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  • 2014 Lexus IS Blend's Out Bikini Models In SI Swimsuit Issue

    2014 Lexus IS Blend's Out Bikini Models In SI Swimsuit Issue

    "Blend Out" for the new 2014 Lexus IS is more than a print ad appearing in this years Sports Illustrated Swimsuit Issue...gentlemen start your scanners. To create it, they cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models readers are asked to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.

    Credits:
    Creative Ad Agency: Team One
    Chief Creative Officer: Chris Graves
    Group Creative Director: Craig Crawford
    Art Director: Dustin Arnold
    Associate Creative Director: Eric Arnold
    Senior Art Producer: Jason Lau
    Account Director: Kelly Stevens
    Director of Technology: Eddie Stover
    Senior interactive Producer: Chad Bauer
    Technologist: Rob Edwards
    Photographer, Director: Carlos Serrao
    Executive Producer: Kim Johnson
    Layering and Compositing: Terry Silberman, ArsenalFX

  • Topshop and Google+ Bring Us The Future of the Fashion Show

    Topshop and Google+ Bring Us The Future of the Fashion Show

    Fancy yourself a model? For the first time ever see the catwalk through a models' eyes with Google Cam at Topshop Unique's AW13 show.

    Be part of the Topshop team with Google+ and whether you want to try your hand at being the designer, buyer, make-up artist or DJ experience the Topshop Unique AW13 show from every angle.

    Tune into Topshop.com on Sunday 17th February from 2.30pm GMT to Hangout live backstage and front row before the show starts at 3pm GMT and once the lights go down, experience stepping out onto the catwalk through your favorite models' eyes.

    Sign up to Google+ and follow Topshop and your favourite models for a 360° view of what goes into creating a catwalk show: Join our event on Google+

    The song is called "Shake, Shake, Shake" by Bronze Radio Return.

  • Super Bowl 2013 Ad Watch: Bar Refaeli The New Sexy Face of GoDaddy

    Super Bowl 2013 Ad Watch: Bar Refaeli The New Sexy Face of GoDaddy

    Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
    Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

    Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

    She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

    Both models are former Sports Illustrated swimsuit issue cover girls.

    But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

    "It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

    For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

    This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

    Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

    "I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

    The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

    Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

    While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

  • Jaguar at Play | Newest TV Spot

    Jaguar at Play | Newest TV Spot

    Jaguar is launching today a new television advertisement in the U.S. that communicates the brand’s resurgence by spotlighting its high performance cars and their innovative new design. The new 30-second spot is the first ad from Jaguar’s new global ad agency of record, Spark44, and showcases the brand’s highest performance models: the XFR, XJL Supersport and XKR-S.

    “Jaguar represents seductive design, innovation and performance. This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up,” said David Pryor, Brand Vice President of Jaguar North America. “The ad boldly shows off the three highest performing models in the Jaguar fleet, the XFR, XJL Supersport and XKR-S. We couldn’t be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand.”

    In “Jaguar at Play,” the models are shown as animated objects — teasing, challenging and playing with each other in a variety of environments, ranging from the rural forests of northern San Francisco to urban industrial locations. The spot communicates the heightened sense of life drivers feel when they get behind the wheel — agile, powerful and exhilarated.

    The spot debuts on the NFL Network on December 1 and will also air, in the U.S. only, on national cable and locally, including CNN, ESPN and Comedy Central. It was directed by Vic Huber, of Coyote Productions, and features an original score from Anthony Marinelli.

  • Once Upon A Dream — Harrods of London Does Disney Princesses

    Once Upon A Dream — Harrods of London Does Disney Princesses

    Aurora from Sleeping Beauty by Elie Saab
    Disney’s most magical fairy-tale princesses have been re-imagined for a new generation, courtesy of fashion’s most romantic designers for the London department store Harrods. Harrods went with magical theme for its Christmas displays this year.

    Ariel from The Little Mermaid by Marchesa

    Belle from Beauty & The Beast by Valentino

    Cinderella by Versace

    Jasmine from Aladdin by Escada

    Mulan by Missoni

    Pocahontas by Roberto Cavalli

    Snow White by Oscar de la Renta

    Tiana from The Princess and the Frog by Ralph & Russo
    The gowns and accessories will be on display at Harrods in the Brompton Road windows, near Door 7.

