ShowBusinessMan:
fashion industry

In celebration of iconic fashion brand Fred Perry's 60th anniversary, the brand with its roots firmly in the British style subculture, reached out to influencers from the design, music and sports industries to customize a reproduction of the original 1952 shirt.

The 60 shirts in total will become apart of a traveling tour stopping in London, Ginza and Beijing, beginning with an exhibition at Dover Street Market in London on January 26th. Amongst the many contributors asked to design a shirt were Raf Simons, Blur frontman Damon Albarn, Inez & Vinoodh, The Specials to name a few- Mother Design was honored to be asked to contribute a design.

The team led by Christian Cervantes and Christopher Rogers attacked the shirt with a thoughtful arsenal: buckets of paint, a canister of tennis balls and a tennis racket. The outcome was a spontaneous kaleidoscope of exactly 60 brightly hued splatters resulting from exactly 60 swings to commemorate the brand’s 60th anniversary. "We wanted to honor the brand's origin in tennis as well as recognize it's influence in British music" stated Cervantes.

Credits:
Creative Ad Agency: Mother, New York.

Watch the Jason Wu for Target collection come to life in this new ad for Target entitled "Mischief" that not only features the song "Battez-Vous" by Brigitte in the commercial but also the animated cat Milu.

Credits:
Ad Agency: Wieden + Kennedy New York

Skechers released a teaser Super Bowl ad this week promoting the GOrun 2, in it a man attempts to outrun a cheetah. We won't actually know if he does or not until the ad airs during Super Bowl XLII.

Sadly, the Skechers spot created by ad agency Siltanen Partners looks all too familiar to this old Charal Meats ad done by Leo Burnett Paris, see it below.

Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot of The Everyday Collection.

Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.

The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.

See all the spots here.

Romeo Beckham shines in the Burberry Spring/Summer 2013 Collection ad campaign. The 10 year old son of Victoria and David Beckham made his debut for Burberry earlier last December in this 30 second teaser spot for Burberry.

The young Beckham stars alongside models Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell.

The spot was directed by Christopher Bailey and shot by Mario Testino, featuring the music/song by Tom Odell, "Another Love".

Fashion brand Burberry brings on the Spring/Summer 2013 campaign with a big splash, the ad campaign features Romeo Beckham, the charming young son of David and Posh Beckham.

Romeo, just 10 years old appears in this Burberry teaser ad twirling his umbrella and popping his collar, stealing the limelight from the British models Edie Campbell and Charlie France.

The work was shot by Mario Testino and directed by Christopher Bailey, the campaign features the music Tom Odell and his song titled "Another Love".

Burberry promotes their fall and winter collection with a beautiful new web film; the "Woodland Adventure" trailer.

Inspired by the British countryside, featuring runway models, magical woodland animals and an awesome soundtrack, yes that is an Owl at: 54.

The music and song title for the Burberry Woodland Adventure commercial is Numb by Marina and The Diamonds.

Kmart "I'll Take Three OMG" holiday ad campaign...the best thing about this is the music. Song is Carol of the Bells by the musical artist Asia Bryant.

Credits:
Ad Agency: DraftFCB, Chicago.

New York-based Charlex and Grey, long-time collaborators for make-up and beauty work, have joined forces yet again to produce a gorgeous COVERGIRL spot starring actress Sofia Vergara of Modern Family fame. Sofia features beautiful CG and a unique overall look crafted by a Charlex team led by Producer Corey Budro and CD Will Kim.

Credits:
Client: COVERGIRL
Spot Title: Sofia
Agency: Grey
CD: Mark Fina
AD: Sandrine Amar
Producer: Topher Lorette
CG & FX: Charlex
CD: Will Kim
Senior Producer: Corey Budro
Designer: Jun Lee
Flame Retouch: Alan Neidorf, Burtis Scott, Marc Goldfine
Flame Design: Kyle Derleth
Lead Modeler: Alex Cheparev
Additional Modeler: Hung Ma
Lead Rigger: Steve Mann
Additional Rigger: Andre Stuppert
Lead Animator: Tony Tabtong
Lead Lighter: James Fisher
Additional Lighters: Frank Grecco, John Volny, Salar Saleh, Will Atkin
Executive Producer: Meredith Machial
Executive Creative Director: Alex Weil
Production Company: a WHITELABEL product
Director: Stephane Sednaoui
Edit House: Union Editorial
Editor: Laura Milstein

The Cools partnered up with Bobbi Brown to celebrate some of their favorite "Pretty Powerful" girls in NYC. The Cools hosted a skateboarding lesson with pro skater Eli Reed last week in Thompkins Square Park for 10 friends and produced a 90 second video documenting the early morning lesson.

The video featuring Victoria Secret model Jessica Hart, Leandra Medine (The Man Repeller), Natalie Joos, True Blood's Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, Logan Horne, and more as they learn some pretty powerful moves in Thompkins Square Park.

The Cools is a New York City startup founded by Parisian entrepreneur Olivier van Themsche, that delivers a social marketplace tailored to your personal style. Follow curators you trust, share inspiration, shop from the community or sell your own things. This social marketplace is a vibrant and shop-able dialogue among tastemakers.

Credits:
Filmed by Jason Jenkins
Produced by Sydney Reising, and digital ad agency The 88, NY.

This years Harvey Nichols 2012 Christmas ad is an all out war between two ladies caught in the same dress. It's that all too familiar scenario. You've spent weeks, months even, searching for that seemingly perfect party outfit and arrive feeling fabulously festive — only for someone else to show up wearing the exact same dress.

This year, the Harvey Nichols Holiday video explores the dilemma of a #samedress situation, heightening the drama by extending the initial death stare, so that this fashion face-off is played out with laser beams and explosive energy bolts!

Credits:
Ad Agency: Adam & Eve