ShowBusinessMan + Public Awareness

Face to Face With The Issue Of Space — BCCHF Ad Campaign

BC Children's Hospital Foundation and DARE Vancouver have launched a compelling new campaign to urgently raise funds for the construction of a new children's hospital. The strategic challenge was to acquire major gift fundraising, while also getting to the bottom of 'why' a new facility is needed, and why it's needed now.

The resulting campaign created by DARE Vancouver’s Associate Creative Directors, Addie Gillespie and Mia Thomsett, landed on the stark truth that BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, greater use of technology and cramped patient rooms are just some of the reasons why a new and larger building is required. The foundation is raising $150 million to support construction of the new hospital.

To illustrate the issue, the DARE campaign uses optical illusions to visually bring the space shortage to life for potential donors. Gillespie and Thomsett said, "It wasn’t until we toured the hospital that we really understood the problem. We needed to come up with a simple way to demonstrate the hospital’s dire lack of space.”

Stephen Forgacs, Director of Communications for BC Children's Hospital Foundation says, "We were in the middle of our capital campaign and needed a message that would resonate with potential donors at all levels, opening the door to conversations regarding the need for a new hospital. Dare seized on a simple truth about our hospital, that we’ve run out of space, and leveraged that to design some very compelling creative." Visit to help.

Agency: Dare, Vancouver
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors: Addie Gillespie, Mia Thomsett
Art Directors: Addie Gillespie, Mia Thomsett
Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
TV – ‘Hospital Ward,’ ‘Operating Room’
Director: Miles Jay
Production Company: OPC FamilyStyle, Toronto
Executive Producer: Harland Weiss. Donovan Boden
Producer: Tony Di Marco
Director of Photography: Andre Pienaar
Post Production: PosterBoy Edit, Toronto
Editor: Mark Paiva
Telecine: Alter Ego, Toronto
Colorist: Eric Whipp, Wade Odlum
Online: Crush, Toronto
Sound Design: Adelphoi Music, London
Voice-over Casting and Record: GGRP, Vancouver
Sound Mix: Koko Productions, Vancouver

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Face to Face With The Issue Of Space — BCCHF Ad Campaign + Public Awareness