    Credits:
    Photographer JASON ELL
    Senior Fashion Editor SARAH WEBB
    Hair SIMON IZZARD at Frank Agency
    Make-up and Nails ROZELLE PARRY at DWM
    using Shu Uemura and Essie
    Make-up Assistant GIA MILLS
    Models IVANE G at Profile, DOMINIQUE at Models 1,
    CAROLINE MEAD at IMG, AMBA REOHORN and
    CHARLOTTE P at Select, and JENNIFER at M+P Models
    Deputy Fashion Editor POPPY ROCK
    Photographer’s Assistants MICHAEL FURLONGER,
    LIZ FRANKS, SCOTT ARCHIBALD and ROBERT SELF
    Set Designer CHRISTOPHER WOODS at CLM

  • Sports Illustrated Swimsuit 2013 Teaser

    Sports Illustrated Swimsuit 2013 Teaser

    Sports Illustrated Swimsuit 2013, took 17 beautiful super-models to all 7 continents, see Kate Upton in Antarctica and the other bikini models in this teaser spot for the magazines most popular edition.

  • Making Of: By Brizo - Bringing Fashion and your Faucet Together

    Making Of: By Brizo - Bringing Fashion and your Faucet Together

    The "By Brizo" campaign brings fashion into entirely new spaces: the kitchen and bath. Working with renowned fashion photographer Greg Lotus, the Brizo team sought to capture and express the idea that fashion isn’t about just clothes—it’s about an entire lifestyle.

    The luxury fittings brand launched a campaign showcasing its Sotria, Artesso and Virage collections in highly stylized settings. Inspired by fashion, the campaign embodies two simple words that speak volumes. The Brizo brand equates itself with fashion – and this campaign underscores how fashion is not simply about the clothes we wear, it’s a lifestyle. “By Brizo” was captured by with celebrated fashion photographer Greg Lotus, whose work can be found in the pages of Vogue, GQ and Vanity Fair, to bring the campaign to life from behind the lens.

    Each ad in the campaign features a headline that speaks not only to the inspiration behind the product itself, but the fact that each Brizo product is a work of art. And much like an artist or fashion designer signs her work, so too does Brizo—with two simple words that speak volumes.



    Creative Credits:  
    ADVERTISING AGENCY: Young & Laramore
    CREATIVE DIRECTOR: Trevor Williams
    PHOTOGRAPHER: Greg Lotus
    The Models
    SOTRIA: Jennifer Pugh, MUSE Model Management
    ARTESSO: Luize Salmgrieze, MUSE Model Management
    VIRAGE: Amanda Norgaad, IMG Models
    STYLIST: Brendan Cannon, The Cannon Media Group
    SET DESIGN: Carin Sheve
    HAIR Thanos Samaras
    MAKE-UP: Emily Moses
    MANICURIST: Roxanne Valinoti
    Images via: Brizo

  • Swedish Museum exhibit allows visitors to virtually unwrap mummies

    Swedish Museum exhibit allows visitors to virtually unwrap mummies

    A museum in Sweden will digitise its mummy collection in 3D to allow visitors to unwrap a real mummy in digital form.

    Swedish Museum exhibit allows visitors to virtually unwrap mummies
    Visitors will be able to virtually explore what is inside a mummy's
    sarcophagus [Credit: Institute Swedish ICT]
    The mummies from Medelhavsmuseet in Stockholm will be digitised by technology which uses photos and X-ray scans to create 3D models.

    The permanent exhibition is scheduled to open in the spring of 2014.

    The curators hope it will help visitors gain a deeper understanding into the lives of ancient Egyptian people.

    The museum will scan six mummies using a process called reality capture technology, where high-resolution 3D digital models can be made by compiling data from photos and X-ray scans.

    Museum visitors will be able to explore the mummies in a way similar to what archaeologists do when they are looking for novel discoveries from ancient remains.

    "We aim to set a new standard for how museums work with 3D digitisation and interactive visualisation to make collections more accessible to other museums, researchers and museum visitors," said Thomas Rydell of the Swedish Interactive Institute.

    "In this project we are working with mummies, but the same methods could of course be used on large variety of objects, such as natural history objects and other historical artefacts."

    The museum visitors will be able to zoom into very high resolution to see details like carving marks on a sarcophagus. They will also be able to "unwrap" a mummy by peeling off virtual layers of the wrapping to explore the artefacts buried with the body.

    "We can literately create a virtual copy of the mummy. This version could be shared with other museums, be used for research or be part of an interactive visitor experience," added Mr Rydell.

    The work is a collaboration between Swedish visualisation researchers, Medelhavsmuseet in Stockholm and two technology companies, Autodesk and Faro.

