The Chinese mass-media did not begin to quote a word of the US president of Barack Obama about a freedom of speech and an unimpeded access in the Internet, informs Associated Press.
Internet censorship in the Peoples Republic of China
The question on Internet censorship in the Peoples Republic of China has been set to the US president who is with official visit in China, during a meeting with youth in Shanghai on Monday, on November, 16th. Obama it was limited to the short answer, having told only, that is the supporter of absence of censorship, however recognises, that in "the different states different traditions".
The authorities of China repeatedly were exposed to criticism for carried out by them to the policy of censorship on the Internet, which in the West including in the USA, perceive as infringement of a freedom of speech and the right to a private life.The conference fragment where Obama answers a question on censorship, has been shown on air of only one television channel — Shanghai TV. A number of the Chinese sites which have published full decoding of conference Obama, censorships later have removed from the text a fragment, concerning. Newspaper The People's Daily, in turn, has written only, that Obama has noted an Internet role in information distribution, having removed words about censorship.
Isolation of the Chinese Internet users
On a site of administration of the US president full audio- and conference video versions in Shanghai are laid out, however the Chinese users have no access to this resource.
"Tastes change, fashions change, and the advertiser has to change with them." Thomas J. Barrat, aka. "the father of modern advertising".
The industry of advertising has not failed to realize the emergent customization of literally anything that surrounds us. Being one of the many social changes the digital world has brought, advertisers soon understood the benefits of tailoring their products to specific audiences. This goes in line with other customization trends that this decade of the twenty-first century has seen, such as 3D printing technologies allowing you to have a different -and brand new!- cereal bowl every day; or the striking objects and architectures that digital design has freed from the idea of 'the mass'.
Advertisers have slowly, but steadily, started to implement this new approach in a variety of ways, both virtual and analog. While predicting the future is always a slippery thing to do, one could start to see a tendency to favour all things bespoke, to the detriment of audiences understood as homogenous masses of identical individuals. This had started shyly with the television, where toys would be advertised in the middle of children’s programs, and alcoholic beverages after late-night movies. The exploitation of these customization techniques, however, has undergone a radical makeover with the arrival of the Internet and the subsequent acceptance of the digital realm. Customization of a company's advertising campaigns comes hand in hand with other public relation strategies, as a matter of fact, and is intimately related to the company's brand identity. When a PR agency embarks the task of developing developing a corporate brand identity, it will typically begin by asking just that: who are our customers? Clarifying what your audience’s needs are is a step in the right direction when it comes to bespoke advertising, based on the potential customers' specific tastes and likings, rather than blindly advertising to an obscure mass of unknown individuals.
You might have realized that the advertising in sites such as YouTube or your e-mail service provider varies according to your latest web searches or the messages you have exchanged with your contacts. Indeed, the algorithm sometimes gets things wrong, such as the day my German boyfriend sent bussi (kisses), and a bunch of adverts of Finnish bus companies (bussi) appeared in Suomi all over my web browser! If you are yet to realize about these changes, you might well have received a newspaper in the post, with your own name printed in the headline instead! University prospectuses these days are also customized to the prospective student's interests, and displaying their name on every other page. Could this be the doomsday of mass advertising?
Advertising is arguably as old as human society, and it started as a way to inform the public, ie. the audiences and potential clients, about one's own services. Never before, however, has advertising had the possibility of selecting its audiences as carefully as before. Flyers have been put up by blacksmiths and doctors alike, while stall owners at markets have sung and shouted about their products in all cities worldwide. Nowadays, more than a decade into the twenty-first century, it is more urgent than ever to utilize digital technologies in order to do something that these advertising methods did not: optimization. These methods were targeting all passers-by, without carefully selecting them in order to direct their message only to those who might have been interested in the services offered. In other words, optimized advertising means sending out one's message only to interested audiences, and thus avoiding unnecessary expenses.
Moving away from mass advertising means entering an era of optimal advertising. Thankfully, this is possible because the means are now available. All successful businesses are acutely aware of it, but not all strands of possibility have been explored. Television and cinema, not to mention newspapers, are only the grandparents to the new universes of interactive and multi-media advertising that gadgets such as tablets and smartphones have opened before us. Advertising brought to you in a silver tray.
A guest post from Fortune PR.
Photo Credit: Mackenzie King addressing an outdoor audience on his Western Tour, 1941. William Lyon Mackenzie King. Library and Archives Canada, C-068667
Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country. "Scion is extremely excited about the launch of the FR-S," said Jack Hollis, Vice President, Scion. "The rear-wheel drive sports car is the brand's halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts.
Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S." "In this campaign, the radical new FR-S itself is first and foremost," began ATTIK co-founder and executive creative director Simon Needham. "To us, there are very few exciting cars out there that are also practical on some level… and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car – most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes. Across every campaign facet, our overall goals are to excite, inspire, drive people to explore the FR-S online and get them into dealerships and behind the wheel." The "Driving is Back" campaign was conceived by ATTIK's creative director Ron Lim, art director Mike Cornell and copywriter Andy Sciamanna, and its out-of-home elements are now live in 40 locations in 26 major U.S. markets. Today, the first of three: 30 spots will break… not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network. First comes "Bringing the Sport Back to the Car," which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand's social media channels and website well into September. In print, the first spreads will begin to appear mid-June in Sports Illustrated, Maxim, Motor Trend, and Men's Journal, among many others. Banner placements are also blanketing most standard and some new targets for the brand starting today. "Since the FR-S is Scion's biggest push into the sport coupe market yet, we wanted to extend our reach beyond our typical media channels," Lim explained. "This car already has a lot of buzz around it, and we are aiming to build on that excitement. Of course, television is still a powerful mass medium. We also chose mainstream automotive pubs for the first time. Our campaign is much heavier in details than usual as well. We're psyched about our specs and so are the automotive tastemakers; it was important to reach enthusiasts this time out. Andy and Mike really sold the experience of driving the FR-S." Lim also shared insights into some of the more innovative media tactics the campaign will introduce in July. "We're also using smartphone apps to invite readers to watch the FR-S in action through Digimarc codes embedded in the print. Using their smart phones, consumers will be able to peek under the hood of the FR-S and see it in action. This is a great way to feature the very emotional driving experience within a static print ad." According to Lim, Scion and ATTIK chose Digimarc technology due to its successful integration with the Sports Illustrated Swimsuit issue earlier this year, citing its track record, its powerful security features, and its ability to seamlessly present video as part of the agency's print ad, which is entitled Video Test Drive. That ad is scheduled to run in the July 9 issue of Sports Illustrated. Finally, Scion's and ATTIK's executives are also putting the finishing touches on a powerful iAd that will appear in targeted apps for the iPhone and iPad and allow viewers to view videos and explore more features of the FR-S in amazing detail. The brand and agency once again have many leading technology, creative, production and post-production partners to thank for their campaign contributions. Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions. For ATTIK, additional credits include senior broadcast producer Patty Lum and senior account manager Michelle O'Hea, to name but a few. Credits:
Client: Scion Advertising Agency: ATTIK U.S. Executive Creative Director: Simon Needham Creative Director: Ron Lim Art Director: Mike Cornell Copywriter: Andy Sciamanna Sr. Broadcast Producer: Patty Lum Production Company: Blueyed Pictures Director: Simon Needham Directors of Photography: Brooks Guyere, Daniel Ardilley Executive Producer: Jamee Natella Producer: Jon Goldberg Editorial Company: Lost Planet Editor: Saar Klein Executive Producer: Gary Ward Producer: Jaclyn Paris Graphics/VFX/Finishing Company: Brewster Parsons Executive Producer: Darcy Parsons Producer: Rebekah Koerbel CG Artists: Denis Gauthier, Vonetta Taylor Music/Sound Design Company: Squeak E. Clean Productions
The Chinese authorities have flayed on September, 10th the decision of the government of the USA on increase in tariffs for import of steel pipes from China.
On it informs AFP. In China have promised to accept "serious reciprocal measures", but have not specified, in what they will consist.
On September, 9th the Ministry of Trade of the USA has informed, that imposes penal tariffs not less than in 31% on import of pipes from China. The decision in the ministry have explained complaints of the American manufacturers to metallurgists of China which, using grants of the government, have increased the share in the market of the USA.
So, with 2006 for 2008 import to the USA from China of pipes which are used on oil and gas deposits, has grown for 203%. In 2008 the volume of export of given production has made an order of 2,6 billion dollars.
In April seven American steelmaking companies and trade union of workers of a steel industry of USA United Steelworkers already complained of the Chinese metallurgists to US authorities. According to the American corporations, the increase in export of steelmaking production from China has caused a damage of activity of the American manufacturers and already costed to them more than two thousand workplaces.
In June of current year the administration of the USA has submitted the first from the moment of election as the president of the country of Barack Obama the complaint to the WTO on actions of China. The complaint is connected with unfair, according to the American authorities, restriction of export of raw materials from China (in particular, bauxites and zinc), that gives advantages to the Chinese manufacturers. The raw materials become more accessible to the Chinese companies and decrease in the price.
Vu Yulu being the usual Chinese farmer, in house conditions has managed for some years to transform the farm into a Kingdom of Robots. Some of them even are capable to creep on vertical surfaces.
That is surprising, in due time Vu Yulu has not finished even an elementary school.
