ShowBusinessMan [Search results for quality

  • Trojan Condoms Takes To The Streets With Vibrations Pleasure Cart

    Trojan Condoms Takes To The Streets With Vibrations Pleasure Cart

    OK love birds, Trojan Condoms is at again, this time they are taking to the streets with a fleet of Pleasure Carts to promote Trojan Vibrations.

    Americans are getting ready to experience a pleasure revolution as the makers of Trojan™ Vibrations shake up the nation with a multi-city vibrator giveaway. Kicking off in Washington, D.C. on Tuesday, November 13th, Trojan™ Vibrations will be touring the U.S. to serve up their latest line of Trojan™ Vibrations products via specially-designed Trojan™ Vibrations Pleasure Carts modeled after traditional hot dog carts.

    This holiday season, the Trojan™ Vibrations Pleasure Carts will be satisfying pleasure cravings in multiple cities across the nation, where pleasure-seekers can swing by to receive a free Trojan™ Tri-Phoria™ Vibrator or Trojan™ Pulse Vibrator, while supplies last. The giveaway comes on the heels of this summer's buzz-worthy New York City sampling effort, where the Trojan™ Vibrations Pleasure Carts were greeted by thousands.

    "With the success of the Trojan™ vibrator giveaway in New York City, it is evident that Americans understand that pleasure is a normal part of sexually healthy lives," said Bruce Weiss, Vice President of Marketing, Trojan™ Sexual Health. "By innovating high quality vibrators and making them easily accessible on drugstore, mass merchandiser and grocery store shelves, Trojan™ remains dedicated to taking pleasure out of the bedroom and into the mainstream."

    Vibrators, Get Your Vibrators Here!

    As temperatures outside start to drop, the makers of Trojan™ Vibrations will help heat things up by deploying a fleet of Trojan™ Vibrations Pleasure Carts over the coming weeks. The tour kicks off in our nation's capital and moves on to other cities, where brand ambassadors will be on hand to distribute free Trojan™ vibrators. People can track the tour and uncover upcoming stops by visiting Facebook.com/TrojanVibrations.

    First stop? Washington, D.C., Location:The Park at Fourteenth 920 14th St., NW Washington, D.C. 20005. When: Tuesday, Nov 13th from 12:00 PM — 4:00 PM.

    Join the Pleasure Party: Trojan™ Vibrations unites the country with a platform that aims to bring pleasure to the people. Visit the Trojan™ Vibrations Pleasure Carts for some post-election fun.

    If you can't swing by the Trojan™ Vibrations Pleasure Carts, visit Facebook.com/TrojanVibrations for a chance to win a free Trojan™ vibrator.

    What's the Buzz All About?

    American couples are embracing vibrators more than ever before.[i] In fact, research from The Center for Sexual Health Promotion at Indiana University found that more than one in two American women (53 percent) and close to half of all American men (45 percent) have used a vibrator in their lifetime.[ii]

    The makers of Trojan™ Brand Products are helping to lead the mainstreaming of the category by making high-quality vibrators accessible across a multitude of channels—at drugstores, grocery stores, mass merchandisers, online and in select adult stores—making it easier for couples to bring a higher level of fun and intimacy into their relationships. From vibrators to a wide variety of condoms, for over 90 years, the makers of Trojan™ Brand Products have remained dedicated to providing people with the tools they need to increase the heat index in the bedroom.

    Trojan™ Pulse Vibrator delivers precise stimulation and boasts six vibration modes—three speeds and three pulse patterns, and is discreet and portable.

    Trojan™ Tri-Phoria™ Vibrator provides 24 unique pleasure combinations via three interchangeable tips and eight vibration modes.

    Trojan™ Twister™ Vibrator offers a unique twisting handle, allowing for multiple positions and options, including four unique twistable positions and eight vibration modes of five speeds and three pulse patterns. While Twister™ will not be featured as a giveaway at the Trojan™ Vibrations Pleasure Carts, you can find it at your local drugstore.*

    For more information, visit Facebook.com/TrojanVibrations or TrojanVibrations.com.

    About TROJAN™ VIBRATIONS

    TROJAN™ VIBRATIONS is a line of high-quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences. For more information, visit www.TrojanVibrations.com.

    SOURCE Trojan(TM) VibrationsFrom PR Newswire

  • Than essentially better VigRx?

    Than essentially better VigRx?
    Company Albion Medical has helped hundreds thousand men to increase a penis, to get firmer erection and to improve the sexual life.

    Sexy girlAlbion Medical — the group of experts entirely aimed at strengthening of a man's potentiality and increase of sexual satisfaction. The problems which were earlier considered unsoluble, such as sizes of a penis or a weak potentiality — can be resolved now!

    Approach Albion Medical consists in realisation of as much as possible high potential of a sound body. Scientists-experts combine principles of traditional medicine with modern scientific achievements that by means of safe and natural means to allow men to reach tops of the sexual possibilities or to overcome the anxieties connected with sex.

    Quality life

    Thus we hope to lift their self-estimation, a self-trust and quality of a life. In these purposes we have carried out a number of researches and have improved the formula which gives answers to all these questions. And, that the best, this result is reached natural and safe by.

    PenisThis working out — Vig-Rx — the new, improved formula of the most effective preparation for penis enlargement, strengthenings erection and potentialities!

    Accepting Vig-Rx, you quickly will understand, why Vig-Rx became a preparation-best seller among products on penis increase. Besides, Vig-Rx — the most safe, effective and absolutely noninvasive way to improvement of your sexual health, increase of a potentiality, improvement erection and it is final to penis increase.

    According to habitues penis enlargement forum — Vig-Rx provides an ideal combination of the price and quality.