    "The technology will enable our visitors to gain a deeper understanding of the men and women inside the mummy wrappings," said Elna Nord, producer of the exhibition.

    "Layer by layer, the visitor can unwrap the mummy and gain knowledge of the individual's sex, age, living conditions and beliefs. With help from the technology, the mummies become so much stronger mediators of knowledge of our past."

    Source: BBC News Website [June 28, 2013]

  • Emma Watson Is Stunning In "Natural Beauty" By James Houston Trailer

    Emma Watson Is Stunning In "Natural Beauty" By James Houston Trailer

    Photographer James Houston presents "Natural Beauty" a photography book and exhibition series, the stunningly beautiful Emma Watson was the obvious star of the above web film/trailer for the event.

    Celebrity Portraits for Environmental Awareness in Collaboration with Global Green USA and MILK Studios. Renowned New York based photographer and activist James Houston announces his latest project, NATURAL BEAUTY, a stunning photographic book and event series featuring some of the world's most prominent celebrities and top models. In collaboration with MILK Studio, the NATURAL BEAUTY project will raise awareness for the environment and sustainable living with proceeds from book sales and supporting initiatives benefitting Global Green USA.

    The NATURAL BEAUTY book of portraits will be released in late spring of 2013 and will follow with an exhibition in New York City in April. The book includes 120 stunning images of some of the world's leading models and celebrities advocating with Houston for environmental awareness, including Emma Watson, Christy Turlington, Adrian Grenier, Brooke Shields, Arizona Muse, Elle Macpherson and many more. Houston looks towards the beauty of nature as the inspiration for this body of work, incorporating natural elements into many of the images.

    Launching simultaneously with World Earth Week 2013, NATURAL BEAUTY will debut at MILK Gallery in New York the evening of April 23rd. The exhibition will be open to the public at MILK Gallery until May 5th, 2013 from 11:00am to 7:00pm Monday through Friday and 11:00am to 6:00pm Saturday and Sunday. The exhibit will also be promoted through a web series on 'The Making of the NATURAL BEAUTY Campaign,' which will include interviews with the high-profile figures involved in the NATURAL BEAUTY project and behind-the-scenes footage from the photo shoots. NATURAL BEAUTY the book will be available for sale on www.damianieditore.com, major online retailers like Amazon, and select stores in the U.S. for US$50.00 this spring.

  • Victoria's Secret Holiday 2012 "Favorite Things" Ad — Extended Cut

    Victoria's Secret Holiday 2012 "Favorite Things" Ad — Extended Cut

    Enjoy the new Victoria's Secret 2012 Holiday "Favorite Things" TV commercial celebrating the VS holiday collection. This extended cut aired exclusively during the 2012 Victoria’s Secret Fashion Show and features models: Barbara Palvin, Candice Swanepoel, Behati Prinsloo, Erin Heatherton, Lindsay Ellingson Doutzen Kroes ( see more of her below).

    The music is by Brie Stoner, song title is "My Favorite Things."

    Come behind the scenes with Victoria Secret model Doutzen Kroes and the shoot at beautiful home in Newport RI. where the commercial was filmed.

    Haven't had enough of the ladies yet? Well how about watching the VS models attempting to sing "Deck The Halls"?

    Images and video property of VS.

  • ØDD "People Have Weapons" F/W Collection 2013 Art Film by Somma and Harmon

    ØDD "People Have Weapons" F/W Collection 2013 Art Film by Somma and Harmon

    ØDD, founded by 21 year old model, stylist, and entrepreneur Judson Harmon, has teamed up with visual artist Jason Akira Somma (one of a select few artists within The Rolex Mentor and Protégé Arts Initiative) to produce ØDD's FW13 campaign film. The collaboration short film features ØDD's FW13 collection, which debuted last February at New York Fashion Week.
    ØDD's founder and designer Judson Harmon commissioned artist Jason Akira Somma to produce the FW13 film featuring distorted images and ØDD's recently launched womenswear line. The video's effects reference the installation Somma created for the Lower East Side storefront that also distorts people in real time as well as the distortions found at the ØDD's FW13 Presentation during New York Fashion Week. Somma's use of this "rolling shutter" effect is showcased through the choreography emphasizing the surreal nature of the distortions. Somma choose fluorescent lighting to exploit the distortion and interference it can create while filming.