Soon after elections of the American president on the country the wave of propaganda processions of gays and lesbians has swept.
They demanded equality. If to face the truth, they have equality, anybody does not punish them for in what they are engaged in the personal bedrooms, but they have not enough of it, they constantly excite the public, drawing to themselves attention, propagandising the sexual life, imposing the given type of sexual relations all and all.
Impose by means of a megaphone of mass-media. Some weeks all television screens, even rather serious news programs, were shaken with war round the Ms. of America. Well the statement of the Ms. of America was not pleasant to one of gays, he has expressed in this occasion rather cynically, but what for to make around it noise all over the country?
Have pulled together huge forces, put a microphone to lips of stars and inhabitants, millionaires and politicians.
The Ms. of America has decided «to beat out a wedge a wedge»: has declared, that the same sights at marriage at an idol of the country of Barack Obama.
But campaign did not stop, because with arrival of liberals to all double-entry bookkeeping takes place: two we write — one in mind. Officially the president has the wife and children, but informally (because the official press does not discuss this problem) on book shelves there was Larry Sinclair's book «Barack Obama and Larry Sinclair — Cocaine, Sex, Lie and Murder?» About unisex sex of the author with «the future Supreme commander in chief». Why the white House is silent? In his hands the unknown power is concentrated... Probably to the White House it is favourable, that in air hung — "perhaps". After all it too voters.
Meanwhile, Gay and Lesbian Alliance Against Defamation — GLAAD with pride has informed on the achievements: «this year after three-year recession number of gays and other representatives of sexual minorities in films more than will double. Programs with heroes LGBT will make 2,6% from all displays of TV in 2009 in comparison with 1,4% in 2005, 1,3% in 2006, and 1,1% in 2007». Active workers of sexual minorities are happy with work of television channels ABC and NBC, but criticise cable networks where the number of their heroes has decreased with 40 to 32, and also channels CBS and Fox.
Owners of the White House throw down a challenge of traditional morals.
According to approximately 2,8% of men and 1,4% of women lesbians or bisexuals are identified as gays. Thanks to huge advertising last years of men of 9,1% and 4,3% of women participated in unisex sexual relations at least once. Why participated without physiological predisposition? Because it is fashionable.
The percent grows thanks to propagation influence. The propagation, the come to power liberals. US State Secretary Hillari Clinton has published an explicit statement on the occasion of a month of gays and the lesbians, founded by her husband in 2000 in which the governmental plans accurately appear: «... I highly appreciate courage and resoluteness of gays, lesbians and the bisexuals, shown by them within last forty years, and I offer our support in that important work, which else it is necessary to execute».
She has noted and State department work: «We are grateful to our employees-lesbians, gays, bisexuals and the transsexuals working in Washington and worldwide».
Proceeding from this extremely frank statement, the government is going to entrust these people any extremely important work, important in universal scale...
The idea of a virus has arisen after messages in mass-media about the images of Jesus Christ on various unexpected subjects (for example on a piece to a pizza, a map) have become very frequent. All these messages invariably drew the big attention of an audience and caused rough discussions of bloggers.
Big Jesus watches for you!
On a wave of general insanity Kit Kat has written the letter on behalf of the inhabitant of Amsterdam, in the letter was told about detection of an image of Jesus Christ in a chocolate. On the eve of Easter on Passionate Friday the letter have sent to edition of two largest Dutch newspapers, having attached as the proof two photos. News has been published and has there and then scattered on all Internet: news about unusual Kit Kat have published more than 150,000 blogs.
«Have a break, have a real glitch»
The majority parodied a known slogan of a brand «Is having rummaged, is Kit Kat»: «Have a break, have a Jesus Kit Kat», «Give Jesus a break» and so forth.
In China will be created the new gambling zone — China Vegas. In this gambling zone plan to place not only a casino, but also luxury hotels, conceptual exhibitions, fashionable showrooms, striptease clubs, theatrical and concert halls, 3D cinemas, and also golf courses and tennis courts.
The 2nd Vegas, or is better?..
On similarity of the American Las Vegas, many buildings will superficially resemble the most well-known and cult sights of the largest megacities of the world. In press release of World Travel Market is informed — China Vegas will appear in the Inner Mongolia and will take places in territory of 100 km2.
China having one gambling zone — special administrative area Macau, is surrounded by the countries where gambling's are resolved.
The Chinese players annually spend in a casino over $40 billion, filling the budget not only Macao, but also frontier cities of Myanma and Laos. Special gambling zones which also will involve tourists, in 2010 should appear on Philippines and in Singapore.
The US president Barack Obama in telephone conversation with the prime minister of the United Kingdom Gordon Brown has expressed the disappointment in connection with unbinding Abdel Basset ali Mohmed al-Megrahi, serving the sentence for plane blasting over the city of Lokerbi. On it informs AFP referring to the press-service of The White House.
