In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live on a waiting list. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be . People who like the campaign can squat along virtually, letting the house grow and grow.

A big thanks to:
Joyce, Leen, Dimitri, Peter, Gert, Sammy, (the actors), Guy Goossens (director), Theater Stap, Thomas Buelens, A-sound, Spots, Lucky Cameras, Base Camp Jules Logistics, Chiro Koekelberg, Jan Torsin (the pigeons), Hussein en Nathalie (the interns), Tiny, Gloriant, Michaël en Ruben, Sander Jansens (for the fire)

Our House used courtesy of Union Square Music Ltd under exclusive licence from Stirling Holdings Ltd.
Publishing Music Rights: Emi Music Publishing Services Belgium NV.

Credits:
Advertised brand: Inclusie Invest
Advert title: You can't live on a waiting list
Category: Non-profit
Advertising Agency: TBWA, Brussels, Belgium
Agency website: http://www.tbwa.be
Creative Director: Jan Macken, Gert Pauwels
Creative team: Bout Holtof, Geert Feytons
Account team: Katrien Crabbe, Mieke Michels, Geert Potargent
Strategy: Vicky Willems

For many, new smartphone technologies are liberating advancements, but for women who are victims of abuse they are just another control mechanism that can be exploited by their abusers.

Toronto-based agency UNION has created a new online video on behalf of Interval House, Canada’s first shelter for abused women, to show that while the technology has changed, the problem of abuse hasn’t. Mimicking the smartphone “reveal” commercials we see so often, wherein companies unveil their new smartphone tech, the ad subverts audience expectations for such ads to show just how much control a smartphone can give an abuser, as well as how that control can make it even harder for women to seek help from facilities like Interval House.

“When we started this project, we still had a relatively naive conception of the forms that abuse could take – that it was mostly physical or verbal,” said Lance Martin at UNION. “But as we learned more, we realized how big a role control and surveillance play in abusive relationships. And how smartphones enable that.”

With the goal of having viewers take away a better understanding of the evolving nature of abuse, UNION’s ad for Interval House also encourages them to engage with the problem, do what they can to eliminate it and donate.

This ad is part of UNION’s ongoing work for Interval House which began earlier this year with the Facebook connect project, Every Second Matters.

Credits:
Campaign Name: Phone Demo
Client: Interval House, Toronto
Creative Agency: UNION, Toronto
Executive Creative Director/ Partner: Lance Martin
Senior Art Director: Glen D’Souza
Senior Copywriter: Michael Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney/Fort York VFX
Sound Design/Music: Steve Gadsden/ TA2 Sound & Music
via: Glossy

Major Garrett has invited the president to conversation

In protection Fox

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The Kia Hamsters are back! For this commercial, "Bringing Down the House" for the 2013 Kia Soul the hamsters have gone way back in their time-traveling Kia Soul. That's right, the hamsters are bringing down the house, only it's an 18th century opera house. And they're showing a traditional upper-crust crowd how to party their britches off with Axwell's remix of "In My Mind" by Ivan Gough, Feenixpawl ft. Georgi Kay. Watch. Share. Repeat.

Credits:
Ad Agency: David and Goliath

Creative Agency: Rethink
Creative Directors: Ian Grais, Chris Staples, Rob Tarry
Art Director: Felipe Mollica
Writer: Morgan Tierney
Broadcast Producer (in house): DW
Account Services: Solomon Gauthier

Production Companies: OPC//FamilyStyle, Reco
Director: Chris Woods
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault, Michael Haldane
Director of photography: John Houtman
Line Producer: Darrin Ball

Post Production House: Cycle Media
Editors: Rob Doucet, Mathew Griffiths
Audio House: Vapor Music
Producer (Audio House): Kailee Nowosad
Engineer: Andrew Harris
Visual Effects: Crush
via: Shannon @ GlossyInc.

Koko Productions is a sound house that claims it can make anything sound good. So we asked: anything, anything? Yup, turns out it’s anything. Even this.

Credits:
Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriters: Amina Halim, Daryl Gardiner
Art Directors: Daryl Gardiner, Amina Halim
Agency Producers: Sue Bell
Account Services: Sue Bell
Film Company: Transmission Inc.
Director: Joe LaFleur
Director of Photography: Mike Hawley
Line Producer: Joe La Fleur
Post Production Co: Transmission Inc.
Editor: Bradley Smith
Post Facility: Transmission Inc.
Online Editor: Bradley Smith
Colourist: Bradley Smith
Audio House: Koko Productions
Audio House Producer: Steve Lowe
Audio House Engineer: Murray Price
Composer / Actor / Flautist: Murray Price

Ingrid Michaelson stars and sings "Good Day Sunshine" in great new commercial for Tropicana entitled "Ready To Shine."