    Vig-Rx Contains the powerful components of a phytogenesis checked up in laboratory from China, Europe and the South America, stimulating the sexual activity, improving erection and strengthening feeling of sexual pleasure and it is final to penis increase.

    Vig-Rx Possesses ability to tone up and remove the stress of nervous system caused by stressful situations.

    The unique set of the vegetative components collected in preparation VigRx, provides exclusive influence of formula VigRx on your self-estimation. To all who wishes to increase a sexual inclination to increase a penis, endurance, and also to lift a self-trust to new heights — it's necessary to use the VigRx.

    Penis Enlargment!

    Related Posts: Life

  • Super Bowl Ad Watch: Budweiser Tweets For The First Time — Name The New Clydesdale Foal

    Super Bowl Ad Watch: Budweiser Tweets For The First Time — Name The New Clydesdale Foal

    Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser. The account went live last night.

    The iconic brand marked the occasion with another "first" involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite "Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the morning of Jan. 16. It was the brand's first-ever Tweet.

    Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.

    "This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16."
    More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.

    On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" will take the Clydesdales advertising into new territory by providing a new level of access to their early years.

    This is the Clydesdale's 23rd Super Bowl spot since first appearing in a big game spot in 1986.

    In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.
    Budweiser's Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.

    2013 A MILESTONE YEAR
    The Clydesdales celebrate a major milestone in 2013 – the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch's heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer.
    "The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses," Knapper said.

    How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri.
    "We have had two foals born so far this year and they're both doing very well," Soto said.

    "We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world."

    Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.

    via: PR Newswire

  • A Collection Vintage Dickies Menswear Print Ads

    A Collection Vintage Dickies Menswear Print Ads

    Nuggets of Nostalgia: DickiesStore Discovers Marketing Material from Decades Ago Having recently happened upon an archive of advertising artefacts, DickiesStore is happy to release a wealth of ad campaigns from as far back as the 1930s. This treasure trove of relics has got many retrophiles revelling in the rich history of this couture-centric print media that has been unearthed.
    Although the sentiment and commitment to designing top quality workwear and fashion forward casual wear has remained consistent throughout Dickies’ history, these newly discovered gems clearly trace the ebb and flow of advertising and marketing methods over the past 90 years.
    The Williamson-Dickie Manufacturing Company faced challenging times in its early years, as the Great Depression was crippling the US economy. But as sturdy and tough as the workwear they were designing, the company weathered the storm and set a benchmark in the industry, marketing themselves as the all-American clothing brand.
    As the 50s came around a great emphasis was placed on Dickies being the premium retailer of attire for the “man of production”. On a societal level times have changed dramatically since then but at that point [see image 2] advertising clearly addressed the fact that Dickies manufactured workwear that was easy wearing, easy looking and easy to maintain.
    Dickies advertising of the 1960s shifted focus somewhat, catering towards the cool kids on campus. The brand identified that scholars wanted to look good and feel comfortable both in and out of class.
    As they introduced imagery of motorcycles and sports cars, the marketing material from the late sixties that DickiesStore recently uncovered clearly spoke to an audience who led a care-free but fashion conscious lifestyle.
    In the late 70s and 80s the Dickies brand broke through with a range of funky apparel that really identified with the pop generation. Dickies exemplified what it meant to be hip, cool and colourful. This sense of fun went hand-in-hand with their continuous pursuit of producing durable and comfortable clothing. Dickies also began more powerfully introducing their iconic logo — the horseshoe – into their campaigns and although it represents a solid, reliable product, when it comes to the manufacturing of top quality workwear, Dickies isn’t in need of any extra luck. via: DickiesStore Blog.

  • Louis Vuitton Handbags

    Louis Vuitton Handbags
    Louis Vuitton

    Extravagant Handbags For a Ladies

    Already throughout one and a half centuries of a bag louis vuitton remain a subject of admiration and true desire of women of fashion of all world. Louis Vuitton bags have won now the cult status among other brands.

    Louis Vuitton For the Luxury Life

    Luxury bagBesides, bags louis vuitton differ high quality and unsurpassed aesthetic appeal. Bags Louis Vuitton is both magnificent handbags, and road bags, and also suitcases. The purse Louis Vuitton becomes fine addition to bags Louis Vuitton.

    Besides, Louis Vuitton handbags are considered today as the standard in the world of the accessories which quality is considered to be the standard to which compare production of other brands.

  • Samsonsite VERSUS the World Campaign

    Samsonsite VERSUS the World Campaign

    Saatchi & Saatchi Brussels today launch the latest instalment in the ‘Samsonite VERSUS the World’ campaign. ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. Brought to life via a series of tongue-in-cheek videos, the POS and instore campaign will also run online from 11th August, 2014.

    Following on from the success of the campaign’s earlier films, the latest work introduces the many features of the Samsonite range by subjecting each product to rigorous, real-life testing. Five new products are put through their paces in a series of unexpected endurance trials in the Samsonite Quality Lab.

    Creative Director of Saatchi & Saatchi Brussels, Alexander Cha’ban said
    “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.

    Samsonite VERSUS Small Spaces
    The new Pop-FreshTM case is the ideal size for on-board luggage, and the ultimate cabin companion, easily gliding through a high-rise obstacle course of tight spaces.

    Samsonite VERSUS Everything Twice.
    At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTMcase remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.

    Samsonite VERSUS International Weather Forecast.
    Whether it’s raining cats and dogs in the UK, buckets in Belgium or nails in Canada, disastrous weather is no match for the Samsonite RainsportTM Umbrella. Constructed of storm-proofed material and innovative ‘floating ribs technology’, the ultra-flexible umbrella keeps the carrier dry in even the most extreme conditions.

