Update: Subway seems to have quickly pulled it's sexy Halloween ad down from YouTube after receiving so much negative publicity.
Via: Laura Stampler @ TIME This new ad reminds you that it's never time to stop dieting
You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG.
Thank your lucky thigh gap the sandwich chain, which recent research asserts is just as unhealthy as McDonald’s, is here to remind you that it’s your moral obligation to stay skinny. Because “bikini season may be over” — that’s an actual quote from the company’s YouTube page — “but there’s more reasons right around the corner to stay fit.”
Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes.
Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.”
Luckily for Subway, there’s an emerging sexy (albeit bizarre) Christmas costume market, so that they can keep their “it’s never ok to break a diet” campaign going.
Your skinny coworker lunch buddy will be watching you!
Ontario students launch "Stick It To Fast Food" campaign and urge everyone to join the fast food boycott.
See all the posters, logos and banners from the Stick It Shout page. I'll give these kids credit for having the courage and the smarts to start this campaign, but it's going to be challenging...as I was reading more about the Stick It campaign and found myself reading the article Helen Branswell of The Canadian Press News wrote on the CTV News website, I couldn't help but laugh at the advertisement that displayed, image below.
Here is the Who, What, Why and How the Stick It To Fast Food Campaign came to be (from their website) WHO A collaborative effort by high school students across Ontario, the Ontario Student Trustee Association (OSTA-AECO) and Key Gordon Communications, a Toronto-based Design firm. WHAT Social media driven fast food boycott and awareness campaign. WHEN Boycott = November. Uncooling fast food = forever. WHERE Today, Ontario. Tomorrow, across the globe. We know what you’re thinking: who the hell designed this campaign? That logo, it’s so obscene! Yeah, it’s a little crude, but that’s exactly how we wanted it to be. That’s why you’re here isn’t it? That’s why it grabbed your attention. That’s also why it empowers individuals and helps to un-cool something that should have been un-cooled a long time ago.
The Stick It logo was developed by the guys at Key Gordon Communications. Stick It was designed to grab attention with its racy logo and simplify the too often conflicting health messages directed at today’s youth. The quality of the food you eat matters. It’s not the only thing that matters, but it is freaking important. It really shouldn’t take a team of scientists to figure out that fast food isn’t good for you to eat everyday. You’re better off bringing a lunch.
In May, 2012, Grant Gordon, Founder of Key Gordon, was invited by the Ontario Student Trustees` Association (OSTA-AECO) to speak at their annual conference. This group of peer-elected super-students represent Ontario’s 2.4 million students and bring the student voice to the Ministry of Education, school boards, and education-stakeholders. Grant’s passionate remarks about the food industry and the health problems related to poor eating habits inspired the students. They asked Grant how they could make a difference. Grant shared the germ of an idea – the badass logo.
The student trustees were immediately engaged. Key Gordon was flooded with emails!
So Grant and OSTA-AECO began to collaborate on the idea for a boycott of fast food and soon the campaign was born. The Stick It to Fast Food campaign is simple, clear and has an achievable goal: to empower youth to take care of their health through cooking for themselves and swearing off fast food junk. We don’t want to ban fast food but we do want it to be ‘de-normalized’. Too many people eat it everyday.
We’re pretty stoked about how it worked out. It’s student driven, it’s grassroots, and it developed organically – just the way an activist campaign should. Only this one has a sweet logo and website.
More about Stick It To Fast Food on their website and Facebook page HERE and HERE.
Original story via Jeff Green, Toronto Star reporter.
Toronto’s terrible commuters, you’ve been warned: move your bags or get ready for some public shaming. A lifelong TTC rider has turned to social media, taking aim at seat hogs on the TTC. He’s created a new blog, posting photos of riders who steal an extra seat for their lunch bags, purses, backpacks and even dogs. “I hope your bag is comfortable, a--hole” is a Tumblr blog self-described as “a passive-aggressive reminder that people are the worst.” “All I’m doing is saying what you’re saying in your head, out loud,” said the blog’s creator, Michael Takasaki, 42, with a laugh. He admits the language he uses to criticize people’s subway etiquette can be a bit foul, but says he’s just saying what everyone is thinking.
