Ford re-introduces the Lincoln Motor Companies 2013 Lincoln MKZ and celebrates ninety years of doing what they've always done with this new ad campaign, "Introducing". The first commercial briefly features the Lincoln namesake "Abraham Lincoln" as it strolls through a visual history of the car. Other ads will are said to include: James Dean, NFL great Emmitt Smith and other historical figures. Below is the teaser spot, "Get Ready" and "Introducing The Ford Motor Company — Journey."

"The [TV] spots evoke what has historically made Lincoln stand apart in the luxury category," the company's press release said, "while using the new MKZ as the face of the reinvented brand."

"The campaign captures the founding principles of the [Lincoln Motor] company and brings them forward to a new generation of progressive luxury buyers," Ford says in press release today, adding Edsel Ford made Lincoln "one of the most distinctive luxury brands in the industry, with motorcars that were urbane, sleek and elegant — the epitome of understated luxury."

This is the first Lincoln ad campaign from HudsonRouge, the new WPP-owned Lincoln agency based in New York that was created to promote the brand. Lincoln also recently opened its own dedicated design studio in Dearborn.

2011 Bentley Continental Flying Spur

Bentley company plans to start in the near future a batch production of a four-door coupe. The novelty will be constructed on platform by Audi A7 Sportback.

The new model of Bentley makes a competition to cars of Aston Martin Rapide and Porsche Panamera. According to preliminary data, the prices for a novelty in Great Britain will begin from 85,000 pounds sterling that is almost twice cheaper than Aston Martin Rapide.

The Luxury Bentley

Let's notice that in the near future, company also intends to exhaust on the car market some more luxury novelties, for example: open versions of sedan Mulsanne and coupe Continental GT, and also restyling version of Flying Spur.

cazenove + loyd, the luxury travel brand, is highlighting the extraordinary nature of its holidays in a new marketing campaign created by Fold7.

The new campaign appears this month, and was shot on location in South Africa. It uses actual client stories to deliver the message that cazenove + loyd holidays bring a sense of the extraordinary to life.

cazenove + loyd launches the campaign as it seeks to redefine the essence of luxury travel, by offering not just the best destinations and experiences, but also getting to know its clients personally and tailoring once-in-a-lifetime experiences for them.

The campaign will run across all of its brand communications worldwide in print and online, with a particular focus on the UK and US. The campaign uses the strapline ‘Always Extraordinary – cazenove + loyd’.

Fold7 won the cazenove + loyd advertising and direct marketing account last summer. The new campaign runs online and in the press, as well as in direct marketing materials aimed at high net-worth customers.

Simon Helm, Creative Director at Fold7, said: “cazenove + loyd offers something completely different and the challenge is to make it stand out in a competitive marketplace. But letting its clients tell their own stories, we’re giving cazenove + loyd an authenticity that can’t be replicated.”

Credits:
Creative Agency: Fold7
Creative Director: Simon Helm
Art Director: Simon Packer
Account Director: Paul Diamond

Elastic Director Angus Wall shakes off the doldrums of winter with a vibrant, pastel-hued ad for the 2013 Chevy Spark entitled "Dance In Paris" and featuring the song Cha Cha Cha by Jimmy Luxury. Working via Commonwealth, Wall guides five colorful ladies and their matching Chevy through the streets of Paris for a day of shopping and adventure. On the way, the five Spark's spin and swerve in a gorgeous ballet, courtesy of the VFX and editorial pros at Elastic sister companies Rock Paper Scissors and a52.