    Samsonite VERSUS Boarding Time.
    In a race against time with a remote-controlled car, the new Samsonite X-Pression +TMcase emerges triumphant. The winning feature is the 360° spinning wheels that offer extreme maneuverability to help speed through airport checkpoints with the greatest of ease and agility.

    Samsonite VERSUS Risky Business.
    Even when under attack from flying tennis balls, the new TriForceTM laptop case offers the ultimate protection for your business essentials. With 360° shock absorbing casing and extra corner cushioning for a laptop, the TriForce case will protect against any unexpected falls or bumps.

      Creative Credits:  
    Creative Director: Alexander Cha’ban
    AD: Arnold Hovaert
    Copy: Damien Veys
    Production company: Denzzo
    Production Director :Lars Damoiseaux
    Producers: Jeroen Berx, Bea Catteeuw
    Account Director: Jonathan Moerkens

  • Grey London Creates "The Swell" for the new Volvo XC60

    Grey London Creates "The Swell" for the new Volvo XC60

    Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatization of Volvo’s human-centric ethos.

    The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.

    The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…

    “to feel
    to really feel
    is a rare thing these days”

    …then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.

    And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.

    Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”



    Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”

    As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.

    The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.

    Credits:
    Project name: The Swell
    Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader)
    Agency: Grey London
    Executive Creative Director: Nils Leonard
    Global Creative Director: Hollie Newton
    Creative Team: Hollie Newton / Jamie Starbuck / Howard Green
    Managing Partner: Nick Dutton
    Business Director: Camilla Ashenhurst
    Account Manager: Mel Caplan
    Agency producer: Harriette Larder
    Creative producer: Glen McLeod
    Planning Director: Matt Buttrick
    Planner: Hayley Cannon
    Production company: Academy Films
    Director: Marcus Söderlund
    Editor: Tom Lindsay @ Trim
    Producer: Medb Riordan
    Exec Producer: Lizie Gower
    DOP: André Chémétoff / Allan “Willy” Wilson
    Colourist: Aubrey Woodiwiss
    Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective
    Audio post-production: Aaron Reynolds @ Wave
    Photographer: Gian Paul Lozza

  • dabball App Ode to the Famous Peanut Butter Cup Ad

    dabball App Ode to the Famous Peanut Butter Cup Ad

    Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial.
    dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.

    In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.

    To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.

    Film Credits:
    Agency: ecopop
    CW/CD: Chad Rea
    Production Co: We Are Helsinki
    Director: Steve Porcaro
    Editor: Steve Porcaro
    Music: Marcus S. Johnson

  • New Arco Gas "Pumping" TV Commercial

    New Arco Gas "Pumping" TV Commercial

    This great new ad for ARCO High Quality Gas entitled "Pumping" could have just as easily been a new spot for Viagra or Cialis.

    Director Jordan Brady of Superlounge has collaborated with agency OgilvyWest on a new spot for ARCO. Being confident about gasoline is a rarity. Spot-on creativity by the agency joined with relatable casting by Brady, drives audiences to “pump with confidence.” Motivation has never come so easy.

    "Everyone at Ogilvy is very hands-on,” explains Superlounge’s Jordan Brady. “I learned a lot from the creative team. How do you motivate people about gasoline? Prices fluctuate and, frankly, it's not something people like to talk about. But the team found a way to motivate, crafting an anthem-like spot. Having fueled up at ARCO for years now, I've always pumped with confidence.”

    Credits:
    Client: ARCO
    Advertising Agency: OgilvyWest
    Chief Creative Officer: Bill Wright
    Chief Creative Officer: James Dawson-Hollis
    Art Director: Euan Au
    Copywriter: Brock Johnson
    Senior Producer: Cindi Blondell
    Group Account Director: Evelyn Borgatta
    Account Supervisor: Florence Pique-Monnier

  • Ontario Kids Stick It To Fast Food Urge Us All To Join In Boycott

    Ontario Kids Stick It To Fast Food Urge Us All To Join In Boycott

    Ontario students launch "Stick It To Fast Food" campaign and urge everyone to join the fast food boycott.

    See all the posters, logos and banners from the Stick It Shout page.
    I'll give these kids credit for having the courage and the smarts to start this campaign, but it's going to be challenging...as I was reading more about the Stick It campaign and found myself reading the article Helen Branswell of The Canadian Press News wrote on the CTV News website, I couldn't help but laugh at the advertisement that displayed, image below.

    Here is the Who, What, Why and How the Stick It To Fast Food Campaign came to be (from their website)
    WHO
    A collaborative effort by high school students across Ontario, the Ontario Student Trustee Association (OSTA-AECO) and Key Gordon Communications, a Toronto-based Design firm.
    WHAT
    Social media driven fast food boycott and awareness campaign.
    WHEN
    Boycott = November. Uncooling fast food = forever.
    WHERE
    Today, Ontario. Tomorrow, across the globe.
    We know what you’re thinking: who the hell designed this campaign? That logo, it’s so obscene! Yeah, it’s a little crude, but that’s exactly how we wanted it to be. That’s why you’re here isn’t it? That’s why it grabbed your attention. That’s also why it empowers individuals and helps to un-cool something that should have been un-cooled a long time ago.

    The Stick It logo was developed by the guys at Key Gordon Communications. Stick It was designed to grab attention with its racy logo and simplify the too often conflicting health messages directed at today’s youth. The quality of the food you eat matters. It’s not the only thing that matters, but it is freaking important. It really shouldn’t take a team of scientists to figure out that fast food isn’t good for you to eat everyday. You’re better off bringing a lunch.