On a Downing street have confirmed, that the question on clearing of the Libyan from the Scottish prison rose during Brown's 40-minute conversation and Obama, however the further comments have refused. In August the American president already named the decision on clearing of the terrorist erroneous, however till now did not state the condemnation in conversation by the British prime minister.
Act of terrorism took place in 1988; as a result of explosion and falling of fragments of the plane 270 persons were lost. Al-Megrahi has been sentenced to life imprisonment in 2001, however in the end of August, 2009 of the terrorist have set free. This decision explained compassion to the 57-year-old man sick of the incurable form of a cancer.
Among victims in the sky over Lokerbi there were 189 Americans, therefore clearing of the terrorist has caused sharp reaction in the United States.
After clearing al-Megrahi in mass-media the version began to be discussed actively, according to which economic interests became the reason of actions of a British side. In particular, the son of Libyan leader Muammar Kaddafi has declared, that negotiations about clearing al-Megrahi were conducted by personally former prime minister Tony Blair lobbying interests of the British businessmen in sphere of the conclusion of oil contracts with Libya. Blair has denied the participation in the transaction.
Work It Kitty, a great multi-phase campaign for the Temptations cat treat full press and credits below: TEMPTATIONS TREATS LAUNCHES THE PURRFECT CAT WORKOUT: WORK IT KITTY
The cat’s out of the bag! The makers of TEMPTATIONS® treats, the irresistible snack cats love, is shaking up the feline fitness world in order to encourage Canadians to get more active with their cats. The leading Canadian cat treat brand quietly soft-launched its WORK IT KITTY™ campaign with the release of a cat workout/music video and www.workitkitty.com microsite. The WORK IT KITTY™ video is the exclusive meowzercise workout for cats and features fictional characters Kate and George— cat hotel owners and premier cat workout professionals. Reminiscent of a 1980s workout, sweatbands included, cathletes Banjo, Fritz, Harley, Pumpkin and Tom, demonstrate the hottest feline fitness moves, including ‘paw rotations’; ‘jumping box squats’; and ‘paw extensions’. “The TEMPTATIONS® All Natural treats brand wants to encourage Canadians to find simple ways to keep their cats active in a fun way,” says Brittany Compton, Senior Brand Manager, TEMPTATIONS®, Mars Canada Inc. “The WORK IT KITTY™ campaign video and microsite have generated great consumer response, and we’re thrilled that the campaign is gaining so much organic attention. The WORK IT KITTY™ campaign, created by the TEMPTATIONS® treats’ creative agency DDB Chicago, officially supports the TEMPTATIONS® All Natural treats product portfolio.
Created in partnership with Ultra Music and produced by Biscuit Filmworks, the WORK IT KITTY™ video features the song I Don’t Wanna Dance by Alex Gaudino ft. Taboo. The video was seeded out to consumers through Ultra Music’s YouTube channel and encourages viewers to visit www.workitkitty.com. The video and microsite are currently supported with public and media relations by Fleishman-Hillard Toronto, and Proximity Canada is communicating the campaign through the TEMPTATIONS® treats Canada Facebook page. The WORK IT KITTY™ campaign officially launches mid-July 2013 and targets Canadian cat owners and lovers, ages 18-49 years old. It will feature the video repurposed into a national, English and French 15 second ad by DDB Chicago that will run on a national television and pre-roll media buy co-ordinated by MediaCom. Match Ignite developed and will execute an in-store UPC collection and redemption promotion and in-store display tools as well as mass direct-to-target consumer sampling. Agency Credits: Title: WORK IT KITTY™ Client: Mars Canada Inc. TEMPTATIONS® All Natural Treats Creative Ad Agency: DDB, Chicago Production Company: Biscuit Filmworks Director: Andreas Nilsson Managing Director: Shawn Lacy Music Video Seeding: Ultra Music Public Relations: Fleishman-Hillard Toronto Media Buy: MediaCom In-Store Marketing / Direct-to-Consumer Sampling: MatchIgnite Facebook: Proximity, Canada
Superpossibilities of telescopes Orion from school of advertising Texas Creative.
Very entertaining details
Texas Creative tell the message that by means of 800x increase in telescopes Orion in the star sky it is possible to see very entertaining details. For example, an inscription «Made in China» on the American flag strengthened on a surface of the Moon by the first trailblazers.
As it became known to news site Drudge Report, the US president Barack Obama will give interview to television channel Fox News, since recent time become by object of criticism from the White House.
Major Garrett has invited the president to conversation
According to a portal which has not specified an information source, the meeting of the president with the correspondent of department of a policy of channel Major Garrett will take place during official visit of the president to China. It is expected, that Obama will go to the Peoples Republic of China in the evening on Sunday, on November, 15th where will stay till Wednesday, on November, 18th.
