tshirtOS is the world's first wearable, sharable, programmable t-shirt.
The original canvas of personal-expression, innovated by Ballantine's and Cutecircuit.
A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.

Ballantine's believes in the power of personal expression and want to make tshirtOS available for everybody to buy. You can express your interest on their Facebook page at http://www.tshirtos.com and register your interest.

Credits:
Agency: Work Club
Director: Kim Gehrig
Music: original score by Portasound.

Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.

Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).

The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.

Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week — a 250% increase over typical t-shirt sales of 200 in a week.

Carhartt introduce it's hardest working shirt ever, the Force T-Shirt, and it ain't for you to drive to the lake in.
Credits:
Client: Carhartt
Spot Title: “Force”
Air Date: March 2013
Agency: Anomaly
Head of Production: Andrew Loevenguth
Creative: Sheena Brady
Creative: Mike Warzin
Brand Director: Stanley Lumax
Producer: Chris Noble
Production Company: Radical Media
Director: Derek Cianfrance
Executive Producer: Donna Portaro
Producer: Jeanine Brand
Editorial: Rock Paper Scissors
Editor: Biff Butler
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano
Conform: Rock Paper Scissors
Artist: Edward Reina
Assistant: Dan DeWinter
Telecine: Company 3
Colorist: Tom Poole
Audio Post: Sound Lounge
Mixer: Rob Sayers

What's your favorite concert T-Shirt? Downy's latest ad "Forever Downy", via Grey Worldwide New York and Community Films director Pam Thomas, shows us the love story of one shirt. Set to a cover song version of Alphaville's Forever Young by Pulse.

"We don't just wear clothes, we live life in them. Downy helps protect the clothes you love".

Credits:
Creative Ad Agency: Grey, New York
Executive Creative Director: Alice Ericsson
ACD/Copywriter: Anne Stesney
ACD/Art Director: Natsuko Bosaka
VP EP: Judi Nierman
Producer: Jimmy Wade

Production Company: Community Films
Director: Pam Thomas
Executive Producers: Lizzie Schwartz, Carl Swam
Director of Photography: Jim Frohna
Line Producer: Elena Halvorson
Production Designer: Hank Mann

Editorial: Union Editorial
Editor: Laura Milstein
Producer Sarah Mills

Music: Pulse covering Alphaville’s “Forever Young”
Via: Glossy

Michael Jordon makes an appearance in the Hanes ComfortBlend "Softer Than A Kitten" t-shirt commercial.

Why bother with a "kitten tee" when Hanes' super soft ComfortBlend t-shirts are just as soft?

Credits:
Advertising Agency: The Martin Agency, USA
Director: Rocky Morton

F**k This I’m Off To Greece

A Campaign by the Ad Agency Mother to Support the Original Home of The Olympics

As The Games draw to a close, creative agency Mother launches a campaign to shift the nation’s Olympic enthusiasm to the plight of Greece – the troubled birthplace of The Olympics.

The social media based campaign entitled F**k This I’m Off To Greece is live now and is rallying for Britons to support Greece by buying specially designed t-shirts, and donating directly to the healthcare charity Doctors of the World, through the dedicated Facebook page. All users who simply like the page are in a bid with the chance of winning a two thousand pound holiday to Greece.

“We’re seeing a country [Greece] where pensioners are forced to rummage around for food in dustbins, with old men shooting themselves due to the economic meltdown there, and so we wanted to do something about it. The London Olympics has caused massive excitement here, and now The Games are almost over we want to get Brits to give something back to the forgotten mother of The Olympics” says Jim Bletsas, Design Director at Mother.

The charity Doctors of the World has a free healthcare drop-in clinic in Perama, Greece. Originally set up to help struggling migrants access healthcare, it is now seeing over 80% of Greek people, as the country’s health system is in collapse.

Nikitas Kanakis, President of Doctors of the World Green, said: “The numbers are shocking – around 20 percent of Greeks are living a desperate existence. The number of Greeks seeking survival at community kitchens and medical centres has quadrupled, the number of homeless and those in temporary shelter has tripled. We are talking about the start of a humanitarian crisis.”