    In May, 2012, Grant Gordon, Founder of Key Gordon, was invited by the Ontario Student Trustees` Association (OSTA-AECO) to speak at their annual conference. This group of peer-elected super-students represent Ontario’s 2.4 million students and bring the student voice to the Ministry of Education, school boards, and education-stakeholders. Grant’s passionate remarks about the food industry and the health problems related to poor eating habits inspired the students. They asked Grant how they could make a difference. Grant shared the germ of an idea – the badass logo.

    The student trustees were immediately engaged. Key Gordon was flooded with emails!

    So Grant and OSTA-AECO began to collaborate on the idea for a boycott of fast food and soon the campaign was born. The Stick It to Fast Food campaign is simple, clear and has an achievable goal: to empower youth to take care of their health through cooking for themselves and swearing off fast food junk. We don’t want to ban fast food but we do want it to be ‘de-normalized’. Too many people eat it everyday.

    We’re pretty stoked about how it worked out. It’s student driven, it’s grassroots, and it developed organically – just the way an activist campaign should. Only this one has a sweet logo and website.

    More about Stick It To Fast Food on their website and Facebook page HERE and HERE.

  • "A Taste of ABC Sunday" | Prime-Time Promo

    "A Taste of ABC Sunday" | Prime-Time Promo

    ABC promote's their Sunday night with new ad campaign, "A Taste of ABC Sunday" highlights Sunday night TV shows: “Once Upon A Time,” “Vengeance,” and “666 Park Avenue. Full press below.

    NTROPIC CREATES VISUALLY ENTICING PROMO FOR ABC FALL SUNDAY NIGHT LINE-UP
    Led by Ntropic’s Nate Robinson and Andrew Sinagra, the creative team at Ntropic has created a visually enticing promo for ABC’s Fall Sunday Night Line-Up entitled “A Taste of ABC Sunday.” Collaborating closely with Executive Producer Joseph Uliano of One World Productions in Los Angeles and the Entertainment Marketing Division of ABC, the team of Robinson + Sinagra directed the piece, while Ntropic created all of the visual effects for the ground-breaking promo which began airing last month with heavy rotation during the 2012 Primetime Emmy Awards.

    The new ABC promo features a series of vignettes with an alluring, all-star cast showcasing the eclectic ABC Sunday Primetime line-up. All scenes featured in the new promo, directed by Robinson + Sinagra, were shot on a rigorous three-day schedule, on-set in Los Angeles. Elements were also shot in Vancouver and in the Hamptons. The creative process included a blending of live-action, motion-control, CGI animation and Flame effects. Shooting the background plates on different days from the talent meant that Ntropic needed to marry all of these elements and make it all appear seamless. The Ntropic team operated around the clock for three weeks creating flawless visual effects for the vignettes, interweaving a glimpse of ABC Sunday’s three prominent shows; “Once Upon A Time,” “Vengeance,” and “666 Park Avenue.” Spot on artistry combined with intricate visual effects, brings to life a “little taste” of magic, vengeance, and seduction.

    “When I first saw this idea, it had so many challenging elements that I immediately thought of Ntropic for the VFX; and Nate and Andrew for their directing wizardry,” says Executive Producer Joseph Uliano. “Nate and I have had a very creative and ongoing relationship for over 10 years and there is no one I trust more to deliver. The final result of this project is even more proof of that.”

    “We were super thrilled to work on this project with Joe Uliano and with ABC,” says Ntropic’s Nate Robinson. “In our research, we looked at literally hundreds of promos, and believed we could re-think what a promo could be. We had full support and collaboration from all the celebrity talent, which was amazing. On-set, we showed them the pre-vis so they could see what we needed them to do. I believe this project is a testament to Ntropic’s talent, aesthetic and philosophy; to be able to shoot and create this level of high-quality visual effects all within a three-week time period. We can’t wait to work with Joe and his clients at ABC again.”

    Credits:
    Ad Agency: Ntropics
    Directed by: Nate Robinson, Andrew Sinagra
    Client: ABC
    Supervising Shoot Producer: Christopher O’Hara
    Shoot Producer: Jabali Hicks
    Senior Writer/Producer: Brenda Lau

    Production Company: One World Productions, inc.
    Executive Producer: Joseph Uliano
    Producer: Norm Reiss
    Director of Photography: Maz Makhani

    Visual Effects & Post Production Company: Ntropic
    Executive Producer: Jim Riche
    Producer: William Lemmon
    VFX Coordinator: Chelsea Miller
    VFX Supervisor: Rob Hubbard
    Flame Artist: Maya Bello-Korenwasser
    Flame Artist: MB Emigh
    CG Artist: Ricardo Zanettini
    CG Artist: Johnny Diaz
    CG Artist: Ariel Loza
    CG Artist: James McCarthy
    FX Artist: Emil Balek
    FX Artist: Pasha Ivanov
    Matte Painter: Vlad Binas
    Matte Painter: Talon Nighshade
    Colorist: Marshall Plante

  • Kevin Spacey for American Airlines "The Individual " Ad Campaign

    Kevin Spacey for American Airlines "The Individual " Ad Campaign

    Kevin Spacey is brilliant in the new ad campaign for American Airlines created by the ad agency McCann, London, enjoy a sneak peek of the spot set to air in a couple of days.

    Official Press Release:
    Kevin Spacey, the Academy Award-winning actor, takes on three new roles as part of a campaign to promote American Airline’s unique brand philosophy of understanding the individual flyer.