Not only is the much loved Ingrid performing and looking beautiful in the ad, but they actually hoisted her up in the air while playing the piano.

Credits:
Agency: Juniper Park
Brand: Tropicana
Geo: Americas, Canada
Advertising Agency: Juniper Park, Canada
Copywriter: Terry Drummond
Art Director: Alan Madill
Agency Producer: Janice Bisson
Agency Assist Producer: Wendi Hamilton
Production House: Weilands UK
Director: Paul Weiland
Director of Photography: Bojan Bazelli
Production House Exe Producer: Ivana Bohuslavova
Production House Line Producer: Francine Weiner
Dance Choreographer: Michael Rooney
Editing House: Poster Boy
Editor: Griff Henderson
Online: Crush
Audio / Music Company: Pirate
Audio / Music Producer: Chris Tait
Music Track: “Good Day Sunshine” by The Beatles adapted by Pirate Toronto

Additional credits:
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero

See the house that FreeFest built in this Virgin Mobile ad raising awareness and money for the cause, the spot also introduces this year lineup. A few of the bands you can expect include: Icona Pop, Pretty Lights, Vampire Weekend, and Kaskade.

This year, the residents of the Sasha Bruce RE*Generation house want to share the 2013 Virgin Mobile FreeFest lineup.

Every year, Virgin Mobile FreeFest raises money for people without homes. With your generous donations, they were able to open the Sasha Bruce RE*Generation house.

Cleveland Brown's Johnny Manziel isn't himself in the newest Snickers ad. Mr JamBoogie or Johnny Football is not himself when he is hungry...enter his Browns' teammate Sandler, who reminds him exactly who he is.

In Mother's first TV and web campaign for Castello Cheese, we are introduced to the Marquis de Castello, a man with a passion for cheese, women and wild parties. Set in a lavish castle, the spot is set in the 18th Century with a modern twist. Each cheese brings a different mood to the party at the House of Castello seducing the revelers until dawn.
Everyone is talking about the Marquis de Castello®...
Take a deeper look inside the House of Castello®, an adventurous world of decadence and extraordinary cheeses.
This is the world where Castello® was created. From rich and feisty Creamy Blue to the invigorating and full-bodied Herrgård®, from the fiery and experimental Black Pepper Halo to the seductive Creamy White.
Credits:
Client: Castello Cheese
Spot Title: "Marquis De Castello"
Ad Agency: Mother London
Production Company: RSA London
Director: Jonas Akerlund
DP: Tim Bret-Day
Producer: Scott Horan
Editorial Company: Fresh Editorial/Los Angeles, CA
Editor: Richard Cooperman
Executive Producer: Sean DeVeaux
Post Production: The Moving Picture Company, London
Sound Production: Siren, London
Music Production: Massive Music, Amsterdam

Soon after elections of the American president on the country the wave of propaganda processions of gays and lesbians has swept.

The Ms. of America has decided «to beat out a wedge a wedge»: has declared, that the same sights at marriage at an idol of the country of Barack Obama.

Owners of the White House throw down a challenge of traditional morals.

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The white house is not intended to interfere with process of decision-making by a management of American autoconcern General Motors about sale of European branch Adam Opel GmbH, reports Reuters.

In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?

Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.

PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play

In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.

“After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”

Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.

“I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”

Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.

In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.

Credits:
Creative Advertising Agency: Tribal Worldwide, Toronto, Canada
Managing Director: Andrew McCartney
Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
Copywriters: Sanya Grujicic, Tiffany Chung
Art Director: Andrew Bernardi
Agency Producer: Andrew Schultze
Strategy: Lisa Hart, Dino Demopoulos
Production Company: Code Film
Director: Tom Feiler
Director of Photography: Alan Lukatela
Cameraman: Andrew Easson, Michael Tung
Sound: Shawn Kirkby
Line Producer: Magda Czyz
Post-Production Company: School Editing
Editor: Kyle McNair
Online Editor: Paul Binney
Colourist: Jason Zukowski
Audio House: Pirate Toronto
Audio House Director: Stephanie Pigott
Audio House Engineer: Jared Kuemper
Casting Agency: Andrew Hayes, Powerhouse Casting

MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.

To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.

Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.

"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”

The making of...

