If vodka brand Svedka was noted by the participation in presidential elections of the USA at a stage of rivalry Obama and Clinton Jack Daniel’s did not begin to spend gunpowder for pre-election debate and has presented the political views just now.
Political Whisky
Agency Arnold from Boston, the USA, has developed the whole series of "political" posters Jack Daniel’s which, in their opinion, reflect outlooks on life of the Jasper Newton Daniel, the brand founder.
1. Drinking champagne is a perfectly acceptable way to celebrate being elected president. Of France.
2. Jack supports all parties.
3. Vote responsibly. Drink responsibly.
Adv agency Jung von Matt (Alster, Germany) has embodied the Brazilian motives in advertising of alcoholic cocktails «Bit Copa». The idea shows a drink "a Bit more exciting", than other drinks, because a drink — "REFRESHINGLY BRAZILIAN".
The Brazilian Freshness
In the visual plan the agency has shown the "revived" drawings on a skin of girls which hold cocktails.
There's nothing quite as satisfying as putting egomaniacs in their place, if you agree then you'll love this great new ad for Coca-Cola's NOS Energy Drink. The commercial is entitled "No Nonsense" and the one fighter (Craig Henry) our hero who makes fast work of knocking out his annoying opponent with one quick punch is awesome.
Credits: Client: The Coca-Cola Company Product: NOS Energy Drink Title: “No Nonsense” Agency: IRIS worldwide, New York Global Creative Dir.: Sean Reynolds Creative Director: Tim Clark Group Creative Head: Laurie Pachence Agency Executive Producer: BULLET Production Company: Imperial Woodpecker Director: Mark Zibert Managing Partner: Doug Halbert Executive Producer: Charlie Cocuzza
DB Export 33 celebrates the hard work men put in to looking good for their significant others by drinking low carb beer in their latest ad. New Zealand beer Export 33 targets women in its latest tongue-in-cheek campaign by encouraging women to get their partners to drink the slow-brewed beer. The spot features a dreamy guy in a tuxedo, playing a piano who poses strange scenarios around why men who drink Export 33 are drinking it for the woman in their life. via: Adnews Credits: Creative Ad Agency: Colenso BBDO Director: Tim Bullock Creative Director: Levi Slavin Producer: Craig Sinclair Production company: Prodigy
So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.
Press via: In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.
“Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”
The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.
Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.
“For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."
“The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”
NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.
The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) — highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.
All cultures throughout time have tried to honor and commemorate those they have lost. A new exhibit at the Oriental Institute Museum will show how the living cared for the dead, and how the ancients conceptualized the idea of the human soul in ancient Mesopotamia, Egypt and Israel/Palestine.
This stela with hieroglyphic text asks the living to leave food or to say prayers evoking food for a deceased man and his wife. (Egypt, ca. 2219–1995 B.C. OIM E16955) [Credit: Anna R. Ressman/Oriental Institute Museum]The exhibit, “In Remembrance of Me: Feasting with the Dead in the Ancient Middle East,” opens to the public April 8. The show is built around two themes: the regular offering of food and drink to nourish the dead in the afterlife, and the use of two- or three-dimensional effigies of the dead, often made of stone, to preserve their memory and provide a means of interaction between the living and the dead.
The Oriental Institute’s Neubauer Expedition to Zincirli, Turkey in 2008, during which an inscribed funerary monument was discovered, inspired the exhibit. The monument, which dates to about 735 B.C, is carved with an image of a man named Katumuwa seated before a table heaped with offerings and with a lengthy inscription in Aramaic—a language widely used in the ancient Middle East. The text proved to be the longest-known memorial inscription of its type.
The original Katumuwa stela, discovered by University of Chicago archaeologists, dates to about 735 B.C. (Rendering and reconstruction by Travis Saul, 2014) [Credit: Oriental Institute Museum]Until the discovery of the stela, scholars did not know about the practice of enacting annual sacrifices for the soul of the deceased. The discovery also revealed that the people of Zincirli, located in the ancient Syro-Hittite region of southeastern Turkey, believed Katumuwa’s spirit resided in the monument.