    The 60-second ad ‘The Individual’ breaks on UK television on 12th November.
    Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads.
    Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer demographic.
    American Airlines is tapping into the rich values associated with ‘Modern America’; egalitarianism, primacy of the individual and the impeccable but informal approach to customer service.
    All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be.
    Two additional 20 second ads bring the proposition to life. ‘Multiple Meals’ shows the three characters having distinctive dining habits, all of which are accommodated by American Airline’s ‘Dine Upon Request’ service. In ‘Multiple Boarding’, the characters are shown checking in their various ways, from a traditional boarding pass to a smartphone option.
    The campaign is backed by out-of-home advertising and digital activity which has also been created by McCann, and ties in with American Airline’s evolved ‘discerning flyers’ strategy, developed to widen American’s appeal, to be more inclusive of a wider audience for First and Business.
    The first screening of the Advertisement on TV will break on UK television on 12th November at 6.05 pm on ITV1 during the International Football match between England and Spain.

    Maria Sebastian, Vice President, Sales and Marketing EMEA at American Airlines comments:
    We believe that this new campaign is an exciting development for American Airlines as we have Kevin Spacey creating a number of unique characters purely for our campaign. It’s interesting and engaging – but crucially, it also conveys our service ethos, treating discerning customers as individuals.”

    Geoff Smith and Simon Butler, Co-Creative Directors at McCann London, said of working with Spacey: “The casting of Kevin Spacey for the trio of roles was crucial to the emotional appeal of this ad, and his performance really lifts it to a higher level. He manages to combine an everyman quality with an indefinable touch of class, which sits seamlessly with the ‘discerning flyers’ message that the ad conveys.”

    Chris Palmer says: “Kevin Spacey really nailed the characters, as you'd expect. I can't imagine any other living actor who could have transformed into such diverse and believable characters. It was weird shooting with him as a totally different character each day. The crew didn't recognise him when he came on set, even on the third day. You completely forgot it was Kevin Spacey in there. In fact, it was a bit of shock to see him as himself on day four.”

    Credits:
    Project: The Individual
    Client: Stephen Davis Head of Marketing EMEA American Airlines
    Agency: McCann London
    Brief: American Airlines is the airline that treats you like an individual
    Copywriter: Geoff Smith
    Art Director: Simon Butler
    Creative Directors: Geoff Smith & Simon Butler
    Worldwide Chief Creative Officer/TM: Bill Oakley
    Director: Chris Palmer
    Production Company: Gorgeous
    Producer: Michaela Johnson
    Agency Producer: Paula Mackersey

  • 65,000 Ping Pong Balls and The AquaLillies Are The Makings Of A Great Pool Party

    65,000 Ping Pong Balls and The AquaLillies Are The Makings Of A Great Pool Party

    A Pool Party and 65,000 ping pong balls gives reason to have fun in a pool. UrbanDaddy challenged Red Paper Heart to create a memorable interactive experience in water. The plan was to create animations that party goers could swim through. Initially they had no idea how to make this a reality.

    Pools are not exactly the most projection ready surface, and initial brainstorms produced many more challenges than they had anticipated. In researching a solution, they had to overcome the fact that projection doesn’t work on the surface of water, it becomes distorted if you project through it, and pool parties are notorious for more standing than swimming. To make something truly interactive, they needed to get everyone in that pool!

    Red Paper Heart reacted as any normal creative would, and promptly put in an order for 65,000 ping pong balls, enough to cover the entire surface of the pool. To go with the new screen, an application was created which mapped to the pool and displayed a floating river of graphics, pulled by an invisible tide. Audio reactive visuals bumped along with the various dj’s and musical acts taking place poolside. The tactile quality of swimming through ping pong balls, combined with animated colors and light created an interactive event worth telling stories about.

    Credits:
    Art: Zander Brimijoin
    Code: Charlie Whitney
    Swimming: Aqualillies
    Client & Partners: UrbanDaddy

  • Elmer's Glue "Let's Bond" TV Commercial

    Elmer's Glue "Let's Bond" TV Commercial

    LIMEY Directorial duo KN+SAW (Katrine Naleid and Stephen Austin Welch) have just completed a new TV commercial for Elmer’s Glue titled “Let’s Bond.” Comprising both the live action and a print campaign also shot by KN+SAW the project gave the directors their first opportunity to collaborate with the creative team at SBC Advertising on a national campaign in both mediums.

    "Working with Katrine and Stephen through LIMEY was a pleasure from start to finish,” says Neil Widerschein, Chief Creative Officer, SBC Advertising. “They were exceptional collaborators throughout the process, helping us perfectly capture the fresh direction we're taking the Elmer's brand. The entire production — courtesy of LIMEY — was refreshingly absent of drama or unpleasant surprises. As a team, they were focused on our project from the very beginning all the way through editorial. We all absolutely loved working with them and would do it again in a heartbeat."

    When SBC Advertising first brought their concept to KN+SAW, they were thrilled about directing a piece that would go from talking about glue to talking about creating memories that last a lifetime. “We were tasked with making very genuine moments, watching families bond over bonding. We directed these scenes to capture authentic moments — memories in the making — filled with a child’s pride and excitement, as well as moments Mom’s and Dad’s will cherish and enjoy forever,” relates Stephen and Katrine.

    What KN+SAW achieved was capturing those moments and allowing the viewer to witness playful scenes when parent and child truly connect as they share valuable time making artistic creations enabled by Elmer’s glue. Allowing the viewer to identify and relate to that cherished, quality, family time of genuine, feel-good moments — a time and place of concentration, intrigue and laughter.

    SBC Advertising had the ambition to shoot both the broadcast spot and a tandem still campaign. By hiring Katrine and Stephen to shoot both the motion and stills, they were able to give the client more production while saving time and money.

    KN+SAW created a combo-shoot production that was not only cohesive but maintained all of its momentum and performances. The shoots were seamless, back- to-back productions (without the costly stop-and-start that that can take a toll on budgets.)