In the meantime edition Politico informs, that the certain not named employee of the White House these data has denied. "At the moment at the president it is not planned any interviews during tour across Asia", — quotes the edition.
Meanwhile on November, 11th it became known, that the post has left the director of the White House for public relations Anita Dunn. It posesses words that channel Fox News is "Republican Party branch". The official reasons of resignation are unknown.Making comments on the information that Obama can meet correspondent Fox, newspaper The Huffington Post has noticed, that between the White House and Fox warming of relations really was outlined. According to the edition, it has occurred after vice-president Fox Michael Clemente has met the press-secretary of the White House.
In protection Fox
The position of the largest American channels which have supported recently Fox, appeared excluded of a pool for interview to one of employees of a Treasury Department of the US could become the rapprochement reason.
The American critics of the US president of Barack Obama have expressed indignation because he has bowed to the emperor of Japan Akihito. On it on November, 16th informs AFP.
Deep presidential bow
Obama has arrived to Japan on November, 14th. Next day critics have familiarised with photos on which it is visible as the president welcomes Akihito deep bow.
Politician-conservative William Kristol has declared on November, 15th on air of channel Fox News: "For the American president is inadmissible to bow to the foreign leader". According to the conservative, gesture of the president says that at the new US president became the weak country.
Other conservative, Bill Bennett, on air of CNN has commented on behaviour of the president words: "It is ugly. I do not wish to see it". According to Bennet, the USA should not recognise authority of kings and emperors."Critics underline, that conservative Dick Cheney, in 2001-2009 holding post of the vice-president of the United States, in 2007 too met the Japanese emperor. Dick has firmly shaken hands with the monarch, but has not bowed.
The Japanese bloggers are solidary with the American president
Edition Examiner notices, that the Japanese mass-media did not make comments on bow Obama. However the Japanese bloggers have reacted to behaviour of the American president positively.
A typical family hums to the music of Ozzy Osbourne's song Crazy Train in the new Honda Pilot TV ad entitled "Road Trip"."Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of "Crazy Train," the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune. The spot will air during prime network programming such as "Dancing With the Stars," "Big Bang Theory," "The Biggest Loser" and the BCS National Championship. "The campaign is built to generate awareness of this major vehicle redesign and to continue to differentiate this new, upscale Pilot from the competition," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. "The advertising demonstrates the Pilot as a capable vehicle with legitimate seating for eight and a newly refined exterior." "We knew the cast was going to be as integral to the spot as what they were singing. It was important to find actors, especially the kids, with a true love for the song," said RPA CD/Art Nathan Crow who teamed with CD/Copy Adam Lowrey for this campaign. Aside from running on TV, the spot will appear on Honda's website and on YouTube and in-theater during November, taking advantage of the high-traffic Thanksgiving weekend. The Pilot campaign featured a YouTube home-page takeover in early October. Other online activations include rich media banners and home-page takeovers on CNN.com. Print media, which can be seen in "National Geographic," "Sports Illustrated," "Shape" and other titles, features a striking roasted-plum background and describes everyday adventures that are made better with the refined Pilot.Credits: Agency: RPA ECD: Joe Baratelli GCD: Jason Sperling CD/Art: Nathan Crow CD/Copy: Adam Lowrey Agency Executive Producer: Gary Paticoff Agency Senior Producer: Brian Donnelly Production Co: Imperial Woodpecker Director: Stacy Wall DP: Salvatore Totino Executive Producer: Doug Halbert Line Producer: Jeff McDougal Production Designer: Tony Gasparro Editorial Company: Bikini Edit Editor: Avi Oron Executive Producer: Gina Pagano Visual Effects Company: Mass Market Lead Flame Artist: Kim Stevenson Visual Effects Executive Producer: Lexi Stern Visual Effects Producer: Blythe Dalton Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. Developed by DDB Canada's Toronto office, the integrated campaign encourages women to take better care of their health. Full press below.
Toronto, January 24, 2013 — Heart disease and stroke is a leading cause of death for women in Canada1, yet 80 per cent of the risks can be reduced through lifestyle changes. To encourage women to prioritize their own well-being, Becel® recently launched a heartwarming integrated advertising campaign encouraging moms to take action and take better care of their health.
Becel® is the founding sponsor of the Heart and Stroke Foundation’s The Heart Truth™ campaign, which calls on women to put their own health first by assessing their risk for heart disease and stroke, talking to their doctor, and making heart healthy lifestyle choices in order to enjoy a long and healthy life with their loved ones.