    "Overall I wanted the video to have a feeling that washes over you, and at times feel voyeuristic while looking into a world that isn't ours. I wanted to respect where the collection inspiration was coming from while simultaneously not being to didactic." states Somma.
    The film features haunting pop mixed with experimental ambient sounds composed by Benoit Pioulard. The track used for this video was made entirely from vocals (of both the composer and his wife) processed in real time through pedals and tape decay. "Retrofuturism" was definitely a theme I played upon in both the collection and video." states Judson Harmon. The ØDD FW13 film marks the first of a series of collaboration videos by Somma and Harmon.See the more stills from the campaign here. Press via: SYDNEY REISING CREATIVE.
    Credits:
    Director: Jason Akira Somma
    Music: Benoit Pioulard
    Executive Producers: Judson Harmon and Dylan Cornwall
    Makeup: Nathan Hejl
    Hair: Douglas Cornwall
    Models: Emi Perry (CLICK LA)
    Ryan Curry (LA Models)
    The ØDD. collection is designed by Judson Harmon and Jordan Klein.
    Shot on location at SNOW Studios in Downtown Los Angeles.

  • Sexiest Coconut Water Ad Campaign Ever — The #AMAZONpower Tribal Looks of Adriana Lima, Emanuela de Paula, Cintia Dicker

    Sexiest Coconut Water Ad Campaign Ever — The #AMAZONpower Tribal Looks of Adriana Lima, Emanuela de Paula, Cintia Dicker

    AMAzon Beverages enlisted the services of Victoria’s Secret photographer Russell James to shoot three of Brazil’s most outstanding models for a new campaign promoting their line of drinks, beauties Adriana Lima, Emanuela de Paula and Cintia Dicker pose in stunning tribal chic looks, with wild hair, colorful makeup and bronzed bodies. Images of the models from #AMAzonpower Coconut Water photoshoot below, and the accompanying beverage. Images courtesy Amazon beverages, check out the impressive Amazonpower website.

    Take a look at the behind the scenes action with Adriana Lima.

    Adriana Lima proving just how gorgeous the Amazon can be! Lima is one of the new faces for AMAZON Beverages, and, rocking dreads and smudged makeup for the jungle themed campaign, the super model is taking her gorgeous Amazon glow to new heights. The 32-year-old explains her excitement for joining forces with the brand saying, "As a native of Brazil, I was taught at an early age about the mind-body benefits provided by these nutritionally rich rainforest superfruits.

    Music Credits:
    Artist: @poetnamelife + @ariianamel
    Title: "Ole" Preview
    Copyright owner: Listen Deep Entertainment, LLC
    Publisher: Listen Deep Music (BMI)

  • Chevrolet Volt (hybrid)

  • Looking Back On Samsung and BETC Sexy Smart TV Commercial

    Looking Back On Samsung and BETC Sexy Smart TV Commercial

    Great-Ads looks back on Samsung Smart TV's spot "Seductive Motion" come behind the scenes with a sexy girl, a Smart TV, a stampede of men and see how they took over downtown Buenos Aires to create this great commercial with 12 million plus views to date. The lovely model is Angela Bellotte who also models for Victoria's Secret. Full commercial below.

    Credits:
    Ad Agency: BETC, London
    Executive Creative Director: Neil Dawson
    Production Company: RSA Films
    Director: Mat Kirtby

  • G-SHOCK by Maison Martin Margiela

    G-SHOCK by Maison Martin Margiela

    Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.

    On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch: Photos, video and interactive experience.

    The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.

    This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s
    Facebook and Tumblr pages.

    Credits:
    Client: Maison Martin Margiela
    Directors: J.A.C.K
    Production: Wanda Digital
    Digital creation: Jean-Frédéric Passot
    Development: Yoann Guény
    Producer: Helene Segol
    Producer: Romain Altain Aldea

  • Mercedes-Benz Blur Ambient Stunt

    Mercedes-Benz Blur Ambient Stunt

    To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

    Credits:
    Advertised brand: Mercedes-Benz
    Advert title(s): Mercedes-Benz Blur
    Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
    Advertising Agency: BBDO Toronto, Canada
    Agency website: http://www.bbdo.ca
    SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
    Art Director: Jonathan Guy
    Copywriter: Frank Macera

    Agency Producer: Kathie Hintsa

    VP, Account Director: Steve Groh
    Account Director: Adam Lang
    Account Supervisor: Diana Nelson
    Photography: Philip Rostron, Instil Productions Inc.
    Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
    Event Company: Newad Inc.
    Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor

  • French Connection (FCUK) AW13 Sexy New Ad Campaign

    French Connection (FCUK) AW13 Sexy New Ad Campaign

    Fashion photographer Rankin has his images sketched over by illustrator Jo Bird in this fashionably sexy new ad campaign for the French Connections (FCUK) Autumn Winter Collection.
    The campaign, "From Sketch to Store" features models Milou, Georgia and Harvey who tastefully have their nude images sketched over with fashion designs from the 2013 collection and set to the music of The Beaches song "Loner".