Credits:
Agency: Commonwealth
Chief Creative Officer: Linus Karlsson
Vice Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt Canzano
Chief Production Officer: Brian DiLorenzo
Director of Content: Jeff Beverly
Senior Producer: Kelly Balagna
SVP, Executive Music Producer: Peter Gannon
Talent Manager: Stacy Swann

Production Company: Elastic
Director: Angus Wall
DP: Sal Totino
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Line Producer: Jason Sterman, Melinda Nugent
Production Designer: Julian Laverdiere
Wardrobe Sylist: Alix Friedberg
Casting: House Casting

Editorial Company: Rock Paper Scissors
Editor: Jamie Foord
Assistant Editor: Chancler Haynes
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter

VFX: a52
VFX Supervisor: Andy McKenna
CG Supervisor: Kirk Shintani
2D VFX Artists: Andy McKenna, Andy Barrios, Cameron Coombs
3D Artists: Kirk Shintani, Andy Lewis, Ian Ruhfass, Cody Woodard, Frantz Vidal, Erin Clark, Adam Carter, Chris Janney, Joe Chiechi
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Scott Boyahan

Music Title: “Cha Cha Cha”
Artist: Jimmy Luxury
Music Writers: James D’Angelo, Leo Johns, Jimmy Kelleher, Marc Lanjean, Henri Salvador, Marcel Stellman

Audio Studio: Lime
Mixer: Loren Silber
Producer: Jessica Locke

Extravagant Handbags For a Ladies

Already throughout one and a half centuries of a bag louis vuitton remain a subject of admiration and true desire of women of fashion of all world. Louis Vuitton bags have won now the cult status among other brands.

Louis Vuitton For the Luxury Life

Besides, bags louis vuitton differ high quality and unsurpassed aesthetic appeal. Bags Louis Vuitton is both magnificent handbags, and road bags, and also suitcases. The purse Louis Vuitton becomes fine addition to bags Louis Vuitton.

Besides, Louis Vuitton handbags are considered today as the standard in the world of the accessories which quality is considered to be the standard to which compare production of other brands.

United Arab Emirates

Meydan Beach is the new exclusive beach experience you’ll do anything to be a part of. It features beautifully shot men and women going to great lengths (parachuting and digging) to arrive at this luxury destination. The call-to-action: Belong.

Geo: United Arab Emirates;
Category: Transport & Tourism;
Agency: Gyro;
Brand: Meydan Beach;
Advertising Agency: Gyro, Dubai, UAE;
Executive Creative Director: Guilherme Rangel;
Art Director: Charlotte Morand;
Copywriter: Neil Harrison;
Photographer: Uwe Koerner;
Production Company: Good Stills.

One of the world’s most elite (and expensive) cars recently became a canvas for the creative whims of the techie minds at The Media Merchants, a technology-driven production agency based in Vancouver.

In November, the agency gathered influencers in the city’s creative, technology, design, advertising and automotive sectors for The Lamborghini Project, an exclusive audio-visual event centered around projection mapping onto a Lamborghini Reventon.

At $1.5 million, the Reventon is the luxury automaker’s priciest road car. Only 20 have been produced and sold to the public. Using its raw, understated and angular exterior as inspiration, creative technical director Anthony Diehl and animator Stuart Langfield projection mapped a series of real-time visuals on to the vehicle’s dark grey, semi-matte finish.

Initially, Media Merchants conceived The Lamborghini Project exclusively as a projection mapping experience but once they began the meticulous process of mapping animated images onto the car, they realized they had a one-of-a-kind opportunity to do something even more ‘live.’

“One of the surprising and fun elements of the project was getting everything aligned perfectly and then discovering that we had a pretty awesome VJ setup sitting in front of us,” says Anthony Diehl, creative technical director on the project. “Although it wasn’t part of the original plan, we couldn’t help ourselves and took the opportunity to run a live VJ set with visuals created in real-time.”

Diehl and Langfield developed the animated visuals using hybrid 3D and 2D techniques developed specifically for the purpose of projection mapping onto 3D objects. Working from the idea of ‘contrast,’ they sought to highlight the Reventon’s dark, moody and clean lines through a combination of predefined op-art imagery and improvised, real-time effects.

“It’s a scalable technique, allowing us to add or remove projectors for the final execution depending on technical or budget considerations, even after the animated content has been produced,” explains Diehl. “We really tested out the extent of this process on the Lamborghini project and it worked beautifully.”