“Heart disease and stroke take one in three Canadian women before their time2, resulting in too many children losing their mothers,” says Margaret McKellar, senior marketing manager – Spreads Canada. “Becel wants to drive home the relevance of heart disease and stroke with women and provide them with the tools necessary to make positive changes in their lives.”
With moms more likely to listen to their children than a marketing message, Becel® enlisted the help of elementary school students of an Ottawa public school to surprise their moms by reading aloud heartfelt letters explaining, in their own words, how well their mothers take care of them. The emotional live event created in partnership with the Heart and Stroke Foundation, was filmed for the campaign.
“Women put too much pressure on themselves and sometimes are so focused on the health and happiness of their family that their own health is sacrificed,” says Denise Rossetto, mother of twins and creative director at DDB Canada. “If a woman doesn’t look after herself, she may not be around for her family.”
Developed by DDB Canada’s Toronto office, the national integrated campaign, includes English and French versions of the spot “Love Letters,” an online video, entitled “It’s OK Mom” that people can personalize to encourage a mom and share with their social networks, and digital advertising, which is being supported with public relations and a blogger outreach program. To learn heart healthy tips, get a behind-the-scenes look of the commercial and read the children’s love letters, consumers can visit the campaign site: Becel.ca/EncourageAMom.
The campaign is the result of collaboration between Becel’s agency partners, with DDB Canada’s Toronto office responsible for the strategy, mass, digital and social executions, working closely with DDB Canada Montreal (French adaptation), Edelman (public relations and social media), Mindshare (media), Integrated (shopper marketing) and Ariad Communications (eblast), in partnership with Sapient who is responsible for Becel.ca.
The “Love Letters” TV spot launched on January 21, 2013, followed by cinema and digital campaign elements in market the first week in February for Heart Month.
DDB Canada has partnered with Unilever Canada as Becel’s agency of record since 2009.
Guinness presents "The Cloud" in their newest TV commercial. In the ad, a cloud breaks free from the petty squabbles of all other sky-dwellers and embarks upon a journey of self-discovery. Our hero travels over the seas, through power lines, inside cramped alleyways between buildings, and even inside a parking garage, cementing its individuality along the way.
"The more he saw, the more he did," a narrator says of the apparently male mass of vapor as it hovers around the city like a parade float, thus exemplifying the brand’s tagline, "Made of More."
Credits: Ad Agency: AMV BBDO, UK Copywriters: Alex Grieve Posters: Mike Sutherland Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister Senior planner: Tom White Planner: Pete Zezulka Account: Crispin Butler AM: Paddy Heaney TV Producer: Olly Chapman Assistant: Holly Pienaar Media Agency: Carat Media Planner: Stuart Aplin Production Company: Gorgeous Director: Peter Thwaites Post-production Company: The Mill Retouching: Digital Light Model Making: Swell New York CGI: The Mill
High in the Italian Alps, thousands of stick-like images of people and animals, carved into rock surfaces, offer a tantalising window into the past. Archaeologists believe that the earliest of these 150,000 images date from the Neolithic but that most originate from the Iron Age. The UNESCO-protected ‘Pitoti’ (little puppets) of the Valcamonica valley extend over an area of some three square kilometres and have been described as one of the world’s largest pieces of anonymous art.
An event taking place next Monday (18 January 2016) at Downing College, Cambridge, will give the public an opportunity to learn more about a fascinating project to explore and re-animate the Pitoti of Valcamonica. Displays and hands-on activities staged by seven of the institutions involved in the EU/European Research Council-funded ‘3D Pitoti’ digital heritage project will show visitors how archaeologists and film-makers have used the latest digital technology to explore an art form often portrayed as simplistic or primitive.
The exhibitors from Austria, Italy, Germany and the UK will show that the thousands of Pitoti can be seen as “one big picture” as dozens of artists, over a period of some 4,000 years, added narratives to the giant ‘canvases’ formed by sandstone rocks scraped clean by the movement of glaciers across the landscape. The images are etched into the rock surfaces so that, as the sun rises and then falls in the sky, the figures can be seen to gain a sense of movement.
Displays will introduce visitors to the scanning, machine learning and interactive 3D-visualisation technologies used by Bauhaus Weimar, Technical University Graz, and St Pölten University of Applied Sciences to record, analyse and breathe life into the Pitoti. Cambridge archaeologists Craig Alexander, Giovanna Bellandi and Christopher Chippindale have worked with Alberto Marretta and Markus Seidl to create Pitoti databases using Arctron’s Aspect 3D system.
The scanned images of the Pitoti are stored in the rock-art research institute in Valcamonica, Centro Camuno di Studi Preistorici, and have given the project’s team an unprecedentedly rich resource to play with in exploring the power of graphic art in combination with other media.
