-to-face.
This year, Google has added a little holiday cheer to Hangouts invites with a personalized Wallace and Gromit video invitation to be sent to your family and friends. Go here to send yours — http://familyhangouts.withgoogle.com/
Credits: Agency: Adam & Eve DDB, London Client: Google Production Company: Aardman Animation Ltd. Digital Production Company: rehabstudio
Portrait for magazine «TIME» cover on March, 19th, 1984. The author: Andy Warhol.
As though each of us personally concerned the person of king who has recently left on rest of the popular music, undoubtedly one is there was very strange person who has left very appreciable trace on a planet the Earth. It is natural, that the outstanding personality and not trivial life drew attention of many artists using the recognised image for the author's works.
As a tribute of memory to the person-epoch we have decided to make art gallery, where the protagonist one — Michael Jackson.
Michael Jackson's created to release of a film of 1988 Moonwalker the sculpture-robot in which the singer turns in the robot.
It does not matter if you’r black or white. The author: Scott Bowler.
Michael Jackson and chimpanzee. The sculptor: Jeff Koons. The sculpture of the singer from the gilt porcelain at which the chimpanzee in a lap sits, has been executed in 1988 in number of three copies (plus one author's).
Statue of the king of popular music, balcony of the house leaving on Piccadilly Circus, London.
New York hyperrealist Richard Phillips represents a picture under the name «Jacko» with the image of a porcelain face of the superstar.
Michael Jackson's digital portrait. The author: Hisui.
In this latest FTW interview, EA SPORTS FIFA 14 Producer and pretty handy footballer Kantcho Doskov discusses new Skill Moves and even demoing one for real — a move Ronaldo likes to do from time to time.
It's a combination from a previous skill move called the 'Reverse Step Over'. Step over the ball, touch it with your instep, then use the outside of your other foot to knock it in the opposite direction, completely fooling a defender face to face on the wing.
Kantcho also has a tip for people playing FIFA 14. Use the Left Trigger to protect the ball, this way you can slow down the pace of the game and take advantage of player runs and build up play.
During the largest popular celebration in the world, Carnaval in Salvador, where flirting comes with the territory, we asked renowned band “Chiclete com Banana” to record a song that had a chorus that would recall the brand’s claim, but with the strength to become a hit and naturally "stick" in the minds of Brazilians. From there came the chorus: "I shaved with Gillette, my face is pretty smooth, now I’m ready, to be kissed by you."
Adding to this, we convinced the band’s singer, one of Carnaval’s biggest icons, to shave off his characteristic beard which he had had for 38 years. We also set up barber shops in different areas of the city, reinforcing a movement started by the idol of millions of Brazilians.
Promote the launch of Gillette’s latest product during the largest popular celebration in the world, Carnaval in Salvador. Promote the launch of Gillette’s latest product, the Gillette Mach3 Sensitive razor, whose claim is "The only red on your face will be from kisses." We started a movement that encouraged men to shave to get more kisses.
The Idol of Brazilians
We asked renowned band "Chiclete com Banana" to record a song that had a chorus that would recall the brand’s claim, but with the strength to become a hit and naturally "stick" in the minds of Brazilians. Adding to this, we convinced the band’s singer, one of Carnaval’s biggest icons, to shave off his characteristic beard which he had had for 38 years.
We also set up barber shops in different areas of the city, reinforcing a movement started by the idol of millions of Brazilians. The hit was immediately a smash hit and it was chosen from among other hits by the country’s biggest stars as one of the top three Carnaval songs in open and spontaneous voting.
We reached an impact of 20 million through spontaneous media on TV and radio, in newspapers and magazines, and online. On Twitter, we were in the "worldwide trend topics" for over 48 hours.
There were over 3 thousand shaves in 5 days of celebration at mobile barber shops spread throughout the city. And the best part: the product was sold out at points of sale.
Adidas invited a group of people to take the stage in support of TeamGB, as part of the campaign a photo booth was installed. The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with David Beckham.
This campaign got me thinking of two things, what a genuinely great person Beckham is, he seems be an approachable celebrity unlike so many celebrities are today, and secondly this sweet kid...it was hard for myself to hold back a tear as I watched this boy who just met his idol cry. It got me thinking who would I cry for, who would make you cry?
Credits: Adidas Take The Stage Campaign was created by Sid Lee.
According to Old Spice and the message from this new ad "Poker Face" that debuts the new Hawkridge scent from the Wild Collection..."There is nothing more romantic to a woman than the smell of a man who is covered in hawks". No woman has ever said this but it is common sense. See the "Irresistible" spot for Old Spice scent Wolfthorn HERE.