    Credits:
    Creative Ad Agency: The Full Service
    Client: French Connection
    Photographer: Rankin
    Illustrator: Jo Bird, Jelly London

  • Teva x Han Kjøbenhavn — Sick of The Game

    Teva x Han Kjøbenhavn — Sick of The Game

    Han Kjøbenhavn – the Danish men’s fashion brand famous for its minimalist designs – loves to experiment. All the models during the arresting presentation of the brand’s new collection in 2015 wore Teva sandals. That’s how the idea of developing a special Han Kjøbenhavn sandal started. A special partnership between Teva and Han Kjøbenhavn that increasingly blurs the boundaries between outdoor and high fashion.

    Fitzroy has developed a video together with Teva and Han Kjøbenhavn for this special sandal, shot in Copenhagen. The video is about the interplay of Han Kjøbenhavn’s urban roots and the outdoor life that is inextricably linked to Teva. We touch on a facet that is equally important in both worlds: determination. The images are accompanied by ‘The Quitter’, Robert W. Service’s poem about how to deal with setbacks.

    The Teva x Han Kjøbenhavn collection will be sold in very limited numbers in Han Kjøbenhavn stores in New York, Paris and Copenhagen, by selected retailers and online.


    Creative Credits:
    Responsible parties at Teva : Barry Schmits, Priscilia Streefkerk
    Concept : Fitzroy Amsterdam x Han Kjøbenhavn
    Production : Nobody Danmark x Fitzroy Amsterdam
    Director : Jeppe Kolstrup
    DOP : Frederik Säll
    Producer : Claus Moller
    1.AD : Lachlan Forbes1.AC : Kenneth
    Gaffer : Martin Riello
    Set/Props Designer : Joshua Beckford
    Stylist : Bjørg Frellesvig
    Make-up : Marianne Rud
    Production Assistant : Kristian Pugholm
    Editor : Peter Brandt
    Colourist : Norman Nisbet
    Vfx : Andreas Blinkenberg
    Sound Design : Lars Bo
    Music : Kasper Bjorke

  • Peugeot Celebrates Filmmaking In New Adverts

    Peugeot Celebrates Filmmaking In New Adverts

    Peugeot UK is releasing a new ad campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of idents created by Havas Worldwide London.

    The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed world, with the new Peugeot uniting both worlds as the centerpiece in each shoot. Each spot shows an individual piece of revolutionary film equipment and cuts between images of the equipment itself and footage that the equipment has shot. One of the idents focuses on an Octocopter camera, only four of which are in existence.
    The idents were written by Harry Stanford and art directed by Mike Insley.
    Nick Crossley, Manager Brand Advertising, Partnerships & Sponsorship at Peugeot, said: “The sponsorship of Sky Movies provides Peugeot with an excellent opportunity to showcase our passion driven mentality through the craft of film making. By including our definitional models we are able to give the public a taste of what Peugeot has to offer in a very premium and innovative way.”

    An Octocopter honing in on a 208 GTi.

    An RCZ being pursued by a Segway PT.

    Featuring a Peugeot 508 RXH at the center of a 30ft diameter 360° camera track.

    Credits:
    Creative Agency: Havas Worldwide, London
    Director: Ivan Bird
    Creative Director: Mick Mahoney
    Art Director: Mike Insley
    Copywriter: Harry Stanford
    Account Director: Jess Tarpey
    Agency Producer: Katy Dell
    Director/ Production Co.: Ivan Bird, Rattling Stick
    Editor: Jonnie Scarlett @ The Quarry
    Post Production: MPC
    Sound Design: Parv Thind
    Typographer: Jan Sladecko
    Director of Photography: Ivan Bird

  • Celebrity PSA Launch The Respect Challenge

    Celebrity PSA Launch The Respect Challenge

    Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign.
    Press:

    Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect.
    The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube.
    “There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.”
    The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video.
    Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities.
    Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest.
    Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units.
    Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships.
    “We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.

    ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org.
    ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.