The 3D Pitoti team members attending next week’s event will engage with visitors who will be given the chance to experience the scanner, UAV (unmanned aerial vehicle), computer sectioning, and the Pitoti ‘oculus rift’ virtual reality experience, made possible by using advanced imaging systems which are creating a new generation of ‘real’ images. The live demonstration of the interactive 3D Pitoti children’s app, developed by Archeocammuni and Nottingham University, is likely to prove popular with younger visitors who will have the chance to handle the technology and ask questions. Also taking part in the event will be the renowned craftsperson Lida Cardozo Kindersley who will demonstrate the art of letter cutting as an intensely physical process.
Eleanora Montinari [Credit: CCSP/3-D Pitoti with permission of Marc Steinmetz/VISUM]Archaeologists increasingly believe that the Valcamonica images may have been one element in a kind of ‘proto-cinema’ that might have involved other ‘special effects’. “When I first saw the Pitoti, my immediate thought was that these are frames for a film. Initially I envisaged an animated film but over time I’ve come to realise that the quality of colour, the play of light and shadow, and the texture of the rocks, make the Pitoti much more sophisticated than 2D animated graphics. That’s why we need to work in 3D,” says Cambridge archaeologist and film-maker Dr Frederick Baker, one of the founding participants in the project.
“Many of the images at Valcamonica are contemporary with classical Greek art but are an under appreciated form of art. I believe that the Pitoti are an example of minimalism, an early precursor to work by Alberto Giacometti and Pablo Picasso. They can be just as powerful as the classical art of Athens and Rome in their own way. By showcasing our project in the neo-classical setting of Downing College, we are highlighting this clash of visual cultures and using the digital to raise the appreciation of what has been seen as ‘barbarian’ or ‘tribal’ art.”
Members of the 3D Pitoti team captured thousands of images of people, sheep, deer, horses and dogs found on the Valamonica rocks. The digitised images gave the project a ‘casting directory’ of thousands of ‘characters’ in order to create imagined narratives. The creation of moving images using pixels, or dots, echoes the making of the Pitoti which were pecked out of the rock by people striking the surface with repeated blows to produce lines and shapes.
Dr Sue Cobb, from the University of Nottingham, who led the international team of scientists, said: “Thanks to the 3D Pitoti project, archaeological sites and artefacts can be rendered in stunningly realistic computer-generated models and even 3D printed for posterity. Our tools will give more people online access to culturally-important heritage sites and negate the need to travel to the locations, which can be inaccessible or vulnerable to damage.
“We overcame a number of technical challenges to innovate the technology, including developing weatherproof, portable laser scanner to take detailed images of the Pitoti in situ in harsh, rugged terrain; using both a UAV and glider to take aerial shots of the valley for the computer model and processing huge masses of data to recreate an immersive, film-quality version of the site in 3D.
Michael Holzapfel (left) and Martin Schaich (right) [Credit: ArcTron/3-D Pitoti with permission of Marc Steinmetz/VISUM)]“With our new story-telling app, users can scan and animate 3D Pitoti images to construct their own rock art stories from the thousands of fascinating human and animal figures discovered so far. The aim is to show to public audiences that with archaeology there isn’t a single answer to the art’s meaning –there are theories and interpretations — and to teach the importance of the rock art as a biographical record of European history.”
Next Monday’s event will include a test screening of a 15-minute 3D generated film called ‘Pitoti Prometheus’ which reimagines the story of Prometheus (who, according to legend, created men from clay) by animating digital images captured in Valcamonica. The fully finished film will be launched later in the year.
The film’s 3D engineer Marcel Karnapke and film-maker Fred Baker (contributing via Skype) will take part in a discussion at the end of the day, enabling the audience to ask questions about the film and the unfolding of an ambitious project which breaks new boundaries in terms of European cross-disciplinary collaboration.
“We use the word ‘pipeline’ to describe the process by which we’ve scanned and channelled the rock art images through time and space to bring them to mass audiences,” says Baker. “It’s a pipeline which stretches well beyond what we’ve produced and future technologies will undoubtedly open up new understandings of art forms that communicate so much about humanity and our relationships with each other, with the environment, and with imagined worlds.”
Next Tuesday morning (19 January 2016), a series of talks and workshops, aimed primarily at academics, will take place at the McDonald Institute for Archaeological Research. The two days of events are the official culmination of the 3D Pitoti project. For details of Monday’s event, which is free of charge, go to http://3d-pitoti.eu/
Source: University of Cambridge [January 14, 2016]
Moms Demand Action has launched a new ad campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence. An AR-15 assault weapon is fired in slow motion with each discharged shell casing representing a major shooting in America. The video ends with the message, "How many more rounds are we going to let this go on for?" along with a phone number to the Congress switchboard. Story via: SUSAN KRASHINSKY | The Globe and Mail — Shell casings from a black AR-15 rifle spin in slow-motion flight. Each one is labelled with the name of a school or a city where a mass shooting has taken place: Columbine; Carson City; Virginia Tech; Aurora and Minneapolis and Brookfield and Newtown. This new television ad wades into the debate over gun legislation in the United States at a crucial time, as the Senate prepares to vote Thursday on President Barack Obama’s proposals to stem gun violence. But the agency behind it is located in Canada.