    “We played to the strengths of the actors and crew,” explains Stephen and Katrine. “We created a calm vibe on-set, which was great for the child-actors and allowed for their natural enthusiasm to come through, thereby creating great imagery."

    “When it came time for the still shoot, we already knew what would and would not work concerning the lighting, blocking and performance,” continues the Directors. “So we already had a head start on the day.”

    The print division at SBC Advertising had actually wanted to work with Katrine as a still shooter for quite some time. They were huge fans of her lifestyle and kids imagery. Proving that all roads lead to KN+SAW, when the ad agency presented Katrine and Stephen to the client, Elmer’s, they were already familiar with the directing duo’s work and had actually even seen an internal presentation of the duo's directing reel to show the stylistic direction the agency wanted their TV commercial to take.

    The advertising agency and directors were very keen to cast actual families, as well as professional actors to create the on-set families in order to make the moments and the performances as genuine as possible. The age range of the kids was from 4 to 8 years old, a particularly challenging but wonderful age. KN+SAW shoot a lot of kids and always make sure the perfect environment is created allowing the actors, both adult and child to develop this close and unique relationship with the directors.

    “One of the on-set lines that cracked us up was a 4-year-old boy who said to us while rolling, ‘You know, I’m just really not a morning person!’ He then went on to deliver a great glue bottle squeeze! We were able to capture these real emotion moments and made footage that is truly authentic and fresh,” notes Stephen and Katrine.

    “The agency showed great trust in letting us imagine and invent the specific props the kids and parents worked on,” conclude the Directors. “Everything we shot was 3-dimensional; and worked very well with the product and appeared quite textured to the camera and lighting. We created fish with fins and flowing tails; an octopus out of a paper towel core; the button art is priceless. Getting the biggest fanfare are the masks — robot for dad and the cutest little fire-breathing dragon you ever did see for the girl. We are collaborative directors by nature and creating our crafting props for this spot is a place this really shined.”

    CREDITS
    Advertising Agency: SBC Advertising, Columbus, Ohio.
    Creative Director: Neil Wilderschein
    Art Director: Ian Brown
    Copywriter: Ian Brown

    Production Company: LIMEY, Los Angeles CA http://www.limey.tv

    Director: KN+SAW
    DP: David Schnack
    Executive Producer: Andrew Denyer

    Location:
    Minneapolis, MN

    Editorial Company: Optimus, Santa Monica
    Editor: Erin Nordstrom
    Asst. Editor: Annie Carey
    Executive Producer: Therese Hunsberger
    Colorist and Online Editor: Dan Swierenga

    Music Company: Catfish Music, Chicago, IL
    Music Composer: Jeff Boyle

  • M&S Marks & Spencer: The Art of Summer (UK :30)

    M&S Marks & Spencer: The Art of Summer (UK :30)

    M&S has launched a new campaign for its summer 2016 collection for women, men and children.“The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style. “The Art of Summer” campaign will run across TV, press, online, and on digital outdoor platforms from Wednesday, May 4th. The TV, online and press work is the latest instalment in the brand’s “The Art of” campaign and will run until the end of July.

    Creative Credits:
    Ad Agency: RKCR/Y&R, London
    Creative Director: Mark Roalfe
    Creative Team: Pip Bishop + Chris Hodgkiss
    Head of Strategy : Roisin Robothan-Jones
    Senior Strategist: Hayley Sivner
    Business Director: Matt Delahunty
    Account Director: Eileen Cosgrove-Moloney
    Agency Producer: Rachel “Chops” Amess
    Director/ Production Co: Christian & Patrick @ Park Pictures
    Producer: Malachy McAnenny
    Editor: Sam Jones @ Cut & Run
    Post Production: MPC (Grade — George K; Flame – Bevis Jones)
    Sound Design: James Clark @ Clearcut Sound
    Typographer: Tivy Davies
    DoP: Simon Chaudoir

  • Meet the archaeologists making ancient rock art into 3D reality

    Meet the archaeologists making ancient rock art into 3D reality

    High in the Italian Alps, thousands of stick-like images of people and animals, carved into rock surfaces, offer a tantalising window into the past. Archaeologists believe that the earliest of these 150,000 images date from the Neolithic but that most originate from the Iron Age. The UNESCO-protected ‘Pitoti’ (little puppets) of the Valcamonica valley extend over an area of some three square kilometres and have been described as one of the world’s largest pieces of anonymous art.

    Meet the archaeologists making ancient rock art into 3D reality
    An event taking place next Monday (18 January 2016) at Downing College, Cambridge, will give the public an opportunity to learn more about a fascinating project to explore and re-animate the Pitoti of Valcamonica. Displays and hands-on activities staged by seven of the institutions involved in the EU/European Research Council-funded ‘3D Pitoti’ digital heritage project will show visitors how archaeologists and film-makers have used the latest digital technology to explore an art form often portrayed as simplistic or primitive.

    The exhibitors from Austria, Italy, Germany and the UK will show that the thousands of Pitoti can be seen as “one big picture” as dozens of artists, over a period of some 4,000 years, added narratives to the giant ‘canvases’ formed by sandstone rocks scraped clean by the movement of glaciers across the landscape. The images are etched into the rock surfaces so that, as the sun rises and then falls in the sky, the figures can be seen to gain a sense of movement.

    Displays will introduce visitors to the scanning, machine learning and interactive 3D-visualisation technologies used by Bauhaus Weimar, Technical University Graz, and St Pölten University of Applied Sciences to record, analyse and breathe life into the Pitoti. Cambridge archaeologists Craig Alexander, Giovanna Bellandi and Christopher Chippindale have worked with Alberto Marretta and Markus Seidl to create Pitoti databases using Arctron’s Aspect 3D system.