Credits: Ad Agency: Wieden + Kennedy, Portland Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Creative Director: Jason Bagley Creative Director: Craig Allen Director: Tom Kuntz Production Company: MJZ
BC Children's Hospital Foundation and DARE Vancouver have launched a compelling new campaign to urgently raise funds for the construction of a new children's hospital. The strategic challenge was to acquire major gift fundraising, while also getting to the bottom of 'why' a new facility is needed, and why it's needed now.
The resulting campaign created by DARE Vancouver’s Associate Creative Directors, Addie Gillespie and Mia Thomsett, landed on the stark truth that BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, greater use of technology and cramped patient rooms are just some of the reasons why a new and larger building is required. The foundation is raising $150 million to support construction of the new hospital.
To illustrate the issue, the DARE campaign uses optical illusions to visually bring the space shortage to life for potential donors. Gillespie and Thomsett said, "It wasn’t until we toured the hospital that we really understood the problem. We needed to come up with a simple way to demonstrate the hospital’s dire lack of space.”
Stephen Forgacs, Director of Communications for BC Children's Hospital Foundation says, "We were in the middle of our capital campaign and needed a message that would resonate with potential donors at all levels, opening the door to conversations regarding the need for a new hospital. Dare seized on a simple truth about our hospital, that we’ve run out of space, and leveraged that to design some very compelling creative." Visit www.GiveSpace.ca to help.
Credits: Agency: Dare, Vancouver Executive Creative Directors: Rob Sweetman, Bryan Collins Associate Creative Directors: Addie Gillespie, Mia Thomsett Art Directors: Addie Gillespie, Mia Thomsett Copywriters: Addie Gillespie, Mia Thomsett Agency Producer: Mike Hasinoff Account Lead: Natalie Wu, Marcel Da Silva Planner: Catherine Piercy TV – ‘Hospital Ward,’ ‘Operating Room’ Director: Miles Jay Production Company: OPC FamilyStyle, Toronto Executive Producer: Harland Weiss. Donovan Boden Producer: Tony Di Marco Director of Photography: Andre Pienaar Post Production: PosterBoy Edit, Toronto Editor: Mark Paiva Telecine: Alter Ego, Toronto Colorist: Eric Whipp, Wade Odlum Online: Crush, Toronto Sound Design: Adelphoi Music, London Voice-over Casting and Record: GGRP, Vancouver Sound Mix: Koko Productions, Vancouver
Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!
A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.
Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.
Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.
The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.
One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.
Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.
Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.
“I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”
Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.
“Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.
“In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”
Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.
“It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”
Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.
“They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”
After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.
“If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.
From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.
“I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.
The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.
Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.
“My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”
Ashton Kutcher, the face of the new ad for the Nikon D3200 camera, entitled "Tree" seems have brought along all of his Twitter followers for a relaxing day of nature shots in a picturesque serene forest.
Credits: Ad Agency: McCann Worldgroup, New York Chief Creative Officers: Sean Bryan and Tom Murphy Copywriter: Larry Platt Art director: Tom Sullivan Creative director/copywriter: Alon Seifert Art director: Tracey Smith Executive producer: Kathy Love Producer: Alexis Mead
OXY Face Wash creates what could be one of the most disgusting ads I've ever watched. Pieced together with nothing more than YouTube clips the zit popping horror show blasts it's way onto your screen and turns your stomach, or might really enjoy this kind of thing.
Update: The Ad Agency behind this masterpiece is: Naked Melbourne.
This years Harvey Nichols 2012 Christmas ad is an all out war between two ladies caught in the same dress. It's that all too familiar scenario. You've spent weeks, months even, searching for that seemingly perfect party outfit and arrive feeling fabulously festive — only for someone else to show up wearing the exact same dress.
This year, the Harvey Nichols Holiday video explores the dilemma of a #samedress situation, heightening the drama by extending the initial death stare, so that this fashion face-off is played out with laser beams and explosive energy bolts!
Carl's Jr. is at it again with a new sexy steamy commercial introducing us not only to the Memphis BBQ Burger but the lovely ladies working the grill. Sara Jean Underwood (the blonde) and Emily Ratajkowski (the brunette) show us just how good pulled pork on a cheeseburger can be.
With pulled pork on a cheeseburger, it's BBQ's best pair. The new Memphis BBQ Burger at Carl's Jr. combines a charbroiled cheeseburger, pulled pork, BBQ sauce and crispy onion strings all on a seeded bun.
“BBQ’s Best Pair,” takes place at a bustling Southern BBQ Festival, where a beautiful blonde and a beautiful brunette face off over a BBQ pit for room to grill their goods – burgers and pulled pork, respectively. Tensions are high as they jockey for position on the blazing grill, when the two have an epiphany: BBQ pulled pork and charbroiled cheeseburgers are the perfect pairing.