“The text gave us a whole new understanding of the ancient belief system in eastern Turkey and northern Syria. Although Katumuwa knew that the realm of the dead could be a cruel and lonely place, the rituals he describes that his family would enact on his behalf would give him a happy afterlife,” said exhibit curator Virginia R. Herrmann, PhD’11. Herrmann, now a visiting professor at Dartmouth College, was part of the team that discovered the stela and co-curated “In Remembrance of Me.”
Archaeologists Virginia R. Herrmann and Ben Thomas examine the Katumuwa stela at Zincirli, Turkey, shortly after its discovery in 2008 during an Oriental Institute expedition [Credit: Eudora Struble/Oriental Institute Museum]Before the discovery of the stela, it was not understood that, in eastern Turkey and northern Syria, such banquet scenes depicted on other monuments were special pleas to the viewer to make annual offerings of animal sacrifices and grapes or wine. Those offerings were directed not only to the deceased, but also to local gods. The biblical commandment to “Honor your father and your mother, that your days may be long” (Exodus 20:12), is rooted in the tradition expressed by the Katumuwa text.
The text also revealed that the rituals took place not just at the grave or in the home, but in a private mortuary chapel next door to a temple—exactly the setting where the Katumuwa stela was discovered. The stela itself is in the Gaziantep Museum in eastern Turkey, but a precise facsimile of its front has been produced for the exhibit.
This door plaque contains a scene of ritual feasting. (Khafajeh, Iraq, ca. 2600–2350 B.C. OIM A12417) [Credit: Anna R. Ressman/Oriental Institute Museum]The exhibit also features a video produced by video artist Travis Saul, MFA’12, in collaboration with Herrmann and her colleague and exhibit co-curator, Oriental Institute Associate Professor David Schloen. It provides background on the site of Zincirli, the discovery of the stela, a recreation of the rituals enacted to commemorate the soul of Katumuwa, and a recitation of the text in Aramaic and English.
Rituals of remembrance
Other sections of the exhibit explore how commemoration and communication with the dead was enacted, the importance of banquet scenes, and how the concept of the soul differed in ancient Egypt, Iraq and Israel/Palestine.
These vessels were from a funerary ritual, enacted at the time of Tutankhamun’s funeral. (Luxor, Egypt, ca. 1327 B.C.) [Credit: Anna R. Ressman/Oriental Institute Museum]Artifacts include a stone plaque from Mesopotamia that shows a banquet, an Egyptian wooden model of men preparing food that was thought to provide food eternally for the deceased, and stone schematic human figures that living relatives thought to have contained the soul of the dead. Loaned objects were provided by the University of Pennsylvania’s Museum of Archaeology and the Metropolitan Museum of Art, and include a stela of a woman of a type similar to that of Katumuwa.
Rituals of remembrance of lost loved ones—from memorial services to Day of the Dead celebrations in Latin America and even the “funeral selfie” phenomenon—continue to be an important aspect of many cultures.
This stela shows a deceased man being attended by family members, part of an ancestor cult. (Luxor, Egypt, ca. 1295–1069 B.C. OIM E14287) [Credit: Anna R. Ressman/Oriental Institute Museum]Understanding how the ancients considered and prepared for mortality and worked to preserve the memories of their family members raises questions about how contemporary society contends with these same issues. An epilogue to the exhibit features modern objects of commemoration from many nations, reminding the visitor that rituals that link the living and the dead remain a part of our lives.
Jack Green, chief curator of the Oriental Institute Museum, said, “In coordinating this exhibit, we found that although death can often be a taboo topic in Western society, there are plenty of examples today that commemorate the dead through festive and colorful celebrations—the Dia de Muertos being just one example.”
Source: Oriental Institute of the University of Chicago [March 13, 2014]
Can MiO Fit new spokescelebrity Tracy Morgan say *#&^%$* on TV? We're not sure, but we know you can change water into a sports drink with electrolytes and zero calories. All you need is MiO Fit. Change is Coming 2.03.13 and with that we have yet another teaser spot for the 2013 Super Bowl Ad Extravaganza.
PR Newswire Press: "With countless millions watching the big game, we couldn't think of a better and more relevant way to introduce MiO Fit," said Doug Weekes, VP Refreshment Beverages for Kraft. "This new line of MiO introduces a world of change for sports drinks and we are so proud to debut it with our MiO Fit "Anthem" commercial during Super Bowl XLVII."