The video content was created using MadMapper and Modul8 VJ software run off two Macbook Pro laptops networked together for playback sync and then plugged into three 7000 Lumen Panasonic projectors and one 6000 Lumen Christie Projector.

For the music, Media Merchants turned to Mitch Lee of Redemption Audio for a soundtrack that contrasted pure and crisp strings, pianos and snyths with distorted percussion, dissonant noise and an ominous silence. The end result perfectly underscored The Lamborghini Project’s gorgeously subtle symmetry.

Credits:
Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group
via: GlossyInc.

The new Carlsberg TV ad,'Crate Escape', is a humorous take on the film 'The Great Escape', it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

Our hero finds an ingenious way to not only hold his commitment to his girlfriend but add a much needed element to the spa experience: a fresh Carlsberg.

'Crate Escape' is developed by creative agency Fold7, and directed by Peter Lydon whose work includes hit Channel 4 TV shows Shameless and Teachers, and features music from the Elmer Bernstein score for 'The Great Escape'.

For last two years, Chrysler has created quite a buzz with their Super Bowl advertisements. In 2011, their “Made in Detroit” commercial featuring Eminem was particularly well received, as was their 2012 Clint Eastwood-narrated “Halftime in America” spot. As a result, many were anxiously waiting to see what the automaker had up its sleeves for this year’s game. Predictably, Chrysler continued the tradition of tugging on the heartstrings of the American public with their fan favorite “Farmer” and “Whole Again” commercials.

Featuring the narration of Oprah Winfrey and opening with her words, “We wait. We hope. We Pray. Until You’re Home Again,” on the screen, Chrysler’s “Whole Again” commercial is an advertisement for their Jeep brand—more specifically—for the partnership between Jeep and the United Service Organizations (USO). Throughout the two minute spot, the commercial depicts military families going about their lives while missing their loved ones who are overseas on active duty. The message Oprah relays is that like military families, the United States, as a nation, will not be whole again until all of our service men and women return home. Until then, however, Jeep—through its partnership with the USO—proudly supports “our nation’s heroes.”

As Chrysler well knows, patriotism is the one emotion that unites like nothing else. In fact, it’s hard to resist a commercial like this—one that celebrates the sacrifices that service families make—especially when those sacrifices are so clearly depicted on screen. The question remains, however, as to whether it’s right to capitalize on these sacrifices. Though it’s easy to forget, Chrysler’s main purpose behind the “Whole Again” commercial is to sell more Jeeps. And while their secondary purpose may very well be to advertise their partnership with the USO or even to give the USO some free publicity, presumably, they’re only doing this to sell more Jeeps as well.

Regardless of Chrysler’s true motivation, for a brief moment, the “Whole Again” commercial brought our attention back to America’s real heroes and away from the athletes who are too often idolized as such. For doing that, and for not featuring a Jeep until at least midway through the ad, we’re thankful and are already looking forward to next year’s Chrysler commercials.

This post was contributed by Brittany Cermak, senior editor at MotorCar.com —the World’s Largest Luxury Car Marketplace.

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.
The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett.

Since 1999 the luxury liner is one of the major attractions in the Port of Hamburg. To the huge number of visitors, its paddlewheel communicates instantly that the Efficient Grip Performance offers the perfect grip when wet. The printed air duct sheet, which is mounted on the paddle wheel, is car-wash-resistant. It covers 100 m2 of Alucobond-panels. The whole construction design weighs 400 kg. Its surface has a diameter of nearly seven meters, which means it has the height of a multi-story house.

The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett. The Frankfurt based agency also developed the new Goodyear campaign. The claim "Made to feel good" addresses the consumer in a more emotional way. "This
unusual advertising platform complements our classic print campaign we designed for the new product," says Fabian Schreiber, Marketing Manager at Goodyear.