Donations to the charity can be made online to a Just Giving page and via sales of a specially designed t-shirt both of which can be accessed through the campaign’s F**k This I’m Off to Greece Facebook page. The campaign is being run as non-profit and all the proceeds are going directly to Doctors of the World in Greece.

The Facebook page is live now: http://www.facebook.com/ftiotg and the activity will run online now until the end of the Paralympics in September.

Coca-Cola wanted to say thank you to those who make the world a little happier. Ogilvy & Mather, NY created The Wearable Movie — an interactive film that you not only watch but actually star in.

Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.

There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.

Credits:
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Directors: Abe Baginsky, Tom Elia
Art Director: Jen Lally
Associate Director / Project Management: Akiko Nakashima
Account Directors: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Design Director: Lucas Camargo
Associates: Justin Bettman, Swati Prasad
Animation: Psyop
Digital Production: Bossa
Original Music: Found Object

The NRL Mission Control Room was created in partnership with digital agency VML to track, engage, reward and amplify the real-time social conversation during the 2013 State of Origin Series. Generating over 1 Billion impressions of the State of Origin #hashtags and unprecedented interaction/engagement with it's content.

Credits:
Created by the digital marketing agency: VML, Australia
Music: Flume – On Top (feat T.Shirt)

This is the Apple Genius.

The Genius knows Mac.

And, these are the newest TV spots for Apple that aired last night
during the 2012 London Olympics opening ceremony.
The Apple Genius, sporting the signature blue Apple T-shirt is there when
they need him most in the three commercials, "Mayday", "Basically" and
"Labor" all below.

Could this young looking Matthew Broderick be the face of Apple's ad campaign of the future?

Apple | Mac | "Mayday" TV Ad
The Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.

Apple | Mac | "Basically" TV Ad
the Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.

Apple | Mac | "Labor" TV Ad
The Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto, just before his wife goes into labor.

Credits:
Ad Agency: TBWAMedia Arts Lab

Why do zombies make everything cooler? I mean, seriously, first we had the fabulous Jeffrey Thomas’ zombified version of classic Disney princesses and now Scooby Doo has been given an undead remake. Travis Pitt has come up with this post-zombie apocalypse version of the Scooby gang, complete with a bloody and bad-ass version of Velma. Hot damn! Gone is the orange turtleneck and shy demeanour, she rocks that machete. Scooby has also made a vast improvement from the Scooby-snack addict to fierce hell hound.

I dig the fact Velma, along with Scooby, is the only member of the gang to survive the zombie (and possibly vampire) apocalypse as she would use her smarts to adapt to the situation. And like all internet crazes, you can now buy this as t-shirt here. Woo.

Scion has announced today that their lifestyle gallery and retail space on Melrose Ave. in Los Angeles, called the Scion A/V Installation, will host cult fashion label Hood By Air for a month long installation opening May 18.
"Scion's goal is to continually support influential and emerging artists with the opportunities and resources that otherwise might be unavailable to them," says Jeri Yoshizu, manager of sales promotions at Scion, "Hood By Air was a brand we felt would really embody the conceptual retail experience we set out to deliver through this gallery space."
The Scion A/V Installation is a retail and gallery environment that merges Scion product and lifestyle for the first time by offering consumers the opportunity to test-drive vehicles from the space itself. "Scion A/V Installation is a step in a more interactive direction for the retail gallery," says Yoshizu, "The focus of the space is affordable artwork, and limited edition products. Adding a test drive component moves Scion and our art initiatives closer to each other than they've ever been."
The Scion A/V Installation project will bring New York City based fashion label Hood By Air to the west coast for the brands first pop up retail installation. "The partnership between Scion and Hood By Air was a natural step for the cultural strategy we focus on," explains Jeri Yoshizu, manager of sales promotions at Scion, "Scion A/V hosted a concert in Brooklyn with A$AP Rocky. It was during an interview with the rapper that we first began the Hood By Air conversation. It became clear that this would be a perfect partnership to shed light on the work we are doing at Scion and also support these emerging talents across the music and art worlds."
The Scion A/V Hood By Air pop up exhibition, entitled "MORPH," will serve as the debut of a capsule luggage concept collection and feature three silicone art objects inspired by hiking luggage, tattooed skin and jewelry piercings as the focal point for the exhibit. On May 18th the Scion A/V Installation space will be transformed into a space reminiscent of a high school locker-room wherein the limited edition products will be sold for the duration of four weeks. Scion A/V has partnered with Hood By Air to produce an entire inventory of limited edition Hood By Air items that will sell within the space, including but not limited to the coveted Hood By Air Classics t-shirt collection in never before seen color-ways, backpacks, posters, water bottles, Emory boards, small accessories and more.
The opening reception of the Scion A/V Presents: Hood By Air "MORPH" will be held on Saturday, May 18th from 7 – 10 p.m. at the Scion A/V Installation, located at 7667 Melrose Ave, Los Angeles, CA 90036.
The Hood By Air exhibit will be present within the Scion A/V Installation space for the duration of four weeks following the opening reception and close on June 16th.
Credits: Creative Agency — Sydney Reising, New York.