Credits:
Client: MINI Canada
Director: Adam Shaver
Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind Lo

Agency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth

Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX
via: Glossy

Leaders of American Indian tribes in the White House

The adviser of the president for affairs of Indians

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BC egg farmers salute others who get up early and work hard to make British Columbia a great place to live with this great new ad campaign entitled "Good Morning BC" created by the creative team at DDB, Canada.

Credits:
Agency: DDB Canada, Vancouver
Production: Transmission Productions
Director: Joe LaFleur
Executive Creative Director: cosmo campbell
Executive Creative Director: Dean Lee
Art Director: Brandon Thomas
Copywriter: Keith Rathgeber
Copywriter: Ryan Leeson
TELEVISION:
Client: BC Egg Marketing Board
Agency: DDB Canada, Vancouver
Executive Creative Director: Cosmo Campbell / Dean Lee
Copywriter: Kevin Rathgeber, Ryan Leeson
Art Director: Brandon Thomas
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Social Media Strategy:
Media Company: OMD

Production Company: Transmission Productions http://transmissioninc.com/
Director: Joe LaFleur
Director of Photography: Mike Hawley
Cameraman: Mike Hawley & Robert Leon
Line Producer: Bob Christie
Post-Production Company: Transmission Productions http://transmissioninc.com/
Editor: Bradley Smith
Online Editor: Bradley Smith
Colourist: Bradley Smith
Audio House: Vapor Music http://www.vapormusic.com/
Audio House Producer(s): Natalie Schnurr
Audio House Engineer(s): Julian Rudd & Roger Morris

ONLINE:
Executive Creative Director: Cosmo Campbell / Dean Lee
Creative Director, Digital: Josh Fehr
Associate Creative Director:
Copywriter: Kevin Rathgeber, Ryan Leeson
Art Director: Brandon Thomas
Designer: Antonio Roman
Director of Technology: Steven Arsenault (Webstager)
Information Architect: Kristy Streefkerk
Digital Production Manager: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Website illustrations, Holly Prince & Antonio Roman
POS:
Executive Creative Director: Cosmo Campbell / Dean Lee
Copywriter: Kevin Rathgeber, Ryan Leeson
Art Director: Brandon Thomas
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Print Producer: Dana Rudelier
PUBLIC RELATIONS:
Account Manager: Chris Dagenais
Managing Director: Martine Levy
Coordinator: Sam Cheng
MEDIA:
Media Agency: OMD
Media Strategist: Erica Bauer
Managing Director: Jason Snider

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With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.

Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.

The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:

•A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function

The track also included this brilliant billboard...nice.
The film, entitled “Painting Coconuts”, captures the entire build through the eyes of track maker David Beattie of Slot Mods USA. Set behind the scenes leading up to launch of the Audi quattro Experience, the film offers a unique look into Beattie’s personal story, his passion for the art of custom track design and the sport of slot car racing. It also delves into his process and the challenges his team faced to execute a project with so many innovative features. The film was directed by Tamir Moscovici (Urban Outlaw) of Industry Films.

Zak Mroueh, President and Executive Creative Director of Zulu Alpha Kilo, said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”

Jennifer Dobbs, Audi Brand Marketing Manager, said, “In every way, this innovative experience brings to life our passion for design, craftsmanship and sportiness. It’s also a perfect embodiment of the progressive ideals of the Audi brand and our desire to delight our customers in Canada.”

Captured through the eyes of track maker David Beattie of Slot Mods USA, the film offers a unique look into his personal story, passion for the art of custom track design and the sport of slot car racing.

It also delves into the process and challenges his team faced to execute a project with so many innovative features.

Credits:
Client: Jennifer Dobbs
Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives.

Circle 21 is non-profit organization, established in 2012, which provides support and resources, for the global Down syndrome community.

Credits:
Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors, Partners: Terry Drummond, Alan Madill, Barry Quinn
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Designer: Ryan Teixeira
Agency Producer: Wendi Hamilton
Account Executive: Deniz Melen
Production House: Sons and Daughters
Director: David Quinn
Line Producer: Scott Houghton
Director of Photography: Chris Muir
Executive Producers: Dan Ford, Jeff Darragh
Editing House: Panic and Bob
Editor: Mariam Fahmy
Transfer Facility: Notch
Colourist: Jason Zukowski
Online Facility: Panic and Bob
Online Artist: Andrew Hobbs, Barry Potter
Audio House: Pirate Toronto
Audio Director: Chris Tait
Audio Producer: Tyna Maerzke
Original Music: Pirate Toronto
Engineer: Ian Boddy