    The scanned images of the Pitoti are stored in the rock-art research institute in Valcamonica, Centro Camuno di Studi Preistorici, and have given the project’s team an unprecedentedly rich resource to play with in exploring the power of graphic art in combination with other media.

    The 3D Pitoti team members attending next week’s event will engage with visitors who will be given the chance to experience the scanner, UAV (unmanned aerial vehicle), computer sectioning, and the Pitoti ‘oculus rift’ virtual reality experience, made possible by using advanced imaging systems which are creating a new generation of ‘real’ images. The live demonstration of the interactive 3D Pitoti children’s app, developed by Archeocammuni and Nottingham University, is likely to prove popular with younger visitors who will have the chance to handle the technology and ask questions. Also taking part in the event will be the renowned craftsperson Lida Cardozo Kindersley who will demonstrate the art of letter cutting as an intensely physical process.

    Meet the archaeologists making ancient rock art into 3D reality
    Eleanora Montinari [Credit: CCSP/3-D Pitoti with permission of Marc Steinmetz/VISUM]
    Archaeologists increasingly believe that the Valcamonica images may have been one element in a kind of ‘proto-cinema’ that might have involved other ‘special effects’. “When I first saw the Pitoti, my immediate thought was that these are frames for a film. Initially I envisaged an animated film but over time I’ve come to realise that the quality of colour, the play of light and shadow, and the texture of the rocks, make the Pitoti much more sophisticated than 2D animated graphics. That’s why we need to work in 3D,” says Cambridge archaeologist and film-maker Dr Frederick Baker, one of the founding participants in the project.

    “Many of the images at Valcamonica are contemporary with classical Greek art but are an under appreciated form of art. I believe that the Pitoti are an example of minimalism, an early precursor to work by Alberto Giacometti and Pablo Picasso. They can be just as powerful as the classical art of Athens and Rome in their own way. By showcasing our project in the neo-classical setting of Downing College, we are highlighting this clash of visual cultures and using the digital to raise the appreciation of what has been seen as ‘barbarian’ or ‘tribal’ art.”

    Members of the 3D Pitoti team captured thousands of images of people, sheep, deer, horses and dogs found on the Valamonica rocks. The digitised images gave the project a ‘casting directory’ of thousands of ‘characters’ in order to create imagined narratives. The creation of moving images using pixels, or dots, echoes the making of the Pitoti which were pecked out of the rock by people striking the surface with repeated blows to produce lines and shapes.

    Dr Sue Cobb, from the University of Nottingham, who led the international team of scientists, said: “Thanks to the 3D Pitoti project, archaeological sites and artefacts can be rendered in stunningly realistic computer-generated models and even 3D printed for posterity. Our tools will give more people online access to culturally-important heritage sites and negate the need to travel to the locations, which can be inaccessible or vulnerable to damage.

    “We overcame a number of technical challenges to innovate the technology, including developing weatherproof, portable laser scanner to take detailed images of the Pitoti in situ in harsh, rugged terrain; using both a UAV and glider to take aerial shots of the valley for the computer model and processing huge masses of data to recreate an immersive, film-quality version of the site in 3D.

    Meet the archaeologists making ancient rock art into 3D reality
    Michael Holzapfel (left) and Martin Schaich (right) [Credit: ArcTron/3-D Pitoti with permission of Marc Steinmetz/VISUM)]
    “With our new story-telling app, users can scan and animate 3D Pitoti images to construct their own rock art stories from the thousands of fascinating human and animal figures discovered so far. The aim is to show to public audiences that with archaeology there isn’t a single answer to the art’s meaning –there are theories and interpretations — and to teach the importance of the rock art as a biographical record of European history.”

    Next Monday’s event will include a test screening of a 15-minute 3D generated film called ‘Pitoti Prometheus’ which reimagines the story of Prometheus (who, according to legend, created men from clay) by animating digital images captured in Valcamonica. The fully finished film will be launched later in the year.

    The film’s 3D engineer Marcel Karnapke and film-maker Fred Baker (contributing via Skype) will take part in a discussion at the end of the day, enabling the audience to ask questions about the film and the unfolding of an ambitious project which breaks new boundaries in terms of European cross-disciplinary collaboration.

    “We use the word ‘pipeline’ to describe the process by which we’ve scanned and channelled the rock art images through time and space to bring them to mass audiences,” says Baker. “It’s a pipeline which stretches well beyond what we’ve produced and future technologies will undoubtedly open up new understandings of art forms that communicate so much about humanity and our relationships with each other, with the environment, and with imagined worlds.”

    Next Tuesday morning (19 January 2016), a series of talks and workshops, aimed primarily at academics, will take place at the McDonald Institute for Archaeological Research. The two days of events are the official culmination of the 3D Pitoti project. For details of Monday’s event, which is free of charge, go to http://3d-pitoti.eu/

    Source: University of Cambridge [January 14, 2016]

  • How To Adapt Your Brand Image Across Languages and Cultures

    How To Adapt Your Brand Image Across Languages and Cultures

    In some respects the business world has never been smaller. Globalization, mass communication and the internet have all put new markets within reach for businesses of all sizes. But linguistic and cultural barriers still remain, and marketers need to take care when venturing across these divides.