Diet Coke celebrates 30 years by bringing back the sexy hunk in new "Gardener" TV spot. The new Coke hunk is Andrew Cooper, and the music is the Etta James song "I Just Want To Make Love To You." A group of women spot the "hunk" mowing the grass and one of them rolls a can of the drink towards him as part of their master plan to get our "Hunk" to remove his t-shirt...mission accomplished ladies.

Credits:
Creative Agency: BETC, London
Art Director: Neil Dawson
Director: Rocky Morton of MJZ

See more Coca-Cola commercials HERE.

French Football Federation

Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.

The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.

Dri-FIT: the New Innovative Nike Technology

One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.

Google celebrates the first day of summer with a new ad entitled "The Web is Working for Beating the Heat. Today, the web is working for t-shirt shops, repairmen, ice cream shops and businesses everywhere. See how the web can work for you.

Body Shirt: Summer Collection

Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).

The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:

"Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."

I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.

Suiting Up at Express

I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.

I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).

Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?

What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?

Canadian Club Whiskey offers up some good old whisky wisdom in a great new ad campaign created by Brooklyn Brothers. The new “Join the Club” TV and digital campaign, which launches nationally in Canada today, features video segments available on specialty TV, on Facebook and in digital media that star the “Canadian Club Chairman” and offer humourous Whisky Wisdoms to help guys to ease their way into the whisky world. CC fans can submit their own wisdom on the Facebook fan page HERE.

The campaign includes four commercials, "The Chairman" (above) who gives us a brief history of Canadian Club and finishes it with this fantastic line that all whiskey lovers can appreciate, "...if there's one that tastes better than whiskey, it's smuggled whiskey." The "Canadian Club Chairman," has a stable of Whisky Whisdoms that are blunt, unapologetic and undeniable truths such as: "Never send beer to do a whisky’s job" and "Everything in moderation. Except bacon". and of course "Drafts are best suited for fantasy football. Order a Canadian Club Whisky."

Below, are the "Shirt", "Food Groups" and "First Step" TV spots, and don't forget to always enjoy your Whiskey responsibly my Canadian friends.

Credits:
Creative and Production by the Brooklyn Brothers

Sable Starr

Okay, so maybe I will never actually dress (or act) like Sable Starr, the "supergroupie" who, in the 1970s, was notoriously linked to such stars as David Bowie, Iggy Pop, and Johnny Thunders of the New York Dolls. I do, however, totally love this photo of her here:

Sable Starr and Iggy Pop

How great is that little ensemble? I love the hat and sunglasses, and the shirt is too cute. It's crazy to think that Sable Starr and other teenage girls flaunted their way onto the rock scene at as early as thirteen years old! They sure had guts.

I recently read an article entitled "Rock Groupies and Feminism" on Rachel Rabbit White's website, where I learned a lot about the "groupie babies" of the 1970s. Did you know that there was even a magazine (that ran for only five issues) centered around groupie lifestyle? The magazine was called Star, and you can find excerpts of it here.

I totally admire this chick for owning her style. She wasn't shy about taking risks or wearing something crazy to get attention, and that's pretty cool. I'm looking forward to reading more about Starr's very unique teenage lifestyle and her escapades across LA.