During this weekend, the Goodyear paddle wheel steamer will be — as usual — available for round trips on the inland waters of Hamburg.

Responsible for this campaign at Goodyear is Fabian Schreiber (Marketing Manager Goodyear).

Credits: at Leo Burnett are Andreas Pauli (Chief Creative Officer), Daniela Ewald (Creative Director), Jörg Hoffmann (Creative Director), Benjamin Merkel (Senior Copywriter), Helge Kniess (Senior Art Director), Sabrina Lienig (Layouter), Philipp Müller-Scheessel (Account Supervisor), Leonie Schüssler (Junior Account Manager), Christiane Simshäuser (Projektmanagement), Netti Weber (Senior Print Production Manager), Katrin Kester (Head of Public Relations).

Legendary Football Men

Luxury brand Louis Vuitton in June has placed in fashionable magazines the adv print, representing football legends — Maradona, Zidane, Pele.

The print where legends play desktop football in the Madrid bar is presented within the limits of adv campaign «Journeys».

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Rolls-Royce Motor Car’s lead creative and strategic agency Partners Andrews Aldridge has developed a global launch campaign for the Rolls-Royce Wraith. This new addition to the super luxury marque’s product line up will be revealed at the Geneva Motor Show on 5th March 2013.

Wraith is the most powerful Rolls-Royce to be built in the brand’s illustrious history. It boasts a dramatic fastback shape and technological firsts from Rolls-Royce.

Partners Andrews Aldridge have worked with the brand management and their various specialist agencies to create a stunning integrated campaign that celebrates the most dramatic and powerful Rolls-Royce ever produced. The car will be launched at Geneva with a film featuring the largest Timeslice sequence ever seen on a commercial project in Europe. Online the film is interactive and in effect becomes a micro site featuring film content and interviews. Follow up communications include direct mail, email, new brochures and staged web updates. The film was directed by Gary Holder at Tangerine Films.

The campaign began with glimpses of the car revealed within a binaural experience that was hosted on the Rolls-Royce website. The application was developed in conjunction with leading digital agency Somethin’ Else and BAFTA award winning sound director Nick Ryan, the team behind the NightJar app.

Steve Aldridge, Creative Partner & Chairman at Partners Andrews Aldridge, comments: "This is a truly innovative launch campaign for what is undoubtedly the best car in the world. This launch works seamlessly from offline to online from film to print engaging at every touch point.”

To promote the Embraer Lineage 1000 Airplane, creatives created this floating catalog and sent it to potential high end clients.

Credits:
Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Copywriters: Aricio Fortes, Rodrigo da Matta
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Planning: Ana Cortat
Client Service: Marcio Santoro, Celina Esteves, Cecilia Cilento
Media: Luiz Fernando Vieira, Francisco Custodio
Print Production: Carla Lustosa, Edson Harada

The "Factory of Life" is the newest ad for the Infiniti Q50, apparently luxury never felt so liberating. The TBWA\CHIAT\DAY created spot is set in what appears to be a secret human robot assembly facility, as one of the robot nears the end of the assembly line, a group of car keys appear with the majority of them being for BMW and Mercedes-Benz. But our star robot liberates himself from the rest and chooses the sole Infiniti key to a Q50.

Credits:
Advertising Agency: TBWA\CHIAT\DAY, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copywriter: Avi Klein
Senior Art Director: Andrew Reizuch
Executive Director of Integrated Production: Richard O'Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor: Bryan Reugebrink
Account Executive: Danielle Patipa
Traffic Manager: Jarim Lynn

This is The Cosmopolitan of Las Vegas' 30-second TV ad, intended to pique the curiosity of our guests and stimulate conversation. It speaks to the power that comes from individuals being distinct and exactly who they are versus what people may think they should be. It's about making unique choices — whether or not they are considered expected or normal. The campaign originally premiered during the British Open (July 2013).