    Lost in translation There are numerous instances of companies whose message has been lost in translation. When Pepsi took their slogan “Come alive with the Pepsi Generation” to Taiwan it was mistranslated as “Pepsi brings your ancestors back from the dead” — a claim that even the staunchest of Pepsi fans might have difficulty backing up. Not to be outdone, Kentucky Fried Chicken's famous “Finger lickin' good” was translated into Chinese as “Eat your fingers off.”
    Companies are advised to check that their actual brand and product names give the right impression abroad. Ikea, for example, brought out a mobile work desk for kids. The name 'Fartfull' suggested speed and mobility in Swedish, but caused more of a stink elsewhere.
    Good quality translation is clearly essential when taking your brand abroad. This ideally means working with native speaking translators. They will not only avoid linguistic errors, but can also identify any cultural issues and nuances that might otherwise be missed.
    Attention to detail is obviously important in a major international marketing campaign, but the same rule should also be applied even if you are just localizing your website. Automatic translation tools such as Google Translate can be useful for getting the gist of foreign texts. But they’re prone to misunderstandings, contextual errors, and do not deal well with colloquialisms, slang, linguistic variations or commonly used acronyms and abbreviations.
    English might remain the single most widely used language online, but it still represents only around a quarter of total usage. Studies have shown that customers place far more trust in websites in their own language. Localization can help you break into new markets, but a badly translated site can do as much harm as good.
    Cultural issues There can also be issues arising from a lack of cultural understanding or foresight. As well as translating the language, consider the use of images carefully. Sexually charged images and innuendo can end up being more risky than risqué, and even images that may be considered relatively innocuous in your home market can cause grave offence in another.
    Even the use of color can have different connotations within different cultures. In most of the western world, for example, white is associated with weddings and purity, while in India, Japan and China it is more likely to be associated with death and mourning. In Ireland, orange can have political and religious connotations. Using an inappropriate color scheme is unlikely to cause rioting in the streets but it can set the wrong tone and trigger a negative subconscious response in viewers.

    A knowledge of slang, colloquialisms and naughty words in particular can also come in handy. Like many other companies, Swedish medical suppliers Locum sent Christmas cards to their customers. It's a little touch that can mean a lot — but their seasonally loved up logo took on a different meaning in North America and the UK.
    The above example might have been no more than a faux pas that raised a chuckle and provided a few red faces, but some mistakes are far more serious. They can also occur not just when dealing with foreign markets but also within a single multicultural market.
    In 2002 the British sportswear company Umbro (which would later be bought out by Nike) was forced to withdraw its Zyklon range of running shoes and issue a hasty apology. 'Zyklon' means 'cyclone' in German, which may have been an appropriate name for a running shoe if not for some unfortunate and horrible connotations. Zyklon B was the trade name of the poison used by Nazis to murder Jews and other concentration camp victims during World War II.
    Dr Stephen Smith, co-founder of the Beth Shalom Holocaust Centre in Nottinghamshire, said: "Commercial appropriation of words carrying connotations of mass murder is utterly unacceptable.”
    It’s important to give careful thought to potential cultural oversights and misunderstandings. Native-speaking translators can again help avoid mistakes and faux pas and, at the very least, material should be tested with a sample group from the target market. Without a little attention to detail it can be relatively easy for a company to either make itself a laughing stock or, even worse, to cause serious offence and alienate a huge swathe of potential customers.
    About the author Christian Arno is the founder of Lingo24, a top translation service in the USA. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.

  • Ravens Ray Rice Celebrate Super Bowl Win With A "Got Milk" Mustache

    Ravens Ray Rice Celebrate Super Bowl Win With A "Got Milk" Mustache

    Ray Rice of the Baltimore Ravens secures his place in history as not only a member of Super Bowl XLVII Championship team but the latest member of the Got Milk? Milk Mustache family.

    Rice is featured in the 17th annual national Milk Mustache "got milk?" Campaign Super Bowl winner ad, as he celebrates his win with a protein-packed breakfast. An 8 oz. glass of milk is packed with nine essential nutrients, including eight grams of high-quality protein. Protein at breakfast can help power you through the morning.

    The print ad is featured in today's USA Today, the joint ad copy reads, "Now that it's over, there's only one thing I want to do. Repeat. But next season, every other team will be chasing us. So I fuel up to play 60 with the protein in milk. This morning and every morning. That's worth repeating, too."

    Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?" Campaign.

  • Toyota Camry Reinvented 2012 Ad Campaign

    Toyota Camry Reinvented 2012 Ad Campaign

    Built — Reinvented 2012 Camry — Release date Oct. 16, 2011

    Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011

    Press and Credits:
    Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry

    “It’s Ready. Are You?” Touts Vehicle Innovation and Performance

    Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.

    The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.

    “For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”

    Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.

    Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.

    The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

    Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.

    To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
    The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”

  • 9 New York City Street Inspired Watch Designs by Hudson River

    9 New York City Street Inspired Watch Designs by Hudson River

    Meet Robert Willis of The Hudson River Watch Co. and his New York City street inspired collection of wrist watches. The collection includes: Berry Street, Cranberry Street, Milligan Place, Charlton Street, Fulton Street, Sutton Place, Delancey Street, and Front Street in Silver and Black designs.

    Robert explains his inspiration for starting Hudson River via KickStarter:

    This project really started about a year and a half ago when my wife and I noticed it was very difficult to find great-looking, high quality men’s watches for under $500. We found ourselves talking about watches a lot, and pretty soon we started designing our own for fun. With my longtime interest in collecting watches, and my wife’s degree in studio art, we have come up with some really unique designs that we are excited to share.

    We started by sketching our ideas and then applied our experience with graphic design to develop illustrations.

    "Fulton Street"

    "Sutton Place"
    All nine of the watches from the collection below.

    To date they have raised over $93K on Kickstarter, see more in the campaign video below.

    Images via: Kickstarter
    Hudson River Watch Co. by Robert Willis website link HERE.