Grey Canada has been working with a newly formed group seeking to brand itself as the Mothers Against Drunk Driving of the gun debate: Moms Demand Action for Gun Sense in America. The partnership came about after chief creative officer Patrick Scissons, on vacation south of the border over Christmas, saw a news segment with Shannon Watts, the founder of the group that at the time was called One Million Moms for Gun Control. Mr. Scissons was moved to reach out to Ms. Watts and ask whether she needed help with the cause. From that conversation, Grey landed on the pitch list for agencies and then secured the account to do pro bono advertising work – something nearly every agency does for a select portfolio of causes. The group’s first television campaign will launch on networks such as CNN and MSNBC and in smaller markets as the group’s members lobby for time on local stations. Ms. Watts says she was inspired by the MADD brand. “It really changed the culture and the perceptions around driving while intoxicated,” she said. “There’s an important role moms play in touching the emotions of America.” As the group gained traction, Grey did a number of smaller promotions, including one involving a typically Canadian perspective. Noting that the popular candy Kinder Surprise Eggs are banned in the U.S. – because of the alleged choking hazard – the Canadian advertising team worked up an Easter campaign sending eggs to Anderson Cooper and other news personalities. The point was that there are more limits on Kinder eggs in the U.S. than there are on the purchase of assault rifles. The group’s influence has been growing, which Ms. Watts attributes to the power of social media. Since it was launched in December, it now has roughly 90,000 members in 90 chapters across the U.S. On March 28, some members were invited to the White House to stand on stage while the President spoke about gun legislation. The new ad is darker than the Easter campaign – the images of shell casings are accompanied by audio of 9-1-1 calls, news reports and solemn presidential addresses about shooting incidents, and the voices of parents whose children have been killed. The organization’s goals include background checks for gun purchases, a ban on assault weapons, and the tracking and regulation of ammunition sales in large quantities. It is funded by the members and by online donations. The gun debate is not only a focus for the Canadian office of Grey Group, which is a multinational firm; in a meeting last fall, Mr. Scissons and Tor Myhren, chief creative officer and president of Grey New York, discussed it as an issue deserving consideration. For agencies, these types of free public service announcements are a creative opportunity as well. “You talk about agencies really wanting to do breakthrough work, work that strikes a chord emotionally and really motivates public opinion, the public service space is obviously the greatest area for that,” Mr. Scissons said. “Any profile it brings the agency based on the success of that work is great. But on a personal standpoint, feeling a connection and being passionate about the cause, it’s infectious within a shop.”
Lowe's keeps the great ads flowing thanks to the ad agency BBDO, New York and their newest ad work "Lights Across Amercia", Shine On America. The spot also features the music of Camera Can't Lie and the song "Shine On Me." Credits: Advertising Agency: BBDO, New York, NY, USA Agency EP: Kevin Wilson Agency Producer: Zubin Simpson Executive Vice President / Executive Creative Director: Will Boudreau Copywriter: Geoff Bentz Art Director: Jake Blumenau Production Company: @Radical.Media Director: Dave Meyers Executive Producer: Jim Bouvet Producer: Scott Cunningham DOP: Danny Hiele Production Designer: Bernadette Dus Editorial Company: Cutting Room Producer: Eytan Gutman Editor: Merritt Duff Assistant Editor: Kelvin Tso Post Production Company: Mass Market Executive Producer: Nancy Nina Hwang Producer: Katie Boote VFX Producer: Katie Boote Associate Producer: Giselle Bailey VFX Supervisor/Lead Compositor: Todd Sarsfield Compositor: Todd Sarsfield Flame Artist: Hyunjeen Lee, Jamie Scott Matte Painting: Tim Regan Telecine Company: CO3 Colorist: Dave Hussey
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Have pulled together huge forces, put a microphone to lips of stars and inhabitants, millionaires and politicians. 
According to approximately 2,8% of men and 1,4% of women lesbians or bisexuals are identified as gays. Thanks to huge advertising last years of men of 9,1% and 4,3% of women participated in unisex sexual relations at least once. Why participated without physiological predisposition? Because it is fashionable.
On similarity of the American Las Vegas, many buildings will superficially resemble the most well-known and cult sights of the largest megacities of the world. In press release of World Travel Market is informed — China Vegas will appear in the Inner Mongolia and will take places in territory of 100 km2.