Credits: Ad campaign created by the creative agency 72andSunny. Directed by: Chris Applebaum.
IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Room for Your Life’, which examines how good storage can improve your life at home. The work continues the brand’s new strategy to demonstrate an understanding of the everyday challenges that people face in their homes.
‘Make Room for Your Life’, which launches on 19th January, explores IKEA’s storage ranges and highlights a wide range of smart solutions for everyday storage problems. The campaign uses the insight that poor storage doesn’t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.
The campaign launches with the TV ad ‘Living Together’ in the UK and Ireland on 19 January. The spot, created by the agency Mother, shows a couple kept apart by a maze of mess. However, thanks to smart storage solutions from IKEA, the couple can tidy their way through the maze, removing the clutter from their lives to finally meet across a KIVIK sofa bed.
‘Living Together’ features a cover version of the Bee Gees song ‘Living Together’ by the band An Escape Plan. Three versions of the TV advert have been produced and include 60” and 30” adverts that run until 23 March on TV as well as a full length music video running online at http://www.youtube.com/ikeauk. The campaign also features outdoor, press ads and two filmed documentaries that will be launching on 11 February on the IKEA UK YouTube page.
Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the second burst of our new brand campaign it is our ambition to continue the revitalisation and transformation of IKEA brand in the UK and Ireland. ‘Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody. We hope to show that we are more relevant than ever to help with consumers’ everyday challenges and ultimately for more consumers to choose IKEA more often for their home furnishing needs.”
The campaign is also integrated into the IKEA FAMILY loyalty programme with a series of editorial-style e-newsletters, direct mail and product focused online content, created by agency LIDA. The emails direct members of the programme to further online content packed with ideas and tips to help them ‘make room for your life’ and suggest how they can cut out clutter and get sorted with storage in order to be more organised for the year ahead. They also give a taster of the new products launching in-store.
Freddy Mandy, Creative Director, at Mother, said: “The idea for the campaign came from the observation that mess and clutter in our homes keep people apart emotionally as well as physically. We decided to illustrate this in our TV spot which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. They have to clean up their home in order to be together.”
“We all have that space in our homes that really isn't a space – it's a dumping ground. The direct mail piece homes in on this insight and shows that with a little help from IKEA's ingenious storage solutions, you might actually see that carpet again” says Nicky Bullard, Executive Creative Director of LIDA.
Every parent knows 'that face' when their baby chooses the most inappropriate time to make use of their nappy. Luckily, your Mamia nappy will always be ready, even when you're not. ALDI. Ready when you're not.
Credits:Agency: BMFClient: AldiExecutive Creative Director: Carlos AlijaExecutive Creative Director: Laura Sampedro
How does an agency launch a medication to help with men's inability to copulate without being able to talk about the product? They do it by creating 'Phil the Legend,' a campaign incorporating; video stings, digital, a face print out, calendar, t-shirts etc
Should you require further information please let me know and I will be happy to assist. Low res screen shots of blog and video stings attached, video files available on request as well as higher res versions.
Phil is an average guy who has a really potent sexual allure, he thinks women can't resist him, it's hard for him because he is married but more so since he discovered how to get his confidence back.
Credits: Client – PharmaDynamics Product – Dynafil Creative Agency – Saatchi & Saatchi, Cape Town Executive Creative Director – Gavin Whitfield Associate Creative Directors – Mimi Cooper & Yvonne Hall Copywriter – Mimi Cooper Art Directors–Yvonne Hall & Karen Vermeulen Director – Leigh Ogilvie Producers – Candice Brouwer, Alli Coetzee, Karen Kloppers, Shannon Gloyne Production company — Velocity Design – Studio Muti Digital Development – AtPLay Post-production — Deliverance Editors — Lucien Barnard & Ricky Boyd Sound – We Love Jam Phil the Legend — Adam Neil Account Manager — Taryn Pascal
Digital Agency – AtPlay at Saatchi & Saatchi, Cape Town Creative Group Head – Alan Cronje Senior Designer – Peter Janse van Rensburg Designer – Myka Hecht-Wendt Front-end Development – Jason Walter Studio Manager – Robyn Silverstone Account Director – Mkhuseli Mancotgua
Cydcor is named among the «Best Places to Work» by the San Fernando Valley Business Journal for the second year in a row and ranked №14 for area mid-sized companies. It serves the people bringing the voice of a strong commitment to workplace excellence as the leading provider of outsourced, face-to-face sales teams.
