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Downy — Forever Young Commercial

What's your favorite concert T-Shirt? Downy's latest ad "Forever Downy", via Grey Worldwide New York and Community Films director Pam Thomas, shows us the love story of one shirt. Set to a cover song version of Alphaville's Forever Young by Pulse.

"We don't just wear clothes, we live life in them. Downy helps protect the clothes you love".

Creative Ad Agency: Grey, New York
Executive Creative Director: Alice Ericsson
ACD/Copywriter: Anne Stesney
ACD/Art Director: Natsuko Bosaka
VP EP: Judi Nierman
Producer: Jimmy Wade

Production Company: Community Films
Director: Pam Thomas
Executive Producers: Lizzie Schwartz, Carl Swam
Director of Photography: Jim Frohna
Line Producer: Elena Halvorson
Production Designer: Hank Mann

Editorial: Union Editorial
Editor: Laura Milstein
Producer Sarah Mills

Music: Pulse covering Alphaville’s “Forever Young”
Via: Glossy

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Downy — Forever Young Commercial + great ads