The comical spot features actor and comedian Tracy Morgan who takes a humorous look at all the other things that we have changed in America, beyond just sports drinks. The advertisement was created by TAXI New York and directed by Martin Granger.
The MiO Fit commercial will kick off an integrated marketing effort to introduce the new product to America. The campaign will include strong digital and social media, public relations, sampling, and consumer incentives starting the week before the game and extending through March. The brand will also engage social media fans in a conversation about "change" by asking what other changes they would like to see and why.
Coca-Cola airs a new TV commercial entitled "Coming Together" and addresses they're role in the obesity debate.
Diana Garza Ciarlante, a Coca-Cola spokeswoman told Ad Age "It's the first time we're really leaning into the conversation. We're doing it in a way that's anchored in what people expect of Coca-Cola. They expect us to be part of the dialogue, to lead where we can and to be responsive."
"Beating obesity will take action by all of us, based on one simple common-sense fact — all calories count, no matter where they come from, including Coca-Cola and everything else with calories," the voiceover says in the ad. "If you eat and drink more calories than you burn off, you'll gain weight." via: Natalie Zmuda @ Ad Age
Four lads have their last drink (in handcuffs) in this great new advert for Tullamore Dew in their local pub just before the warden takes them off to jail. The commercial created by McCann Erickson also features the boys singing Irish True. Credits: Ad Agency: McCann Erickson, Dublin
New TV ad campaign for The SodaStream Effect entitled "Set The Bubbles Free".
SodaStream International, the leading manufacturer and distributor of home carbonation beverage systems, announced today the launch of its first global TV campaign. With the tagline 'If you love the bubbles, set them free,' SodaStream's provocative new television commercial will air today in the US across major broadcast and cable networks, and will later roll out into many of SodaStream's 45 global markets. Their goal is clear; to make a bold statement to confront "Big Soda" and take market share from the soft drink giants.
With SodaStream, you can save 2,000 bottles and cans a year. If you love the bubbles set them free. To learn more about the home soda maker that saves the world from bottles while making soda in over 60 delicious, better for you flavors.
"The SodaStream Effect is aimed at establishing a strong brand image and distinct lifestyle positioning," stated Ilan Nacasch, CMO of SodaStream. "We are on a mission to empower consumers to make the world a better place by eliminating bottles and cans, and to enjoy bubbles without the bottles."
Credits: The campaign was developed by Alex Bogusky and Rob Schuham of the COMMON ad agency. Directed by Daniel Benmayor.
Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue — but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."
Not to worry if you don't remember last night, the people in the video are all actor's.
Credits: Creative Ad Agency: Marmalade Film and Media, Soho, London http://www.marmaladefilmandmedia.com/
How to win a £12k scholarship to the School of Communication Arts. Find a problem in your life. “Ahh, those alcoholic bums who always drink next to my house.” Come up with an interesting solution. “Arr man it stinks of cat piss here. Let’s f**k” off somewhere else” Solve a problem in your life to win a £12K scholarship. The Print Ad titled Bums was done by School of Communication Arts advertising agency for the Art & Communication School in United Kingdom.
Creative Advertising Agency: School of Communication Arts, United Kingdom
For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn't accept money, only Facebook likes.
The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.
By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.
"That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that," adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. "It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience."
Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.
Credits: Brand: PepsiCo Belgium Agency: TBWA Belgium Campaign Title: Pepsi Like Machine Creative Idea: Diederik Van Remoortere Creative Director: Gert Pauwels Project Manager: Jan Casier Account Director: Yann Billen, Michael Renier Digital Strategy: Rindert Dalstra Event Manager: Sharon Lavaert Back-end Developer: Diederik Van Remoortere Front-end Developer: Alwyn Wymeersch Experience Design: Gilles Vandenoostende Animation Design: Frederik Severijns Graphic Design: Anthony Buyssens Studio Artist: Danny Jacquemin, Jan Van Stappen Production: Willy Hebbrecht Public Relations: Steven Verbeiren Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann
The latest got milk commercial tells us if you don't want that dream you are having about that sexy goddess swimming late at night, alone and whispering Ti Amo in you're ear just might become a nightmare if you don't drink your milk. Sometimes the best thing for a good night's sleep might be a nice glass of milk before bed.