“Why not just call it what it is?” he asks.
Created in March, the blog has more than 40 photos of riders with everything from their lunches to purses, grocery bags, a hockey helmet, a mop bucket and a dog taking up an extra seat on buses, streetcars or the subway. Photos aren’t just taken by Takasaki himself; he’s also receiving and publishing online submissions from other, similarly disgruntled riders. Takasaki, who works as a senior copywriter, said there’s been a bit of backlash to the public shaming, but for the most part the response has been positive — even from TTC’s head office. “Public transit requires public contributions that go beyond fares/taxes. Thank you for your contribution,” tweeted TTC spokesman Brad Ross. “The public does have a say, and they’re not shy in letting us know,” Ross said Thursday. Takasaki said he’s not the confrontational type, and that he’s doesn’t want to lecture people on how to ride the rocket, though he tries to be a good example. “I could be the only person on the subway and my bag is on my lap,” Takasaki said. “This isn’t an anti-bag-on-seat thing for me, it’s an anti-a--hole thing.” Takasaki said he’ll keep the blog going until he’s bored of it. While he’s aware people have called him a whiner and advised him to pull up his “big boy pants,” he doesn’t seem to mind. “Don’t take it too seriously,” said Takasagi. “I certainly don’t.”
The TTC Rider shame site — http://ihopeyourbagiscomfortableasshole.tumblr.com/ Michael is a Sr. Copywriter at Union, see some of the great work he has done for clients like Nabob, Audi and Pro-Line here at www.mikeandglen.com
McDonald’s launch's its latest Deli Choices ad campaign with "Break The Habit of Lunchtime". Created by Leo Burnett, the TV commercial encourages people to break their old boring habits by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.
Credits: Client: McDonald’s Creative Ad Agency: Leo Burnett Creatives: Nick Bonner & Sam Simmonds Creative Directors Tony Malcolm & Guy Moore Agency Producer: Hannah Boase Media Agency: OMD Production Company: Smuggler / Steam Director: Janie Rafn / Charlie Stebbings Editor: Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street Post-production: Moving Picture Company (MPC) Audio post-production: Wave
I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute. Credits: Advertising Agency: DDB, Berlin, Germany Advertising Agency: Heye & Partner, Berlin, Germany Chief Creative Officer: Eric Schoeffler, Mathias Jahn Executive Creative Director: Bastian Meneses von Arnim, Markus Lange Copywriter: Res Matthys Production Company: Hager Moss, München Film Director: Sven Lützenkirchen Production Company Producer: Frances Rehn, Steff Schröder Agency Producer: Sascha Driesang Account Manager: André Musalf Planning: Thilo Ritz Cameraman: Sven Lützenkirchen Cameraman, Assistance: Nicole Müller Post Production: Philipp Bartel, Julia Eberl, Julia Dobler Sound Design: Stephan Moritz, Robert Dreiseitl Light Design: Tim Harlinghausen Media: Björn Deuter, Mareen Naupert Project Manager: Tina Bockeloh Editor: Sven Lützenkirchen
Challenge Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city.
The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications.
Solution We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them.
Idea We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever — the effect of Smart parking is visible immediately, on the counter.
Results Total people reached by the message: approx. 9000 Hotline calls increase vs. planned: 186% Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio Total people applying for a test drive: 85 — 250% increase vs. the monthly average Conversion rate 70% — people applying for a Test Drive vs QR code readings Cafetera lines efficiency increase during the promo: 38%
Credits: Ad Agency: BBDO Moscow Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Copywriter: Victor Lander, Evgeniy Gavrilchenko Art Director: Konstantin Tokarev Producer: Valery Gorohov, Anna Chernaya, Denis Shushin Account Supervisor: Christina Tancher, Anna Sokolova, Advertiser's Supervisor: Ekaterina Geraseva Account Manager: Yana Bader Producer P.P.C.M Enterprise: Daria Yastrubitskaya Director P.P.C.M Enterprise: Avdotia Alexandrova Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov
