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Wind Mobile Italy's New Ad Campaign "Papa" Will Bring Tears To Your Eyes

Wind Mobile Italy reminds us that it's good to put down our SuperPhones and communicate face to face in this heart warming new web film entitled "Papa".

Technology has made us feel closer and closer.
Communicating is easier and faster everyday.
But still, there are and there will always be moments when men and women will have to meet face to face.

Wind has chosen a story, a short film by Giuseppe Capotondi, that with grace and poetry reminds us how important it is to feel close to someone, bypassing a technology that is becoming more and more pervasive in our lives and in our affections.

If you are thinking about truly getting in touch with someone really important, watch this short piece of cinema.

Creative Credits:  
Advertising Agency: Ogilvy & Mather, Milan, Italy
Chief Creative Officers: Giuseppe Mastromatteo, Paolo Iabichino
Client creative director: Giordano Curreri, Marco Geranzani
Art Director: Giordano Curreri
Copywriter: Marco Geranzani
Client Service Director: Silvia Sgarbi
Account Director: Ethiopia Abiye
Producer: Francesca Dagostino, CDP Danielle Joujou
Video Post-Production: Corte 11
Audio Post Production: Top Digital
Music: "To build a home" Cinematic Orchestra
Production Company: Mercurio Cinematografica
Executive Producer: Francesco Pistorio
Director: Giuseppe Capotondi
O.P.: Tat Radcliffe
Editing: Guido Notari

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Wind Mobile Italy's New Ad Campaign "Papa" Will Bring Tears To Your Eyes + technology