Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.
On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch: Photos, video and interactive experience.
The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.
This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s
Facebook and Tumblr pages.
Credits:
Client: Maison Martin Margiela
Directors: J.A.C.K
Production: Wanda Digital
Digital creation: Jean-Frédéric Passot
Development: Yoann Guény
Producer: Helene Segol
Producer: Romain Altain Aldea