The Las Vegas Luxury Resort's CMO Lisa Marchese told AdWeek this about the ad, "We wanted to create a spot that was radically different in form--the mix of typography to imagery, the way the imagery was shot. The tone is radically different. We wanted it to look like nothing else out there."
The energetic track used in the commercial is a mashup called "Original Don," created by Major Lazer. It is reflective of The Cosmopolitan brand to have music play a leading role, as it does in this commercial.
The type includes mini mantras that peek curiosity and you can fill in your own gaps:

Mutation is progress...
Wrong has more fun...
Correct is a mistake...Right is a Trap
Fight Right...Break some eggs
Make a hot mess...
Wild is laid...
Misfit right in...

The second ad from the campaign is "The Wild Card" and equally entertaining.

Credits:
Creative Ad Agency: Fallon, Minneapolis
Production Company: Gentleman Scholar
Directors: Will Johnson, Will Campbell

Imagine an underwater nightclub. A cool & refreshing way to connect in a hot city.
Throw a private party with new depths of creativity.
Create an unforgettable date. Do it underwater without getting your hair wet.
Inspired by a watch. Created by artists.
Unconventional luxury. TechnoMarine.
Music track: "Remember The Time 2" by Gareth Johnson

Volvo Trucks, together with Forsmann & Bodenfors, takes us to the illusive Italian Riviera, with high-heeled models, flashy cars and glamour – but The Casino is not what it appears to be.

Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the “The Casino’. The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job – the natural habitat for a heavy-duty truck.

For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks’ new video, The Casino, we see him park one luxury sports car after another, when suddenly a new Volvo FH –famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet.

“When I realised that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani.
In fact, it was all a set-up, and it was all being secretly filmed.

“We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?” says Henry Alex Rubin, director.

The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles.

The new film follows on from other successful productions including The Epic Split, The Hamster Stunt and The Hook.

“We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President of Volvo Trucks.

Credits:
Creative Agency: Forsman & Bodenfors
Director: Henry Alex Rubin
Art Director: Anders Eklind and Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Post Production: Absolute Post, London
Executive Producers: Chris Barett and Fergus Brown
Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records
D.O.P: Matthew Woolf
Editor: Spencer Ferszt, Marshall Street Editors

The 2nd Vegas, or is better?..

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So what's new in the coffee world? Thanks to a Canadian and founder of "Black Ivory Coffee" Blake Dinkin, there is an insanely new coffee that not only passes through an elephants digestive system (that's right elephant dung!) this coffee is so exclusive it sells for an incredible $1100 a kilo.

Dinkin says he's heard all the jokes, "There's always going to be an element of [poop] jokes in doing Black Ivory Coffee," Dinkin told the Associated Press. "But the reason why it's taken me nine years to develop this is I'm really trying to make a serious product."

A DELICACY CREATED THROUGH RELENTLESS PASSION

​Ten years in the making, BLACK IVORY COFFEE is created through a process whereby coffee beans are naturally refined by Thai elephants at the Golden Elephant Triangle Foundation www.helpingelephants.org in Chiang Saen, northern Thailand​. It begins with selecting the best Thai Arabica beans that have been picked from an altitude as high as 1500 meters. Once deposited by the elephants, the individual beans are hand-picked by the Mahouts and their wives and then sun-dried and roasted. Approximately 10,000 beans are picked for each kilogram of roasted coffee; thus, 33 kilograms of coffee cherries are required to produce just one kilogram of BLACK IVORY COFFEE.

COMMUNITY INVESTMENT

As a result of our commitment to elephant conservation and welfare, 8% of our sales will help fund a specialist elephant veterinarian to provide free care to all the elephants of Thailand through the Golden Triangle Asian Elephant Foundation. Additional funds will also be used to purchase medicine as well as to build a new laboratory.
​
Production of BLACK IVORY COFFEE also provides valuable income generation for the wives of the mahouts to help cover health expenses, school fees, food, and clothing.

And, this crap ain't cheap, in some five-star luxury Thai resorts a serving sells for $50 a cup!