Credits: Ad Agency: Goodby, Silverstein and Partners, San Francisco, USA
Coca-Cola Spain is adding a twist to the obesity discussion with a great new ad, "Chairs" (not). The message, "We are… chairs. And now it's time to conquer you" the ad goes on to ask us "What if we stand up?" I'm sure the commercial is meant to be funny, but as noted over at Brandchannel: "If you drink a can of Coke you should exercise." That is not the brand message any soda company wants to necessarily make...That's why the Spanish "Chairs" spot is worrisome." Should be fun to watch the reactions once this goes viral-ish.
Credits: Ad Agency: Publicis Spain. Directed by Nacho Gayan.
Two short films directed by Matt Checkowski and produced by The D4D, Porter Braised Ox "Cheek" and "Mixed Berries, Three Ways",” have been named part of the official selection for the 7th Annual NYC Food Film Festival, which runs October 23rd — 27th, 2013 in New York City. The Food Film Festival (http://thefoodfilmfestival.com) sprang from the imagination of Festival Director and Travel Channel host George Motz, the documentary filmmaker behind the award-winning Hamburger America film and book, along with co-creator Harry Hawk. Through documentaries, features and short films, the Festival showcases the best, and the most memorable, of the world’s favorite foods. Along with a heaping helping of mouth-watering films, Motz, Hawk and company serve up the food that guests are watching on the screen for a multi-sensory experience.
“I am excited to be a part of the festival and to screen these short films for audiences who share our passion for unique food experiences,” notes Matt Checkowski, Director/Founder of The D4D. “Connecting the visual narratives with a story for the palate makes for an inspired take on the traditional film festival.” Porter Braised Ox Cheek" and "Mixed Berries, Three Ways” feature Chef Martin Berg of Michelin-starred restaurant Mathias Dahlgren as he prepares some of his favorite dishes. The films are part of a near painterly short film series surrounding Berg’s appreciation and mastery of fine ingredients. Each unfolds in reverse; an homage to culinary magic. This is the second time The D4D and Matt Checkowski have had work in the Food Film Festival. Two years ago the Chicago iteration screened its short film for Intelligentsia “Espresso” The film is part of a series created for Intelligentsia’s core audience of coffee obsessives and artisanal culturistas. Food and drink are reoccurring themes in The D4D's storytelling. Checkowski recently curated a collection of stills taken during his culinary content adventures, exploring the oldest bakery in Berlin, meeting the rock star butcher of London and a master class with the Pope of Foam. Read more about Matt’s tales from behind the counter: http://checkowski.com/tales-from-behind-the-counter/
Casamigos Tequila wants us to drink responsibly. The tight-knit foursome have released a sexy ad showing them bed-hopping after drinking too much of their Casamigos Tequila.
George has the enviable task of finding himself next to 46-year-old supermodel Cindy. It get's better as George's girlfriend Stacy ends up with Cindy, while George ends up with Cindy's hubby Rande.
Credits: Ad Agency: In House Film by Casamigos Tequila: Written and Produced by George Clooney Directed by Oscar Nominee Grant Heslov of Smokehouse Pictures Starring: George Clooney, Rande Gerber, Cindy Crawford and Stacy Keibler
Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.
MORE COWBELL! BC Dairy Association Explores Connection between Music and Milk Production British Columbians to Compose Songs for Dairy Cows in New Online Challenge
The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.
Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.
“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”
Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants — determined through a public voting system — will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.
“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”
The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.
In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.
The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!
Diet Coke celebrates 30 years by bringing back the sexy hunk in new "Gardener" TV spot. The new Coke hunk is Andrew Cooper, and the music is the Etta James song "I Just Want To Make Love To You." A group of women spot the "hunk" mowing the grass and one of them rolls a can of the drink towards him as part of their master plan to get our "Hunk" to remove his t-shirt...mission accomplished ladies.
Credits: Creative Agency: BETC, London Art Director: Neil Dawson Director: Rocky Morton of MJZ
